NATURinFORM
NATURinFORM is a German manufacturer of Wood-Plastic Composite (WPC) outdoor products — terrace decking, facade cladding, structural profiles, and privacy screens — sold through an authorized dealer network across seven-plus European markets to trade contractors, architects, and end consumers.
- Company typePrivate
- Founded-
- HeadquartersRedwitz An Der Rodach, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What NATURinFORM does
NATURinFORM is a privately held German manufacturer of Wood-Plastic Composite (WPC) products for outdoor construction applications, headquartered in Redwitz an der Rodach, Bavaria. The company develops and distributes WPC terrace decking boards, facade cladding profiles, structural bench profiles for outdoor furniture, and sound/privacy screen fencing systems, with the Piazza Familie line representing a co-extruded premium upgrade. Core technology combines domestic wood with pure polymer through co-extrusion, supplemented by the proprietary Re-Form closed-loop recycling system that reincorporates material into the production cycle to support a circular-economy positioning. Product differentiators include honeycomb (Wabe) profiles for weight-optimized strength, multiple surface textures that mimic natural wood grain, and bauaufsichtliche Zulassung (building regulatory approval) documentation.
The company sells exclusively through an authorized Fachhandelspartner dealer network spanning Germany and at least six additional European markets (Austria, Switzerland, Netherlands, France, Finland, Italy), supported by a dedicated dealer login portal and 3D/AR digital planning tools (Terrassen-Konfigurator, Fassadenplaner) that generate qualified project leads routed to dealers. The customer base is structurally diversified across trade processors/contractors (Verarbeiter), architects and planners (Architekten & Planer), private end consumers, and commercial/public project segments; named reference customers span hospitality (Parkhotel Cup Vitalis, Seezeitlodge), leisure (Europa-Park Rust), public infrastructure (Olympiapark München, Freibad Redwitz, Flughafen Malta), education (Montessori-Zentrum Nürnberg), corporate (Puma Vision HQ, 1&1) and cultural institutions (Kölner Zoo, Haus des Meeres Wien). Revenue is generated through one-time product sales at dealer-quoted pricing with no disclosed public price list, supplemented by free digital configuration services that serve a lead-generation rather than direct monetization function.
NATURinFORM firmographics
Firmographics- Name
- NATURinFORM
- Legal name
- NaturinForm
- Website
- https://naturinform.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NATURinFORM is a German manufacturer of Wood-Plastic Composite (WPC) outdoor products — terrace decking, facade cladding, structural profiles, and privacy screens — sold through an authorized dealer network across seven-plus European markets to trade contractors, architects, and end consumers.
- Ownership category
- akta.pro rank
NATURinFORM industry classification
Industry- Product category
- Wood-Plastic Composite (WPC) Outdoor Building Materials
- NAICS
- Wood Product Manufacturing (321), Other Wood Product Manufacturing (3219), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)
- akta.pro secondary industry
- Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)
Keywords
Where NATURinFORM is headquartered
LocationHeadquarters
- HQ city
- Redwitz An Der Rodach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NATURinFORM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- WPC Product Sales: Sale of WPC (Wood Plastic Composite) outdoor products including terrace boards, facade claddings, bench profiles, and sound/privacy screens through a dealer network. Products are sold as one-time purchases with long-term durability benefits.
- Online Configuration Services: Free online tools (Terrassen-Konfigurator, Fassadenplaner) that help customers plan projects and generate leads for dealers, supporting the sales process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer-direct pricing model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NATURinFORM product offering
Product offeringCore offering
NATURinFORM manufactures and distributes Wood-Plastic Composite (WPC) outdoor building products — terrace decking boards, facade cladding profiles, structural bench profiles, and sound/privacy screens — made from a combination of domestic wood and pure polymer via co-extrusion. Products are sold exclusively through a network of authorized specialized trade dealers (Fachhandelspartner) across Germany and several European countries, supported by online configuration and planning tools. The portfolio is complemented by the proprietary Re-Form closed-loop recycling system and bauaufsichtliche Zulassung (building regulatory approval) documentation for construction projects.
Product overview
NATURinFORM is a manufacturer specializing in Wood-Plastic Composite (WPC) products for outdoor applications. The core product portfolio consists of WPC Terrace Decking Boards, WPC Facade Cladding, Bank Profiles (structural profiles for outdoor furniture), and Sound/Privacy Protection fencing systems. Supporting these are Montagesysteme & Zubehör (installation systems and accessories) and proprietary digital planning tools including the Terrassen-Konfigurator (3D/AR terrace configurator) and Fassadenplaner (facade planner). The Piazza Familie represents co-extruded premium decking boards. The company also operates the Re-Form recycling system for circular economy resource management and provides bauaufsichtliche Zulassung (building regulatory approvals) for construction applications.
Differentiator
Problem solved
Functional benefit
Brands
- Re-Form: Company's own recycling system for circular economy, keeping materials in the system and conserving resources.
Products and services
- WPC Terrassendielen (Terrace Decking Boards) Durable, low-maintenance Wood-Plastic Composite terrace decking boards combining domestic wood aesthetics with high-quality polymer. Available in multiple product lines including massiv (solid), wabe (honeycomb hollow), and other hollow profiles for residential and commercial terraces.
- WPC Fassadenverkleidung (Facade Cladding) Weather-resistant Wood-Plastic Composite facade profiles combining sustainability with aesthetics for stylish exterior building design. Targeted at architects, builders, and property owners seeking durable, low-maintenance facade solutions.
- Bankprofile (Structural Profiles) High-quality WPC construction profiles designed for outdoor furniture applications including seating, park benches, roofing, pergolas, and privacy/sun protection installations for private and municipal settings.
- Schall- und Sichtschutzzäune (Sound and Privacy Protection Fencing) Sound and privacy protection fencing systems providing increased privacy and noise reduction for residential gardens, terraces, and outdoor environments.
- Montagesysteme & Zubehör (Installation Systems & Accessories) Complete mounting systems and accessories for proper terrace installation, including substructures, clips, and specialized tools intended to ensure long-term durability and safe installation of WPC decking.
- Piazza Familie (Co-extruded Decking Line) Co-extruded WPC terrace boards with enhanced surface protection and durability compared to standard WPC products, marketed as a premium decking line within the NATURinFORM portfolio.
- Terrassen-Konfigurator (Terrace Configurator) User-friendly online 3D and augmented reality terrace planning tool enabling customers to visualize, configure, and plan their dream terrace, with lead routing to authorized dealers.
- Fassadenplaner (Facade Planner) Intuitive online facade planning tool for designing individual WPC facades with visualization capabilities, supporting architects, planners, and end customers in project design.
- Bauaufsichtliche Zulassung (Building Regulatory Approval Documentation) Official building inspection approval documentation and technical approvals provided for construction projects using NATURinFORM WPC products, supporting use in regulated building applications.
- Re-Form Recycling System Proprietary closed-loop recycling service/system operated by NATURinFORM that keeps WPC materials in the production cycle and conserves resources by feeding manufacturing waste back into new products.
Quantifiable outcome
- WPC products designed to last decades with proper installation
- +1 more outcomes
Companies that use NATURinFORM
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
NATURinFORM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NATURinFORM partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
NATURinFORM competitors and assessment
Company assessmentBroad incumbents
- Trex Company: The largest global manufacturer of WPC composite decking and railing. While primarily North American, Trex sets the technology and pricing benchmark for the WPC category in which NATURinFORM competes.
- Rehau: Large German polymer-based building products group with outdoor decking and facade lines. Overlaps with NATURinFORM in WPC/exterior products but at vastly greater corporate scale and with a much broader product portfolio.
- TimberTech (Azek): Major North American composite decking and railing brand under the Azek building-products umbrella. Comparable WPC/PVC product technology and specification-driven distribution model to NATURinFORM, but at substantially greater scale.
Direct peers
- Fiberon: US-originated WPC and PVC decking manufacturer with established European distribution through specialty dealers. Comparable composite outdoor product portfolio and dealer-channel sales motion to NATURinFORM.
- UPM ProFi: Finnish WPC decking manufacturer with a Europe-wide distribution footprint. Directly comparable composite outdoor products (terrace boards, facade profiles) using proprietary recycled and bio-based material inputs and similar specification-grade product positioning.
- Werzalit: German manufacturer of wood-composite outdoor and indoor surface products (decking, tabletops, facades) sold through European trade channels. Closely comparable to NATURinFORM in product mix, German origin, and dealer-led GTM.
- Megawood: Germany-based WPC decking and outdoor profile manufacturer with a near-identical product range to NATURinFORM (terrace boards, facade cladding, structural bench profiles) sold through specialist dealer networks in DACH and selected European markets. Closest direct head-to-head competitor.
- Silvadec: France-based WPC and wood-composite decking manufacturer serving France and broader European markets with a comparable composite outdoor product portfolio (decking, cladding, fencing) sold via trade dealer networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NATURinFORM social profiles
Digital presenceNATURinFORM financial estimates
Financial estimateRevenue estimate
Valuation estimate
NATURinFORM leadership team
Management profileNumber of profiles
NATURinFORM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NATURinFORM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NATURinFORM
What does NATURinFORM do?
NATURinFORM manufactures and distributes Wood-Plastic Composite (WPC) outdoor building products — terrace decking boards, facade cladding profiles, structural bench profiles, and sound/privacy screens — made from a combination of domestic wood and pure polymer via co-extrusion. Products are sold exclusively through a network of authorized specialized trade dealers (Fachhandelspartner) across Germany and several European countries, supported by online configuration and planning tools. The portfolio is complemented by the proprietary Re-Form closed-loop recycling system and bauaufsichtliche Zulassung (building regulatory approval) documentation for construction projects.
Is NATURinFORM a public or private company?
NATURinFORM is a private company. It is classified as unknown and is currently operating.
When was NATURinFORM founded?
NATURinFORM was founded in -1. It employs 51 to 100 people.
Where is NATURinFORM based?
NATURinFORM is headquartered in Redwitz An Der Rodach, Germany, in the Europe region.
How does NATURinFORM make money?
Two revenue lines are on record. WPC Product Sales are the primary driver. The others are online Configuration Services.
Who are NATURinFORM's main competitors?
Broad incumbents on record are Trex Company, Rehau and TimberTech (Azek). Direct peers are Fiberon, UPM ProFi, Werzalit, Megawood and Silvadec.
Does NATURinFORM have an API?
No public API is recorded for NATURinFORM.
What industry is NATURinFORM in?
NATURinFORM's product category is Wood-Plastic Composite (WPC) Outdoor Building Materials. Its primary akta.pro industry code is IMAMACAO, Engineered Wood Product Distribution & Fabrication Services, with a secondary code of CRAIAEAJ, Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood). Its NAICS code is 321 and its SIC code is 2430.