What BerryWorld does

BerryWorld Group Holdings Limited is a UK-incorporated private fresh berry marketing company operating under a unified BerryWorld brand across at least 11 country markets in Europe (UK, Netherlands, France, Spain, Sweden, Finland), Oceania (Australia, New Zealand), Africa (South Africa), and Asia (China and broader region). The company's core offering is a four-SKU portfolio of fresh strawberries, raspberries, blueberries, and blackberries, sourced from a global network of growers and supplied primarily via B2B direct-to-retail channels to supermarket chains and food service operators. BerryWorld's technology stack is not explicitly disclosed; the only named operational technology is the Shypple Fresh digital freight forwarding platform adopted in 2023 to manage container arrivals for import activities, primarily non-EU blueberry sourcing. The company generates revenue through fresh berry sales under contract-based, volume- and season-sensitive pricing with no publicly disclosed pricing structure, and positions itself on quality ('Flavour picked'), sustainability ('Sustainalicious'), and global year-round supply. The company was founded by Adam Olins, who continues to serve as Founder and Group CEO, and is recognized in the industry via the FPC Fresh Produce Business of the Year award and broad trade publication presence.

Name

BerryWorld

Legal name

BerryWorld Group Holdings Limited

Website

https://group.berryworld.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

BerryWorld Group Holdings Limited is a UK-based private fresh berry marketing company supplying strawberries, raspberries, blueberries, and blackberries via B2B direct-to-retail channels to major supermarkets and food service operators across 11+ country markets in Europe, Oceania, Africa, and Asia.

Ownership category

akta.pro rank

Product category

Fresh Produce / Berries

NAICS

Strawberry Farming (111333)

SIC

Dairy Products (2020)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Fresh berry supply
• Soft fruit marketing
• Fresh produce distribution
• Retail berry sourcing
• Year-round berry supply

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Fresh Berry Sales: BerryWorld generates revenue through the sale of fresh berries including strawberries, raspberries, blueberries, and blackberries to retail customers and potentially food service operators. The company operates across the supply chain from growing through to delivery, with relationships with growers worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BerryWorld is a fresh berry marketing company that supplies strawberries, raspberries, blueberries, and blackberries to major retail customers. The company coordinates production with a global network of growers to deliver year-round berry supply to supermarket chains and food service operators.

Product overview

BerryWorld is an award-winning fresh berry company offering a unified portfolio of four core berry products: Strawberries, Raspberries, Blueberries, and Blackberries. The company operates as a single unified brand, with products complemented by a Recipes section for consumer engagement. Their berry offerings are marketed under the tagline 'Naturally nutritious and delicious' and are sourced from passionate growers around the world, with operations spanning multiple countries including Australia, China, Finland, France, South Africa, Spain, Sweden, The Netherlands, United Kingdom, and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberries

Quantifiable outcome

• Improved logistical efficiency through digital platform enabling container tracking on single screen
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shypple FreshcoreTechnology or Integration · 1 January 2023BerryWorld implemented Shypple Fresh's digital freight forwarder platform in 2023 to manage container arrivals for their import activities, primarily focusing on blueberries outside the EU. The platform provides a comprehensive overview of container schedules, reducing reliance on multiple websites and Excel files. Real-time updates help manage logistic challenges and improve transit times through improved connections.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wish Farms: Wish Farms is a US-based grower and marketer of strawberries, blueberries, blackberries, and raspberries supplying retail and foodservice channels. Comparable to BerryWorld in branded berry marketing and direct-to-retailer distribution.
• Naturipe Farms: Naturipe Farms is a grower-owned marketer of strawberries, blueberries, raspberries, and blackberries supplying retailers across North America and globally. Comparable to BerryWorld in multi-berry portfolio and grower-cooperative model.
• Total Berry (Angus Soft Fruits): Total Berry / Angus Soft Fruits is a major UK soft fruit grower and supplier of strawberries, raspberries, blueberries, and blackberries to UK and European retailers. It directly competes with BerryWorld in the same product categories and channels.
• Driscoll's: Driscoll's is the world's largest berry marketer, selling strawberries, raspberries, blueberries, and blackberries to retailers globally. It is the most direct competitor to BerryWorld in premium branded soft fruit.
• Berry Gardens: Berry Gardens is a UK-based grower-owned cooperative marketing strawberries, raspberries, blueberries, and blackberries to major UK retailers. It is a closely comparable UK-headquartered berry marketer with overlapping customer base.
• G's Fresh: G's Fresh is a UK-based vertically integrated fresh produce grower and supplier with operations across Europe, Africa, and the Americas supplying major retailers. It is comparable in grower-led fresh produce marketing and international footprint.
• Mastronardi Produce: Mastronardi Produce operates the BerryWorld brand separately in North America and is a major greenhouse-grown berry and produce supplier. It is a direct competitor and brand counterpart in the North American market.

Broad incumbents

• Dole plc: Dole is a global fresh produce giant with multi-category operations including berries and other fruits. It serves many of the same supermarket customers as BerryWorld but across a much broader portfolio.
• Fresh Del Monte Produce: Fresh Del Monte is a major vertically integrated fresh produce grower and distributor with global supply chains and retail relationships. Overlaps with BerryWorld on fresh fruit supply to international retailers.

Emerging players

• Sun World International: Sun World develops proprietary grape and stonefruit varieties and licenses them globally; it is expanding into berry genetics. It represents both a potential supplier/competitor to BerryWorld in proprietary berry varieties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/BerryWorldGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BerryWorld