AquaSource

What AquaSource does

AquaSource Inc. is a family-owned water treatment and well pump service company headquartered in Bloomfield, New York, serving residential customers across the Finger Lakes and Western New York regions. The company sells, installs, services, and maintains private well and water-treatment systems for homeowners reliant on private water supplies, with a product portfolio that includes reverse osmosis (RO) systems, water softeners, peroxide systems, filtration and chlorination equipment, and ultraviolet (UV) disinfection units.

The business operates a hybrid equipment-plus-service model: customers purchase treatment hardware upfront and then rely on AquaSource for ongoing maintenance, annual service visits, well pump installation and repair, and water/well testing. For advanced diagnostics, the company partners with a New York State (EPA) Certified Laboratory, allowing it to deliver third-party-validated water analysis without operating an in-house lab. The firm is led by owner Ben Testa and a small field team of 1–10 employees who handle direct, in-person service delivery. Commercial reach is built on local direct-to-customer relationships rather than digital channels, and is reinforced by documented residential customer testimonials across the service area.

AquaSource derives revenue from one-time installation projects, equipment sales, and recurring annual service contracts. The firm differentiates via an unusually broad credential stack — a NYS DOH license, multiple WQA specialty certifications (Water Filtration, Disinfection, Reverse Osmosis, Deionization, Ozone), and memberships in regional and national industry associations including NGWA, Eastern WQA, American Ground Water Trust, NYS Rural Water, Empire State Well Drillers, and Finger Lakes Water Works. The company is privately held, bootstrapped, and has no disclosed external funding.

Name

AquaSource

Legal name

AquaSource Inc.

Website

https://aquasourceny.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AquaSource Inc. is a family-owned water treatment and well pump service company in Bloomfield, NY, serving residential customers across the Finger Lakes and Western New York regions with installation, maintenance, and water testing services.

Ownership category

akta.pro rank

Product category

Water Treatment Services

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI), Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Under-Sink Water Filtration Systems (CRAJAJAD), Countertop Water Filtration Systems (CRAJAJAC)

Keywords

• Water treatment systems
• Well pump services
• Water testing services
• Residential water filtration
• Water system maintenance

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Water Treatment Equipment Sales & Installation: Sale and installation of water treatment systems including reverse osmosis, water softeners, UV systems, chlorination systems, filtration systems, and peroxide systems. Equipment is sold and installed as a one-time purchase with professional installation by certified technicians.
2. Well Pump Sales, Installation & Replacement: Installation and replacement of submersible, jet, and centrifugal well pumps. NYS-certified pump installation services.
3. Service, Repair & Maintenance: Annual systems service, repairs, and regular maintenance for water treatment equipment and well pumps. Includes complimentary mineral testing during scheduled annual maintenance visits.
4. Water Testing Services: Free on-site mineral testing (hardness, iron, salts, pH, sulfur, chlorine, TDS). Fee-based advanced laboratory testing for bacteria, lead, arsenic, nitrates, nitrites, E.coli/coliform, PFAS, PFOS, fluoride, mercury, and pharmaceuticals through a third-party NYS (EPA) Certified Lab.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AquaSource sells, installs, and services residential water treatment systems (reverse osmosis, water softeners, UV, chlorination, filtration, and peroxide systems) and well pumps (submersible, jet, centrifugal) for homeowners in the Finger Lakes and Western New York region. The company also performs free on-site mineral water testing and offers fee-based advanced laboratory testing through a third-party NYS (EPA) Certified Lab.

Product overview

AquaSource is a water treatment service company offering a portfolio of water treatment products and related services. Their core product lineup consists of six water treatment systems: Reverse Osmosis System, Water Softener, Peroxide System, Filtration Systems, Chlorination System, and Ultraviolet (UV) System. These systems address various water quality issues including hardness, contaminants, bacteria, and odors. Supporting these products are service offerings including well pump installation/repair, water testing, well testing, and annual system maintenance. The products work together to provide comprehensive water treatment solutions from source to tap for residential and commercial customers in the Finger Lakes and Western NY region.

Differentiator

Problem solved

Functional benefit

Products and services

• Reverse Osmosis System

Quantifiable outcome

• Ultraviolet systems achieve up to 99.99% disinfection rate
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Water Quality AssociationcoreOthersNot-for-profit industry organization offering specialized training, professional certification, and continuing education programs to the water treatment industry. AquaSource staff hold WQA certifications including WQA Certified Water Specialist CWS VI, WQA Certified Contractual Operator, WQA Certified Installers, and WQA Certified Sales Reps.
• Eastern Water Quality AssociationcoreOthersRegional industry association supporting water quality professionals in the Eastern United States. AquaSource is a member, supporting industry guidelines and professional standards.
• National Ground Water AssociationcoreOthersNot-for-profit organization offering professional certification and continuing education to the water well and water treatment industries. AquaSource staff hold NGWA Certified Pump Installer designation. NGWA establishes guidelines for well and pump installation.
• American Ground Water TrustminorOthersNon-profit organization dedicated to promoting proper management and protection of ground water resources. AquaSource is a member supporting ground water education and advocacy.
• N.Y.S. Rural Water AssociationminorOthersState association representing rural water and wastewater systems in New York State. Supports AquaSource in regulatory compliance and best practices.
• Empire State Well Drillers AssociationminorOthersNew York State trade association for well drilling professionals. AquaSource is a member supporting well industry standards in NYS.
• Finger Lakes Water Works ConferenceminorOthersRegional water works conference serving the Finger Lakes area. AquaSource participates, aligning with local water quality standards and networking within the regional water industry.
• Goulds Professional Dealers AssociationminorOthersIndustry association of professional dealers for Goulds water pumps. AquaSource is a member (GPDA) and their technicians are trained in proper sizing, installation, and repair of Goulds water well pump systems.
• NYS (EPA) Certified LabcoreTechnology or IntegrationAquaSource is a third party to an NYS (EPA) Certified Laboratory for advanced water testing. The company collects samples on behalf of customers and sends them to the certified lab for analysis of contaminants including bacteria, lead, arsenic, nitrates, nitrites, E.coli/coliform, PFAS, PFOS, fluoride, mercury, and pharmaceuticals.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• HomeWater: Emerging D2C residential water treatment brand offering testing and mail-order filtration/softening solutions. Represents the lower-touch, digitally native alternative competing for the same homeowner wallet.

Direct peers

• SpringWell Water: Direct-to-consumer residential water treatment company selling whole-house filtration, softeners, and under-sink RO systems. Targets the same homeowner water-quality pain points AquaSource addresses, bypassing local installers.
• RainSoft: Water treatment company with a regional dealer network selling and servicing residential water softeners, drinking water systems, and filtration — comparable to AquaSource's product set and consultative install motion.
• Hague Quality Water International: Manufacturer and dealer network for residential water softeners, RO, and filtration systems. Local Hague dealers execute the same on-site-test-then-install motion as AquaSource for homeowners.
• Pelican Water: Residential water treatment brand offering whole-house filtration, softening, and RO systems. While primarily D2C, Pelican competes directly with AquaSource's product portfolio at the household level.
• Water-Right: Family-owned U.S. manufacturer of residential water softeners, filtration, and RO systems, selling through regional dealers. Closely analogous to AquaSource as a family-run water treatment business with dealer-driven installs.
• US Water Systems: Residential and light commercial water treatment provider offering on-site testing, equipment sales, and installation — directly mirroring AquaSource's full-stack service approach.

Broad incumbents

• Culligan: Largest national water treatment dealer/franchise network in North America. Local Culligan dealers operate the same residential install-and-service model as AquaSource but with national branding, marketing budgets, and broader product portfolios.
• EcoWater Systems: Ecolab-owned residential water treatment brand operating through a U.S. dealer network. Dealers perform on-site testing, install water softeners and filtration, and provide recurring service — directly comparable to AquaSource's GTM.
• Kinetico: Major manufacturer and dealer-network operator of residential and commercial water treatment systems. Kinetico's authorized dealers replicate AquaSource's model (test, install, service) at a larger scale and with proprietary equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AquaSource
• LinkedInlinkedin.com/company/aquasourceinc

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaSource