Life N Light

What Life N Light does

Life N Light is a privately held creative agency founded in 2016 and operating in the greater Seattle, Washington area (headquartered in Everett). The company specializes in visual media production, offering photography services — headshot photography and lifestyle photoshoots — alongside complementary videography work. Following the closure of its studio space, all shoots are now conducted on-location. Its target customers span individuals seeking professional headshots for LinkedIn, personal websites, and resumes; SMBs requiring brand, product, and lifestyle imagery for marketing; and a smaller segment of personal lifestyle clients. Named clients include musician Benson Boone, restaurant Bison Main Restaurant, and home builder Alair Homes Kirkland, indicating a mix of individual, food/beverage, and real estate vertical work.

The business operates a project-based revenue model: clients book appointments directly through the company website or by phone/email, receive a consultation to scope vision, and pay per session under quote-based, non-public pricing. There is no subscription, no recurring contract structure, and no disclosed pricing tiers. The company has 1-10 employees, no disclosed funding, no parent company, no patents or trademarks, no formal partnerships, and no management team publicly listed. Distribution is regional and direct, with marketing conducted primarily through Instagram, Facebook, and the lifenlight.co website portfolio.

Technically, Life N Light does not operate a software product. Its core capability is human-delivered creative production. There is no API, no SDK, no app, and no integration with external platforms. The agency's competitive positioning rests on creative talent, community relationships in the Seattle creative scene, and a portfolio anchored by recognizable local brands and personalities rather than on technology, scale economics, or proprietary IP. The closure of the studio reflects a structural shift to a lower-overhead, on-location delivery model.

Name

Life N Light

Legal name

Life N Light

Website

https://lifenlight.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Life N Light is a Seattle-area creative agency founded in 2016 that provides on-location photography (headshots and lifestyle) and videography services to individuals, SMBs, and select entertainment clients, operating on a quote-based, project-billing model with 1-10 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Photography Services: Professional photography services including lifestyle photoshoots and headshot photography for individuals and brands. Sessions are booked directly through the website with on-location delivery.
2. Videography Services: Video production services to bring client visions to life, complementing photography offerings for comprehensive visual media needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Life N Light is a creative agency providing professional photography and videography services for individuals and brands. Core offerings include headshot photography for professionals and lifestyle photoshoots that capture personal and brand moments through visual storytelling. All services are delivered on location across the greater Seattle area, with photography studio operations discontinued as of current operations.

Product overview

Life N Light is a creative agency offering photography and videography services. The company provides two primary service offerings: Headshot Photography for professional portraits and Lifestyle Photoshoots for capturing authentic everyday moments. Both services are designed to help brands and individuals tell their stories through visual media. The company operates primarily in the greater Seattle area since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Headshot Photography Professional headshot photography services for individuals and teams, providing polished first visual impressions for LinkedIn profiles, personal websites, resumes, and professional portfolios. Sessions are conducted on location across the greater Seattle area.
• Lifestyle Photoshoots Lifestyle photography services capturing the essence of personal and brand moments through stunning visuals. Services celebrate everyday life and create emotional connections through imagery, available for both individuals and brand partners, delivered on location.

Quantifiable outcome

• 250 appointments booked in first 24 hours (50% of available sessions)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Huge: Global creative agency offering strategy, design, and content production across brand, digital, and media. Operates at much larger scale across overlapping brand creative capabilities.
• Wieden+Kennedy: Iconic Portland-headquartered global creative agency producing advertising, film, and content for major brands. Overlaps with Life N Light's brand creative work but at vastly larger scale.

Others

• Thumbtack: Online marketplace connecting consumers with local photographers and creative professionals. Competes for the same end-customer photography demand and is a channel competitor as much as a service peer.

Direct peers

• Instrument: Portland-based independent creative agency producing brand experiences, photography, and film content for major brands. Comparable creative production model, slightly larger scale.
• Smashing Ideas: Seattle-based creative and digital agency offering design, brand, and content services to brands. Comparable in size, location, and full-service creative agency model.
• Column Five: Creative agency specializing in visual content, infographics, and brand storytelling. Directly comparable content production and visual storytelling focus.
• Bluehouse Group: Seattle-based creative agency offering branding, content, and digital services to small and mid-sized brands. Similar size and regional footprint to Life N Light.
• Barrel: Independent creative and digital agency offering brand strategy, content production, and design. Comparable mid-sized agency model serving brand clients across verticals.
• Viget: Full-service digital and creative agency providing strategy, design, and content development. Comparable in size and breadth of brand creative offerings.
• POP Creative: Pacific Northwest creative agency providing brand strategy, photography, and visual content. Closely comparable in geography (PNW), service mix, and SMB/brand focus.

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lifenlightphoto
• Instagraminstagram.com/lifenlight
• Xx.com/lifenlightphoto
• LinkedInlinkedin.com/company/life-n-light

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life N Light