NATURinFORM

Wood-Plastic Composite (WPC) Outdoor Building Materialsnaturinform.de

NATURinFORM is a German manufacturer of Wood-Plastic Composite (WPC) outdoor products — terrace decking, facade cladding, structural profiles, and privacy screens — sold through an authorized dealer network across seven-plus European markets to trade contractors, architects, and end consumers.

Company typePrivate
Founded-
HeadquartersRedwitz An Der Rodach, Germany
Headcount51–100
GTM typeB2B
OfferingHardware or Manufacturing

What NATURinFORM does

NATURinFORM is a privately held German manufacturer of Wood-Plastic Composite (WPC) products for outdoor construction applications, headquartered in Redwitz an der Rodach, Bavaria. The company develops and distributes WPC terrace decking boards, facade cladding profiles, structural bench profiles for outdoor furniture, and sound/privacy screen fencing systems, with the Piazza Familie line representing a co-extruded premium upgrade. Core technology combines domestic wood with pure polymer through co-extrusion, supplemented by the proprietary Re-Form closed-loop recycling system that reincorporates material into the production cycle to support a circular-economy positioning. Product differentiators include honeycomb (Wabe) profiles for weight-optimized strength, multiple surface textures that mimic natural wood grain, and bauaufsichtliche Zulassung (building regulatory approval) documentation.

The company sells exclusively through an authorized Fachhandelspartner dealer network spanning Germany and at least six additional European markets (Austria, Switzerland, Netherlands, France, Finland, Italy), supported by a dedicated dealer login portal and 3D/AR digital planning tools (Terrassen-Konfigurator, Fassadenplaner) that generate qualified project leads routed to dealers. The customer base is structurally diversified across trade processors/contractors (Verarbeiter), architects and planners (Architekten & Planer), private end consumers, and commercial/public project segments; named reference customers span hospitality (Parkhotel Cup Vitalis, Seezeitlodge), leisure (Europa-Park Rust), public infrastructure (Olympiapark München, Freibad Redwitz, Flughafen Malta), education (Montessori-Zentrum Nürnberg), corporate (Puma Vision HQ, 1&1) and cultural institutions (Kölner Zoo, Haus des Meeres Wien). Revenue is generated through one-time product sales at dealer-quoted pricing with no disclosed public price list, supplemented by free digital configuration services that serve a lead-generation rather than direct monetization function.

NATURinFORM firmographics

Firmographics

Name: NATURinFORM
Legal name: NaturinForm
Website: https://naturinform.de
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: NATURinFORM is a German manufacturer of Wood-Plastic Composite (WPC) outdoor products — terrace decking, facade cladding, structural profiles, and privacy screens — sold through an authorized dealer network across seven-plus European markets to trade contractors, architects, and end consumers.
Ownership category
akta.pro rank

NATURinFORM industry classification

Industry

Product category: Wood-Plastic Composite (WPC) Outdoor Building Materials
NAICS: Wood Product Manufacturing (321), Other Wood Product Manufacturing (3219), Custom Architectural Woodwork and Millwork Manufacturing (337212)
SIC: Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452)
akta.pro primary industry: Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)
akta.pro secondary industry: Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

WPC decking boards
Composite building materials
Outdoor terrace products
Facade cladding profiles
Wood plastic composite

Where NATURinFORM is headquartered

Location

Headquarters

HQ city: Redwitz An Der Rodach
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

NATURinFORM business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

WPC Product Sales: Sale of WPC (Wood Plastic Composite) outdoor products including terrace boards, facade claddings, bench profiles, and sound/privacy screens through a dealer network. Products are sold as one-time purchases with long-term durability benefits.
Online Configuration Services: Free online tools (Terrassen-Konfigurator, Fassadenplaner) that help customers plan projects and generate leads for dealers, supporting the sales process.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Dealer-direct pricing model

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

NATURinFORM product offering

Product offering

Core offering

NATURinFORM manufactures and distributes Wood-Plastic Composite (WPC) outdoor building products — terrace decking boards, facade cladding profiles, structural bench profiles, and sound/privacy screens — made from a combination of domestic wood and pure polymer via co-extrusion. Products are sold exclusively through a network of authorized specialized trade dealers (Fachhandelspartner) across Germany and several European countries, supported by online configuration and planning tools. The portfolio is complemented by the proprietary Re-Form closed-loop recycling system and bauaufsichtliche Zulassung (building regulatory approval) documentation for construction projects.

Product overview

NATURinFORM is a manufacturer specializing in Wood-Plastic Composite (WPC) products for outdoor applications. The core product portfolio consists of WPC Terrace Decking Boards, WPC Facade Cladding, Bank Profiles (structural profiles for outdoor furniture), and Sound/Privacy Protection fencing systems. Supporting these are Montagesysteme & Zubehör (installation systems and accessories) and proprietary digital planning tools including the Terrassen-Konfigurator (3D/AR terrace configurator) and Fassadenplaner (facade planner). The Piazza Familie represents co-extruded premium decking boards. The company also operates the Re-Form recycling system for circular economy resource management and provides bauaufsichtliche Zulassung (building regulatory approvals) for construction applications.

Differentiator

Problem solved

Functional benefit

Brands

Re-Form: Company's own recycling system for circular economy, keeping materials in the system and conserving resources.

Products and services

WPC Terrassendielen (Terrace Decking Boards) Durable, low-maintenance Wood-Plastic Composite terrace decking boards combining domestic wood aesthetics with high-quality polymer. Available in multiple product lines including massiv (solid), wabe (honeycomb hollow), and other hollow profiles for residential and commercial terraces.
WPC Fassadenverkleidung (Facade Cladding) Weather-resistant Wood-Plastic Composite facade profiles combining sustainability with aesthetics for stylish exterior building design. Targeted at architects, builders, and property owners seeking durable, low-maintenance facade solutions.
Bankprofile (Structural Profiles) High-quality WPC construction profiles designed for outdoor furniture applications including seating, park benches, roofing, pergolas, and privacy/sun protection installations for private and municipal settings.
Schall- und Sichtschutzzäune (Sound and Privacy Protection Fencing) Sound and privacy protection fencing systems providing increased privacy and noise reduction for residential gardens, terraces, and outdoor environments.
Montagesysteme & Zubehör (Installation Systems & Accessories) Complete mounting systems and accessories for proper terrace installation, including substructures, clips, and specialized tools intended to ensure long-term durability and safe installation of WPC decking.
Piazza Familie (Co-extruded Decking Line) Co-extruded WPC terrace boards with enhanced surface protection and durability compared to standard WPC products, marketed as a premium decking line within the NATURinFORM portfolio.
Terrassen-Konfigurator (Terrace Configurator) User-friendly online 3D and augmented reality terrace planning tool enabling customers to visualize, configure, and plan their dream terrace, with lead routing to authorized dealers.
Fassadenplaner (Facade Planner) Intuitive online facade planning tool for designing individual WPC facades with visualization capabilities, supporting architects, planners, and end customers in project design.
Bauaufsichtliche Zulassung (Building Regulatory Approval Documentation) Official building inspection approval documentation and technical approvals provided for construction projects using NATURinFORM WPC products, supporting use in regulated building applications.
Re-Form Recycling System Proprietary closed-loop recycling service/system operated by NATURinFORM that keeps WPC materials in the production cycle and conserves resources by feeding manufacturing waste back into new products.

Quantifiable outcome

WPC products designed to last decades with proper installation
+1 more outcomes

Companies that use NATURinFORM

Customer profile

Named customers12 records

Segments4 records

Ideal customer profiles4 records

NATURinFORM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

NATURinFORM partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

NATURinFORM competitors and assessment

Company assessment

Broad incumbents

Trex Company: The largest global manufacturer of WPC composite decking and railing. While primarily North American, Trex sets the technology and pricing benchmark for the WPC category in which NATURinFORM competes.
Rehau: Large German polymer-based building products group with outdoor decking and facade lines. Overlaps with NATURinFORM in WPC/exterior products but at vastly greater corporate scale and with a much broader product portfolio.
TimberTech (Azek): Major North American composite decking and railing brand under the Azek building-products umbrella. Comparable WPC/PVC product technology and specification-driven distribution model to NATURinFORM, but at substantially greater scale.

Direct peers

Fiberon: US-originated WPC and PVC decking manufacturer with established European distribution through specialty dealers. Comparable composite outdoor product portfolio and dealer-channel sales motion to NATURinFORM.
UPM ProFi: Finnish WPC decking manufacturer with a Europe-wide distribution footprint. Directly comparable composite outdoor products (terrace boards, facade profiles) using proprietary recycled and bio-based material inputs and similar specification-grade product positioning.
Werzalit: German manufacturer of wood-composite outdoor and indoor surface products (decking, tabletops, facades) sold through European trade channels. Closely comparable to NATURinFORM in product mix, German origin, and dealer-led GTM.
Megawood: Germany-based WPC decking and outdoor profile manufacturer with a near-identical product range to NATURinFORM (terrace boards, facade cladding, structural bench profiles) sold through specialist dealer networks in DACH and selected European markets. Closest direct head-to-head competitor.
Silvadec: France-based WPC and wood-composite decking manufacturer serving France and broader European markets with a comparable composite outdoor product portfolio (decking, cladding, fencing) sold via trade dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

NATURinFORM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NATURinFORM leadership team

Management profile

Number of profiles

NATURinFORM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NATURinFORM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURinFORM

What does NATURinFORM do?

Is NATURinFORM a public or private company?

NATURinFORM is a private company. It is classified as unknown and is currently operating.

When was NATURinFORM founded?

NATURinFORM was founded in -1. It employs 51 to 100 people.

Where is NATURinFORM based?

NATURinFORM is headquartered in Redwitz An Der Rodach, Germany, in the Europe region.

How does NATURinFORM make money?

Two revenue lines are on record. WPC Product Sales are the primary driver. The others are online Configuration Services.

Who are NATURinFORM's main competitors?

Broad incumbents on record are Trex Company, Rehau and TimberTech (Azek). Direct peers are Fiberon, UPM ProFi, Werzalit, Megawood and Silvadec.

Does NATURinFORM have an API?

No public API is recorded for NATURinFORM.

What industry is NATURinFORM in?

NATURinFORM's product category is Wood-Plastic Composite (WPC) Outdoor Building Materials. Its primary akta.pro industry code is IMAMACAO, Engineered Wood Product Distribution & Fabrication Services, with a secondary code of CRAIAEAJ, Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood). Its NAICS code is 321 and its SIC code is 2430.