Meteor
Meteor Group is a privately held Hungarian multi-brand distributor operating across 17 countries in Europe and Asia, serving as principal CEE distributor for global brands including WD-40, WUNDER-BAUM, Turtle Wax, Ty Inc., Bosch, and OSRAM.
- Company typePrivate
- Founded2010
- HeadquartersSóskút, Hungary
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Meteor does
Meteor Group (legal entity MeteorCEE Kft) is a privately held multi-brand distribution company headquartered in Budapest/Sóskút, Hungary. Founded in 2010 (per the company's own website and corporate history; note that one external firmographics record lists 1993, which conflicts with primary-source material and is treated as less authoritative), Meteor operates across 17 countries in Europe and Asia through four wholly-owned regional subsidiaries: Meteor CEE, Meteor CEE GmbH (Frankfurt), Meteor Iberia (Barcelona), and MeteorAPAC (Yokohama with offices in Mumbai and Jakarta). The company employs 255 people and distributes a portfolio of established global brands — most notably as principal CEE distributor for WD-40, WUNDER-BAUM, Turtle Wax, STP, ArmorAll, Bosch, and OSRAM in automotive/car care; Ty Inc. plush toys in the gift segment (since 2014); and a growing line of healthy-food and beauty-care brands (Rosten, Good Calories, Snails). It has no proprietary technology; its offering is essentially a multi-channel, multi-category distribution network.
The business model is wholesale distribution: Meteor purchases from brand principals and resells to retail partners, capturing distribution margins. GTM is exclusively channel-based — hypermarkets, supermarkets, drugstores, convenience stores, grocery outlets, home improvement centers, DIY retailers, gas station networks, toy and gift stores, and independent retailers across 17 countries. Revenue is volume-based wholesale with no disclosed pricing model and no publicly reported figures. The company has begun layering proprietary and exclusive sub-brands on top of the distribution core, including the Nordis private label (clean-label/plant-based foods, upcoming), the Oatrice oat-based recipe brand, and apparel/textile distribution services for licensed and non-licensed clothing.
Meteor firmographics
Firmographics- Name
- Meteor
- Legal name
- MeteorCEE Kft
- Website
- https://meteorcee.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Meteor Group is a privately held Hungarian multi-brand distributor operating across 17 countries in Europe and Asia, serving as principal CEE distributor for global brands including WD-40, WUNDER-BAUM, Turtle Wax, Ty Inc., Bosch, and OSRAM.
- Ownership category
- akta.pro rank
Meteor industry classification
Industry- Product category
- Consumer Goods Distribution
- NAICS
- Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Hobby, Toy, and Game Retailers (45912)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Meteor is headquartered
LocationHeadquarters
- HQ city
- Sóskút
- HQ country
- Hungary
- HQ region
- Europe
Offices10 records
Markets served
Meteor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Distribution Services: Meteor generates revenue through distribution margins by acting as the principal distributor of global brands (WD-40, WUNDER-BAUM, Turtle Wax, STP, ArmorAll, Bosch, Osram) across Central and Eastern Europe and Asia. The company also earns revenue from distributing Ty Inc. plush toys since 2014, and from healthy food brands (Rosten, Good Calories). Revenue comes from volume-based wholesale distribution to retail partners.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Meteor product offering
Product offeringCore offering
Meteor is a multi-brand distributor that operates as the principal distributor of global brands across Central and Eastern Europe and Asia-Pacific, covering Car & DIY products (WD-40, WUNDER-BAUM, Turtle Wax, STP, ArmorAll, Bosch, OSRAM, Castrol, Rain-X, My Shaldan, Travel Blue, SBS, Total), Gift & Personalized items (Ty Inc. plush toys since 2014), Beauty Care (Snails water-based nail polish for children), Healthy Food (Rosten, Good Calories, Oatrice, Nordis), and apparel/textiles. Revenue is generated through wholesale distribution margins to retail chains in 17 countries.
Product overview
Meteor is a distribution company (MeteorCEE/Meteor Group) operating across Europe, Japan, India, and Indonesia. The company offers a diverse product portfolio through four main categories: (1) Car & DIY products including WD-40, WUNDER-BAUM, Turtle Wax, STP, ArmorAll, Bosch, OSRAM, Castrol, Rain-X, My Shaldan, Travel Blue, SBS, and Total automotive/vehicle products; (2) Gift & Personalized items featuring TY plush toys as official distributor since 2014; (3) Beauty Care with Snails water-based nail polish and cosmetics for children; and (4) Healthy Food including Rosten Finnish bakery products, Good Calories snacks, and upcoming Nordis private label. Additionally, the company provides apparel/textile distribution services for licensed and non-licensed clothing for all ages. The portfolio includes multiple sub-brands under WD-40 such as WD-40 Specialist, WD-40 Bike, and WD-40 Specialist Motorbike. This is not a unified software platform but a multi-category distribution network.
Differentiator
Problem solved
Functional benefit
Brands
- Nordis: Upcoming private label dedicated to clean-label, plant-based, and functional products. Nordis offers curated range from whole foods and functional snacks to sugar-free alternatives, supplements, and sustainable solutions.
- Oatrice
Products and services
- WD-40 Multi-Functional Product Range
Companies that use Meteor
Customer profileSegments1 record
Ideal customer profiles3 records
Meteor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meteor partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Ty Inc.coreSince 2014, Meteor has been the official distributor for Ty Inc. in the gift market. Ty Inc. is a prominent name in the toy and gift sector, known for their iconic plush toys.
- WD-40 CompanycoreMeteor is the principal distributor of WD-40 products in the CEE region. WD-40 is a globally recognized brand known for its multifunctional spray products with 6+1 functions including moisture displacement, corrosion protection, lubrication, and cleaning.
- WUNDER-BAUMcoreMeteor distributes WUNDER-BAUM air fresheners, the most popular air fresheners since 1952. Products are known for their tree-shape design and lasting fragrance (7 weeks).
- Turtle WaxcoreMeteor distributes Turtle Wax car care products. Founded in 1941, Turtle Wax is the biggest manufacturer of car care products with distributors in more than 90 countries.
- STPcoreMeteor distributes STP fuel additives and oil treatments. STP has been at the forefront of developing fuel additives for 50 years, present in nearly 100 countries.
- ArmorAllcoreMeteor distributes ArmorAll car care products including wipes with a unique formula (patented since 1979) that protects rubber, plastic and vinyl surfaces from UV radiation and ozone damage.
- BoschcoreMeteor distributes Bosch batteries and car accessories. Bosch is a leading multinational company founded in 1886, with significant presence in Hungary since 1899.
- OSRAMcoreMeteor distributes OSRAM vehicle lights. OSRAM Licht AG is a leading multinational lighting manufacturer founded in 1919 with headquarters in Munich, Germany.
- RostencoreMeteor distributes Rosten authentic Finnish bakery products, rich in fiber and crafted with clean-label principles. Rosten is a Finnish family bakery that has been baking goods since 1939.
- Good CaloriesminorMeteor distributes Good Calories smarter snacks that combine good taste with healthy choices.
- SnailsminorMeteor distributes Snails nail polish brand - the world's first 12-Free, water-based children's nail polish created in France, compliant with strict European cosmetic laws.
- CastrolminorMeteor distributes Castrol engine oils and lubricants. Founded in England in 1899, Castrol represents perfect quality, high technology and great performance.
- My ShaldanminorMeteor distributes My Shaldan air fresheners from Japan, made from limonene extract of citrus. Lasts up to 8 weeks in car or home.
- Rain-XminorMeteor distributes Rain-X car equipment products including synthetic rain repellent spray and wiper blades, a reliable partner for drivers for 40 years.
- Travel BlueminorMeteor distributes Travel Blue travel accessories. Founded in 1987 in the UK, Travel Blue offers over 200 products sold in more than 110 countries.
- SBSminorMeteor distributes SBS smartphone and tablet accessories including cases, cables, chargers, car mounts, films, headphones, and bluetooth devices.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Meteor competitors and assessment
Company assessmentDirect peers
- Reyes Holdings: Privately-held US distribution holding company (McLane, Reyes Beverage Group, Reinhart) distributing food, beverage and consumer goods to retailers across the Americas. Comparable to Meteor as a privately-held multi-category distributor of branded consumer goods to large retail chains.
- Alliance Automotive Group: European automotive aftermarket parts distributor (now part of Genuine Parts Company) operating across the UK, France, Germany, Poland and other European markets. Directly comparable to Meteor's automotive distribution franchise across similar European geographies.
- Genuine Parts Company: US-based distributor of automotive and industrial replacement parts (NAPA) plus consumer goods through global industrial and automotive networks. Directly comparable to Meteor's automotive aftermarket distribution business, including batteries, lighting and car-care categories where Meteor handles Bosch, Osram, Castrol and Turtle Wax.
- LKQ Corporation: US-listed distributor of automotive aftermarket parts, accessories and specialty vehicle equipment with operations across North America and Europe. Highly comparable to Meteor's automotive distribution mandate across lighting, batteries, oils, filters and car-care consumables.
- Imperial Dade: Privately-held North American broadline foodservice and janitorial distributor with a portfolio approach across categories. Comparable to Meteor in business model (multi-category branded distribution to retail/wholesale customers) and in private ownership profile.
- Metro AG: Germany-headquartered wholesale, cash & carry and foodservice distribution group operating across Europe and emerging markets. Comparable to Meteor as a European multi-category wholesale distributor serving retailers, hospitality and independent resellers with a broad assortment of branded goods.
- Bunzl plc: London-listed global distribution and outsourcing group serving retailers and foodservice with consumables across multiple categories. Highly comparable to Meteor in being a multi-category, asset-light distributor that aggregates third-party brands and ships to retailers across many geographies.
- Eurocash Group: Polish wholesale distributor operating the largest network of cash & carry and franchise stores in CEE, distributing food and non-food consumer goods to independent retailers. Comparable to Meteor in CEE geography, wholesale-to-retailer business model, and multi-category branded assortment.
Broad incumbents
- Marubeni Corporation: Japanese general trading company (sogo shosha) with significant consumer goods, food and automotive distribution operations across Asia and globally. Comparable to Meteor as a multi-category consumer-products distribution platform with established Japanese/APAC presence relevant to MeteorAPAC's Tokyo-base operations.
Regional players
- Sligro Food Group: Dutch foodservice and retail wholesale group distributing branded consumer goods to hospitality operators and independent retailers across Western Europe. Comparable to Meteor in multi-category wholesale distribution to retail/hospitality customers, though focused on Benelux/Weu rather than CEE/APAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Meteor social profiles
Digital presenceMeteor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meteor leadership team
Management profileNumber of profiles
Meteor subsidiaries and ownership
Company hierarchySubsidiaries4 records
Meteor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meteor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meteor
What does Meteor do?
Meteor is a multi-brand distributor that operates as the principal distributor of global brands across Central and Eastern Europe and Asia-Pacific, covering Car & DIY products (WD-40, WUNDER-BAUM, Turtle Wax, STP, ArmorAll, Bosch, OSRAM, Castrol, Rain-X, My Shaldan, Travel Blue, SBS, Total), Gift & Personalized items (Ty Inc. plush toys since 2014), Beauty Care (Snails water-based nail polish for children), Healthy Food (Rosten, Good Calories, Oatrice, Nordis), and apparel/textiles. Revenue is generated through wholesale distribution margins to retail chains in 17 countries.
Is Meteor a public or private company?
Meteor is a private company. It is classified as unknown and is currently operating.
When was Meteor founded?
Meteor was founded in 2010. It employs 51 to 100 people.
Where is Meteor based?
Meteor is headquartered in Sóskút, Hungary, in the Europe region.
How does Meteor make money?
One revenue line is on record: distribution Services.
Who are Meteor's main competitors?
Direct peers on record are Reyes Holdings, Alliance Automotive Group, Genuine Parts Company, LKQ Corporation, Imperial Dade, Metro AG, Bunzl plc and Eurocash Group. Marubeni Corporation is listed as a broad incumbent. Sligro Food Group is listed as a regional player.
Does Meteor have an API?
No public API is recorded for Meteor.
What industry is Meteor in?
Meteor's product category is Consumer Goods Distribution. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 42362 and its SIC code is 5190.