CENTURY 21 Italy

What CENTURY 21 Italy does

CENTURY 21 Italy is the Italian master franchise of the global CENTURY 21 residential real estate brand, operated by RE NEXT s.r.l. and headquartered in Rome. Launched in October 2021 under co-founder and president Marco Tilesi, the company licenses the CENTURY 21 brand, trademarks, and operating standards to independent broker-franchisees, who in turn employ or contract individual real estate agents. The stated objective is to reach 115 offices and approximately 2,000 consultants across Italy within five years of launch, targeting 4% share of the country's franchised real estate agencies.

The company's product surface spans three layers. At the consumer layer, century21.it provides a dynamic property search portal, a property valuation tool, and educational content (guides on first-home purchases, renting versus buying, renovation, and Italian real estate bureaucracy). At the franchisee layer, internal platforms Square (agent workflow management) and Wired (network resources) support daily operations, agent-client management, and digital marketing. At the brand-intelligence layer, an ongoing research partnership with Wikicasa (since at least July 2023) produces recurring market reports on foreign investor demand, energy-efficiency premiums, university-area rents, and ski-resort property dynamics.

The business model is a hybrid of franchise licensing and transaction-adjacent revenue. Master franchise fees flow from broker-franchisees for brand, training, and technology access; the wider network earns commissions on residential buy/sell/rent transactions. Specific franchise fees, agent commission splits, and pricing tiers are not publicly disclosed. No external funding rounds, acquisitions, or institutional investment in the Italian entity are documented. Customer segments are horizontally distributed across individual property buyers (first-time, family, investor), property sellers, broker-franchisees, and licensed agents; no enterprise or anchor accounts are named.

Name

CENTURY 21 Italy

Legal name

RE NEXT s.r.l.

Website

https://century21.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

CENTURY 21 Italy is the Italian master franchise of the global CENTURY 21 real estate brand, licensing broker-franchisees across Italy and serving individual property buyers, sellers, and licensed agents through a digital property search platform and internal agent tools.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate franchising
• Residential brokerage
• Property listing platform
• Real estate franchise services
• Broker network

Headquarters

HQ city

Roma, Lazio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: CENTURY 21 Italy generates revenue through franchise fees charged to broker-franchisees who open agencies under the CENTURY 21 brand. Franchisees pay for the right to use the CENTURY 21 brand, receive training, marketing support, and access to the global network and technology platform.
2. Real Estate Commissions: Individual agents and broker-franchisees earn commissions on property transactions (buying, selling, renting). The collaborative model means agents can work across territories without restrictions, and the company claims this results in 20-25% more properties sold compared to traditional models.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CENTURY 21 Italy is the Italian master franchise of the global CENTURY 21 real estate brand, operating through RE NEXT s.r.l. from Rome. The company licenses the CENTURY 21 brand to broker-franchisees who open and operate their own independently owned agency offices, providing training, technology platforms, marketing support, and access to the global network of 13,000 offices in 86 countries. The company also operates a consumer-facing property search platform (Ricerca Immobili Dynamic), an online property valuation tool, and expert consultation services for first-time home buyers, with the franchise network delivering brokerage services across Italy.

Product overview

CENTURY 21 Italy operates as a real estate franchise network offering property brokerage services through independently owned franchise offices. The company's product portfolio includes a dynamic property search platform (Ricerca Immobili Dynamic) enabling users to search for residential and commercial properties for sale or rent, property valuation tools, broker franchise programs, agent development programs, and expert buyer consultation services. The network also provides internal operational platforms (Wired and Square) for agent support and management.

Differentiator

Problem solved

Functional benefit

Products and services

• CENTURY 21 Franchise Network A global real estate franchise network offering residential and commercial property brokerage services through independently owned and operated franchise offices across Italy. Targets entrepreneurs and real estate professionals seeking to operate under an internationally recognized brand.
• Ricerca Immobili Dynamic (Dynamic Property Search) Online property search platform allowing users to search for apartments, houses, and commercial properties for sale or rent across Italian cities. Displays detailed property listings with images, pricing, and key features. Targets Italian property buyers, renters, and investors.
• Valutazione Immobile (Property Valuation) Property valuation tool enabling users to estimate the market value of their real estate assets. Targets Italian homeowners considering selling their properties.
• Broker Franchise Program Program for real estate professionals and entrepreneurs to open and operate their own CENTURY 21 franchise brokerage office. Includes brand licensing, training, operational standards, marketing support, and technology platform access.
• Agente C21 (C21 Agent Program)

Quantifiable outcome

• +20-25% more properties sold through collaborative model
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• WikicasacoreStrategic or Co-development Partner · 30 July 2023CENTURY 21 Italia and Wikicasa have established an ongoing research partnership producing market analysis studies. They've jointly analyzed nearly 3 million property listings to understand foreign investor interest in Italy. Studies have covered topics including quality of life vs. property prices (ranking Italian cities), class A energy efficiency properties (20 days faster to sell), university area rent trends, and ski resort property markets. This partnership positions both companies as thought leaders in Italian real estate market intelligence.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Casa.it: Casa.it is one of Italy's principal property portals and a longstanding incumbent in online Italian real estate. Like Immobiliare.it and Idealista, it competes with CENTURY 21 Italy's property search platform for buyer attention and provides a lead-generation channel that intersects with C21's franchise model.
• Immobiliare.it: Immobiliare.it is Italy's largest property listing portal, owned by Idealista group. It is a broad incumbent in Italian online real estate and overlaps with CENTURY 21 Italy's digital property search platform as a competing destination for buyers/sellers, while also serving as a listing-distribution channel for C21 franchisees.
• Idealista Italia: Idealista is a leading European property portal with a major Italian presence, generating buyer/seller leads and listing exposure that competes with CENTURY 21 Italy's own search platform and franchise network. It is a broader incumbent rather than a franchise peer, but materially overlaps in the Italian residential real estate customer journey.

Direct peers

• Coldwell Banker Italy: Coldwell Banker Italia is the Italian master franchisee of the US-based Coldwell Banker network, operating residential real estate brokerage offices across Italy under a franchise model. It is a direct head-to-head competitor to CENTURY 21 Italy for both broker-franchisees and high-producing agents in the same Italian market.
• RE/MAX Italy: RE/MAX Italia is the Italian master franchisee of the global RE/MAX network, operating a franchised residential brokerage model very similar to CENTURY 21 Italy. Both compete for the same Italian broker-franchisees and agents, leveraging global brand recognition, training, and technology platforms to win share in the Italian real estate franchising market.
• Gabetti Property Solutions: Gabetti is a long-established Italian real estate franchise and brokerage group (including the Grimaldi brand) with a network of affiliated agencies across Italy. It competes directly with CENTURY 21 Italy in residential brokerage, agent recruitment, and franchising in the same Italian market.
• Keller Williams Italy: Keller Williams is the world's largest real estate franchise by agent count and has been expanding into Italy with an agent-centric, collaborative model. It is a direct global-franchise competitor to CENTURY 21 Italy for entrepreneurial agents and market share in Italian residential real estate.
• Tecnocasa Group: Tecnocasa is Italy's largest domestic real estate franchise network, with thousands of franchise offices operating under the Tecnocasa, Tecnorete, and affiliated brands. It is the dominant incumbent in Italian real estate franchising and competes directly with CENTURY 21 Italy for broker affiliations, agents, and consumer mindshare in the same residential brokerage category.
• Engel & Völkers Italy: Engel & Völkers is a Hamburg-headquartered global real estate franchise with a strong Italian presence focused on premium/luxury residential and commercial brokerage. Like CENTURY 21 Italy, it operates a license-based franchise system targeting brokers who want international brand affiliation, training, and cross-border referral capability.
• Sotheby's International Realty Italy: Sotheby's International Realty operates an Italian affiliate network of luxury residential brokerage offices. It competes with the premium positioning of CENTURY 21 Italy in the high-end segment of the Italian residential market, particularly for international and high-net-worth buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/century-21-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Italy