Knowsley Safari

Name

Knowsley Safari

Website

https://knowsleysafariexperience.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wildlife Safari Park

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Safari & Game Drives (Land-Based) (THAAAEAC), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Wildlife safari experiences
• Animal conservation programs
• Family tourism attraction
• Animal adoption program
• Safari park tickets

Headquarters

HQ city

Prescott

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Distribution channels1 record

Core offering

Knowsley Safari operates a drive-through wildlife safari park in Merseyside, UK, offering visitors safari drives, baboon bus tours, animal adoption programs, on-site food and beverage outlets, amusement experiences, and paid admission tickets. The park is also positioned as a conservation breeding facility, notably maintaining a 10-strong herd of southern white rhinos and contributing to the conservation of the near-threatened species.

Product overview

Knowsley Safari is a wildlife safari park located in Merseyside, UK, offering visitors an immersive safari experience. The park is known for its wildlife conservation efforts, including a herd of southern white rhinos. The source data does not provide specific product or service offerings beyond general safari park operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Safari Drive Drive-through safari experience where visitors observe wildlife from their own vehicles while traversing the park's naturalistic enclosures. Targeted at the general public and family tourists seeking immersive wildlife viewing.
• Baboon Bus Guided bus tour through the baboon enclosure allowing visitors close-up viewing of primates, typically a paid add-on to general safari park admission. Targeted at general public and family tourists.
• Animal Adoption Program Symbolic adoption program allowing individuals to sponsor specific animals at the park as a conservation contribution or gift. Targeted at individual donors and existing visitors seeking engagement with conservation outcomes.
• Park Admission Tickets Paid entry tickets to the safari park granting visitors access to safari drives, baboon bus tours, and on-site amenities. Targeted at general public, families, and tourist groups.
• Food and Beverage Service On-site catering and drink offerings available to visitors during their stay at the park. Targeted at park visitors.
• Amusement Experience On-site amusement and entertainment offerings integrated with the safari park visit. Targeted at families and general public visitors.

Quantifiable outcome

• Four southern white rhino births in four years, contributing to conservation of near-threatened species

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Chester Zoo: One of the UK's largest zoos with extensive conservation programs and education offerings. Overlaps with Knowsley on family wildlife experiences and conservation breeding but operates at significantly greater scale.
• Whipsnade Zoo: ZSL's large UK zoo with safari-style drive-through and walk-through enclosures. Comparable in offering safari-adjacent experiences but with a broader zoological portfolio.
• Edinburgh Zoo: Major UK zoo with conservation and breeding programs for endangered species. Competes for wildlife-tourism spend in the broader UK market, though focused on traditional zoo rather than safari-drive model.

Direct peers

• West Midland Safari Park: UK safari park offering drive-through safari experiences, animal encounters, and theme-park style attractions. Closely comparable business model and product mix to Knowsley Safari.
• Woburn Safari Park: Bedfordshire-based drive-through safari park with walking foot safari and animal encounters. Direct competitor in the UK regional safari park category.
• Yorkshire Wildlife Park: Large UK walk-through wildlife park with conservation programs and animal reserves. Comparable visitor attraction model with strong conservation positioning.
• Longleat Safari Park: Pioneering UK drive-through safari park with on-site lodging, F&B, and attractions. Highly comparable land-based safari offering with broader ancillary revenue base.
• Port Lympne Reserve: Kent-based safari reserve and short-stay lodges operated by a conservation charity. Closely comparable mix of safari experiences, conservation breeding, and accommodation.
• Blair Drummond Safari Park: Scottish safari and adventure park offering drive-through reserves, animal attractions, and family entertainment. Comparable operating model in a different UK region.

Emerging players

• Flamingo Land: Yorkshire theme park and zoo combining rides with animal attractions. Partially overlaps with Knowsley on family leisure spend and animal experiences but heavier on amusement park elements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/KnowsleySafari
• LinkedInlinkedin.com/company/knowsley-safari

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knowsley Safari