Ray Dass

What Ray Dass does

Ray Dass is a private, Miami-based educational services company founded in 2008 by educator Ray Dass. The company partners with K-12 schools nationwide to deliver college-readiness programs, PSAT/SAT/ACT test preparation, AP Exam reviews, and supplemental math instruction, primarily serving private, Catholic, and Jesuit secondary schools. Its core technology is SARA™ (Smart Academic Resource Application), an award-winning, mastery-based learning platform featuring approximately 1,200-1,500 HD instructional videos and 11,000-15,000+ practice questions aligned to College Board and ACT benchmarks; the platform is supplemented by live online instruction and nightly Extra Help office hours. The product portfolio has expanded over time to include SARA™ Math (grades 2-12, launched during the COVID-19 pandemic), the Ray Dass Merit Program (formerly 'Scholars') for high-achieving students targeting National Merit recognition, RD BOOST ($650 consumer-facing SAT/ACT booster), PSAT Boosters, AP Exam Reviews, and direct one-on-one and small-group tutoring.

The business model is anchored by recurring school partnership subscriptions in which SARA™ and live instruction are integrated into partner school curricula, supplemented by professional services revenue from direct tutoring and one-time fees from RD BOOST enrollments. Go-to-market is enterprise field sales-led: Ray Dass works directly with school administrators to embed programs into curriculum, with secondary marketing through Instagram, Facebook, TikTok, and a content-driven website. The company cites tangible outcomes across named partner schools (e.g., Strake Jesuit 425% increase in National Merit Scholars; American Heritage School growth from 8 to 70 National Merit Scholars over 12 years) and has accumulated awards including BESSIE and EDDIE recognition for four consecutive years (2016-2019). Ray Dass remains founder-owned with no disclosed external funding, employs 11-50 staff, and operates exclusively in the United States.

Name

Ray Dass

Legal name

Ray Dass

Website

https://raydass.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray Dass is a Miami-based private educational services company that delivers college-readiness, PSAT/SAT/ACT test prep, AP Exam reviews, and supplemental math programs to K-12 schools and students nationwide through its award-winning SARA™ mastery-based learning platform and live online instruction.

Ownership category

akta.pro rank

Product category

Test Preparation and College-Readiness Software

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Advanced Placement & College Credit Exams (CLEP/DSST) Prep (EDANABAF)

Keywords

• Test preparation software
• College readiness programs
• K-12 math education
• Psat sat act prep
• School partnership programs

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. School Partnership Programs: Ray Dass partners with schools to provide college-readiness programs, test prep, AP Exam reviews, and supplemental math programs through their educational software SARA™ and live, online instruction. Revenue is generated through school subscriptions and program fees.
2. Direct Tutoring Services: One-on-one and small group tutoring for PSAT, SAT, and ACT. Students/parents book tutoring appointments directly.
3. RD BOOST Program: SAT/ACT test prep booster program offered at $650. A 6-week intensive live class program with practice tests and SARA access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ray Dass partners with K-12 schools nationwide to deliver college-readiness, test preparation (PSAT, SAT, ACT), AP Exam reviews, and supplemental math programs through its proprietary SARA™ mastery-based learning platform combined with live online instruction. Programs are sold primarily via school subscriptions and supplemented by direct-to-consumer tutoring and the RD BOOST booster program for individual families.

Product overview

Ray Dass is an educational technology company offering a suite of test preparation and college-readiness programs through its award-winning SARA™ platform. The core product is SARA™, a mastery-based learning system providing PSAT, SAT, and ACT preparation with over 1,500 instructional videos and 15,000+ practice questions. This platform serves as the foundation for multiple specialized programs including SARA™ Math (K-12 mathematics courses), the Ray Dass Merit Program (an intensive track for high-achieving students targeting National Merit recognition), RD BOOST (focused SAT/ACT booster courses), PSAT BOOSTER, AP Exam Reviews, and Tutoring Services. The programs are delivered through a combination of educational software and live online instruction, with SARA™ Extra Help providing 7-night weekly office hours support.

Differentiator

Problem solved

Functional benefit

Brands

• SARA: Award-winning, mastery-based learning platform providing PSAT, SAT, ACT, and college-readiness preparation. Includes over 1,500 instructional videos and 15,000+ practice questions. Also expanded to include Math Readiness and Acceleration courses for grades 2-12.
• Merit Program
• RD BOOST
• PSAT Booster
• AP Exam Reviews

Products and services

• SARA™ (Smart Academic Resource Application) Award-winning mastery-based online learning platform providing PSAT, SAT, ACT, and college-readiness preparation through 1,500+ HD instructional videos and 15,000+ practice questions, used by K-12 students through school partnerships and direct access.
• SARA™ Math Math readiness and acceleration courses for grades 2–12 covering Pre-Algebra, Algebra I, Geometry, Algebra II, and Pre-Calculus, designed to fill learning gaps and build mastery through the SARA™ platform.
• Ray Dass Merit Program Intensive college-readiness program for high-achieving students targeting National Merit recognition and Ivy League/top-tier college admissions; combines 100+ hours of live instruction with SARA™ access, proctored PSAT/SAT practice exams, and weekly personalized coaching from Ray Dass-certified coaches.
• RD BOOST 6-week intensive SAT/ACT test-prep booster program with live classes twice per week, timed practice tests, customized SARA™ curriculum access, and 7-night-a-week Extra Help, priced at $650.
• PSAT Booster PSAT test-prep session designed to build student confidence, explain PSAT scoring and opportunities (including National Merit qualification), and prepare students for the exam through targeted instruction.
• AP Exam Reviews Live AP exam review sessions covering heavily tested content for subjects including AP Chemistry, Spanish, Government, Macroeconomics, Statistics, US History, Calculus, Language and Composition, Biology, and World History, delivered by the Ray Dass teaching team.
• Tutoring Services One-on-one and small-group tutoring sessions for PSAT, SAT, and ACT, provided directly by the Ray Dass teaching team to individual students and families.

Quantifiable outcome

• 425% increase in National Merit Scholars (4 to 21) at Strake Jesuit College Preparatory in 3 years
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• Strake Jesuit College Preparatory SchoolcoreStrategic or Co-development Partner · 1 January 2019Partnership began in 2019 to tackle declining standardized test scores. Goal was to raise school-wide PSAT, SAT, and ACT averages, boost National Merit Semifinalists, and elevate college readiness. Results exceeded expectations with 425% increase in National Merit Scholars (4 to 21) and PSAT scores 1200+ increased from 58 to 165.
• St. Thomas High SchoolcoreStrategic or Co-development PartnerAfter just 2 years of partnership, St. Thomas High School Class of 2025 earned a historic 31 National Merit recognitions.
• Archbishop Edward McCarthy High SchoolcoreStrategic or Co-development PartnerWithin 4 years, the program helped Archbishop Edward McCarthy High School become the #1 Diocesan Catholic School in the Southeast for National Merit Scholars.
• The Woodlands Christian AcademycoreStrategic or Co-development PartnerSaw a 66-point increase in school-wide average SAT scores in just 2 years (2020-2022) through partnership.
• Jesuit High School - New OrleanscoreStrategic or Co-development PartnerIn only one year, Jesuit High School became #1 school in Louisiana, public or private, for National Merit Scholars - going from 12 in 2021 to 25 in 2022. Students saw 127 point average PSAT increase.
• Brophy College Preparatory SchoolcoreStrategic or Co-development PartnerIn one year, more than doubled National Merit Semifinalists from 9 in 2024 to 22 in 2025.
• Jesuit High School - TampacoreStrategic or Co-development PartnerIn just their first year of partnership, set a school record for National Merit Scholars from 8 in 2023 to 14 in 2024.
• American Heritage SchoolcoreStrategic or Co-development PartnerFirst ever Ray Dass partner school. In just over 10 years (2007-2019), went from 8 National Merit Scholars to 70, becoming #1 school in the nation among private schools for National Merit Scholars.
• Clearwater Central Catholic High SchoolcoreStrategic or Co-development PartnerRay Dass programs are an integral part of their Learning and Achievement Program. Testimonial from President Dr. John Venturella describes Ray as 'an educational rockstar.'
• St. John Paul II AcademycoreStrategic or Co-development PartnerFor 5 years, St. John Paul II Academy has had Ray Dass programs as integral part of curriculum. Principal Ed Bernot notes great strides in student achievement.
• St. John the Evangelist School - PensacolacoreStrategic or Co-development PartnerSARA Math program helped an entire class of students gain nearly 3 years of math between their 6th and 7th grade year.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kaplan Test Prep: Long-established test prep and tutoring provider with SAT/ACT/AP courses, live instruction, and K-12 partnerships. Overlaps with Ray Dass on PSAT/SAT/ACT prep and school partnerships but operates as part of a larger diversified education company (Kaplan, Inc.) with broader product portfolio.
• Varsity Tutors: Large online tutoring and test prep platform with K-12, college, and adult offerings including SAT/ACT prep. Comparable on standardized test prep and live online tutoring, but operates at much larger scale as a Nerdy Inc. brand with broader subject coverage.
• Princeton Review: Largest US test prep brand offering SAT/ACT/AP prep, tutoring, and college admissions services. Comparable to Ray Dass in the standardized exam prep category but operates at national scale with broader course catalog, franchise model, and consumer marketing budget rather than Ray Dass's school-partnership B2B focus.

Emerging players

• Mathnasium: Franchised K-12 math supplemental education company with centers and online offerings. Comparable to Ray Dass on the K-12 math mastery / learning gap remediation use case (SARA Math), though delivery model (in-person centers, franchise) is very different from Ray Dass's online school partnership motion.
• Testive: Online SAT/ACT prep platform combining adaptive software with 1-on-1 coaching. Comparable product approach to Ray Dass's SARA plus personalized coaching stack, though smaller scale and narrower school partnership presence.
• Khan Academy: Free online education platform with official SAT prep partnership with College Board. Directly comparable to Ray Dass on SAT prep delivery, with much larger content library and free pricing that compresses category economics; represents the primary accessibility threat to paid prep programs.

Direct peers

• Magoosh: Online test prep company offering SAT, ACT, GRE, GMAT and other exam prep through video lessons and practice questions. Comparable product model to SARA (video library plus practice questions), both targeting self-directed learners, though Magoosh's K-12 SAT/ACT coverage is narrower than Ray Dass's full college-readiness suite.
• Revolution Prep: Test prep and tutoring company offering SAT/ACT prep, academic tutoring, and college counseling with school partnership programs. Closest comparable to Ray Dass on the school partnership B2B motion combined with live online instruction and high-achiever targeting.
• PrepScholar: Online SAT/ACT prep platform with adaptive learning, customized study plans, and high-achiever focus. Directly comparable to Ray Dass's SARA platform on technology-enabled personalized test prep, though PrepScholar is more DTC-focused whereas Ray Dass's primary motion is school partnerships.
• Prep Expert: SAT/ACT prep provider founded by a perfect-score tutor offering live online classes, on-demand courses, and private tutoring. Comparable to Ray Dass on SAT/ACT live instruction and high-achiever positioning, though primarily DTC rather than school partnership driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raydass
• Instagraminstagram.com/raydass
• TikToktiktok.com/@raydass
• Xx.com/RayDass
• LinkedInlinkedin.com/company/ray-dass

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray Dass