Amity Benefits

Name

Amity Benefits

Legal name

Marsh & McLennan Agency

Website

https://amitybenefits.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting and Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Benefits Administration (BPACAPAC)

Keywords

• Employee benefits consulting
• Health insurance brokerage
• Benefits administration services
• HR consulting services
• Stop loss insurance

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Amity Benefits offers innovative insurance solutions designed to reduce healthcare costs for businesses, with an emphasis on transparency. The firm delivers employee health and benefits consulting, brokerage, and supporting technology platforms covering absence, disability and life insurance, stop loss, pharmacy benefits, HR consulting, compliance, actuarial services, voluntary benefits, captive solutions, and well-being programs for middle-market employers.

Product overview

Amity Benefits (Marsh McLennan Agency) offers an integrated platform of employee health and benefits consulting services composed of 19 distinct solution areas. The core portfolio spans insurance products (Absence/Disability/Life Insurance, Stop Loss Solutions), technology platforms (Billing Reconciliation Service, Workers' Health 360®, Network Navigator, iNGAGED HQ), consulting services (HR Consulting, HR Technology Consulting, Actuarial Services, Compliance Support, PEO Consulting, Global Total Rewards), pharmacy solutions (Pharmacy Benefit Solutions), analytics (Planning & Analytics for Total Health/PATH), and employee engagement tools (Dimensions of Well-being, Employee Communication, Voluntary Benefits). The company also offers captive solutions for alternative risk management. The solutions work together to provide employers with comprehensive benefits program design, implementation, and ongoing management from plan management and compliance to data insights and wellness strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Absence, Disability, and Life Insurance Solutions for absence, disability, and life insurance programs that improve compliance, reduce costs, and support the workforce with insights and tools, offered to employer clients.
• Actuarial Services Risk identification and measurement of potential financial exposures with long-term strategies to support building a sustainable health plan, offered to employer clients.
• Billing Reconciliation Service An innovative, secure, and scalable digital workspace that streamlines billing reconciliation practices for employers.
• Captive Solutions An exclusive alternative risk management solution for clients that limits the volatility of stop-loss policies.
• Compliance Support and Oversight Compliance support that leverages legal team resources, knowledge, and expertise with proactive assessments of compliance strategy for employers.
• Dimensions of Well-being A comprehensive wellness program that empowers employees and seeks to reduce healthcare costs for employers.
• Employee Communication Strategic communications plans leveraging multiple forms of media and targeted content to drive engagement for diverse workforces.
• Global Total Rewards A resource for middle-market employers providing employee benefits globally in partnership with Mercer Marsh Benefits (MMB) worldwide.
• HR Consulting HR consulting that simplifies HR processes to hire and retain top talent while enhancing organizational resilience.
• HR Technology Consulting HR technology consulting that works hand-in-hand with organizations to maximize investment in HR technology integration.
• Network Navigator A decision support tool that converts price-transparency data into actuarially-certified, provider-level insights for comparing and optimizing health plan networks.
• Pharmacy Benefit Solutions Pharmacy benefit solutions that enhance efficiency and deliver tangible savings for employer organizations.
• Planning & Analytics for Total Health (PATH) Analytics solution that transforms data into prescriptive strategies to help employers offer competitive, cost-effective benefits aimed at supporting employee health.
• Professional Employer Organization (PEO) Consulting Consulting that helps organizations decide whether to leave their Professional Employer Organization (PEO) and guides them through the transition process.
• Stop Loss Solutions Stop loss solutions that help self-funded employers protect their organizations from catastrophic claims.
• Strategic Plan Management Strategic plan management that retains employees with a methodical, long-term approach to strategically contain costs through plan improvements.
• iNGAGED HQ A platform to connect workforces wherever work happens, supporting workforce engagement.
• Voluntary Benefits Voluntary benefits that provide the right mix of employer- and employee-paid products to meet diverse workforce needs.
• Workers' Health 360 An innovative digital platform showing a comprehensive overview of employee risk, costs, and trends, transforming worker data into actionable insights for employers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hub International: North American insurance brokerage with significant employee benefits practice serving mid-market employers; comparable customer segment and product breadth across benefits, retirement, and HR consulting.
• Brown & Brown, Inc. US-focused insurance brokerage with growing employee benefits segment serving middle-market employers; comparable target customer base and product mix, though with stronger property/casualty heritage.
• Lockton Companies: Largest independent (private) insurance brokerage in the US with substantial employee benefits practice; comparable middle-market focus and consulting-led approach with proprietary analytics.
• Marsh McLennan Agency: The actual entity whose product/service catalog appears in the source data; a US-focused subsidiary of Marsh McLennan offering identical employee benefits, HR consulting, and proprietary analytics platforms to middle-market employers.
• USI Insurance Services: Privately held US insurance brokerage with national employee benefits practice serving middle-market clients; directly comparable go-to-market motion and consulting-led value proposition.
• Arthur J. Gallagher & Co. One of the largest US insurance brokerages with deep employee benefits consulting practice, proprietary analytics tools, and middle-market focus. Directly comparable in product breadth, target segment, and broker-consulting hybrid model.
• Mercer Marsh Benefits (MMB): Global employee benefits brokerage joint venture referenced directly in the source data; directly comparable in product suite and global reach, and the explicit partner for cross-border benefits delivery.

Broad incumbents

• Aon plc: Global professional services firm with major US employee health & benefits brokerage business; competes across the same middle-market and enterprise segments with broader risk and reinsurance capabilities.
• Willis Towers Watson (WTW): Global advisory and brokerage firm with significant US employee benefits practice, including benefits administration, actuarial, and technology-enabled consulting comparable to the subject firm.

Emerging players

• OneDigital: Tech-enabled US employee benefits and HR consulting firm focused on middle-market employers; comparable consulting-plus-technology model, though smaller and growth-stage versus the broader incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amity Benefits