What TRANSACT does

TRANSACT is an annual B2B trade show and conference focused exclusively on the payments technology industry, operated by Trifecta Collective LLC and held at the Mandalay Bay Convention Center in Las Vegas. Established in 2021 in partnership with the Electronic Transactions Association (ETA) — whose members process approximately $52.7 trillion annually in purchases and P2P payments worldwide — the three-day event convenes decision-makers across the payments ecosystem, including merchants, platforms, payment facilitators (PayFacs), independent software vendors (ISVs), issuers, acquirers, sponsor banks, networks, and fintechs. The 2027 edition is scheduled for April 19-21, 2027, following the 2025 and 2026 editions.

The product is a live conference with three integrated revenue streams: exhibitor booth sales, multi-tiered sponsorship packages (Titanium, Platinum, Gold, Silver, Bronze), and attendee registration. Titanium sponsors for 2027 include Mastercard, Visa, and PSP Services; Platinum sponsors include American Express, Discover Network, Elavon, Fiserv, and Luqra AI; Gold sponsors include Bank of America, Square, Wells Fargo, and Truist; Silver sponsors include Adyen, FIS Global, and TD Bank. The event features an exhibit hall, expert-led education sessions on topics ranging from real-time payment rails to AI risk, curated meetups, industry receptions, and pre-scheduled 1:1 meetings. TRANSACT is not a technology product company; no proprietary software, APIs, AI/ML capabilities, or technology stack are disclosed, and the underlying platform is essentially event infrastructure (MapYourShow for floor plans and registration, expoTracker for attendee management).

Go-to-market is event-driven and direct, supported by a named sales team of three account executives segmented by company name (Marvin Springer for A-F, Cade Siske for G-P, Amy Scott for Q-Z and house accounts) under VP Kristen McKercher, with separate contacts for content (Linda Saye), media/marketing (Chela Piacentini), and sales management (Alex Sutliff). Marketing spans LinkedIn, X, YouTube, Facebook, Instagram, a notify-me email subscription, and a whitepaper library. Ownership is privately held by Trifecta Collective LLC, founded in 2021 and backed by a partnership with GreyLion; no venture capital, private equity backing, or public listing is disclosed. The company addresses four primary buyer personas: embedded-payments builders (ISVs and marketplaces), banks and financial institutions, ISO and PayFac operators, and risk, compliance, and security leaders.

Name

TRANSACT

Legal name

Trifecta Collective LLC

Website

https://etatransact.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

TRANSACT is an annual B2B trade show for the payments technology industry, organized by Trifecta Collective LLC in partnership with the Electronic Transactions Association, convening merchants, PayFacs, ISVs, banks, acquirers, and fintechs for three days of networking, exhibits, and education at Mandalay Bay, Las Vegas.

Ownership category

akta.pro rank

Product category

Trade Show and Conference Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Payments industry conference
• B2B trade show
• Exhibitor booth sales
• Event sponsorship packages
• Payments technology events

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Sales: Companies pay to exhibit at the TRANSACT trade show, accessing the exhibitor hall to showcase their products and services to payment industry decision-makers.
2. Sponsorship Packages: Multi-tiered sponsorship program (Titanium, Platinum, Gold, Silver, Bronze) offering varying levels of visibility and branding at the event. Titanium sponsors include Mastercard, PSP Services, Visa; Platinum includes American Express, Discover Network, Elavon, Fiserv, Luqra AI.
3. Attendee Registration: Revenue generated from attendees registering to participate in the three-day conference, networking events, education sessions, and exhibit hall access.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

TRANSACT is an annual B2B trade show and conference focused exclusively on the payments technology industry. The three-day event convenes merchants, platforms, PayFacs, ISVs, issuers, acquirers, banks, and fintech companies for networking, on-floor education, keynote sessions, exhibit hall showcases, and curated deal-making connections. The event is organized by Trifecta Collective LLC in partnership with the Electronic Transactions Association (ETA) and held at the Mandalay Bay Convention Center in Las Vegas.

Product overview

TRANSACT is a single unified conference product — the leading B2B event focused solely on the business of payments technology. Organized by Trifecta Collective LLC in partnership with the Electronic Transactions Association (ETA), it offers a three-day agenda combining exhibit hall showcases, expert-led education sessions, and networking events. The TRANSACT Conference serves payment industry professionals including merchants, platforms, PayFacs, ISVs, issuers, acquirers, and fintech companies, providing a venue for deal-making and industry connections.

Differentiator

Problem solved

Functional benefit

Products and services

• TRANSACT Conference The premier payments technology conference offering three days of networking, on-floor education, keynote addresses, exhibit hall access, and curated connection opportunities with major players in the payments industry. The event takes place annually and serves payment industry decision-makers including merchants, platforms, PayFacs, ISVs, issuers, acquirers, banks, and fintech companies.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship, major and standard.

• Electronic Transactions Association (ETA)coreStrategic or Co-development PartnerETA is the world's leading advocacy and trade association for the payments industry. TRANSACT is organized in partnership with ETA, and ETA members span significant payments and fintech companies from largest incumbents to emerging disruptors. ETA processes approximately $52.7 trillion annually in purchases and P2P payments worldwide. Seemin Qadiri serves as VP Sales & Marketing at ETA for membership inquiries.
• Trifecta Collective LLCcoreStrategic or Co-development PartnerTrifecta Collective LLC is the parent company and trade show organizer for TRANSACT. Known as architects of innovation in the event industry, Trifecta's mission is to elevate B2B events to unprecedented heights. Backed by a partnership with GreyLion, Trifecta has been building market-leading trade shows since 2021.
• MastercardflagshipGTM or Marketing PartnerTitanium level sponsor of TRANSACT 2027. One of the largest payment networks globally.
• VisaflagshipGTM or Marketing PartnerTitanium level sponsor of TRANSACT 2027. One of the largest payment networks globally.
• PSP ServicesflagshipGTM or Marketing PartnerTitanium level sponsor of TRANSACT 2027. Payment service provider.
• American ExpressmajorGTM or Marketing PartnerPlatinum level sponsor of TRANSACT 2027. Major payment network and card issuer.
• DiscovermajorGTM or Marketing PartnerPlatinum level sponsor of TRANSACT 2027. Discover Network operator.
• ElavonmajorGTM or Marketing PartnerPlatinum level sponsor of TRANSACT 2027. Payment processing and technology solutions provider.
• FiservmajorGTM or Marketing PartnerPlatinum level sponsor of TRANSACT 2027. Financial services technology company.
• Luqra AImajorGTM or Marketing PartnerPlatinum level sponsor of TRANSACT 2027. AI-powered payments technology company.
• Bank of AmericamajorGTM or Marketing PartnerGold level sponsor of TRANSACT 2027. Major financial institution.
• SquaremajorGTM or Marketing PartnerGold level sponsor of TRANSACT 2027. Payment and financial services technology company.
• Wells FargomajorGTM or Marketing PartnerGold level sponsor of TRANSACT 2027. Major financial institution.
• TruistmajorGTM or Marketing PartnerGold level sponsor of TRANSACT 2027. Major financial institution.
• AdyenstandardGTM or Marketing PartnerSilver level sponsor of TRANSACT 2027. Global payments company.
• FIS GlobalstandardGTM or Marketing PartnerSilver level sponsor of TRANSACT 2027. Financial services technology company.
• TD BankstandardGTM or Marketing PartnerSilver level sponsor of TRANSACT 2027. Major financial institution.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Electronic Transactions Association (ETA): The leading US trade association for the payments industry and TRANSACT's named association partner. Not a direct competitor but a key ecosystem anchor: ETA membership promotion, content collaboration, and advocacy work directly supports TRANSACT's go-to-market, and ETA members represent the addressable sponsor base.

Direct peers

• Shoptalk: A major retail and commerce technology conference (Shoptalk Spring, Shoptalk Fall, Shoptalk Meetup) that covers payments, e-commerce, and retail innovation. Overlaps with TRANSACT in the merchant-payments and embedded-payments buyer community, competing for sponsorship from payments providers who sell into retail.
• Card Forum & Expo: A specialized event focused on card issuing, card programs, and payment card industry stakeholders including issuers, networks, and program managers. Directly comparable to TRANSACT in targeting the cards-and-payments ecosystem with a B2B conference format.
• Money 20/20: The largest and most established B2B event for the payments and financial services industry, held annually in the US with regional editions in Europe and Asia. Directly competes with TRANSACT for the same sponsor dollars (Visa, Mastercard, Amex, etc.) and the same senior payments decision-maker audience, making it the closest head-to-head comparable.
• Finovate: A long-running fintech conference series (FinovateFall, FinovateSpring, FinovateEurope) targeting banks, fintechs, and investors with a demo-driven format. Directly comparable to TRANSACT as a B2B fintech/payments event targeting similar attendees (ISVs, banks, risk leaders) and competing for the same exhibitor and sponsor budgets.
• Reuters Events: Financial Services / Payments Finance Summit: Reuters Events runs a portfolio of B2B financial services and payments conferences attracting banks, networks, and fintechs. Comparable to TRANSACT in audience profile (senior payments and risk executives) and as a venue for cross-ecosystem deal-making among the same sponsor brands.
• LendIt Fintech: A fintech conference series historically anchored in lending but increasingly covering embedded finance, payments, and banking infrastructure. Targets a similar executive audience (banks, fintechs, investors) and competes for sponsor dollars from payments-adjacent fintechs.
• PayExpo: A global payments industry conference covering merchant acquiring, card issuing, and payment technology. Direct comparable to TRANSACT as an industry-specific payments event serving acquirers, ISOs, PayFacs, and networks with exhibition, education, and networking.

Emerging players

• Banking Transformation Summit: A focused banking-industry event covering digital transformation, core modernization, and payments strategy for banks and credit unions. Comparable to TRANSACT in audience (bank payments executives) and as a venue where payments vendors exhibit and sponsor.
• FinTech Junction: A B2B fintech and payments conference held in Dubai with growing international attendance. An emerging player in the same payments/fintech event category as TRANSACT, particularly relevant as TRANSACT considers international expansion or faces international attendee/sponsor competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TRANSACTShow
• YouTubeyoutube.com/channel/UCXGFEO9h9c4t1OkyRiLEvfw
• Facebookfacebook.com/transactshow
• LinkedInlinkedin.com/company/transact-powered-by-eta/posts/?feedView=all
• Instagraminstagram.com/transact_show

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRANSACT