Liechty Media
Liechty Media is a privately held, Fort Wayne, Indiana-based media planning and buying agency serving advertisers and creative ad agencies across traditional, digital, and streaming channels, using industry-standard research tools like Nielsen, Scarborough, SQAD, and Freewheel/Strata, with a woman-owned small business classification.
- Company typePrivate
- Founded2001
- HeadquartersFort Wayne, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Liechty Media does
Liechty Media LLC is a privately held, woman-owned small business enterprise headquartered in Fort Wayne, Indiana, focused exclusively on media planning and buying services for advertisers and advertising agencies. The firm operates a single core service line covering national, regional, and local campaigns across traditional media (broadcast and cable television, broadcast radio, out-of-home, print), digital media (display and programmatic, search, location-based mobile, social), and streaming media (connected TV, OTT, and audio). Its go-to-market is a consultative, sales-led model built around a 'no-obligation review' entry point and direct outreach to organizations that prioritize customer service and community integrity.
The company's capability stack is composed entirely of third-party, industry-standard research and tooling — Freewheel/Strata for cross-channel planning, buying, trafficking, and auditing; Nielsen ratings and Scarborough local market research for audience measurement; SQAD for media cost forecasting; Association for Audited Media and BPA Worldwide for print audience data; and Nielsen Ad Intel plus Voicetrak for competitive advertising intelligence. None of these tools are proprietary; differentiation rests on the team's stated 30+ years of combined experience in media planning and placement and on relationships with both direct advertisers and partner creative agencies.
Commercially, Liechty Media is a fee/commission-based professional services firm (compensation terms are not publicly disclosed), generating revenue from media planning and buying engagements rather than from software licensing, owned media, or ad inventory arbitrage. The company is privately held with no disclosed parent, no disclosed institutional investors, no disclosed funding rounds, and an active footprint limited to two Fort Wayne addresses. There are no published customer logos, partnership announcements, awards, patents, or management disclosures in the available data; financial performance, headcount trend, and growth signals are absent, leaving the firm's scale and direction materially under-documented.
Liechty Media firmographics
Firmographics- Name
- Liechty Media
- Legal name
- Liechty Media LLC
- Website
- https://liechtymedia.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Liechty Media is a privately held, Fort Wayne, Indiana-based media planning and buying agency serving advertisers and creative ad agencies across traditional, digital, and streaming channels, using industry-standard research tools like Nielsen, Scarborough, SQAD, and Freewheel/Strata, with a woman-owned small business classification.
- Ownership category
- akta.pro rank
Liechty Media industry classification
Industry- Product category
- Media Buying Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industry
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
Keywords
Where Liechty Media is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Liechty Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Media Planning and Buying Services: Professional media planning and buying services for advertisers and advertising agencies. Revenue is generated through service fees, likely commission-based or project/fee-based arrangements common in the media buying industry. The company works with both direct advertisers and agency partners, placing traditional, digital, and streaming media campaigns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Liechty Media product offering
Product offeringCore offering
Liechty Media provides data-driven media planning and buying services for advertisers and advertising agencies across national, regional, and local campaigns. The agency plans and places advertising across traditional media (broadcast/cable TV, radio, out-of-home, print), digital media (display, programmatic, search, social, location-based mobile), and streaming media (connected TV, OTT, audio). It uses industry-standard research tools such as Nielsen ratings, Scarborough local market research, SQAD cost forecasting, and the Freewheel/Strata platform to develop audience-targeted media mixes within client budgets.
Product overview
Liechty Media offers a single unified service focused on media planning and buying. Their core offering encompasses traditional media channels (broadcast and cable television, broadcast radio, out-of-home, print), digital media (display and programmatic, search, location-based mobile, social), and streaming media (connected TV, OTT, and audio). They provide data-driven audience targeting and media mix optimization to reach target demographics effectively and efficiently.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning and Buying Services
Quantifiable outcome
- Ability to target locations measured in yards instead of markets
Companies that use Liechty Media
Customer profileSegments2 records
Ideal customer profiles2 records
Liechty Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Liechty Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Liechty Media competitors and assessment
Company assessmentBroad incumbents
- GroupM: World's largest media investment group (WPP) offering media planning and buying across all channels at global scale. Competes with Liechty for mid-market and enterprise advertisers but operates a holding-company model with proprietary data, tools, and global reach.
- Publicis Media: Media arm of Publicis Groupe offering media planning and buying across traditional, digital, and emerging channels via agency brands (Starcom, Zenith, Spark Foundry, Mediavest|Spark). Overlaps with Liechty in service offering but at holding-company scale with significantly broader capabilities.
- Omnicom Media Group: Media services division of Omnicom Group encompassing OMD, PHD, Hearts & Science, and Annalect. Overlaps with Liechty in core media planning and buying services but competes from holding-company scale with proprietary data, analytics, and global footprint.
Direct peers
- Horizon Media: Large independent media agency providing media planning, buying, and analytics across traditional, digital, and streaming channels. Comparable to Liechty in core services and buyer/seller positioning, though significantly larger and headquartered in New York.
- Goodway Group: Independent, employee-owned media planning and buying agency operating in traditional and digital channels for national and regional advertisers. Closely comparable to Liechty Media in business model and customer type, though larger in scale.
- Empower MediaMarketing: Independent, woman-owned media planning and buying agency that combines traditional, digital, and emerging media buying for advertisers across verticals. Direct comparable to Liechty's independent, owner-led agency model with a similar channel mix and consultative approach.
- PMG: Independent media and marketing agency offering media planning, buying, and analytics across digital and traditional channels for major advertisers. Comparable to Liechty in core agency model and channel breadth, though at substantially larger scale.
- Wpromote: Independent digital media agency offering media planning and buying across paid search, programmatic, social, and CTV. Comparable to Liechty in offering independent agency-style media buying services with a consultative approach, though heavier on digital channels.
- Hearts & Science: Media agency within the Omnicom network applying data-driven audience planning and buying across traditional and digital channels. Comparable to Liechty in the data-driven media planning approach, though operating at holding-company scale with proprietary data assets.
- Tinuiti: Independent performance media agency spanning paid search, programmatic, social, and connected TV buying. Direct comparable to Liechty as an independent agency offering media planning/buying, though scaled larger and more digital-channel focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Liechty Media social profiles
Digital presenceLiechty Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liechty Media leadership team
Management profileNumber of profiles
Liechty Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liechty Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liechty Media
What does Liechty Media do?
Liechty Media provides data-driven media planning and buying services for advertisers and advertising agencies across national, regional, and local campaigns. The agency plans and places advertising across traditional media (broadcast/cable TV, radio, out-of-home, print), digital media (display, programmatic, search, social, location-based mobile), and streaming media (connected TV, OTT, audio). It uses industry-standard research tools such as Nielsen ratings, Scarborough local market research, SQAD cost forecasting, and the Freewheel/Strata platform to develop audience-targeted media mixes within client budgets.
Is Liechty Media a public or private company?
Liechty Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liechty Media founded?
Liechty Media was founded in 2001. It employs 1 to 10 people.
Where is Liechty Media based?
Liechty Media is headquartered in Fort Wayne, United States, in the North America region.
How does Liechty Media make money?
One revenue line is on record: media Planning and Buying Services.
Who are Liechty Media's main competitors?
Broad incumbents on record are GroupM, Publicis Media and Omnicom Media Group. Direct peers are Horizon Media, Goodway Group, Empower MediaMarketing, PMG, Wpromote, Hearts & Science and Tinuiti.
Does Liechty Media have an API?
No public API is recorded for Liechty Media.
What industry is Liechty Media in?
Liechty Media's product category is Media Buying Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 54183 and its SIC code is 7311.