What Basilico does

Basilico Srl is a privately-held Italian digital agency headquartered in Rezzato (Brescia), Italy, founded in 2010 and operating with a 1–10 employee headcount. The agency delivers a four-pillar service portfolio — branding, content production, web design and development, and digital marketing — for mid-market and enterprise clients, with a clear concentration in Italian luxury and fashion houses, museums and cultural institutions, premium food and beverage producers, and select international brands. Project scope spans brand strategy and identity systems, UX/UI design, full-stack website builds, e-commerce platforms (notably Shopify), content production and motion graphics, and ongoing performance marketing and SEO retainers.

The agency's technology stack is built around WebGL-based immersive interface work, SVG animation, scroll-driven narrative experiences, Shopify for commerce, ProcessWire CMS, and custom PHP/Laravel development, with a proprietary Composer modular CMS used as a reusable framework across multiple client deployments. Pricing is quote-based and not publicly disclosed; client acquisition is driven by portfolio case studies, project inquiry forms, and active participation in design-award circuits (Awwwards, CSS Design Awards, FWA, Digital Design Awards), where the agency has accumulated multiple Site-of-the-Day, Developer Award, and Mobile Excellence recognitions.

Basilico operates as an independent, bootstrapped Srl with a modest €12,000 share capital, no disclosed external funding, and no parent company. Its active client base spans Italy, the United States, and the United Arab Emirates, and includes recognizable enterprises such as United Colors of Benetton, Coccinelle, Aspesi, Myrtha Pools, Nobili, Peggy Guggenheim Collection, Fondazione Luigi Rovati, and Evozyne. The business model is professional-services project work supplemented by recurring digital marketing retainers, with no software product, marketplace presence, or reseller distribution channel.

Name

Basilico

Legal name

Basilico Srl

Website

https://basili.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Basilico is an Italian digital agency (Rezzato, Brescia) offering branding, web design and development, content production, and digital marketing services to mid-market and enterprise clients, with a focus on Italian luxury, fashion, museums, and cultural institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Rezzato

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Branding Services: Brand strategy, identity systems, logo design, tone & messaging, and brand personality development services.
2. Web Design & Development: Full-stack website creation including UX/UI design, frontend/backend development, architecture prototyping, and launch strategy services.
3. Content Strategy & Production: Content strategy, copywriting, motion graphics, video production, and content planning services.
4. Digital Marketing Services: Digital marketing strategy, social media management, content creation, performance advertising, branding campaigns, and SEO services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Basilico is a digital agency that delivers end-to-end branding, web design and development, content strategy and production, and digital marketing services. The agency serves clients across corporate, e-commerce, institutional, and platform projects, combining UX/UI design, frontend and backend engineering, and content creation under a participatory co-creation model anchored by a proprietary Composer modular CMS.

Product overview

Basilico is a digital agency that offers a comprehensive suite of professional services organized into four main pillars: Branding Services, Content Services, Web Design and Development Services, and Digital Marketing Services. The agency works with clients across corporate, e-commerce, institutional, web platform, and branding projects, delivering strategic, creative, and technical solutions. Rather than a standalone software product, the agency's offering is service-based, working collaboratively with clients on brand identity, website development, and digital marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic branding services including art direction, identity systems, logo design, tone and messaging, and brand personality development, delivered through a participatory workshop-driven process for businesses seeking to translate brand essence into a coherent identity.
• Content Services Content creation and strategy services covering copywriting, motion and visual design, content planning and production, video standards and guidelines, and motion graphics, designed to build authentic brand storytelling across digital touchpoints.
• Web Design and Development Services Full-service web design and development including architecture prototyping, art direction, rapid ideation and prototyping, usability testing, user research, UX/UI design, frontend and backend development, and launch strategy, supported by a proprietary Composer modular CMS.
• Digital Marketing Services Digital marketing services including digital marketing strategy, social media management, content creation, performance advertising and branding campaigns, and SEO strategy and management to reinforce consistent brand voice and drive measurable growth.

Quantifiable outcome

• Increased engagement and conversions for Coccinelle e-commerce redesign
• +2 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ustwo: Digital product studio delivering strategy, design and engineering for premium brands; comparable in service mix, boutique scale, and emphasis on multidisciplinary co-creation.
• Clay: Globally distributed UX/UI and branding boutique serving enterprise clients with design, web and product work, mirroring Basilico's premium positioning and four-pillar service stack.
• Active Theory: Boutique digital experience studio focused on immersive WebGL and interactive websites; direct technical overlap with Basilico's WebGL/SVG micro-interaction capabilities.
• Locomotive: Montreal-based creative digital agency designing and developing brands and websites for cultural and lifestyle clients, with comparable emphasis on design-led storytelling and bespoke builds.
• Studio Bruch: Italian boutique digital design agency offering branding, UX and development for premium Italian brands; directly comparable Italian-market peer with similar scale and craft positioning.
• Resn: Award-winning New Zealand creative digital shop specializing in expressive, brand-led websites; close competitor for design-award circuit recognition and premium client mix.

Broad incumbents

• Huge: Global experience design agency serving enterprise customers across brand, commerce and product; broader incumbent competing in the same premium digital experience category.
• R/GA: Global digital agency network spanning brand, experience and technology; a much larger incumbent that competes for the same enterprise digital transformation briefs as Basilico.
• IDEO: Global design and innovation consultancy with longstanding heritage in human-centered design; broad incumbent whose cultural-institution and luxury work overlaps Basilico's positioning.
• Pentagram: Largest independently owned design firm globally, with deep branding and digital practice; broader incumbent whose premium and cultural-institution clients overlap with Basilico's target verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/basilico_int
• Facebookfacebook.com/basilico.interactive
• LinkedInlinkedin.com/company/basilicoagency
• Instagraminstagram.com/basilico.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basilico