S&A Produce

What S&A Produce does

S&A Produce (UK) Ltd. is a privately held, family-owned fresh-produce business headquartered at Brook Farm, Marden, Hereford, that has operated in UK soft fruit and asparagus for over forty years. The company runs a vertically integrated grower-packer-importer-exporter model, cultivating strawberries (graded First Class for retail, Second Class for processing), blueberries, and asparagus at production sites in Herefordshire (Marden, Brierley), Kent (Faversham), and Wales (Cowbridge), with production infrastructure built around polytunnels, table-top growing systems and biological pest-control methods. These techniques extend the UK growing season to nearly a full year and underpin the firm's 2021 King's Award for Enterprise – Innovation.

Revenue mechanics centre on wholesale supply to major UK supermarkets for premium-grade fruit, with secondary-grade fruit sold to jam, preserve, and purée manufacturers. The business is highly labour-intensive: S&A operates its own on-farm campsite accommodation across multiple counties and recruits seasonal workers through the UK Seasonal Worker Scheme and DEFRA-endorsed scheme operators, supported by in-country recruitment coordinators, multilingual web application flows (English, Russian, Bulgarian, Romanian), and worker-welfare partnerships with the Just Good Work app and One Pay banking. The combination of retailer-grade supply contracts, capital-intensive protected-cropping infrastructure, and a structured seasonal labour programme forms the company's operating backbone; S&A does not publicly disclose revenue, headcount, or unit volumes.

Name

S&A Produce

Legal name

S&A Produce (UK) Ltd.

Website

https://sagroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

S&A Produce (UK) Ltd. is a family-owned UK grower, packer, importer and exporter of soft fruit (strawberries, blueberries) and asparagus, supplying First Class produce to major UK supermarkets and Second Class produce to food manufacturers across Herefordshire, Kent and Wales.

Ownership category

akta.pro rank

Product category

Fresh Soft Fruit & Asparagus Production

NAICS

Strawberry Farming (111333), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Sorting & Packing Facilities (AFAOAGAD)

akta.pro secondary industries

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA), Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Soft fruit production
• Fresh produce supply
• Asparagus cultivation
• Seasonal agricultural recruitment
• Fruit packing services

Headquarters

HQ city

Marden

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Growing, packing, importing, and exporting of quality soft fruit (strawberries, blueberries) and asparagus. First Class produce sold to major supermarkets; Second Class produce sold for jam, preserve and purée making.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

S&A Produce is a grower, packer, importer, and exporter of soft fruit (strawberries, blueberries) and asparagus. First Class graded produce is sold to major UK supermarkets, while Second Class produce is supplied to jam, preserve, and purée manufacturers. The business also operates seasonal worker recruitment and accommodation services under the UK Seasonal Worker Scheme across its Herefordshire, Kent, and Wales farms.

Product overview

S&A Produce is a family-owned business operating as a grower, packer, importer, and exporter of quality soft fruit and asparagus. The company cultivates strawberries (First Class for supermarkets, Second Class for processing), blueberries, and asparagus using modern growing technologies including polytunnels and table-top growing systems. Their business model centers on seasonal agricultural recruitment, providing comprehensive worker placement services under the UK's Seasonal Worker Scheme with on-site accommodation, pastoral care, and facilities at farms across Herefordshire and Kent.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberries (First Class) Premium-quality strawberries graded for good shape and even red colouring, picked into small plastic punnets and sold to major UK supermarket chains for retail sale.
• Strawberries (Second Class) Lower-grade and misshapen strawberries picked into small plastic trays and sold to food manufacturers for jam, preserve, and purée production.
• Blueberries Blueberries grown in pots on bushes between 1–2 metres high and picked at heights of approximately 30cm to 2 metres, supplied to major UK supermarket chains.
• Asparagus Quality asparagus grown and produced by S&A Produce alongside its soft fruit operations for sale through its produce channels.
• Seasonal Worker Recruitment Services Recruitment, visa sponsorship, accommodation, and pastoral support services for seasonal agricultural workers placed at S&A Produce farms under the UK Seasonal Worker Scheme, with chargeable on-site accommodation and repatriation insurance.

Quantifiable outcome

• Extended growing season to nearly full year
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Just Good WorkminorGTM or Marketing PartnerPartnership with Just Good Work - a free and independent mobile app that equips UK workers with information and advice for safe and legal recruitment and employment. The app is available in English, Albanian, Bulgarian, Polish, Russian, Ukrainian, Romanian, Vietnamese, Bahasa Indonesian, and Nepali.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Planasa: Spain-headquartered berry breeding and production company with a UK and European berry supply footprint, focused on strawberries, raspberries, blueberries, and blackberries. Comparable integrated berry value-chain approach but primarily European rather than UK-dominant geography.
• Costa Group: Australia's largest fresh-produce company with a substantial berry category (strawberries, blueberries, raspberries) alongside other produce lines. Comparable product portfolio and integrated grower-marketer model but predominantly Southern Hemisphere / APAC geography.

Direct peers

• Angus Soft Fruits: Scotland-based soft fruit grower and packer producing strawberries, raspberries, blueberries, and blackberries supplied to UK and European supermarkets. Comparable multi-category soft-fruit operator with similar retailer-supply model.
• Berry Gardens: UK's largest berry grower-marketing cooperative, growing and supplying strawberries, raspberries, blackberries, and blueberries to major UK retailers. Closest direct peer by product mix, customer base, and integrated grower-packer-marketer model.
• Hall Hunter Partnership: UK soft fruit grower producing strawberries, raspberries, blackberries, blueberries, and cherries for major UK retailers from multi-site southern England farms. Comparable integrated grower-packer-supplier model targeting the same supermarket channels.
• BerryWorld: UK-headquartered berry specialist marketing and supplying premium strawberries, blueberries, raspberries, and blackberries to retailers globally. Comparable across product portfolio, customer base, and integrated value-chain approach.
• Winterwood Farms: UK-based soft fruit grower and packer producing strawberries and other berries supplied to UK retailers. Comparable mid-tier grower-packer profile, scale, and supermarket supply model.

Broad incumbents

• Driscoll's: World's largest berry supplier with proprietary genetics and global growing operations across strawberries, blueberries, raspberries, and blackberries. Comparable by product category and customer type (retail) but vastly larger scale and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/halildeliyski123

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S&A Produce