Daisy's Garden Supplies

Name

Daisy's Garden Supplies

Legal name

Daisy's Garden Supplies

Website

https://daisysgarden.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Daisy's Garden Supplies is a privately held, multi-store retailer in Victoria, Australia selling garden and building materials (soils, mulches, sands, aggregates, cement, turf, pavers) to residential gardeners, trade professionals, and commercial landscaping customers across Melbourne, Geelong, and the Surf Coast.

Ownership category

akta.pro rank

Product category

Garden & Landscaping Supplies Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Garden supplies retail
• Landscaping materials
• Building supplies
• Mulch and soil
• Trade landscaping

Headquarters

HQ city

Ringwood

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Garden Supplies Sales: Physical retail sales of garden supplies, landscaping materials, and building products through multiple store locations in Melbourne and Geelong regions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Daisy's Garden Supplies is a multi-location retail and commercial supplier of garden, landscaping, and building materials operating across Melbourne, Geelong, and the Surf Coast regions of Victoria, Australia. The company sells soils, composts, mulches, sands, screenings, aggregates, synthetic turf, stepping stones, pavers, firewood, and concrete/cement in bagged and bulk (Bulka Bag) formats, while also offering dedicated trade/commercial services, commercial landscaping, delivery, transport, plant hire, green waste, and own quarrying/production capabilities.

Product overview

Daisy's Garden Supplies is a multi-location retail and commercial landscaping materials supplier operating across Melbourne, Geelong, and the Surf-Coast region with over 40 years of experience. The offering is structured as a unified garden and building supplies platform with two main segments: retail products (soils/composts, mulch, sands, screenings/aggregates, synthetic turf, stepping stones/pavers, firewood, concrete/cement) and commercial services (commercial landscaping, commercial soils, commercial sands, rain gardens, sports surfaces). The company also provides supporting services including delivery, green waste, volume calculator, bulka bags, wholesale, transport, quarrying and production, and plant hire. The core product line centers on locally-sourced Victorian landscaping materials available in both bagged and bulk formats, complemented by trade account services and a garden advice blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Soils & Composts Premium quality soils and composts for garden beds, planting, and landscaping projects, sourced locally in Victoria and available in bags as well as bulk.
• Mulch Garden mulch products for moisture retention, weed suppression, and aesthetic garden enhancement.
• Driveways & Pathways Materials Aggregates and materials for driveways and pathways, including Lilydale toppings and screenings.
• Sand Quality sands for construction, landscaping, and garden projects sourced from trusted suppliers in Victoria.
• Screenings & Aggregates Construction-grade screenings and aggregates for various landscaping and building applications.
• Synthetic Turf Artificial/synthetic turf products for low-maintenance lawn alternatives.
• Stepping Stones & Pavers Stepping stones and paver products for garden paths and outdoor paving projects.
• Firewood Firewood products for heating and outdoor fire pits.
• Concrete & Cement Building supplies including cement and concrete products for construction projects.
• Commercial Landscaping Solutions Commercial landscaping solutions for large-scale projects including commercial hubs, soil, sands, rain gardens, and sports surfaces.
• Commercial Soil Supply Bulk commercial-grade soil products for large landscaping and construction projects.
• Commercial Sands Supply Bulk commercial sand products for civil and landscaping applications.
• Rain Gardens Solutions Specialized rain garden solutions for stormwater management and environmental landscaping.
• Sports Surfaces Solutions Sports surface solutions including turf and specialized materials for athletic fields and recreational areas.
• Delivery Services Same-day delivery service for all garden and landscaping supplies across Melbourne and Geelong regions from the nearest store location.
• Green Waste Services Green waste collection and disposal services for landscaping and garden projects.
• Wholesale Services Wholesale pricing and supply services for trade customers and bulk buyers.
• Transport Services Transportation logistics for delivering landscaping and building materials to customer sites.
• Plant Hire Plant and equipment hire services for landscaping and construction projects.
• Quarrying and Production Own quarrying and production operations for manufacturing landscaping materials.
• Trade Account Services Dedicated trade account services for local tradespeople including landscapers, builders, and groundworkers, providing reliable landscape and building products and service.

Quantifiable outcome

• Same-day delivery available for orders

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Mitre 10: Mitre 10 is a hardware retailer cooperative operating stores across Australia, including a strong Victorian footprint. It competes with Daisy in garden supplies, landscaping materials, building products and trade services, though its assortment is less specialised than Daisy's pure-play garden and bulk materials focus.
• Bunnings Warehouse: Bunnings is Australia's dominant hardware and garden supplies retailer with a national network of large-format stores. It overlaps with Daisy across garden soils, mulches, sands, pavers, building supplies and outdoor living categories, and competes for both DIY homeowners and tradies in the Melbourne and Geelong catchments.

Emerging players

• Earthco Projects: Earthco Projects is an Australian landscape construction and supply business delivering soils, mulches and green-waste services to commercial and residential clients. It overlaps with Daisy's trade, delivery and green-waste offerings while also performing landscape construction, making it a partial direct peer.
• Cobble Yard: Cobble Yard is an Australian specialty supplier of cobblestones, pavers, stepping stones and natural stone products. It is an emerging niche player overlapping with Daisy's stepping stones, pavers and aggregates ranges and addresses a similar DIY and trade landscaping customer.

Direct peers

• Centenary Landscaping Supplies: Centenary Landscaping Supplies is a multi-location Brisbane-based garden and landscaping materials retailer offering bulk and bagged soils, mulches, sands, aggregates and pavers to retail and trade customers. The model, product mix and trade/delivery focus are closely aligned with Daisy's, serving as a clear domestic comparable.
• Australian Native Landscapes: Australian Native Landscapes is a multi-state supplier of soils, mulches, sands and recycled landscape products serving both retail and trade customers. It is comparable to Daisy in product breadth, commercial project focus and supply chain scale, particularly in the bulk delivered materials category.
• All Green Nursery & Garden Supplies: All Green is an Australian multi-store garden supplies retailer providing bagged and bulk garden products including soils, mulches, sands and paving. It competes with Daisy for residential and trade customers along the east coast, sharing a similar mix of retail showrooms and trade-oriented bulk delivery.
• Aussie Turf: Aussie Turf is an Australian turf and garden supplies company supplying instant turf, soils, mulches and related landscaping inputs. It is a direct adjacency peer in Daisy's mulch, soil and synthetic turf categories, with overlapping customer base across residential and commercial projects.
• Norwood Garden Supplies & Landscape Centre: Norwood is a Victoria-based garden and landscape supplies retailer offering soils, mulches, sands, gravels and building materials with delivery services. It is a regional direct competitor to Daisy's eastern-Melbourne stores, particularly in the Bayside and Mornington catchments.

Regional players

• Strathalbyn Hardscape & Garden Supplies: Strathalbyn is an Adelaide-based garden and hardscape supplies retailer offering bulk and bagged landscape materials. It is comparable on products and trade model but operates primarily in South Australia, making it a regional benchmark rather than a direct Victorian competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/daisysgardensupplies
• LinkedInlinkedin.com/company/daisysgardensupplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy's Garden Supplies