Vendeurs Elite

What Vendeurs Elite does

Vendeurs Elite (legal entity VENDEURS D'ELITE - EASYTRAINING SARL) is a France-based commercial performance consultancy founded in 1992 by Michaël Aguilar and headquartered in Antony (49 Avenue Aristide Briand, 92160). The firm specializes exclusively in B2B sales and commercial management training, delivering intra-company customized programs, motivational conferences, audit and consulting engagements, and — through partnership with ODYSSEE RH — sales recruitment services. Its core product portfolio is organized into Formations VENDEURS (sales techniques from prospecting to closing), Formations MANAGERS (leadership and motivation), CONFÉRENCES, AUDIT-CONSEIL, and RECRUTEMENT DE VENDEURS, with delivery formats spanning in-person (présentiel), blended, e-learning, and mobile learning.

Underlying the offering are proprietary field-research-derived methodologies — notably Méthode SACRE (motivation assessment and remotivation framework) and Profil Diamant (buyer typology method created by consultant Joël Taris) — combined with what the firm describes as neuroscience-backed persuasion techniques. The intellectual property extends into a content library of 11 books authored by Aguilar through Dunod, Eyrolles, and 1min30 Publishing, with the flagship 'Vendeur d'élite' now in its 7th edition and 50,000+ copies sold. Distribution is delivered through a hybrid model: direct enterprise sales led from Antony, regional agencies in Lille (Grand Nord), Lyon (Centre-Est), and Oise/Ile-de-France, plus a licensed franchise partner (ACTIV BUSINESS CONSEIL Sarl) covering Auvergne Rhône-Alpes. Lead generation is anchored by Aguilar's personal brand (HEC, Panthéon Sorbonne, INSEEC, UC Berkeley faculty presence, Wikipedia entry, YouTube/LinkedIn content) and published books.

The business model is professional services fee-for-engagement, with quote-based intra-company B2B pricing, post-execution invoicing, OPCO funding eligibility enabled by QUALIOPI certification (since December 2020) and Datadock registration (since 2017). Customers are predominantly mid-to-large French enterprises; named logos include Crédit Agricole, Banque Palatine, Crédit Foncier, Groupama, MAIF, CNP, Sanofi Aventis, Roche, Eisai France, Thales, Berluti, Louboutin, Sonia Rykiel, Tod's, Dinh Van, Citroën, Opel, Era Immobilier, and Neopost, spanning banking, insurance, pharmaceutical, luxury, automotive, defense, healthcare, and real estate verticals. The firm claims 200+ clients served, 15,000+ commercial professionals trained, 100% client retention, and 99% training success on the most recent 742-trainee cohort (2025-2026).

Name

Vendeurs Elite

Legal name

VENDEURS D'ELITE

Website

https://vendeurs-elite.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Vendeurs Elite is a French B2B consultancy founded in 1992 by Michaël Aguilar, specializing in sales and commercial management training, conferences, audit/consulting, and recruitment for mid-to-large French enterprises across banking, pharma, luxury, automotive, insurance, and defense verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Antony

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional training services: Intra-company and inter-company training programs delivered in-person, blended, e-learning, or mobile learning formats. Pricing in euros excluding VAT, payment after execution at reception of invoice.
2. Conferences: Motivational and sales conferences for corporate events, seminars, conventions, and congresses. Delivered by Michaël Aguilar and team.
3. Recruitment services: Sales recruitment assistance using proprietary evaluation and recruitment tools in partnership with ODYSSEE RH.
4. Book sales: Sale of books authored by Michaël Aguilar through Amazon and publishers including Dunod, Eyrolles, and 1min30 Publishing. Titles include 'Vendeur d'élite', 'Booster Book', 'L'art de motiver', and multiple other sales/motivation books.
5. Audit and consulting: Commercial strategy consulting, management consulting, and audit services covering sales methods, motivation, and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vendeurs Elite provides professional sales training, management training, motivational conferences, commercial audit/consulting, and sales recruitment services to enterprise clients in France. Founded in 1992 by Michaël Aguilar, the firm specializes in techniques derived from studying France's top sellers, delivered through intra-company customized programs in in-person, blended, e-learning, and mobile learning formats. The company also publishes books authored by its founder that have sold over 50,000 copies collectively.

Product overview

Vendeurs Elite is a commercial performance consultancy offering a portfolio of professional services including sales training (Formations VENDEURS), management training (Formations MANAGERS), motivational conferences, audit and consulting services, and sales recruitment. Founded in 1992, the company provides these services primarily through in-company (intra-entreprise) customized programs. The company also publishes books authored by founder Michaël Aguilar through Dunod and other publishers, including the flagship 'Vendeur d'élite' book which has sold over 50,000 copies. Training delivery modes include in-person (présentiel), distance learning (distanciel), blended learning, e-learning, and mobile learning. The company holds QUALIOPI certification for its training activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Formations VENDEURS Sales training programs covering techniques for elite sellers including prospecting, appointment setting, objection handling, negotiation, closing, and social selling. Delivered in intra-company (intra-entreprise) and inter-company (inter-entreprises) formats for enterprise sales professionals.
• Formations MANAGERS Management training programs focused on leadership development, team motivation, coaching commercial teams, and change management. Designed for sales managers and commercial team leaders.
• CONFÉRENCES Motivational and sales conferences for corporate events, seminars, conventions, and congresses delivered by Michaël Aguilar and team on topics including sales secrets, motivation, persuasion, and digital selling.
• AUDIT-CONSEIL Commercial strategy consulting, management consulting, and audit services covering sales methods, motivation, training needs analysis, and sales organization optimization for enterprise clients.
• RECRUTEMENT DE VENDEURS Sales recruitment services using exclusive evaluation and recruitment tools developed in partnership with ODYSSEE RH for sourcing, assessing, and recruiting elite sales talent.
• Vendeur d'élite (book) Bestselling book by Michaël Aguilar published by Dunod (7th edition 2023), covering techniques and know-how of top salespeople with over 50,000 copies sold.

Quantifiable outcome

• 15,000+ sales professionals and managers trained across 200+ companies
• +4 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ODYSSEE RHcoreChannel Partner/ Reseller/ DistributorRecruitment partnership for finding elite sales talent. VENDEURS D'ELITE leverages ODYSSEE RH's expertise to help clients recruit top-performing salespeople using proprietary evaluation and recruitment tools developed in partnership.
• CCLDcoreChannel Partner/ Reseller/ DistributorRecruitment partner referenced as 'n°1 du recrutement commercial en France' (France's #1 commercial recruitment firm). Collaborates to help clients find best-in-class salespeople.
• Association EFFORSTminorStrategic or Co-development PartnerMichaël Aguilar is a contributor to the EFFORST association focused on transformation of Sales and Marketing.
• ACTIV BUSINESS CONSEIL SarlcoreChannel Partner/ Reseller/ DistributorLicensed franchise partner operating in Rhône-Alpes Auvergne region. Led by Anne-Sophie DELAIRE. QUALIOPI certified since 2021, renewed 2024.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ActionCOACH: Global business coaching and sales training franchise with a licensed-coach model, comparable to Vendeurs Elite in targeting SME and mid-market sales performance improvement through structured coaching engagements.

Direct peers

• Huthwaite International: Sales performance consultancy built on the SPIN Selling methodology, comparable to Vendeurs Elite as a methodology-led, research-anchored sales training firm serving global enterprise clients.
• Sandler Training: Global sales training franchise with a proprietary methodology and certified-trainer network, directly comparable to Vendeurs Elite's franchise/licensing distribution and method-driven sales training model.
• Dale Carnegie & Associates: Iconic global sales and leadership training brand with a long-standing licensed-trainer network and published training content, comparable to Vendeurs Elite in being a methodology-led, content-rich sales training franchise.
• Mercuri International: European sales training and performance consultancy with direct overlap to Vendeurs Elite's core offering of B2B sales methodology, negotiation, and sales management training, particularly relevant across francophone and northern European markets.
• Wilson Learning: Global sales and leadership performance consultancy offering proprietary sales methodologies, similar to Vendeurs Elite's SACRE and Profil Diamant approaches, selling into large multinational client rosters.
• CSP Formation & Développement: French consultancy and training firm specializing in commercial performance and sales transformation, directly comparable to Vendeurs Elite's intra-company sales training and audit-conseil offerings in the French market.

Broad incumbents

• Korn Ferry (Sales Solutions): Global organizational consulting firm whose sales enablement and leadership development practice competes for the same CAC 40 and large enterprise mandates that Vendeurs Elite serves in France.
• Cegos: One of Europe's largest corporate training and consulting firms, headquartered in France, competing for the same enterprise training budgets and OPCO-funded mandates as Vendeurs Elite but with a much broader multi-topic portfolio.

Regional players

• ORSYS: Major French professional training provider with a strong intra-company training offering and QUALIOPI-certified catalog, competing for the same enterprise training budgets as Vendeurs Elite in the French market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vendeursdelite
• YouTubeyoutube.com/watch?v=mUHacx6VaSw
• LinkedInlinkedin.com/in/michael-aguilar-18a4a628

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendeurs Elite