Ray Dass
Ray Dass is a Miami-based private educational services company that delivers college-readiness, PSAT/SAT/ACT test prep, AP Exam reviews, and supplemental math programs to K-12 schools and students nationwide through its award-winning SARA™ mastery-based learning platform and live online instruction.
- Company typePrivate
- Founded2008
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ray Dass does
Ray Dass is a private, Miami-based educational services company founded in 2008 by educator Ray Dass. The company partners with K-12 schools nationwide to deliver college-readiness programs, PSAT/SAT/ACT test preparation, AP Exam reviews, and supplemental math instruction, primarily serving private, Catholic, and Jesuit secondary schools. Its core technology is SARA™ (Smart Academic Resource Application), an award-winning, mastery-based learning platform featuring approximately 1,200-1,500 HD instructional videos and 11,000-15,000+ practice questions aligned to College Board and ACT benchmarks; the platform is supplemented by live online instruction and nightly Extra Help office hours. The product portfolio has expanded over time to include SARA™ Math (grades 2-12, launched during the COVID-19 pandemic), the Ray Dass Merit Program (formerly 'Scholars') for high-achieving students targeting National Merit recognition, RD BOOST ($650 consumer-facing SAT/ACT booster), PSAT Boosters, AP Exam Reviews, and direct one-on-one and small-group tutoring.
The business model is anchored by recurring school partnership subscriptions in which SARA™ and live instruction are integrated into partner school curricula, supplemented by professional services revenue from direct tutoring and one-time fees from RD BOOST enrollments. Go-to-market is enterprise field sales-led: Ray Dass works directly with school administrators to embed programs into curriculum, with secondary marketing through Instagram, Facebook, TikTok, and a content-driven website. The company cites tangible outcomes across named partner schools (e.g., Strake Jesuit 425% increase in National Merit Scholars; American Heritage School growth from 8 to 70 National Merit Scholars over 12 years) and has accumulated awards including BESSIE and EDDIE recognition for four consecutive years (2016-2019). Ray Dass remains founder-owned with no disclosed external funding, employs 11-50 staff, and operates exclusively in the United States.
Ray Dass firmographics
Firmographics- Name
- Ray Dass
- Legal name
- Ray Dass
- Website
- https://raydass.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ray Dass is a Miami-based private educational services company that delivers college-readiness, PSAT/SAT/ACT test prep, AP Exam reviews, and supplemental math programs to K-12 schools and students nationwide through its award-winning SARA™ mastery-based learning platform and live online instruction.
- Ownership category
- akta.pro rank
Ray Dass industry classification
Industry- Product category
- Test Preparation and College-Readiness Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)
- akta.pro secondary industries
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Advanced Placement & College Credit Exams (CLEP/DSST) Prep (EDANABAF)
Keywords
Where Ray Dass is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Ray Dass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- School Partnership Programs: Ray Dass partners with schools to provide college-readiness programs, test prep, AP Exam reviews, and supplemental math programs through their educational software SARA™ and live, online instruction. Revenue is generated through school subscriptions and program fees.
- Direct Tutoring Services: One-on-one and small group tutoring for PSAT, SAT, and ACT. Students/parents book tutoring appointments directly.
- RD BOOST Program: SAT/ACT test prep booster program offered at $650. A 6-week intensive live class program with practice tests and SARA access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | RD BOOST SAT/ACT Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Ray Dass product offering
Product offeringCore offering
Ray Dass partners with K-12 schools nationwide to deliver college-readiness, test preparation (PSAT, SAT, ACT), AP Exam reviews, and supplemental math programs through its proprietary SARA™ mastery-based learning platform combined with live online instruction. Programs are sold primarily via school subscriptions and supplemented by direct-to-consumer tutoring and the RD BOOST booster program for individual families.
Product overview
Ray Dass is an educational technology company offering a suite of test preparation and college-readiness programs through its award-winning SARA™ platform. The core product is SARA™, a mastery-based learning system providing PSAT, SAT, and ACT preparation with over 1,500 instructional videos and 15,000+ practice questions. This platform serves as the foundation for multiple specialized programs including SARA™ Math (K-12 mathematics courses), the Ray Dass Merit Program (an intensive track for high-achieving students targeting National Merit recognition), RD BOOST (focused SAT/ACT booster courses), PSAT BOOSTER, AP Exam Reviews, and Tutoring Services. The programs are delivered through a combination of educational software and live online instruction, with SARA™ Extra Help providing 7-night weekly office hours support.
Differentiator
Problem solved
Functional benefit
Brands
- SARA: Award-winning, mastery-based learning platform providing PSAT, SAT, ACT, and college-readiness preparation. Includes over 1,500 instructional videos and 15,000+ practice questions. Also expanded to include Math Readiness and Acceleration courses for grades 2-12.
- Merit Program
- RD BOOST
- PSAT Booster
- AP Exam Reviews
Products and services
- SARA™ (Smart Academic Resource Application) Award-winning mastery-based online learning platform providing PSAT, SAT, ACT, and college-readiness preparation through 1,500+ HD instructional videos and 15,000+ practice questions, used by K-12 students through school partnerships and direct access.
- SARA™ Math Math readiness and acceleration courses for grades 2–12 covering Pre-Algebra, Algebra I, Geometry, Algebra II, and Pre-Calculus, designed to fill learning gaps and build mastery through the SARA™ platform.
- Ray Dass Merit Program Intensive college-readiness program for high-achieving students targeting National Merit recognition and Ivy League/top-tier college admissions; combines 100+ hours of live instruction with SARA™ access, proctored PSAT/SAT practice exams, and weekly personalized coaching from Ray Dass-certified coaches.
- RD BOOST 6-week intensive SAT/ACT test-prep booster program with live classes twice per week, timed practice tests, customized SARA™ curriculum access, and 7-night-a-week Extra Help, priced at $650.
- PSAT Booster PSAT test-prep session designed to build student confidence, explain PSAT scoring and opportunities (including National Merit qualification), and prepare students for the exam through targeted instruction.
- AP Exam Reviews Live AP exam review sessions covering heavily tested content for subjects including AP Chemistry, Spanish, Government, Macroeconomics, Statistics, US History, Calculus, Language and Composition, Biology, and World History, delivered by the Ray Dass teaching team.
- Tutoring Services One-on-one and small-group tutoring sessions for PSAT, SAT, and ACT, provided directly by the Ray Dass teaching team to individual students and families.
Quantifiable outcome
- 425% increase in National Merit Scholars (4 to 21) at Strake Jesuit College Preparatory in 3 years
- +7 more outcomes
Companies that use Ray Dass
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Ray Dass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ray Dass partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Strake Jesuit College Preparatory SchoolcorePartnership began in 2019 to tackle declining standardized test scores. Goal was to raise school-wide PSAT, SAT, and ACT averages, boost National Merit Semifinalists, and elevate college readiness. Results exceeded expectations with 425% increase in National Merit Scholars (4 to 21) and PSAT scores 1200+ increased from 58 to 165.
- St. Thomas High SchoolcoreAfter just 2 years of partnership, St. Thomas High School Class of 2025 earned a historic 31 National Merit recognitions.
- Archbishop Edward McCarthy High SchoolcoreWithin 4 years, the program helped Archbishop Edward McCarthy High School become the #1 Diocesan Catholic School in the Southeast for National Merit Scholars.
- The Woodlands Christian AcademycoreSaw a 66-point increase in school-wide average SAT scores in just 2 years (2020-2022) through partnership.
- Jesuit High School - New OrleanscoreIn only one year, Jesuit High School became #1 school in Louisiana, public or private, for National Merit Scholars - going from 12 in 2021 to 25 in 2022. Students saw 127 point average PSAT increase.
- Brophy College Preparatory SchoolcoreIn one year, more than doubled National Merit Semifinalists from 9 in 2024 to 22 in 2025.
- Jesuit High School - TampacoreIn just their first year of partnership, set a school record for National Merit Scholars from 8 in 2023 to 14 in 2024.
- American Heritage SchoolcoreFirst ever Ray Dass partner school. In just over 10 years (2007-2019), went from 8 National Merit Scholars to 70, becoming #1 school in the nation among private schools for National Merit Scholars.
- Clearwater Central Catholic High SchoolcoreRay Dass programs are an integral part of their Learning and Achievement Program. Testimonial from President Dr. John Venturella describes Ray as 'an educational rockstar.'
- St. John Paul II AcademycoreFor 5 years, St. John Paul II Academy has had Ray Dass programs as integral part of curriculum. Principal Ed Bernot notes great strides in student achievement.
- St. John the Evangelist School - PensacolacoreSARA Math program helped an entire class of students gain nearly 3 years of math between their 6th and 7th grade year.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Ray Dass competitors and assessment
Company assessmentBroad incumbents
- Kaplan Test Prep: Long-established test prep and tutoring provider with SAT/ACT/AP courses, live instruction, and K-12 partnerships. Overlaps with Ray Dass on PSAT/SAT/ACT prep and school partnerships but operates as part of a larger diversified education company (Kaplan, Inc.) with broader product portfolio.
- Varsity Tutors: Large online tutoring and test prep platform with K-12, college, and adult offerings including SAT/ACT prep. Comparable on standardized test prep and live online tutoring, but operates at much larger scale as a Nerdy Inc. brand with broader subject coverage.
- Princeton Review: Largest US test prep brand offering SAT/ACT/AP prep, tutoring, and college admissions services. Comparable to Ray Dass in the standardized exam prep category but operates at national scale with broader course catalog, franchise model, and consumer marketing budget rather than Ray Dass's school-partnership B2B focus.
Emerging players
- Mathnasium: Franchised K-12 math supplemental education company with centers and online offerings. Comparable to Ray Dass on the K-12 math mastery / learning gap remediation use case (SARA Math), though delivery model (in-person centers, franchise) is very different from Ray Dass's online school partnership motion.
- Testive: Online SAT/ACT prep platform combining adaptive software with 1-on-1 coaching. Comparable product approach to Ray Dass's SARA plus personalized coaching stack, though smaller scale and narrower school partnership presence.
- Khan Academy: Free online education platform with official SAT prep partnership with College Board. Directly comparable to Ray Dass on SAT prep delivery, with much larger content library and free pricing that compresses category economics; represents the primary accessibility threat to paid prep programs.
Direct peers
- Magoosh: Online test prep company offering SAT, ACT, GRE, GMAT and other exam prep through video lessons and practice questions. Comparable product model to SARA (video library plus practice questions), both targeting self-directed learners, though Magoosh's K-12 SAT/ACT coverage is narrower than Ray Dass's full college-readiness suite.
- Revolution Prep: Test prep and tutoring company offering SAT/ACT prep, academic tutoring, and college counseling with school partnership programs. Closest comparable to Ray Dass on the school partnership B2B motion combined with live online instruction and high-achiever targeting.
- PrepScholar: Online SAT/ACT prep platform with adaptive learning, customized study plans, and high-achiever focus. Directly comparable to Ray Dass's SARA platform on technology-enabled personalized test prep, though PrepScholar is more DTC-focused whereas Ray Dass's primary motion is school partnerships.
- Prep Expert: SAT/ACT prep provider founded by a perfect-score tutor offering live online classes, on-demand courses, and private tutoring. Comparable to Ray Dass on SAT/ACT live instruction and high-achiever positioning, though primarily DTC rather than school partnership driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ray Dass social profiles
Digital presenceRay Dass compliance and trust
Trust signalCompliance4 records
Ray Dass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ray Dass leadership team
Management profileNumber of profiles
Profiles1 record
Ray Dass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ray Dass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ray Dass
What does Ray Dass do?
Ray Dass partners with K-12 schools nationwide to deliver college-readiness, test preparation (PSAT, SAT, ACT), AP Exam reviews, and supplemental math programs through its proprietary SARA™ mastery-based learning platform combined with live online instruction. Programs are sold primarily via school subscriptions and supplemented by direct-to-consumer tutoring and the RD BOOST booster program for individual families.
Is Ray Dass a public or private company?
Ray Dass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ray Dass founded?
Ray Dass was founded in 2008. It employs 11 to 50 people.
Where is Ray Dass based?
Ray Dass is headquartered in Miami, United States, in the North America region.
How does Ray Dass make money?
Three revenue lines are on record. School Partnership Programs are the primary driver. The others are direct Tutoring Services and RD BOOST Program.
Who are Ray Dass's main competitors?
Broad incumbents on record are Kaplan Test Prep, Varsity Tutors and Princeton Review. Emerging players are Mathnasium, Testive and Khan Academy. Direct peers are Magoosh, Revolution Prep, PrepScholar and Prep Expert.
Does Ray Dass have an API?
No public API is recorded for Ray Dass.
What industry is Ray Dass in?
Ray Dass's product category is Test Preparation and College-Readiness Software. Its primary akta.pro industry code is EDANABAA, College Entrance Exams (SAT/ACT/PSAT) Prep, with a secondary code of EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative). Its NAICS code is 611710 and its SIC code is 8200.