What Earthco Soil Mixtures does

Earthco Soil Mixtures is a Canadian bulk soil supplier founded in 1997 and headquartered in Concord, Ontario, operating as a subsidiary of Juel Group (formerly G&L Group), a diversified conglomerate that also owns Brock Aggregates, Draglam Salt, and Draglam Waste. The company produces and distributes topsoil, custom soil blends, mulch, compost, and specialty growing media to commercial developers, landscape contractors, landscape architects, soil engineers, and residential customers across the Greater Toronto Area. It holds licensed-producer status for Cornell University's CU-Structural Soil® (via Amereq Corp.) and is the exclusive GTA-area manufacturer of Hydrotech Membrane Corp.'s Garden Roof® growing media, and co-developed a Bioretention Soil blend with the Toronto Region Conservation Authority.

The company operates more than 10 depot locations across the GTA with centralized dispatch, supported by 13 screening plants and a fleet that includes tri-axle dump trucks, end-dump and walking floor trailers, Soil King and Soil King Extreme slinger trucks, and pneumatic blower trucks. Its product portfolio spans more than 250 custom soil mixes, including structural soils, bioretention blends, green roof media, Silva Cell fills, sports field mixes, turf/dog park surfacing, and multiple mulch and compost grades. The technology stack is primarily industrial — mechanical screening, custom blending, and specialized placement equipment — with digital tools (online ordering portal, soil volume calculator, and the Earthco Exchange marketplace) supporting transactional efficiency rather than algorithmic differentiation.

Revenue is generated primarily through per-cubic-yard unit pricing on bulk soil and related products (e.g., screened topsoil at $28.15/yd³, premium soil mix at $66.30/yd³), supplemented by tiered delivery fees, custom-blend quotes, equipment rentals with operators (excavators, dozers, slinger/blower trucks), and soil consultation services. The go-to-market is multi-channel: dedicated account managers for commercial customers, inside sales for residential/DIY, depot pickup at 10+ yards, and a self-serve online ordering portal with postal-code-based delivery validation. Distribution is concentrated in the GTA with extended delivery to surrounding Ontario areas.

Name

Earthco Soil Mixtures

Legal name

Earthco Soil Mixtures

Website

https://earthcosoils.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Earthco Soil Mixtures is a Greater Toronto Area supplier of bulk topsoil, custom soil blends, mulch, and compost, serving commercial developers, landscape contractors, architects, and residential customers via 10+ depots and a centralized delivery fleet.

Ownership category

akta.pro rank

Product category

Bulk Soil and Landscape Materials

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC)

Keywords

• Bulk soil supply
• Custom soil blends
• Landscape materials
• Topsoil distribution
• Mulch and compost

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bulk Soil Products: Sale of bulk topsoil, screened topsoil, custom soil blends, mulch, compost, and related landscaping materials. Products sold by cubic yard with volume-based delivery fees. One-time purchase model with recurring customer relationships.
2. Heavy Equipment Rentals: Equipment rental with operators including excavators (460 LinkBelt, 350 Hitachi, 320 Cat), dozers (750 John Deere LGP 6 Way, D6 Cat, D3 Cat LGP), backhoes, slinger trucks, blower trucks, dump trucks, flatbed & Moffet, and water trucks.
3. Delivery and Placement Services: Delivery services via triaxle, tandem, single axle dump trucks, trailers, and specialized placement services including Soil King slinger, remote ground drive slinger, and blower truck services.
4. Soil Consultation Services: Expert consultation services to help customers navigate environmental regulations and stringent soil specifications from landscape architects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Earthco Soil Mixtures manufactures and supplies bulk planting soils, screened topsoil, custom soil blends, mulch, and compost to commercial and residential customers throughout the Greater Toronto Area. The company operates 13 screening plants and produces over 250 soil mix varieties, including licensed CU-Structural Soil from Cornell University and exclusive Hydrotech Garden Roof growing media. Complementary offerings include delivery and placement via specialized trucks (slinger and blower), heavy equipment rental, on-site screening, and soil consultation services.

Product overview

Earthco Soil Mixtures is a supplier of bulk soil, custom soil blends, mulch, and compost products serving the Greater Toronto Area. The company operates as a single unified product line with multiple product categories: Basic Soil Products (stockpile and screened topsoil), Planting Soil Products (50/50 Planting Mix, Triple Mix, Premium Soil Mix, 60/40 Topsoil/Sand Mix), Specialty Soil Products (CU-Structural Soil®, Silva Cell Soil, Bioretention Soil, Green Roof Soil), Mulch Products (Utility, Black Wood, Shredded Pine Bark, Classic Cedar, Composted Pine Bark), Topdressing Soil Products (Fine Screened, Sports Field Mixes, Golf Course Divot Mix, Dog Park Mix), and Organic Soil Conditioners (Classic Compost, Premium Compost, Bark Compost Fines, Screened Peat Loam, Screened Mushroom Compost). The company also offers complementary services including delivery via tri-axle trucks, slinger trucks, blower trucks, and tote bags; equipment rentals; on-site screening; and soil stripping/removal. Digital tools include an online ordering portal, volume calculator, and Earthco Exchange marketplace. Products serve both commercial (developers, landscape contractors, architects) and residential customers throughout the GTA.

Differentiator

Problem solved

Functional benefit

Products and services

• Screened Topsoil Topsoil processed through a 1/2 inch screen to remove clumps, rocks, roots, and debris over 1/2 inch. Meets OPSS 802 specifications. Used for new construction projects, sidewalks, boulevards, and preparing grade surfaces for new sod. Sold at $28.15/cubic yard.
• Triple Mix

Quantifiable outcome

• 10+ years of experience as licensed producer of CU-Structural Soil®
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cornell University / Amereq Corp.coreOEM/ Whitelabel/ Licensing Partner · 8 April 2008Earthco is a licensed producer of CU-Structural Soil®, a patented urban tree mix designed by Cornell University. Amereq Corp holds the licensing rights. Earthco has over a decade of experience producing this specialized soil blend meeting strict Cornell specifications.
• Juel Group (formerly G&L Group)coreOthersEarthco Soil Mixtures is a subsidiary/brand of the Juel Group, a diversified company providing aggregates, salt, concrete, cement, and waste removal services. The parent company provides corporate infrastructure, shared services, and umbrella branding across sub-brands.
• Hydrotech Membrane Corp.coreOEM/ Whitelabel/ Licensing PartnerExclusive manufacturer of Hydrotech's Garden Roof Intensive, Semi-Intensive, and Extensive Growing Media for green roof applications in the Greater Toronto Area.
• Toronto Region Conservation Authority (TRCA)coreStrategic or Co-development PartnerTRCA and Earthco jointly developed the Bioretention Soil blend. TRCA recognized the need for a soil product allowing water to percolate and drain while sustaining plant life, and partnered with Earthco to create this custom blend for bioswales and stormwater management applications.
• Landscape OntariocoreGTM or Marketing PartnerActive member and supporter of Landscape Ontario. Sponsors the Landscape Ontario Awards of Excellence and participates in industry events including Canada Blooms. Landscape Ontario organizes restoration projects and connects Earthco with community projects like St James Park and June Callwood Park donations.
• Various Landscape ArchitectscoreTechnology or IntegrationExtensive network of landscape architects as part of quality assurance and industry standards commitment. Works with architects to develop custom soil blends meeting project specifications.
• Less MessminorOthersRelated brand under the G&L/Juel Group umbrella. Less Mess sells bagged soil products through lessmess.ca. Donated materials to Wychwood Barns Community Association for Victory Garden restoration project.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Profile Products: North American manufacturer of engineered soil amendments, erosion control, and sports field growing media. Comparable in the specialty/engineered soil product line, particularly for sports fields, bioretention, and golf applications.
• Premier Tech: Large Canadian manufacturer of peat-based growing media, soil amendments, and horticultural products. Comparable as a much larger incumbent offering overlapping product categories (peat loam, custom blends, professional growing media) to similar professional buyers.

Direct peers

• Gro-Bark (Ontario): Ontario-based custom soil blender and compost producer serving landscapers, developers, and municipalities. Most directly comparable to Earthco in product range (custom mixes, compost, mulch), customer base, and geographic footprint within Ontario.
• Miller Compost: Canadian compost and soil amendment producer with a focus on bulk landscape and agricultural markets. Comparable as a regional peer competing for similar landscape contractor and municipal demand.

Others

• Landscape Ontario (cooperative association): Industry association for Ontario landscape and horticultural professionals. Comparable as an ecosystem enabler whose membership overlaps Earthco's customer base and through which Earthco pursues marketing, awards, and community partnerships.
• Canadian Sphagnum Peat Moss Association / peat moss blenders: Canadian peat-based soil amendment producers and industry association. Comparable as upstream/blended input suppliers whose peat loam and organic amendments are incorporated into Earthco's custom soil blends.
• Brock Aggregates: Sibling brand under Juel Group supplying aggregates, sand, and stone across the GTA. Comparable as a sister business sharing customers, fleet, and dispatch with Earthco and competing for overlapping commercial site-work contracts.

Regional players

• Walker Environmental Group: Ontario-based waste management and organics processing company with composting operations. Comparable because it supplies compost and soil amendment products to the same GTA/Lake Ontario regional market through adjacent feedstock streams.
• Van Beek's Landscape Supply: Ontario-based landscape supply retailer/distributor offering bulk soil, mulch, and aggregates. Comparable as a GTA-region competitor with overlapping contractor and homeowner customer segments.
• St. Mary's Landscape Supply: Ontario-based bulk landscape supply yard offering topsoil, mulch, aggregates, and stone. Comparable as a regional competitor pursuing the same contractor and DIY customer base with a depot-based pickup model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EarthcoSoils
• YouTubeyoutube.com/user/TheGandLGroup
• LinkedInie.linkedin.com/company/earthco-soil-mixtures-inc
• Instagraminstagram.com/juel_group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthco Soil Mixtures