Signs of 2000

What Signs of 2000 does

Signs of 2000 (also operating as Sign 2000 and SignSecrets.com) is a single-location, custom sign fabrication and installation company headquartered at 421 Broad St, Clifton, New Jersey. Founded by owner Ray Salem circa 1999, the company designs, fabricates, permits, installs, and maintains commercial signage for business-to-business clients across New Jersey, New York, Pennsylvania, and Connecticut. The product portfolio spans traditional craftsmanship (carved/sandblasted, wood and gold leafing, cast and etched plaques) and modern illuminated/digital formats (LED electronic signs, neon, channel letters, LCD digital displays), supplemented by vehicle graphics, large-format printing, awnings, monument signs, and tradeshow systems.

The underlying technology mix is conventional for the signage trade rather than software- or AI-driven: LED and LCD electronic displays, neon fabrication, injection-molded and laser-cut acrylic, large-format printers, and traditional metalwork. Services are delivered through an in-house design team, a permitting function that researches local sign codes and handles filings across multiple municipalities, a fabrication shop, field installation crews, and an ongoing maintenance and repair group (neon repair, LED retrofits, re-lamping). The company also operates an online sign shop at signsecret.com for browsing standard catalog items alongside a quote-based custom workflow.

Revenue is generated almost entirely through project-based, quote-driven custom sign contracts plus recurring maintenance and repair work. Pricing is bespoke, determined by materials, size, complexity, and installation requirements; the website offers "Get an Estimate" and "Custom Job Quote" intake forms and free on-site estimates. The customer base is horizontal and SMB-weighted — retail, restaurants, healthcare, corporate, and industrial facilities — with no named enterprise logos, no disclosed contracts, and no evidence of subscription or SaaS-style revenue. Headcount is in the 11–50 range, the firm is privately held with no institutional investors, and no financial figures are publicly disclosed.

Name

Signs of 2000

Legal name

SignSecrets.com

Website

https://signsecrets.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Signs of 2000 is a privately held, single-location custom sign fabricator and installer in Clifton, NJ, serving SMBs across NJ, NY, PA, and CT with design, permitting, fabrication, installation, and maintenance of LED, neon, channel-letter, and architectural signage.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (339950)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom sign fabrication
• Sign installation services
• Commercial signage design
• Sign maintenance repair
• Architectural storefront signs

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sign Fabrication and Installation: One-time project-based revenue from designing, manufacturing, and installing custom signs for businesses. Includes awnings, channel letters, monument signs, illuminated signs, and architectural signage. Pricing is quote-based, determined by project scope, materials, and complexity.
2. Sign Maintenance and Repair Services: Ongoing service revenue from sign maintenance, repair, and upgrades including neon sign repairs, LED retrofits, sign re-lamping, and temporary sign solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Signs of 2000 is a custom sign fabrication and installation company that designs, permits, manufactures, installs, and maintains commercial signage for businesses. Its product line spans illuminated letters, channel letters, LED electronic signs, neon signs, plastic and metal letters, monument signs, awnings, canopies, vehicle graphics, LCD digital displays, banners, plaques, directories, and tradeshow exhibits. Services cover the full sign lifecycle including design, permitting, fabrication, installation, and ongoing repair/maintenance.

Product overview

Signs of 2000 is a signage design, fabrication, and installation company serving New York, New Jersey, Pennsylvania, and Connecticut. The company operates as a single-location custom sign manufacturer offering a comprehensive portfolio of sign products including illuminated letters (LED, channel, neon), plastic letters (laminated, injection molded, formed, laser cut acrylic), architectural elements (awnings, canopies, monument signs), digital displays (LCD, LED electronic), and promotional items (vehicle graphics, banners, tradeshow systems). Services span the complete sign lifecycle from design and permitting through fabrication, installation, and ongoing maintenance and repair. The product line is organized as individual product categories rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Illuminated Letters

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Heath & Associates: Heath & Associates is a sign fabrication and installation company serving commercial customers with channel letters, cabinet signs, and illuminated signage. Directly comparable to Signs of 2000 as a regional full-service sign provider with design-through-installation capabilities.
• Image360: Image360 is a national sign and graphics franchise offering custom sign fabrication, vehicle graphics, and marketing materials. Directly comparable to Signs of 2000 in service offering and customer base, operating through a similar center-based model with full-service capabilities.
• Signarama: Signarama is a global sign franchise network providing custom sign design, fabrication, and installation for businesses. Comparable to Signs of 2000 as a direct competitor in commercial signage with a similar product portfolio spanning illuminated signs, vehicle wraps, and banners.
• National Signs: National Signs is a commercial sign fabricator and installer serving multiple U.S. markets with channel letters, monument signs, and architectural signage. Directly comparable to Signs of 2000 in product portfolio and B2B service model, with broader multi-state coverage.
• FASTSIGNS International: FASTSIGNS is the largest sign and graphics franchise in the world with hundreds of locations offering custom sign fabrication, installation, and graphics services. Directly comparable to Signs of 2000 across product mix (channel letters, vehicle graphics, banners, digital signage) and B2B customer base, with the added dimension of franchise brand recognition.
• Signs.com: Signs.com is an online sign retailer offering custom sign printing, banners, vehicle graphics, and trade show displays directly to businesses. Comparable to Signs of 2000 in product mix and customer base, but competes through an e-commerce-first model rather than local fabrication and installation.
• North American Signs: North American Signs is a full-service sign manufacturer and installer serving the Midwest and beyond, offering design, fabrication, installation, and maintenance. Directly comparable to Signs of 2000 across the full sign lifecycle with similar B2B customer orientation and project-based model.
• Tube Art Group: Tube Art Group is a multi-generation sign fabrication company offering design, manufacturing, installation, and service for commercial signage. Comparable to Signs of 2000 in long-established family-operated B2B sign manufacturing with full-lifecycle services.

Broad incumbents

• Cimpress (Vistaprint parent): Cimpress operates Vistaprint and several mass-customization businesses producing printed signage, banners, and marketing materials at scale. Comparable to Signs of 2000 in commercial printing/signage end products, but addresses the market through centralized production rather than regional fabrication and field installation.
• YESCO (Young Electric Sign Company): YESCO is one of the largest custom sign manufacturers in the U.S., producing monumental and architectural signage for casinos, retail, and corporate clients. Comparable to Signs of 2000 in core sign fabrication capability, but operates at significantly larger scale and with more specialized large-format expertise.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/signof2000
• YouTubeyoutube.com/user/signsecrets
• Facebookfacebook.com/signsof2000
• LinkedInlinkedin.com/in/signsof2000
• Instagraminstagram.com/sign2000
• Pinterestpinterest.com/sign2000

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signs of 2000