Laughing Stock Vineyards

Name

Laughing Stock Vineyards

Legal name

Laughing Stock Vineyards

Website

https://laughingstock.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Boutique winery production
• Bordeaux-style blends
• Wine club subscription
• Estate vineyard wines
• Okanagan Valley wines

Headquarters

HQ city

Penticton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct-to-Consumer Wine Sales: Online e-commerce store selling wines directly to consumers. Wide price range from $25 (Rosé) to $240 (Double Magnum). Portfolio flagship at $55 standard, $130 magnum, $240 double magnum.
2. Preferred Share Wine Club Subscription: Recurring wine deliveries with multiple tiers: Series A (full case of same wine including limited production), Series B Reds & Whites (6 bottles diversified, 3x/year), Series B Reds Only (12 bottles annually), Series B Diversified (12 bottles annually). Free shipping to BC, AB, SK, MB, NS. No membership fees.
3. Winery Experiences & Events: Paid tasting experiences including Classic Blind Tasting ($15/person), Double Blind Tasting ($20/person), Wine and Cheese pairing ($35/board for 2-4 people), Blending Seminar ($100/person), and special event dinners ($100+).
4. Wholesale Distribution: Agent representatives sell to restaurants and retailers across authorized provinces. Ships to BC, AB, SK, MB, NS.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Laughing Stock Vineyards is a boutique Okanagan Valley winery that produces and sells premium Bordeaux-style red blends, varietal wines, traditional-method sparkling wine, and experimental Amphora wines directly to consumers. The flagship offering is the Portfolio Bordeaux-style blend celebrating 20 vintages, complemented by the four-tier Preferred Share Wine Club subscription program, an estate tasting room, and curated tasting experiences at the Naramata Bench winery.

Product overview

Laughing Stock Vineyards is a boutique Okanagan Valley winery offering a portfolio of wines centered on Bordeaux-style blends. The core offering includes Portfolio, their flagship 20-year-old Bordeaux blend available in standard, Magnum, and Double Magnum formats, and Blind Trust, a second-label approachable blend available in both red and white. The wine portfolio spans Rosé, Chardonnay, Pinot Gris, Pinot Noir, and Syrah varietals, with experimental small-lot Amphora wines (Viognier, Syrah, Sauvignon Blanc) offered exclusively to Wine Club members. Additional offerings include Market Bubble traditional method sparkling wine, the Blending Seminar experience, and Diversified 12 Pack mixed cases. The Preferred Share Wine Club provides tiered membership access with guaranteed allocations and free shipping across Canadian provinces.

Differentiator

Problem solved

Functional benefit

Brands

• Portfolio: Flagship Bordeaux-style red blend. A cult wine from BC considered iconic Okanagan wine. Available in standard bottles, magnums, and double magnums. The 2022 vintage marks its 20th anniversary.
• Blind Trust
• Market Bubble
• Amphora

Products and services

• Portfolio The flagship Bordeaux-style blend combining Merlot, Cabernet Sauvignon, Cabernet Franc, Malbec, and Petit Verdot. Available in 750mL, Magnum (1.5L), and Double Magnum (3L) formats across multiple vintages. Designed as a cellaring wine with cult status in BC and 20+ years of consistent quality.
• Blind Trust Red Second-label Bordeaux-inspired red blend featuring Merlot, Syrah, Cabernet Sauvignon, Malbec, and Petit Verdot. A robust, approachable red blend designed for early drinking while maintaining structure for cellaring. The 2023 vintage includes 41% Merlot, 32% Syrah, 20% Cabernet Sauvignon, 5% Malbec, and 2% Petit Verdot.
• Blind Trust White Second-label white blend offering a fresh, fruit-forward profile. The 2025 vintage is a blend of 78% Sauvignon Blanc and 22% Semillon, with tropical aromas of guava and mango, fermented in French oak for round texture.
• Rosé Dry rosé crafted predominantly from Gamay Noir with 5% Merlot. The 2025 vintage offers fragrant aromas of strawberry cotton candy and rhubarb, with flavors of watermelon, peach, and raspberry compote, balanced with bright acidity.
• Chardonnay Estate Chardonnay with rich aromas of peach and peonies, vanilla bean, and lemon butter. The 2025 vintage offers Meyer lemon and Valencia orange flavors with hazelnut and brioche undertones, aged sur lie with weekly lees stirring for texture.
• Pinot Gris Bright and fruit-forward white wine with aromas of prickly pear and yellow apple, ripe honeydew melon, and stone fruit with lime zest on the palate. Partially aged in concrete egg and neutral oak for texture.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Inniskillin: Iconic Canadian winery (Niagara and Okanagan) with national distribution and broad portfolio including Icewine. Comparable premium Canadian wine positioning but at significantly larger scale and broader category presence.
• Jackson-Triggs: Large-scale Canadian winery with national retail distribution across all provinces. Comparable Canadian wine producer but at mass-market scale rather than boutique premium positioning.

Direct peers

• Quails' Gate Estate Winery: Family-owned estate winery on the western shore of Okanagan Lake producing premium still and sparkling wines. Closely comparable boutique-to-mid scale BC winery with strong DTC, wine club, and tasting room operations.
• Painted Rock Estate Winery: Boutique Skaha Bench BC winery focused on premium Bordeaux-style blends with limited production and allocation-based selling. Closely comparable in scale, philosophy, and DTC-driven scarcity model.
• Tantalus Vineyards: Kelowna-based BC boutique winery producing premium Riesling and Pinot Noir with a focus on single-vineyard expressions. Comparable boutique scale and critical-acclaim-driven positioning in BC.
• Burrowing Owl Estate Winery: Osoyoos-based BC estate winery producing premium reds including Syrah from the same Okanagan sub-region as Laughing Stock's Perfect Hedge Vineyard. Direct comparable in climate, terroir, and premium red wine focus.
• Mission Hill Family Estate: Premier BC Okanagan estate winery producing premium Bordeaux-style blends and a broad wine portfolio. Directly comparable as a premium-tier BC winery with estate vineyards, wine club, tasting room experiences, and national/international distribution.
• Checkmate Artisanal Winery: Oliver-based BC boutique winery producing small-lot premium wines including Bordeaux-style blends. Comparable ultra-premium, low-volume BC producer with strong critical acclaim.
• CedarCreek Estate Winery: Kelowna-based BC Okanagan estate winery with Platinum Medal track record, biodynamic viticulture, and broad premium portfolio. Comparable DTC, wine club, and tasting room model targeting similar premium Canadian wine consumer.
• Blue Mountain Vineyard & Cellars: Okanagan Falls BC boutique estate winery known for sparkling wines and Pinot Noir. Comparable boutique Okanagan producer with estate focus and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lfngwine
• Facebookfacebook.com/LFNGwine
• Instagraminstagram.com/lfngwine
• LinkedInlinkedin.com/company/laughing-stock-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laughing Stock Vineyards