Bonifazi

What Bonifazi does

Bonifazi is a privately held Italian real estate franchising company founded in 1995 by its president and headquartered in Terni. The group operates a network of more than 25 franchised real estate agencies across central and southern Italian regions (Umbria, Lazio, Marche, Tuscany, Liguria, Abruzzo, Calabria, Molise, Puglia), with international presence in Miami, Florida (two offices) and additional activity referenced in Spain and Romania. Through these agencies Bonifazi provides residential and commercial property brokerage — buying, selling, and renting — to individuals and families, and recruits entrepreneurs into its franchising program as a parallel customer segment. Master franchising rights in Monza, Milan, and Varese allow the group to extend northern Italian coverage through third-party capital.

The business is organized as Bonifazi Holding s.r.l. with four wholly-owned subsidiaries: Bonifazi Franchising s.r.l. (core real estate franchise operator), Fincasa S.r.l. (credit mediation for mortgages, loans, and cessione del quinto), Betacom S.r.l.s. (publishing arm running the Okfranchising portal), and Aste24.eu (real estate auction consulting). Revenue is generated from two streams: commissions on property transactions facilitated through the franchise network (transaction fees), and recurring fees paid by franchisees (subscription/recurring). The technology stack is basic — a property-search portal on bonifazi.it filterable by region, province, municipality, type, and price; a "MyPage" portal for saved listings and personalized alerts; and standard Google Analytics integration. There is no proprietary platform, no API surface, and no machine-learning components disclosed. Marketing and customer acquisition rely on the website, the franchise offices themselves as local touchpoints, a centralized phone line (0744/47.11.22), and a monthly editorial periodical (Borsino Immobiliare / News Immobiliari).

Customer-facing services extend beyond brokerage into free property valuation, fiscal/legal/notarial support, listing exchange across the network, and adjacent credit-mediation and auction services. The group is founder/president-controlled with no external institutional investors, no funding rounds, and no public listing. Forward indicators include a published pipeline of "Prossime Aperture" (upcoming openings) across regions not yet directly covered, indicating continued franchise-led geographic expansion funded by franchisee capital rather than external growth financing.

Name

Bonifazi

Legal name

Bonifazi Franchising s.r.l.

Website

https://bonifazi.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Bonifazi is an Italian real estate franchising company founded in 1995 in Terni, operating 25-plus affiliated agencies across central Italy and Miami, Florida. It brokers residential and commercial property transactions, auctions, and credit mediation through its franchise network and wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro industry

PRIMARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Real estate brokerage
• Property franchising
• Real estate auctions
• Credit mediation
• Property valuation

Headquarters

HQ city

Terni

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Real Estate Brokerage Commissions: Bonifazi generates revenue through commissions on property sales and rentals facilitated by its network of franchisee agencies. The franchise network handles residential and commercial property transactions across Italy.
2. Franchise Fees: Revenue is generated from franchise fees paid by network members. The Bonifazi Holding group includes Bonifazi Franchising s.r.l. which manages the franchise network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bonifazi operates a real estate franchising network that helps individuals and families buy, sell, and rent residential and commercial properties in Italy through affiliate agencies. Beyond brokerage, the group offers free property valuations, real estate auction advisory via its Aste24 portal, credit mediation for mortgages and loans via Fincasa, market valuation data via Borsino Immobiliare, and a franchising program via Bonifazi Franchising s.r.l. It also recruits entrepreneurs to open new Bonifazi-branded agency locations across Italy and internationally (Miami, USA).

Product overview

Bonifazi is a real estate franchising company founded in 1995, operating a network of affiliated agencies across Italy and internationally (USA). The company offers a unified platform combining property sales, rentals, and auctions through its main Bonifazi Franchising Immobiliare brand. The ecosystem includes complementary services: MyPage for personalized property search management, Aste 24 for auction properties, Borsino Immobiliare for market valuations, Fincasa for credit mediation, and Okfranchising (via Betacom) for franchise opportunity research. The network spans central Italy with agencies in Umbria, Lazio, Abruzzo, and Molise, plus international presence in Miami, USA.

Differentiator

Problem solved

Functional benefit

Brands

• Fincasa: The Group's brand dedicated to credit mediation for mortgages, loans, and Fifth Assignment (cessione del quinto).
• Aste24.eu
• Borsino Immobiliare
• Okfranchising
• Bonifazi Holding s.r.l.

Products and services

• Bonifazi Franchising Immobiliare The primary real estate franchising network of the Bonifazi Group, offering property buying, selling, and rental brokerage services through affiliated agency offices across Italy and in Miami, Florida (USA).
• Bonifazi Real Estate Franchise Program Franchising program allowing entrepreneurs to open Bonifazi-branded real estate agency offices across Italy, including master franchising territories in Monza, Milan, and Varese.
• Aste 24 (Real Estate Auction Advisory) Online portal (Aste24.eu) for finding real estate auction listings in Italy, with expert guidance from Bonifazi professionals across all phases of the auction purchase process.
• Fincasa (Credit Mediation) Credit mediation brand within the Bonifazi Group, providing brokerage for mortgages, loans, and fifth-of-salary (cessione del quinto) loans for individual customers.
• Borsino Immobiliare (Property Market Valuation) Market valuation service providing per-square-meter property values across cities where Bonifazi agencies are present, calculated from data gathered by the Bonifazi Franchising network.
• Okfranchising Portal (Franchise Directory) Franchising directory operated by Betacom S.r.l.s., allowing users to research franchisor companies present in Italy across sectors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Semi di Pace (Onlus)minorOthersThe Bonifazi Group collaborates with the Onlus Semi di Pace for the project of constructing a primary school in Batouri, Cameroon. This represents a corporate social responsibility initiative rather than a commercial partnership.
• Aste24.eucoreTechnology or IntegrationAste24.eu is a portal for finding real estate auction offers in Italy. Bonifazi provides expert guidance through all phases of the auction purchase process for clients.
• Fincasa S.r.l.coreChannel Partner/ Reseller/ DistributorFincasa is the brand within the Bonifazi Group that handles credit mediation for mortgages, loans, and Fifth Assignment loans (cessioni del quinto). Part of Bonifazi Holding S.r.l.
• Betacom S.r.l.s.minorOthersPublishing company within the Bonifazi Holding that operates the Okfranchising portal, a franchise directory where franchisor companies in Italy can be consulted.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Gabetti Property Solutions: Italian real estate brokerage franchise network offering residential and commercial sales, rentals, and ancillary credit services. Directly comparable to Bonifazi as a multi-service Italian real estate franchise operator with national reach and complementary financial-service offerings.
• Tecnocasa: Italy's largest franchised real estate network with thousands of affiliated agencies across the country. Directly comparable as a franchise-based Italian real estate brokerage targeting residential buyers, sellers, and renters; competes with Bonifazi on agency count and franchisee recruitment.
• Engel & Völkers Italy: Premium Italian franchise network specializing in residential and commercial real estate brokerage with strong central-Italy presence. Comparable franchise structure and service offerings, typically positioned slightly upmarket with similar international reach.
• Century 21 Italy: Italian arm of the global Century 21 real estate franchise. Comparable franchise-driven brokerage model competing for both franchisees and end customers in the Italian residential market.
• Coldwell Banker Italy: Global real estate franchise with an Italian affiliate network providing residential brokerage services. Comparable franchise-based model and Italian-market footprint targeting similar buyer and seller customer segments.
• RE/MAX Italy: Italian arm of the global RE/MAX franchised real estate network, providing residential brokerage through affiliated agents. Comparable franchise-driven model targeting home buyers and sellers in Italy with international brand backing.
• Frimm: Italian real estate franchise network operating affiliated agencies nationwide with shared MLS-style infrastructure. Directly comparable network-affiliation model and Italian-market residential focus make Frimm a near-substitute peer for Bonifazi.

Others

• Idealista: Major Spanish-origin real estate portal with strong Italian presence. Functions as an adjacent ecosystem participant—a primary channel for property discovery that competes for buyer attention with traditional broker networks including Bonifazi.
• Immobiliare.it: Italy's leading online real estate listing portal. Not a direct franchise peer but the dominant digital marketplace on which Bonifazi's franchisees list properties and from which they source leads, shaping competitive dynamics.

Emerging players

• IBL Real Estate Network: Italian affiliated real estate network with shared brand and lead-generation infrastructure. Comparable network-affiliation concept for aspiring agents, partially overlapping with Bonifazi's franchise model though at different scale stages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/franchisingBSI
• Facebookfacebook.com/franchisingimmobiliare
• LinkedInlinkedin.com/company/bonifazi-franchising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonifazi