Autogreen

What Autogreen does

Autogreen is a Beijing-based Chinese tyre manufacturer and exporter operating under the legal entity Beijing Baishiqiang Trading Co., Ltd. (北京百事强贸易有限责任公司). The company designs and produces replacement tyres across eight categories covering passenger cars, SUVs/4x4 vehicles, light commercial vans, and trucks — including High Performance, Ultra High Performance, All-Terrain, Runflat, All-Season, and Winter product lines. Notable proprietary technology includes a RunFlat design that allows continued driving for up to 80 km at 80 km/h after pressure loss without requiring a spare, an ultra-low temperature winter compound rated to remain flexible at -70°C, studded and studless Nordic winter designs with up to 200 studs per tyre, asymmetric UHP tread patterns with low-noise geometry, and self-cleaning all-terrain tread blocks. The company holds third-party validations including an over-run test certificate from Finland (rare among Chinese brands) and IDIADA performance testing showing results comparable to premium A-brand tyres. The portfolio spans 395-512 SKUs depending on source language, and Autogreen claims annual sales of 1 million pieces and distribution to 60-90+ countries.

Autogreen's business model is a B2B wholesale hardware-sale model. The company sells primarily to tyre wholesalers and trade distributors, with an exclusive UK wholesale partnership with The Tyre Group that handles distribution, logistics, account management, and a 20,000-mile guarantee to UK trade customers including workshops, tyre depots, and independent retailers. Outside the UK, Autogreen sells directly to international tyre wholesalers via its bilingual (English/Chinese) website, online inquiry forms, and direct email contact. End-consumer sales are a secondary channel. Pricing is not publicly disclosed and is negotiated via direct inquiry. Revenue is concentrated in mid-range replacement tyres — competing with premium brands on performance benchmarks while undercutting on price — with documented UK market penetration of approximately one Autogreen-fitted vehicle in every 50 on UK roads.

The company is privately held with no disclosed funding rounds, no identified parent company, no public ticker, and no subsidiary structure. Management team details are not present in the source data. The ownership commentary indicates independent operation under the parent trading entity, with no identified venture capital, private equity, or external shareholders. Operational history runs from the January 2017 launch of the RunFlat project through the 2019 launch of winter and all-season lines and the 1-million-piece milestone, followed by continued SKU expansion and the 2023 UK exclusive distribution agreement.

Name

Autogreen

Legal name

北京百事强贸易有限责任公司

Website

https://autogreentyre.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Autogreen is a Beijing-based Chinese tyre manufacturer producing replacement tyres across eight categories — passenger, SUV, commercial, runflat, all-season, and winter — and selling primarily through B2B wholesale distribution to tyre traders in 60-90+ countries, with an exclusive UK wholesale partner.

Ownership category

akta.pro rank

Product category

Automotive Tyres

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Passenger car tyres
• Commercial vehicle tyres
• All-terrain tyres
• Winter tyres
• Runflat tyres

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tyre Sales (B2B and B2C): Autogreen generates revenue through the wholesale and retail sale of tyres across multiple categories including High Performance (HP), Ultra High Performance (UHP), SUV/4X4, All Terrain, Commercial Van, Runflat, All Season, and Winter tyres. Products are sold to tyre wholesalers, trade partners (e.g., The Tyre Group in the UK), and directly through the company website. The company also offers bulk tyre sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Autogreen manufactures and sells a full-line range of tyres for passenger cars, SUVs/4x4 vehicles, and light commercial vehicles. The portfolio spans High Performance (HP), Ultra-High Performance (UHP), all-terrain, commercial van, runflat, all-season, and winter fitments, distributed primarily through wholesale trade channels with a secondary direct-to-consumer website.

Product overview

Autogreen is a tire manufacturing company offering a comprehensive portfolio of tire products across multiple categories. The product lineup includes High Performance Tyres (Sport Chaser-SC2, TourChaser-TC1, Harmonic SC4, Smart Chaser-SC1), Ultra High Performance Tyres (SuperSport Chaser-SSC5, SuperSport Pioneer-SSP8, SPORTMACRO SSC3), SUV/4X4 Tyres (Sport Cruiser-SC6, Mud Terrain Cruiser), All Terrain Tyres (Terrain Cruiser A/T-TC9, Terrain Cruiser AT02), Commercial Van Tyres (Smart Cruiser-SC7, Smart Cruiser-SC7+), Runflat Tyres (SuperSport Chaser-SSC5 RFT), All Season Tyres (All Season Versat-AS2, All Season Versat-AS7), and Winter Tyres (Ice Cruiser AW01, Snow Chaser AW02, Snow Cruiser AW06, Snow Chaser 2 AW08, Snow Ranger AW09). The company positions itself as a manufacturer providing tires for various vehicle types from passenger cars to light trucks and commercial vans, with products designed for different driving conditions including summer, winter, all-season, on-road, and off-road use.

Differentiator

Problem solved

Functional benefit

Brands

• Autogreen Tyres Company: The parent brand for all Autogreen tyre products including HP, UHP, SUV/4X4, All Terrain, Commercial Van, Runflat, All Season, and Winter tyre categories.

Quantifiable outcome

• 1 in 50 vehicles on UK roads are fitted with Autogreen tyres
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Tyre GroupcoreChannel Partner/ Reseller/ DistributorAutogreen has appointed The Tyre Group as its exclusive UK wholesale partner. The partnership provides exclusive access to the full Autogreen product range (car, SUV, and light commercial tyres) for UK trade customers. The Tyre Group manages distribution through its strong distribution network, offers competitive wholesale pricing, reliable logistics for fast and flexible delivery, and marketing and sales support. All tyres are backed by a 20,000 mile guarantee supported by both Autogreen and The Tyre Group.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Triangle Tyre: Chinese tyre manufacturer with HP, UHP, winter, all-season, and commercial ranges sold internationally. Comparable in category coverage and Chinese mid-tier brand positioning.
• Maxxis (Cheng Shin Tire): Taiwanese global tyre manufacturer with broad passenger, SUV, all-terrain, and winter ranges. Comparable on international distribution model and value-tier positioning in European replacement markets.
• Sailun Tire: Major Chinese tyre exporter serving passenger, commercial, and truck segments with strong European and emerging-market distribution. Directly comparable in target customer (value-conscious trade and end-consumer) and global wholesale model.
• Westlake Tire (Zhongce Rubber): Large Chinese-owned tyre brand distributed globally across passenger, SUV, and light-truck segments. Comparable on mid-range price/value positioning and breadth of SKU portfolio targeting European and North American markets.
• Linglong Tire: Chinese mid-range tyre manufacturer with global distribution across passenger, SUV, winter, and runflat segments. Closely comparable to Autogreen in product breadth, Chinese origin positioning, and export-led growth into Europe.
• Kenda Rubber: Taiwanese tyre manufacturer serving passenger, SUV, and light-truck segments globally. Comparable as an Asian mid-tier brand competing on value and breadth in replacement tyre channels.
• Wanli Tire (Guangzhou Wanli): Chinese tyre manufacturer with HP, UHP, SUV, and winter ranges exported globally. Closely comparable as a Chinese mid-tier exporter targeting the same European replacement-tyre trade channels.

Broad incumbents

• Kumho Tire: South Korean mid-tier global tyre manufacturer with extensive passenger, SUV, winter, and runflat offerings. Competes in the same mid-range value segment where Autogreen is positioned.
• Continental Tyre: Premium European tyre leader that sets the A-brand benchmark Autogreen references in its IDIADA-tested positioning. Comparable as the competitive ceiling and the brand Autogreen's value proposition is positioned against.
• Hankook Tire: South Korean global mid-tier premium tyre maker with strong European footprint and UHP/winter/all-season coverage. Comparable in positioning between premium European brands and Chinese challengers, though at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.jp/autogreentyre
• Xx.com/autogreentyre
• Facebookfacebook.com/autogreentire
• LinkedInlinkedin.com/company/autogreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autogreen