Euro-Matic

What Euro-Matic does

Euro-Matic is a UK-based manufacturer of hollow plastic balls, founded in 2016 as Euro-Matic UK Ltd by Paul and Helena King, with manufacturing operations dating back to 1965 at the parent group's plant in Hungary. The company produces playpen balls, croffles (industrial floating cover balls), shade/bird balls, pool insulation balls, self-filling balls, and ball maintenance equipment, using proprietary extrusion blow moulding technology developed over six decades. Its commercial-grade playpen balls are compression tested to 20,000+ cycles and carry a two-year warranty, positioning the company as a premium supplier in fragmented niche markets.

The business serves six primary verticals: Play & Leisure (soft play centres, nurseries, sensory rooms — the core segment), Industrial & Manufacturing (chemical processing, electroplating, anodising tanks), Environmental & Infrastructure (airports, reservoirs, mining ponds), Aquaculture & Water Management (koi ponds, fish farms), Brands & Marketing Agencies (campaign activations, PR stunts), and Events & Entertainment (festivals, nightlife, weddings). Notable enterprise references include Puma, Nando's, Müller, Babybel, WKD, and London Heathrow, alongside a long tail of SMB customers served via e-commerce.

Euro-Matic generates revenue through one-time product sales of balls (unit/bulk pricing), equipment sales (Pure-Matic BBW2026 at £3,995 ex. VAT, K-Matic Kollectaball at £99 ex. VAT, E-Matic transporters), and ongoing consumables (net sacks, detergents). Distribution is primarily direct via the company's e-commerce storefront with next-day delivery for small orders and 48-hour delivery for bulk, supplemented by phone/email sales and trade show presence at events such as IAAPA Expo Europe, ChemUK Expo, and the Association of Indoor Play Conference. The company reports turnover exceeding £1 million as of 2026, with 900+ orders processed in 2025 and a 32% year-on-year increase in online sales.

Name

Euro-Matic

Legal name

Euro-matic UK Ltd

Website

https://euro-matic.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Euro-Matic is a UK-based manufacturer of hollow plastic balls (playpen, croffle, shade, pool insulation) using proprietary blow moulding technology, serving play/leisure, industrial, environmental, and marketing verticals through e-commerce and trade shows.

Ownership category

akta.pro rank

Product category

Plastic Ball Manufacturing

NAICS

Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)

Keywords

• Hollow plastic balls
• Playpen balls manufacturer
• Industrial tank covers
• Shade balls water coverage
• Ball cleaning equipment

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales (Balls): One-time sale of hollow plastic balls including playpen balls, croffles, shade balls, pool insulation balls, and self-filling balls. Products sold in bags/quantities with per-unit pricing.
2. Equipment Sales: Sale of ball cleaning machines (Pure-matic BBW2026), ball collectors (K-Matic Kollectaball), ball transporters, and accessories including hoses, brushes, and replacement parts.
3. Consumables & Accessories: Ongoing sales of net sacks, wash bags, detergents, and cleaning fluids. Consumables repurchased as customers maintain their equipment and ball inventories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Euro-Matic manufactures and sells hollow plastic balls (playpen balls, croffles, shade balls, pool insulation balls, self-filling balls) and complementary maintenance equipment (ball cleaning machines, ball collectors, transporters, and consumables). Products serve soft play centres, industrial process tanks, water reservoirs, airports, aquaculture facilities, and brand marketing campaigns across the UK, Europe, and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Pure-Matic: Ball cleaning machine product line for hygiene and sanitization of playpen balls in soft play centres, nurseries, and leisure venues.
• K-Matic Kollectaball
• Euro-Matic Wrapped

Products and services

• Playpen Balls High quality, commercial grade hollow plastic playpen balls in 20+ colours including pearl, pastel, and standard mixes, available in sizes 50mm–80mm. Non-toxic, phthalate-free, food-grade LDPE. Compression tested to 20,000 cycles with a 2-year warranty. Used in soft play centres, nurseries, sensory rooms, therapy environments, events, and brand marketing campaigns.
• Croffles (Floating Cover Balls) Hollow plastic balls that float on liquid surfaces to form a flexible cover that moves naturally with the process. Available in HDPE and PP materials, sizes 6mm to 150mm. Delivers up to 75% heat loss reduction and 90% evaporation reduction. Used in chemical processing, electroplating, anodising, galvanising, automotive manufacturing, and food and beverage production.
• Shade Balls / Bird Balls Black UV-stabilized hollow plastic balls designed to cover open water surfaces to deter birds, reduce evaporation, suppress algae, and improve water quality. Achieves 91% surface coverage with a single layer. Used at airports (e.g., London Heathrow since 2004 for bird strike reduction), water reservoirs, mining heap-leach ponds, and irrigation ponds.
• Pool Insulation Balls Hollow plastic balls used to insulate swimming pools, koi ponds, and fish farm ponds, retaining heat and reducing heating energy costs during cold periods. Also serves as a swimming pool cover solution for cost-conscious pool owners.
• Self-Filling Balls Hollow balls with unique drainage capability that self-fill with water for temporary coverage of open water reservoirs. Designed for applications requiring occasional deployment and easy removal.
• Pure-Matic BBW2026 Ball Cleaning Machine Commercial-grade ball cleaning machine for soft play venues, nurseries, and leisure facilities. Reduces over 95% of bacteria on playpen balls. Sold under the Pure-Matic sub-brand.
• K-Matic Kollectaball Ball Collector Manual ball collection tool for soft play centres, nurseries, and therapy rooms. Picks up to 60 playpen balls per sweep with no power required. Sold under the K-Matic sub-brand.
• E-Matic Ball Transporter with Mobile Chassis Mobile chassis unit for transporting large volumes of playpen balls between storage and play areas. Priced at £1,995 ex. VAT.
• Accessories and Consumables Supporting products for maintenance of playpen balls including woven Raschel net sacks/wash bags, hoses, brushes, replacement parts, and cleaning detergents/fluids. Consumables repurchased as customers maintain their ball inventories and equipment.
• Air Scrubber Media (Fluidised Bed Packing) Plastic packings designed to increase the efficiency of fluidised bed scrubbers in air scrubbing and industrial gas treatment applications.
• Swimming Pool Cover Balls Cost-saving cover balls for swimming pool owners to reduce heat loss, evaporation, and debris accumulation.
• Pearl Finish Playpen Balls Premium pearl finish playpen balls in four colours (red, purple, green, blue) designed for upscale soft play areas seeking a more sophisticated aesthetic.

Quantifiable outcome

• Up to 75% heat loss reduction in industrial tank applications
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• The Koi MagazineminorStrategic or Co-development PartnerOngoing partnership supplying pool insulation balls for koi pond applications. Regular collaboration on content and product applications for the aquaculture market.
• Surface WorldminorStrategic or Co-development PartnerOngoing partnership for croffles (technical balls) used in plating and surface treatment applications. Demonstrates versatility of technical ball range.
• Federation of Small Businesses (FSB)minorOthersFSB invited Helena King to represent small businesses at a Number 10 celebration event following the King's Speech announcement about late payment legislation. FSB champions small business voices in government.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sealed Air: Global protective and food packaging manufacturer. Comparable as a broad incumbent in plastic-based protective products and a potential acquirer/partner bridging into industrial protective solutions.
• Flaghouse: Established US sensory, adaptive and play equipment distributor. Comparable as a downstream channel and competitor for therapy ball, sensory and soft-play environments that Euro-Matic targets.
• HABA: Long-established German toy and children's play manufacturer. Comparable as a broader incumbent in premium children's play products where Euro-Matic's playpen balls are sold.
• Pregis: Global protective packaging manufacturer. Comparable as a broad incumbent in plastic protective products, adjacent to Euro-Matic's blow-moulded ball manufacturing capability.
• Coolaroo: Established outdoor/shade products brand offering pool covers and shade solutions. Comparable as a broader incumbent in the shade and water-cover category where Euro-Matic competes with its shade balls.
• Little Tikes (MGA Entertainment): Major US-based toy and children's play equipment manufacturer. Comparable as a broad incumbent in the children's play and ball-pit category, although operating at much larger scale.
• Berry Global: Large global plastic products manufacturer (formerly Berry Plastics). Comparable as a broad incumbent in plastic blow-moulded products manufacturing, the underlying process Euro-Matic uses for its hollow balls.

Direct peers

• Van Veen: Dutch manufacturer of ball-washing machines used in soft-play venues. Directly comparable as the reference competitor mentioned in Euro-Matic's own product line for cleaning playpen balls.
• Permathene: UK-based supplier of shade balls and water conservation covers. Directly comparable as a competing manufacturer/distributor of floating ball products for reservoirs, ponds and industrial water applications.

Emerging players

• Fun and Function: US-based sensory, therapy and play equipment supplier. Comparable as an emerging player in the special-needs/sensory ball-pit segment that overlaps with Euro-Matic's therapy ball and soft-play channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/build-relation/newsletter-follow?entityUrn=7343626276731076608

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro-Matic