MEET GERMANY
MEET GERMANY is a privately held, Berlin-based B2B community network for the MICE and Business Travel industry in the DACH region, operating a digilog platform that combines tiered annual memberships, a public Marketplace 2.0, and member-only Summits and events to connect event professionals, venues, and service suppliers.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MEET GERMANY does
MEET GERMANY, operated by Event Destinations GmbH and headquartered at Heinrich-Heine-Platz 10 in Berlin, is a privately held B2B community network for the MICE (Meetings, Incentives, Conventions, Events) and Business Travel industry, focused on the DACH region (Germany, Austria, Switzerland). The company is led by Managing Director Tanja Schramm and self-positions as the largest network in its segment. Its core offering combines a tiered annual membership (minimum one-year term, auto-renewal absent two-month prior notice) with a "digilog" platform that pairs a public digital Marketplace with member-only physical events including Summits, regional events, and hybrid/digital formats.
The product surface spans the Membership Community (core), Events (live/digital/hybrid), Marketplace 2.0 (a publicly accessible B2B partner-presentation platform reporting over 1,000 daily accesses), the MICE Magazin editorial platform, the Panorama Sales Tool, the Expert Network directory, and the 16 Steps sustainability initiative. Underlying technology relies on third-party integrations rather than proprietary AI: InvitePeople for event registration/CRM, Novalnet for payment processing, Zoho (Forms/Mail) for newsletter and forms, Netseasy for ticket booking, 1&1 IONOS for hosting, Google Analytics/Tag Manager/Maps for web analytics, OnePage for site building, and Atlassian JIRA for support ticketing.
Monetization is built on four streams: (a) recurring subscription membership fees at undisclosed tiered tariff levels; (b) one-time event participation fees and booth/exhibition rentals gated to members; (c) recurring advertising/marketing add-ons; and (d) implicit commercial value exchange with ~12+ annual partners (Maritim Hotels, Cvent/Prismm, Deutsche Bahn, Eventlocations.com, Employee-Shuttle, Swoofle, TRUST Promotion, smartvillage, Silutions, Sprintout, InvitePeople, Fastlane). Customer concentration is broadly distributed across event industry professionals, venues/destinations, and service suppliers, with no anchor-customer dependency disclosed. The company is privately held with no external funding rounds disclosed and no headcount or revenue figures available in source materials.
MEET GERMANY firmographics
Firmographics- Name
- MEET GERMANY
- Legal name
- Event Destinations GmbH
- Website
- https://meet-germany.network
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MEET GERMANY is a privately held, Berlin-based B2B community network for the MICE and Business Travel industry in the DACH region, operating a digilog platform that combines tiered annual memberships, a public Marketplace 2.0, and member-only Summits and events to connect event professionals, venues, and service suppliers.
- Ownership category
- akta.pro rank
MEET GERMANY industry classification
Industry- Product category
- B2B Event Industry Networking
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industry
- Partner, Channel & Alliance Summits (THAHAMAC)
Keywords
Where MEET GERMANY is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MEET GERMANY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Annual membership subscriptions with tiered tariff options. Members gain access to the community, networking events, marketplace visibility, and member benefits. Membership requires minimum one-year commitment with automatic annual renewal unless terminated 2 months prior.
- Event Participation Fees: Fees charged for participation in Summits, regional events, and other networking gatherings. Participation is exclusive to community members. Additional fees apply for exhibition booth space.
- Exhibition/Booth Rental: Members can rent stand space at events for additional fees to present their services and products to event attendees.
- Advertising/Marketing Services: Additional marketing and PR services offered beyond the base membership tariff, including enhanced visibility on the platform and through MEET GERMANY's communications channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership with tiered tariffs based on services included |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MEET GERMANY product offering
Product offeringCore offering
MEET GERMANY operates the largest B2B networking community for the MICE (Meetings, Incentives, Conventions, Events) and Business Travel industry in the DACH region (Germany, Austria, Switzerland). The company sells annual memberships to event industry professionals, organizes flagship Summits and regional networking events in live, digital, and hybrid formats, and operates the Marketplace 2.0 platform where members present their companies and offerings to the community. Revenue is generated through membership subscriptions, event participation fees, exhibition booth rentals, and advertising services.
Product overview
MEET GERMANY operates as the largest B2B network for the MICE (Meetings, Incentives, Conventions, Events) and Business Travel industry in the DACH region (Germany, Austria, Switzerland), offering both digital and in-person networking solutions. The core offering consists of a Membership Community for networking and business connections, Events (live, digital, and hybrid formats) for industry gatherings, and the Marketplace 2.0 digital platform for partner visibility. Supporting offerings include the MICE Magazin content hub, the Expert Network directory, the Panorama Sales Tool, and the 16 Steps Initiative for sustainability. The platform connects event managers, venues, service providers, and business travel professionals through both digital tools and physical events.
Differentiator
Problem solved
Functional benefit
Brands
- MARKETPLACE 2.0: Digital platform for network partners to present their companies, post news, and offer services to the MEET GERMANY network
- MICE MAGAZIN
- Panorama Sales Tool
- 16 Steps Initiative
Products and services
- Membership Community B2B membership network connecting professionals in the MICE and Business Travel industry across the DACH region (Germany, Austria, Switzerland), providing exclusive benefits, visibility, discounts, and networking opportunities for event managers, venues, destinations, and service providers.
- Events (Summits & Regional Events) Live, digital, and hybrid event formats bringing together event professionals, industry leaders, and partners for networking, knowledge exchange, and inspiration through curated programs, venues, and service providers. Exclusive to community members.
- Marketplace 2.0 Digital B2B marketplace platform available 24/7 with over 1,000 daily accesses, enabling network partners to showcase their companies, post industry news, and position offerings for the MEET GERMANY community. Publicly accessible.
- MICE Magazin Industry magazine providing editorial content, news, sustainability initiatives (16 Steps), expert insights, destination features, and community updates for MICE and Business Travel professionals.
- Panorama Sales Tool Sales enablement tool for the MEET GERMANY community providing sales-related resources and capabilities for network partners.
- Expert Network Directory of industry experts available to the MEET GERMANY community for consultation, advice, and professional guidance on MICE and Business Travel topics.
- 16 Steps Initiative Sustainability initiative for climate-neutral event management in Germany by 2025, addressing biodiversity, circular economy, water management, diversity, inclusion, and safety in the events industry.
Quantifiable outcome
- Over 1,000 daily accesses to the Marketplace platform
Companies that use MEET GERMANY
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MEET GERMANY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
MEET GERMANY partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered annual partner, technology partner, platform partner and payment processing partner.
- Employee-Shuttleannual partnerAnnual partner (Jahrespartner) of MEET GERMANY. Employee transportation and shuttle services provider for corporate and event logistics.
- Swoofle Mietmoebelannual partnerAnnual partner providing rental furniture solutions for events and exhibitions.
- TRUST Promotionannual partnerAnnual partner specializing in promotional and marketing services for events.
- smartvillageannual partnerAnnual partner providing sustainable event solutions or venue services.
- InvitePeopletechnology partnerTechnology partner for event registration and participant management. Used for digital event execution, registration forms, user accounts, event sign-ups, and participant interactions.
- Maritim Hotelsannual partnerAnnual partner hotel chain providing event venues and accommodation for MEET GERMANY events and members.
- Silutionsannual partnerAnnual partner specializing in silent events or event technology solutions.
- Eventlocations.comannual partnerAnnual partner providing venue discovery and booking platform for event locations.
- Sprintoutannual partnerAnnual partner providing event technology or marketing services.
- Cvent/Prismmtechnology partnerAnnual partner and technology provider for event management software, venue sourcing, and event technology solutions.
- Deutsche Bahn (Veranstaltungsticket)annual partnerAnnual partner providing special event travel tickets for MEET GERMANY events, facilitating sustainable travel for attendees.
- Fastlaneannual partnerAnnual partner providing services related to event logistics or attendee management.
- Elbgoods GmbHplatform partnerPartner for the Marketplace platform, collaborating on the B2B marketplace functionality that enables members to search for and present as event partners.
- Novalnet AGpayment processing partnerPayment service provider for processing event ticket bookings and membership fees, handling payment data securely.
- Zoho Corporationtechnology partnerNewsletter delivery service (via Zoho Mail) and Zoho Forms for event registration. Data processed in India under GDPR compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MEET GERMANY competitors and assessment
Company assessmentEmerging players
- Swapcard: AI-powered event and community platform focused on attendee matchmaking and networking. Comparable as a competing platform offering digital community and event networking functionality that overlaps with MEET GERMANY's Marketplace and event-driven networking model.
- Hopin: Virtual and hybrid event platform enabling online conferences and networking. Comparable as a peer in the digital/hybrid event infrastructure layer that MEET GERMANY also leverages (e.g., InvitePeople integration) to deliver its event experiences.
- Bizzabo: Event experience platform offering registration, networking, and analytics tools for B2B events. Comparable as a competing event-tech platform addressing the same professional event organizer and attendee networking use cases as MEET GERMANY's marketplace and events.
Regional players
- meetago: DACH-focused venue and event location sourcing platform. Comparable as a regional peer addressing the same German-speaking event-planner demand that MEET GERMANY serves, with overlapping venue-discovery functionality.
Broad incumbents
- Cvent: Global event management software and venue sourcing platform serving enterprise event planners. Highly comparable as MEET GERMANY already partners with Cvent/Prismm, and Cvent operates a broader platform spanning registration, venue sourcing, and event tech that overlaps with MEET GERMANY's community and event offerings.
- Eventbrite: Large-scale self-service event ticketing and discovery platform. Comparable as a competing event marketplace and ticketing infrastructure layer that any community-driven event organizer (including MEET GERMANY) must position against.
Direct peers
- micebooks: MICE industry directory and media platform covering meetings, incentives, conferences, and events. Comparable as a peer operating both content/magazine and directory assets aimed at the same MICE professional audience that MEET GERMANY targets.
- Eventlocations.com: DACH-focused venue discovery and booking platform for event locations. Directly comparable as both a regional DACH peer and an existing annual partner of MEET GERMANY, operating a marketplace model targeting the same event-planner audience.
Others
- German Convention Bureau (GCB): National marketing organization promoting Germany as a meetings and events destination. Comparable as an industry association / destination marketing body operating in the same DACH MICE ecosystem and serving overlapping event-planner stakeholders.
- Maritim Hotels: Major German hotel chain with extensive event venue capacity and an existing annual partner of MEET GERMANY. Comparable as a venue/hospitality peer whose convention hotel positioning overlaps with the destinations and venues served by MEET GERMANY's community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
MEET GERMANY social profiles
Digital presenceMEET GERMANY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEET GERMANY leadership team
Management profileNumber of profiles
Profiles1 record
MEET GERMANY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEET GERMANY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEET GERMANY
What does MEET GERMANY do?
MEET GERMANY operates the largest B2B networking community for the MICE (Meetings, Incentives, Conventions, Events) and Business Travel industry in the DACH region (Germany, Austria, Switzerland). The company sells annual memberships to event industry professionals, organizes flagship Summits and regional networking events in live, digital, and hybrid formats, and operates the Marketplace 2.0 platform where members present their companies and offerings to the community. Revenue is generated through membership subscriptions, event participation fees, exhibition booth rentals, and advertising services.
Is MEET GERMANY a public or private company?
MEET GERMANY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MEET GERMANY founded?
MEET GERMANY was founded in 2010. It employs 1 to 10 people.
Where is MEET GERMANY based?
MEET GERMANY is headquartered in Berlin, Germany, in the Europe region.
How does MEET GERMANY make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are event Participation Fees, exhibition/Booth Rental and advertising/Marketing Services.
Who are MEET GERMANY's main competitors?
Emerging players on record are Swapcard, Hopin and Bizzabo. meetago is listed as a regional player. Broad incumbents are Cvent and Eventbrite. Direct peers are micebooks and Eventlocations.com. Others are German Convention Bureau (GCB) and Maritim Hotels.
Does MEET GERMANY have an API?
No public API is recorded for MEET GERMANY.
What industry is MEET GERMANY in?
MEET GERMANY's product category is B2B Event Industry Networking. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of THAHAMAC, Partner, Channel & Alliance Summits. Its NAICS code is 56192 and its SIC code is 8600.