Ocean Reef Real Estate

What Ocean Reef Real Estate does

Ocean Reef Realty Inc., operating as Ocean Reef Real Estate and Destin Real Estate Sales, is a privately held residential real estate brokerage serving the Northwest Florida Gulf Coast. The company represents buyers and sellers of homes, condos, townhomes, beachfront properties, and vacation residences in markets including Destin, Miramar Beach, South Walton, Panama City Beach, Sandestin Resort, and Grayton/Seacrest Beach along the 30A corridor. The firm operates from three physical offices — its headquarters in Miramar Beach at 10221 Emerald Coast Parkway and branch offices at 15 Pine Street in Grayton Beach and 9961 Scenic Highway 30A in Seacrest Beach — staffed by a small team of professional REALTORS including Broker Associate Chris Taylor and agents Jon Harstvedt, Hal Crane, and Stacy Lamon.

The core offering is a commission-based brokerage service backed by an MLS property listings database covering over 5,559 listings across the regional Gulf Coast market. Supplementary services include a Buyer's Guarantee Program with negotiation and closing support, custom seller marketing plans, vacation rental management via the linked Ocean Reef Resorts platform (oceanreefresorts.com), and home-buying resources such as mortgage prequalification tools and foreclosure listings. Technology is non-proprietary: the website runs on a Real Estate Webmasters platform with property search, blog content, email capture, and social media (Facebook, Twitter/X) channels; no APIs, mobile apps, or AI features are present.

The company earns revenue entirely through transaction-based real estate commissions on buyer and seller representation, with pricing quote-based and not publicly disclosed. Customer segments are exclusively individual residential buyers and sellers of primary, vacation, and investment properties — no institutional, enterprise, or commercial clients are served. The company is family-founded and independently owned with no institutional capital, parent company, M&A activity, or public funding history identified, and the current operating posture is stable across its established three-office footprint.

Name

Ocean Reef Real Estate

Legal name

Ocean Reef Realty Inc.

Website

https://destinrealestatesales.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ocean Reef Real Estate is a privately held residential brokerage representing buyers and sellers of homes and condos across the Northwest Florida Gulf Coast — including Destin, Miramar Beach, South Walton, and Panama City Beach — operating from three local offices with a small team of REALTORS.

Ownership category

akta.pro rank

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Buyer Representation Services: Commission-based representation of home buyers in the Destin and South Walton real estate market
2. Seller Listing Services: Commission-based listing services for sellers including custom marketing plans, MLS listing, and negotiation representation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ocean Reef Real Estate is a traditional residential real estate brokerage that represents buyers and sellers of homes, condos, townhomes, and vacation properties across Northwest Florida's Gulf Coast (Destin, Miramar Beach, South Walton, Panama City Beach, Sandestin). The firm provides MLS-based property search, buyer representation, seller listing and marketing services, and affiliated vacation rental management through three physical offices.

Product overview

Ocean Reef Real Estate operates as a traditional real estate brokerage offering a unified platform of property sales and rental services across the Florida Gulf Coast. The core offering consists of real estate sales representation for buyers and sellers, supported by a comprehensive MLS property listings database. Additional services include vacation rental management through the Ocean Reef Resorts platform, buyer's guarantee programs with professional representation, custom seller marketing plans, and supplementary resources such as mortgage prequalification and foreclosure listings. The company serves multiple coastal communities including Destin, Miramar Beach, South Walton, Panama City Beach, and Sandestin Resort.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Better Homes and Gardens Real Estate: National residential franchise with growing Florida footprint; comparable mid-to-upper tier residential positioning and franchise-driven model.
• Compass: Tech-forward national brokerage targeting luxury and coastal markets with proprietary platform; directly comparable as it pursues the same high-end Gulf Coast buyer.
• RE/MAX: Globally franchised residential brokerage with material Florida Panhandle and coastal agent count; directly comparable transaction-fee model and local franchise structure.
• Keller Williams Realty: Largest residential franchise by agent count with deep penetration in Florida; competes head-to-head in the same Destin/South Walton residential segment.
• eXp World Holdings: Cloud-based national residential brokerage rapidly expanding agent count in secondary and luxury coastal markets; competes directly for the same buyer/seller pool in Destin and South Walton.
• Sotheby's International Realty: Luxury-focused international brokerage with strong presence in coastal second-home markets; closest peer for the firm's beachfront and high-end property work.
• Engel & Völkers: European-rooted luxury brokerage with U.S. expansion concentrated in coastal and resort markets; competes in the same high-net-worth vacation-home buyer segment.
• Berkshire Hathaway HomeServices: National luxury-leaning franchise with active Florida Gulf Coast presence; comparable brand positioning for high-ticket Destin and 30A properties.
• Coldwell Banker: Long-established national brokerage with strong Florida footprint including coastal luxury markets; competes for the same residential seller mandates.

Emerging players

• Vacasa: Large vacation rental manager that has begun assisting owners with sales in select resort markets; partially overlaps with Ocean Reef's combined brokerage + rental management offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/TheOceanReef
• Facebookfacebook.com/oceanreefresorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Reef Real Estate