What Silver Innovation does

Silver Innovation is a UK-based bespoke web and application development agency headquartered in Solihull, West Midlands. Founded around 2009 (with copyright dating from 2014), the firm operates with a small team of 1-10 employees and serves a hybrid customer base comprising small-to-medium businesses, charities, and recruitment/eCommerce/equestrian/education organizations, alongside digital agencies that subcontract development work. The company delivers custom responsive websites, web applications, content management systems, and eCommerce platforms, supplemented by UK-based cloud hosting, SSL certificates, domain management, and ongoing support services.

The company's underlying technology stack consists of a proprietary in-house CMS framework that is reused and tailored across client projects, along with two self-developed supporting products: Tixel, a web-based ticket helpdesk system with API capabilities and a white-label/branded interface for agency partners, and SENTRY, a custom remote monitoring system for hosted websites that integrates with Google Analytics and Webmaster Tools. The technology base is conventional LAMP-style web development (PHP, MySQL, ASP.NET, JavaScript, HTML5, CSS) with no public AI/ML capabilities. Silver integrates with established payment gateways (SagePay, WorldPay, PayPal, GoCardless), accounting software (Kashflow), and recruitment job-distribution platforms (Broadbean, Logic Melon).

Silver Innovation's revenue model combines one-time project-based fees for website and application development with modest recurring revenue from hosting (£12.50/month), SSL certificates (from £100/domain/year), domain renewals, and ongoing support and maintenance contracts. The go-to-market is sales-led, relying on direct enquiry, organic search, an active blog, and referral channels from long-standing agency partners Fifteen Ten, Pinksheep, and Acid Product. The company is privately held, founder-owned, registered in England as Silver Innovation Limited (Company No: 7078501), with no external institutional investment or parent company identified.

Name

Silver Innovation

Legal name

Silver Innovation Limited

Website

https://silverinnovation.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Innovation is a UK-based bespoke web and application development agency in Solihull that designs, builds, and hosts custom websites, CMS platforms, and web applications for SMBs, digital agencies, and sector-specific organizations including recruitment and badminton bodies.

Ownership category

akta.pro rank

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Website Development: Design and development of bespoke websites, CMS implementations, and web applications for clients ranging from startups to established companies.
2. Hosting Services: Managed website and email hosting with 99.9% uptime SLA, 24/7 monitoring, and automatic scaling. Billed monthly at £12.50 per month or annually.
3. SSL Certificates: SSL certificate installation and management. Priced from £100 per domain per annum.
4. Domain Registration: Domain registration and renewal services on behalf of clients.
5. Support & Maintenance: Ongoing support and maintenance services for websites and applications, including the Tixel ticket system.
6. Application Development: Bespoke application development including service management, time tracking, logistics tracking, and custom business solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Silver Innovation is a software and web development agency that designs, develops, hosts, and supports bespoke content-managed websites and cloud-based web applications for businesses and digital agencies. The company also operates proprietary platforms — Tixel (a ticket-based helpdesk/support system) and SENTRY (a remote website monitoring system) — and provides recurring hosting, SSL, domain, and support services on UK cloud infrastructure.

Product overview

Silver Innovation is a software and web development agency offering a comprehensive suite of digital services built around their proprietary technology platform. The core offering consists of website development (including responsive design, bespoke CMS, and eCommerce functionality) and application development (bespoke cloud-based applications). Key proprietary products include Tixel (a ticket helpdesk system) and SENTRY (a remote website monitoring system). All solutions are hosted on their UK-based cloud platform with 99.9% uptime SLA. The company provides integrated services including hosting, SSL certificates, domain management, and ongoing support and maintenance. They specialize in eCommerce integrations (SagePay, WorldPay, PayPal, GoCardless), accounting integrations (Kashflow), and recruitment website integrations (Broadbean, Logic Melon). The product portfolio follows a modular approach where clients can select website development, application development, hosting, and support services individually or as bundled packages.

Differentiator

Problem solved

Functional benefit

Brands

• Tixel: A proprietary web-based ticket helpdesk and support system developed by Silver Innovation for managing support tickets, customer service, and project communications.
• SENTRY

Products and services

• Website Development Design and development of bespoke, 100% responsive content-managed websites for businesses, organisations, and digital agency clients. Sites are built with Silver Innovation's proprietary CMS framework and hosted on its UK cloud platform.
• Application Development Bespoke cloud-based web application development tailored to client requirements, including service management, time tracking, logistics tracking, and other custom business applications. Cloud-based, requires no installation and works on any device with unlimited users.
• Cloud Hosting UK-based managed cloud hosting service for websites and email with 99.9% uptime SLA, 24/7 monitoring, automatic scaling, load balancing, SSD storage with RAID, and multiple daily backups.
• SSL Certificates Installation and management of SSL certificates to encrypt website traffic, verify site authenticity, and improve search engine rankings. Priced from £100 per domain per annum.
• Domain Services Domain registration, transfer, renewal, and WHOIS management services on behalf of clients. Domains are registered in the client's name with full control over WHOIS data.
• Support & Maintenance Ongoing website and application support and maintenance subscription, including access to the Tixel helpdesk system, SENTRY monitoring, CMS updates, and technical support via phone, email, live chat, and support tickets.
• Tixel Helpdesk Ticketing System Tixel is Silver Innovation's proprietary web-based ticket helpdesk and support system for managing support tickets, customer service, and project communications. Cloud-based with real-time notifications, a dynamic interface that adapts to user type and agency branding, API integration, and unlimited users.
• SENTRY Remote Monitoring System SENTRY is Silver Innovation's proprietary remote website monitoring system for sites hosted on its platform, providing 24/7 monitoring, performance tracking, broken link detection, visual snapshots, mobile/desktop friendliness checks, traffic analysis, and Google Analytics/Webmaster Tools integration.

Quantifiable outcome

• Reduced administration by over 80 man hours per week for time tracking client
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Fifteen TencoreChannel Partner/ Reseller/ DistributorLong-standing partnership with Fifteen Ten, a digital design agency specializing in web design for recruiters. Silver provides technical CMS implementation while Fifteen Ten handles design.
• PinksheepcoreChannel Partner/ Reseller/ DistributorPartnership with Pinksheep, a creative agency providing design services. Silver implements technical aspects including eCommerce, CMS, and integrations for print, clothing, and promotional websites.
• Acid ProductcoreChannel Partner/ Reseller/ DistributorDesign agency partner providing visual design while Silver implements CMS functionality. Worked together on projects including Whetstone Pastures Farm, Maxima Fitness, and Leicester Learning Services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GoDaddy: Major SMB-focused provider of domain registration, hosting, SSL, and website building. Overlaps with Silver Innovation's domain, hosting, and SSL certificate services as well as the broader SMB web-presence value proposition, though at radically different scale.
• Squarespace: DIY website builder serving SMBs and individuals with template-based sites, eCommerce, and integrated hosting. Comparable to Silver Innovation's SMB website development offering, but positioned as a self-serve platform rather than a bespoke agency service.
• WPEngine: Large-scale managed WordPress hosting platform with enterprise-grade infrastructure, security, and developer tools. Comparable to Silver Innovation's Cloud Hosting and SENTRY monitoring offerings but operating at vastly greater scale and as a focused platform rather than a custom agency.

Direct peers

• Cyber-Duck: UK-based digital agency offering bespoke web design, web development, and application services to mid-market and enterprise clients. Closely comparable to Silver Innovation in service mix, geography, and SMB/mid-market focus.
• Netguru: Global software development and design consultancy building bespoke web and mobile applications for clients. Comparable to Silver Innovation in offering bespoke application development and cloud-based solutions, though at materially larger scale.
• Thoughtbot: Web development consultancy specialising in custom application development and design for startups and SMBs. Comparable to Silver Innovation in delivery model — focused teams producing bespoke web applications rather than off-the-shelf products.
• The Unit: Manchester-based digital agency delivering bespoke web design and development for clients across the UK. Highly comparable to Silver Innovation on geography, size band, and bespoke project model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Innovation