Novatio

What Novatio does

Novatio is a specialty chemicals brand of Belgian family-owned parent Novatech International NV, founded in 1978 and headquartered in Olen, Belgium. The company develops, manufactures, and distributes more than 1,000 professional-grade chemical products across four core categories: adhesives and sealants (including MS hybrid polymers, cyanoacrylates, and PU foams), epoxy systems (Poxycon and related coating/repair products), cleaners and degreasers (solvent- and water-based formulations for industrial and consumer applications), and surface treatment/protection products (primers, rust converters, nanoparticle coatings, and metal fillers). Its proprietary MS hybrid polymer technology, including MS Fastbond 1K, enables bonding of low-surface-energy plastics without plasma treatment or sanding — a position the company claims as market-leading. The portfolio is extended by two service lines: Novatio Lab (custom formulation R&D for unique challenges) and Novatio Kit (customized branded aftercare boxes for customer retention).

The company monetizes primarily through one-time product sales of its 1,000+ SKU catalog, complemented by professional-services revenue from custom formulation development and branded aftercare kit programs. Go-to-market combines a direct e-commerce Pro Shop in Belgium with a worldwide distributor network covering 27+ countries across Europe, Asia-Pacific, and Oceania. Customers are segmented by use case rather than industry: mobility and transport, windows and doors fabrication, prefabricated/modular construction, food industry, and industrial manufacturing. The only named reference customer is Citrique Belge, a citric-acid producer using Poxycon epoxy for acid-resistant factory flooring.

Recent strategic activity is anchored by the 2024 expansion of AAPROLAB, an aerosol adhesive prototyping lab co-funded by the European Regional Development Fund and the Flemish Agency for Innovation & Entrepreneurship, focused on next-generation sustainable spray adhesives using DME propellant and bio-based chemistries. The company is privately held under family ownership, with no disclosed headcount, revenue, or external funding events.

Name

Novatio

Legal name

Novatech International NV

Website

https://novatio.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Novatio is a Belgian family-owned specialty chemicals brand, founded in 1978, that develops and distributes over 1,000 professional adhesives, sealants, cleaners, and surface treatment products through distributors in 27+ countries, serving mobility, construction, food industry, and industrial manufacturing customers.

Ownership category

akta.pro rank

Product category

Specialty Chemicals (Industrial Adhesives, Sealants, Coatings, and Cleaning Products)

NAICS

Plastics Material and Resin Manufacturing (325211), Custom Compounding of Purchased Resins (325991), Paint and Coating Manufacturing (325510)

SIC

Adhesives & Sealants (2891), Miscellaneous Chemical Products (2890), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Specialty Polymers & Resins (Engineered Materials) (IMAEABAK), Stainless Steel & Metal Surface Cleaners & Polishes (CRAJACAF)

Keywords

• Specialty adhesives
• Industrial sealants
• Surface treatment chemicals
• Epoxy coatings
• Industrial cleaning products

Headquarters

HQ city

Olen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Novatio generates revenue through the sale of over 1,000 specialty chemical products including adhesives, sealants, cleaners, and surface treatment solutions. Products are sold through direct e-commerce, distribution partners, and custom-made kit programs.
2. Custom Made Solutions: Novatio Lab develops custom formulations for unique challenges, and Novatio Kit provides branded aftercare solutions for customer retention - both representing service-based revenue streams.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Novatio develops, manufactures, and distributes more than 1,000 specialty chemical products for bonding, sealing, maintaining, treating, and cleaning across industrial and trade applications, including MS hybrid polymer adhesives and sealants, Poxycon epoxy coating systems, professional cleaning and degreasing products, and surface treatment solutions. Its portfolio is sold through a network of national distributors in more than 27 countries and its own Pro Shop online platform, and is complemented by the Novatio Lab custom formulation service and the Novatio Kit personalized aftercare offering.

Product overview

Novatio is a comprehensive portfolio of professional-grade chemical solutions for bonding, sealing, cleaning, maintaining, treating, and surface finishing. With more than 1,000 products across multiple families, the offering is organized around core product lines including: the Poxycon epoxy system (epoxy resins, colorants, quartz fillers, leveling/anti-silicone additives, and complete kits) for industrial floor and surface applications; a major cleaning product line encompassing Safety Clean (solvent-based degreaser), FA Clean (water-based window cleaner), Multifoam (foam cleaner), Surface Renewer (surface restorer), Ca Clean (calcium/rust remover), and specialized products like BCL-110 Brake Cleaner, Aquasolv (concentrate), and Airclean (HVAC cleaner); an adhesives portfolio featuring MS Fastbond 1K (hybrid MS polymer for LSE plastics), Al-Fix cyanoacrylate adhesives (gel, flexible, black variants), and B1 Foam (fire-resistant PU foam); and surface protection products including NANO-320 Stone Protect (nanoparticle water repellent), MGM-170 Primer (adhesion promoter), MFL-2480 Metal Filler (2K epoxy repair), and Metalsol (rust converter). The offering extends to custom services: Novatio Kit provides personalized aftercare kits for customer retention, while Novatio Lab offers custom R&D laboratory services for unique challenges. The company also operates AAPROLAB, an aerosol adhesive prototyping laboratory supported by the European Regional Development Fund for developing sustainable spray adhesives.

Differentiator

Problem solved

Functional benefit

Brands

• Novatio Kit: Custom made aftercare concept combining selected maintenance products in a personalized box for customer retention.
• Novatio Lab

Products and services

• MS Fastbond 1K (MSF-1145) One-component MS hybrid polymer adhesive/ sealant for bonding and sealing applications, including bonding on low surface energy (LSE) substrates without plasma pre-treatment; intended for industrial and trade use across construction, mobility, and window/door applications.
• Al-Fix Gel MS polymer-based gel adhesive for bonding applications, including use on LSE substrates, targeted at window/door fabrication and construction trade professionals.
• Al-Fix Remover Specialty remover for Al-Fix and similar MS/hybrid polymer adhesive residues, used by window/door, construction, and mobility professionals during fabrication and aftercare.
• B1 Foam Fire-rated (B1) polyurethane foam for sealing and filling in construction and window/door installation, used by building trade contractors.
• Poxycon Epoxy Coating System Family of epoxy-based coatings comprising Poxycon core product, Poxy Color (colored epoxy), Poxy DC (epoxy variant), PQZ-220 Poxy Quarz Leveling Sand and PQZ-230 Poxy Quarz Lining Sand (quartz-filled epoxy variants), and PAS-460 Poxy Anti Silicone, used as a system for industrial floor and surface coating applications.
• Poxy Color Colored variant of the Poxycon epoxy coating system, used for decorative and protective epoxy surface applications as part of the Poxycon system.
• Poxy DC

Quantifiable outcome

• Reduced production downtime with durable floor coatings that last longer and require less frequent repainting (Citrique Belge case study)

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• World Wide Distributors NetworkcoreChannel Partner/ Reseller/ DistributorDistribution partners across Austria, Australia, Switzerland, Czechia, Germany, Spain, Finland, South Korea, Malaysia, Norway, and Sweden enabling global market presence in 27+ countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bostik (Arkema): Bostik, the adhesives arm of Arkema, is a global leader in industrial and construction adhesives and sealants - directly overlapping Novatio's bonding/sealing portfolio but at vastly greater scale and reach.
• Würth Group: Würth's industrial and trade distribution business sells an extensive private-label and branded range of cleaners, adhesives and maintenance chemicals - closely mirroring Novatio's mobility/makers GTM and DIY/trade customer profile.
• Sika AG: Sika is a Swiss specialty chemicals company with strong positions in sealants, adhesives and coatings for construction and industry - overlapping with Novatio's prefabricated construction, flooring (Poxycon) and sealing product lines.
• Henkel (Loctite / Pattex): Henkel's adhesives technologies business, including Loctite and Pattex, dominates the industrial and consumer adhesives market - competes with Novatio across cyanoacrylates, MS polymers and surface treatments via established global brands.
• 3M (Industrial Adhesives & Tapes): 3M's industrial adhesives and tapes division competes across structural adhesives, sealants and surface treatments - a much larger incumbent with deep R&D and global distribution that Novatio's LSE bonding solutions indirectly contest.

Direct peers

• WEICON: WEICON is a German specialty chemicals company producing adhesives, sealants, cleaners and surface protection products - a near-identical product mix and target customer (industrial maintenance and trade professionals) to Novatio.
• Soudal: Soudal is a Belgian family-owned manufacturer of sealants, PU foams, adhesives and chemical anchoring systems - the most direct European competitor to Novatio, with overlapping MS polymer, silicone and PU product lines targeting the same professional trade customer base.
• CRC Industries: CRC Industries manufactures specialty cleaners, lubricants, corrosion inhibitors and sealants for industrial maintenance - directly comparable to Novatio's BCL-110 Brake Cleaner, Aquasolv and Metalsol rust converter lines.
• Tremco (Tremco CPG): Tremco Construction Products Group manufactures sealants, coatings and adhesives for the building envelope - overlapping with Novatio's windows & doors and prefabricated construction segments.
• Permatex (Illinois Tool Works): Permatex, an ITW brand, offers adhesives, sealants, gasketing and surface treatment chemicals for automotive and industrial maintenance - directly competitive with Novatio's mobility segment and aftercare kit approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novatio-belgium-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novatio