Bergholm
Bergholm is a Swedish importer and distributor of motorhomes and caravans, holding exclusive rights in Sweden for Knaus Tabbert AG, Morelo, and Trigano brands sold through a 30+ dealer network, with ancillary rental, repair, and parts services.
- Company typePublic
- Founded1992
- HeadquartersKristinehamn, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bergholm does
Bergholm Fritidsfordon AB (publ) is a Swedish recreational vehicle (RV) importer and distributor founded in 1992 in Kristinehamn, Sweden, listed on Spotlight Stock Market under ticker BHOLM since March 2026. The company holds exclusive import and distribution rights in Sweden for multiple European RV brands: Knaus, Weinsberg, Tabbert, and T@B (all from German manufacturer Knaus Tabbert AG); Morelo (German luxury motorhomes); and CI and Roller Team (Italian, under Trigano Group). It also distributes Inaca awnings. Bergholm operates three wholly-owned subsidiaries: Rent and Travel (motorhome rental across five Swedish pickup stations), Bergholm Skadecenter AB (Hyundai-authorized body and paint damage workshop, acquired 2018), and Kristinehamns Fritidsservice (Fiat Professional authorized full-service workshop). All sales are conducted through a network of 30+ authorized dealers across Sweden, from Luleå in the north to southern regions.
The business model centers on one-time unit sales of imported motorhomes and caravans, with pricing tiers spanning from entry-level vehicles (T@B starting at 238,000 SEK) through mid-range to premium luxury motorhomes (Morelo Empire Liner, Grand Empire, Palace Liner). Ancillary revenue streams include aftermarket services (repairs, maintenance, damage handling), parts sales through a large central warehouse, and usage-based rental revenue through Rent and Travel. Distribution is exclusively indirect via the dealer network; Bergholm does not sell direct to consumers. Customer segments are primarily individual consumers and families purchasing for personal leisure use, with the dealer network itself treated as a B2B channel partner.
In Q1 2026, Bergholm reported net revenue of 147.4 MSEK (9.7% organic growth year-over-year), EBITDA of 6.2 MSEK (4.2% margin), and EBIT of 5.9 MSEK (4.0% margin). The balance sheet was substantially strengthened by the IPO, with equity ratio rising to 50.4% from 5.2% a year earlier. The company employs 21 people and holds 313+ vehicles in inventory. Recent strategic moves include a May 2026 letter of intent to extend exclusive Knaus Tabbert distribution into Norway starting autumn 2026, a model year 2026-2027 product refresh across all represented brands, and capital raised through the IPO to support further growth.
Bergholm firmographics
Firmographics- Name
- Bergholm
- Legal name
- Bergholm Försäljning AB
- Website
- https://bergholm.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bergholm is a Swedish importer and distributor of motorhomes and caravans, holding exclusive rights in Sweden for Knaus Tabbert AG, Morelo, and Trigano brands sold through a 30+ dealer network, with ancillary rental, repair, and parts services.
- Ownership category
- akta.pro rank
Bergholm industry classification
Industry- Product category
- Recreational Vehicles
- NAICS
- Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro industry
- Motorhome / RV Rentals (Class A & Class C)One-Way / Relocation RV Rentals
Keywords
Where Bergholm is headquartered
LocationHeadquarters
- HQ city
- Kristinehamn
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Bergholm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Bergholm imports and sells recreational vehicles including motorhomes and caravans through authorized dealers across Sweden. The company represents brands including Knaus, Weinsberg, Tabbert, T@B, Morelo, CI, and Roller Team.
- Aftermarket Services: Bergholm provides vehicle repair, maintenance, and damage services through Bergholm Skadecenter and Kristinehamns Fritidsservice. The company also operates a large parts warehouse.
- Rental Services: Bergholm operates the Rent and Travel concept in Sweden, enabling businesses and individuals to rent motorhomes through a network of pickup stations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level vehicles (e.g., basic camping vans, simpler caravans) |
| Unit Pricing | Pay-as-you-go | Mid-range vehicles (e.g., Knaus Südwind, Weinsberg CaraCompact) |
| Unit Pricing | Pay-as-you-go | Premium vehicles (e.g., Morelo, Knaus premium models) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bergholm product offering
Product offeringCore offering
Bergholm imports and resells motorhomes and caravans from leading European manufacturers (Knaus, Weinsberg, Tabbert, T@B, Morelo, CI, Roller Team) and Inaca awnings through an authorized dealer network across Sweden. The company also operates the Rent and Travel motorhome rental concept, a Hyundai-authorized damage repair center (Bergholm Skadecenter), and a Fiat Professional authorized full-service workshop (Kristinehamns Fritidsservice).
Product overview
Bergholm is a Swedish recreational vehicle (RV) importer and distributor operating as Bergholm Fritidsfordon AB (publ), listed on Spotlight Stock Market. The company imports motorhomes and caravans from German manufacturers Knaus Tabbert AG and Morelo Reisemobile GmbH, as well as Italian Trigano SpA. Bergholm represents a comprehensive portfolio of brands spanning all price segments: Knaus (premium motorhomes and caravans), Weinsberg (value-oriented), Tabbert (premium caravans), T@B (compact/minimalist caravans), Morelo (luxury motorhomes), CI (Italian motorhomes), and Roller Team (Italian-designed). The company also offers Inaca awnings, motorhome rental through Rent and Travel, damage repair services via Bergholm Skadecenter (Hyundai-authorized), and full-service workshop through Kristinehamns Fritidsservice (Fiat Professional-authorized). Products are sold through an extensive network of dealers across Sweden from Luleå in the north to southern regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Knaus Motorhomes German premium motorhome brand with over 60 years of experience. Product lines include BOXLIFE PLATINUM SELECTION, BOXTIME, L!VE I, L!VE TI BLACK SELECTION, L!VE TI PLATINUM SELECTION, L!VE WAVE PLATINUM SELECTION, SKY TI, SUN I, VAN TI PLUS PLATINUM SELECTION, VAN TI VANSATION, and VAN TI VW VANSATION.
- Knaus Caravans German premium caravan brand offering SPORT, SPORT&FUN BLACK SELECTION, SÜDWIND BLACK SELECTION, and YASEO models.
- Weinsberg Motorhomes German value-oriented motorhomes brand focused on younger audiences with compact and uncomplicated models at attractive prices. Lines include CaraBus EDITION [FIRE], CaraBus GREY EDITION [FIRE], CaraCompact EDITION [PEPPER], CaraCompact MB EDITION [PEPPER], CaraCompact Suite MB EDITION [PEPPER], CaraCore, CaraHome, CaraLife, CaraSuite, CaraSuite Edition [SPICY], and X-PEDITION.
- Weinsberg Caravans Weinsberg caravans including CaraCito (fully electric) and CaraOne models.
- Tabbert Caravans German premium caravan manufacturer with over 70 years of experience combining craftsmanship with design. Product lines include CAZADORA and PUCCINI.
- T@B Caravans Minimalist and purist caravan brand for adventurers, available in BASIC 320, OFFROAD 320, and BASIC 400 versions. Starting price from 238,000 SEK.
- Morelo Motorhomes German luxury motorhome brand featuring exquisite technology, elegant design, and luxurious comfort. Product lines include Empire Liner, Grand Empire (flagship), Home, Loft, Loft Alkov, Palace, and Palace Liner S-WAY, with approximately 30 model variants.
- CI Motorhomes Italian motorhome brand under Trigano Group, featuring Italian craftsmanship with advanced technology and modern design. Service network includes over 200 service points across Europe. Product lines include Kyros Elite, Elliot Alkov, Magis, and Magis Integral.
- Roller Team Motorhomes Italian-designed motorhomes from French Trigano Group with innovative technological solutions and careful material selection. Product lines include Kronos, Kronos FIT, and Kronos Spring Edition.
- Inaca Awnings 50-year-old Spanish manufacturer of high-quality awnings providing extra space for camping holidays. Product lines include Fjord 300 (comfort model), Stela 250/300/350 (fiberglass frame), Sintra 250 (modern PVC-polyester design), and Atmosphere 300/350/400 (inflatable air beams, 20-24 kg).
- Rent and Travel Motorhome rental concept enabling businesses and individuals to rent motorhomes through a network of pickup stations in Sweden (Norrköping, Gävle, Kristinehamn, Östersund, Stockholm/Knivsta).
- Bergholm Skadecenter Specialized damage repair center handling bodywork, painting, and windshield replacement. Hyundai-authorized damage workshop using original parts, with specially adapted prep station and combined paint booth for larger vehicles such as motorhomes. Services range from minor paint jobs to major collision damage for caravans, motorhomes, and passenger cars.
- Kristinehamns Fritidsservice Full-service workshop offering maintenance, repairs, accessory installation, and full vehicle servicing. Fiat Professional authorized and certified workshop handling warranty, damage, and insurance matters for Bergholm customers.
Quantifiable outcome
- Strong Q1 2026 results with 9.7% organic revenue growth to 147.4 MSEK
- +2 more outcomes
Companies that use Bergholm
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Bergholm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bergholm partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Knaus Tabbert AGflagshipBergholm is the exclusive importer and distributor of Knaus Tabbert AG brands (Knaus, Weinsberg, Tabbert, T@b) in Sweden. In May 2026, Bergholm signed a letter of intent to expand this exclusive importer role to Norway as well, creating a consolidated Scandinavian platform. This 5-year exclusive importer agreement is planned to start in autumn 2026.
- Morelo Reisemobile GmbHcoreBergholm represents Morelo premium motorhomes in Sweden. Morelo is known for high-end luxury motorhomes including Empire Liner, Grand Empire, Palace Liner, and Home models.
- Trigano SpAcoreBergholm represents brands from Italian manufacturer Trigano Group including CI (Caravans International) and Roller Team in Sweden. These brands are part of the extensive dealer network with over 200 service points across Europe.
- InacacoreBergholm represents Inaca awnings, a Spanish manufacturer with 50 years of experience in high-quality awning products. Products include Fjord, Stela, Sintra, and Atmosphere models.
- Kristinehamns FritidsservicecoreFull-service workshop providing Fiat Professional authorized maintenance and repair services. Certifierade verkstad handling warranty, damage and insurance claims for Bergholm's customers.
- HyundaicoreBergholm Skadecenter operates as a Hyundai-authorized damage workshop, ensuring high quality standards and use of original parts in repairs.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Bergholm competitors and assessment
Company assessmentBroad incumbents
- Winnebago Industries: U.S. RV manufacturer with multi-brand portfolio (Winnebago, Grand Design, Newmar, Chris-Craft). Comparable as a publicly listed multi-brand RV conglomerate, although geographically distant and structurally different (manufacturer vs. distributor).
- Dethleffs: German RV manufacturer owned by Hymer Group, distributing across Europe through dealer networks. Comparable in business model to Bergholm's Knaus/Weinsberg product positioning in the entry-to-mid motorhome market.
- THOR Industries: U.S. RV conglomerate owning Hymer, Airstream, and other brands. Comparable as the largest publicly listed RV consolidator in the West, useful for benchmarking what a scaled multi-brand RV rollup looks like.
- Knaus Tabbert AG: German RV manufacturer and Bergholm's flagship OEM partner. While it is the upstream supplier rather than a competing distributor, it is the most direct comparable for the multi-brand RV distribution model Bergholm operates in Scandinavia.
- Hymer GmbH: German motorhome and caravan manufacturer (part of THOR Industries). Relevant because Hymer competes for Nordic shelf-space alongside Bergholm's distributed brands, and its own brand portfolio structure (Dethleffs, Sunlight, Carado) mirrors Bergholm's multi-brand approach.
- Carthago: German luxury motorhome manufacturer (now part of Trigano Group). Comparable to Bergholm's distribution of Morelo at the ultra-premium end of the European motorhome market, with similar dealer-network-driven sales.
- Hobby Wohnwagenwerk: German caravan manufacturer with full European distribution. Comparable as another German caravan OEM pursuing Nordic markets through dealer networks, similar in scale and target customer to Bergholm's represented brands.
- Trigano SpA: France/Italy-based RV manufacturer (parent of CI and Roller Team, both distributed by Bergholm). Comparable as one of the largest European RV OEMs actively addressing Nordic distribution through multi-brand dealer networks.
Direct peers
- Polar Mobil: Swedish multi-brand RV retailer operating across Sweden. Most direct comparable to Bergholm's business model of importing and reselling multiple RV brands through a nationwide dealer/retail network serving Swedish consumers.
Others
- Dometic Group: Swedish-listed supplier of RV parts, accessories, and systems. Comparable contextually as a Swedish-listed RV ecosystem company; Bergholm Skadecenter and Kristinehamns Fritidsservice source parts and accessories from Dometic-adjacent categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bergholm social profiles
Digital presenceBergholm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bergholm leadership team
Management profileNumber of profiles
Profiles9 records
Bergholm subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bergholm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bergholm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bergholm
What does Bergholm do?
Bergholm imports and resells motorhomes and caravans from leading European manufacturers (Knaus, Weinsberg, Tabbert, T@B, Morelo, CI, Roller Team) and Inaca awnings through an authorized dealer network across Sweden. The company also operates the Rent and Travel motorhome rental concept, a Hyundai-authorized damage repair center (Bergholm Skadecenter), and a Fiat Professional authorized full-service workshop (Kristinehamns Fritidsservice).
Is Bergholm a public or private company?
Bergholm is a public company. It is classified as public and is currently operating.
When was Bergholm founded?
Bergholm was founded in 1992. It employs 11 to 50 people.
Where is Bergholm based?
Bergholm is headquartered in Kristinehamn, Sweden, in the Europe region.
How does Bergholm make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are aftermarket Services and rental Services.
Who are Bergholm's main competitors?
Broad incumbents on record are Winnebago Industries, Dethleffs, THOR Industries, Knaus Tabbert AG, Hymer GmbH, Carthago, Hobby Wohnwagenwerk and Trigano SpA. Polar Mobil is listed as a direct peer. Dometic Group is listed as an others.
Does Bergholm have an API?
No public API is recorded for Bergholm.
What industry is Bergholm in?
Bergholm's product category is Recreational Vehicles. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAE, One-Way / Relocation RV Rentals. Its NAICS code is 44121 and its SIC code is 7510.