Hospitality Sales & Marketing Association
- Company typePrivate
- Founded1970
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Hospitality Sales & Marketing Association firmographics
Firmographics- Name
- Hospitality Sales & Marketing Association
- Legal name
- HSMA Deutschland e.V.
- Website
- https://hsma.de
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Hospitality Sales & Marketing Association is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hospitality Sales & Marketing Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with benefits including free event access, expert circles, and knowledge resources |
Distribution channels2 records
Marketing channels6 records
Hospitality Sales & Marketing Association product offering
Product offeringCore offering
HSMA Deutschland e.V. is a professional trade association for the German hospitality industry that delivers its value through annual membership subscriptions. Members gain access to nine expert circles (Distribution, Marketing & Communication, Online Marketing & E-Commerce, HR & People and Culture, MICE, Revenue Management, Sales, Technology, Sustainability), five regional chapter networks (Nord, West, Mitte, Ost, Süd) hosting in-person and online events, a portfolio of flagship events and camps (HSMA Day, Hotelcamp, HR & People and Culture Camp, Sales & MICE Camp, TOM Camp, Global Revenue Forum), webinars, industry awards (Social Media Award, Green Sleeping Award), the ERCME Revenue Management certification program, a member intranet, and a KnowHow Hotline.
Product overview
HSMA Deutschland e.V. is a professional association for the hospitality industry, not a software product company. The organization provides a unified platform of networking, education, and knowledge-sharing services organized around major events (HSMA Day, Hotelcamp, HR Camp, Sales & MICE Camp, TOM Camp), regional chapter events across Germany and Austria, expert circles covering nine specialty areas (Distribution, Marketing, Online Marketing, HR, MICE, Revenue Management, Sales, Technology, Sustainability), webinars, industry awards (Social Media Award, Green Sleeping Award), and member benefits including the YoungRockstars program for young professionals. The association connects over 1,600 members through its network of regional directors and expert committees, distributing knowledge across all relevant hospitality industry disciplines.
Differentiator
Problem solved
Functional benefit
Brands
- YoungRockstars: A youth/young professional program within HSMA for early-career hospitality professionals.
- #happyhour - der HSMA Podcast
- Social Media Award
- Green Sleeping Award
- HSMADay
- Hotelcamp
- HR & People and Culture Camp
- Sales & MICE Camp
- TOM Camp
- Global Revenue Forum
- ERCME Revenue Management Lehrgang
Products and services
- HSMA Membership Annual membership subscription for hospitality professionals and companies, providing access to expert circles, regional chapters, events, webinars, member intranet, KnowHow Hotline, awards, and the YoungRockstars program. Membership underpins all other HSMA offerings and is the primary revenue source.
- ERCME Revenue Management Lehrgang (Revenue Management Certification) Specialized revenue management training and certification program for hospitality professionals, providing structured professional development in revenue management discipline.
- HSMA Day Annual flagship conference of HSMA Deutschland e.V., gathering hospitality sales, marketing, and revenue management professionals for a multi-day program.
- Hotelcamp Annual unconference-style event for hospitality professionals, providing an open-format knowledge exchange and networking experience.
- Social Media Award Annual award program recognizing excellence in social media marketing within the hospitality industry, providing industry recognition and visibility to winners.
- Green Sleeping Award Annual sustainability award recognizing environmentally conscious practices in the hotel and hospitality sector.
- Premiumpartner & Supporter Program Sponsorship and strategic partnership program for hospitality suppliers and technology providers, providing brand visibility and access to the HSMA membership while funding a significant portion of association activities.
- YoungRockstars Program Youth and young professional program within HSMA providing networking and career development opportunities for early-career hospitality professionals.
Quantifiable outcome
- Network of over 1600 members
Companies that use Hospitality Sales & Marketing Association
Customer profileSegments2 records
Ideal customer profiles2 records
Hospitality Sales & Marketing Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hospitality Sales & Marketing Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Premium Partners & SupporterscoreHSMA's work is substantially financed by selected premium partners and further supported by organizations as supporters. These partnerships enable the association to provide knowledge resources and maintain its member network. Sponsors are listed on the website with a dedicated sponsor graphic. Partners such as VivAguA (vivaconagua) are featured as examples of premium partners.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Hospitality Sales & Marketing Association competitors and assessment
Company assessmentRegional players
- hotelleriesuisse: Swiss Hotel Association — the national hospitality trade body for Switzerland. Comparable Fachverband structure and member services, relevant as a potential DACH expansion reference for HSMA beyond Germany and Austria.
- ÖHV Österreichischer Hotelverband: Austrian Hotel Association — peer Fachverband for the Austrian hospitality industry. Comparable in structure and mission, serving as HSMA's natural counterpart in Austria where HSMA already runs limited regional activities.
Direct peers
- IHA Hotelverband Deutschland: Hotel Association of Germany representing hotel interests at the national level. Comparable as a hospitality trade association in Germany with overlapping membership base (hotels and hotel groups), advocacy focus, and event programming.
- HSMAI (Hospitality Sales and Marketing Association International): Global parent/sister organization for the hospitality sales and marketing profession. Most directly comparable peer: same mission (sales/marketing/revenue management education and networking for hospitality professionals), same chapter-and-event structure, and operates a parallel global presence that HSMA Deutschland effectively mirrors at the national level.
- DEHOGA Bundesverband: German Hotel and Restaurant Association — the broader national trade body for the German hospitality industry. Directly comparable as a Fachverband serving German hospitality with events, advocacy, and member services, though covering operations overall rather than specializing in sales and marketing.
- GCB German Convention Bureau: Germany's destination marketing organization for the meetings, incentives, conferences, and exhibitions (MICE) segment. Directly comparable in the MICE expert circle area — overlapping member base, event-driven model, and industry promotion role for German hospitality meetings business.
Emerging players
- MeetGermany: German inbound MICE and event marketing platform. Comparable as a German MICE-focused industry community serving event buyers and the hospitality meetings segment, overlapping with HSMA's MICE and Sales expert circles.
- EVVC Europäischer Verband der Veranstaltungs-Centren: European association of event venues and congress centers. Comparable as a European hospitality-adjacent Fachverband with an event- and education-led model, overlapping with HSMA's MICE expert circle.
- VDR Verband Deutsches Reisemanagement: German business travel management association. Comparable as a German Fachverband with a membership-and-events model serving a specialized corporate-travel buyer audience, partially overlapping HSMA's hospitality distribution and sales topics.
- BVDW Bundesverband Digitale Wirtschaft: German digital economy trade association. Thematically comparable to HSMA's Online Marketing & E-Commerce and Technology expert circles, sharing the German Fachverband/event/community model but focused on digital industries rather than hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hospitality Sales & Marketing Association social profiles
Digital presenceHospitality Sales & Marketing Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hospitality Sales & Marketing Association leadership team
Management profileNumber of profiles
Profiles10 records
Hospitality Sales & Marketing Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hospitality Sales & Marketing Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hospitality Sales & Marketing Association
What does Hospitality Sales & Marketing Association do?
HSMA Deutschland e.V. is a professional trade association for the German hospitality industry that delivers its value through annual membership subscriptions. Members gain access to nine expert circles (Distribution, Marketing & Communication, Online Marketing & E-Commerce, HR & People and Culture, MICE, Revenue Management, Sales, Technology, Sustainability), five regional chapter networks (Nord, West, Mitte, Ost, Süd) hosting in-person and online events, a portfolio of flagship events and camps (HSMA Day, Hotelcamp, HR & People and Culture Camp, Sales & MICE Camp, TOM Camp, Global Revenue Forum), webinars, industry awards (Social Media Award, Green Sleeping Award), the ERCME Revenue Management certification program, a member intranet, and a KnowHow Hotline.
Is Hospitality Sales & Marketing Association a public or private company?
Hospitality Sales & Marketing Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hospitality Sales & Marketing Association founded?
Hospitality Sales & Marketing Association was founded in 1970. It employs 1 to 10 people.
Where is Hospitality Sales & Marketing Association based?
Hospitality Sales & Marketing Association is headquartered in Berlin, Germany, in the Europe region.
Who are Hospitality Sales & Marketing Association's main competitors?
Regional players on record are hotelleriesuisse and ÖHV Österreichischer Hotelverband. Direct peers are IHA Hotelverband Deutschland, HSMAI (Hospitality Sales and Marketing Association International), DEHOGA Bundesverband and GCB German Convention Bureau. Emerging players are MeetGermany, EVVC Europäischer Verband der Veranstaltungs-Centren, VDR Verband Deutsches Reisemanagement and BVDW Bundesverband Digitale Wirtschaft.
Does Hospitality Sales & Marketing Association have an API?
No public API is recorded for Hospitality Sales & Marketing Association.