Qpro - Qualified Professionals

What Qpro - Qualified Professionals does

QPro (Qualified Professionals) is a subscription-based certification and continuing-education platform operated as a product of Innoventrum, Inc., a Utah corporation headquartered in Spanish Fork. The platform specializes in medical coding and billing certifications across more than 40 specialty areas, including cardiology, dermatology, emergency medicine, neurology, OB/GYN, ophthalmology, orthopedics, pain management, pediatrics, and additional clinical and dental specialties. Its core differentiator is a testing methodology that allows candidates to use real-life coding resources and standard medical coding reference books during exams, aiming to verify practical job qualifications rather than test-taking ability.

The company monetizes through two tiers: a free QPro Certification Account with per-exam fees of $197 per certification test and $197 per annual renewal, and a Full QPro Membership at $97 per year that includes free certification renewals and free continuing education credits (CEUs). Distribution is direct-to-consumer through the QPro.com online store, with additional reach via content marketing (the QPro Medical Blog), a public Credential Lookup tool used by employers and staffing agencies, and partnerships with Find-A-Code (a sibling platform under parent company innoviHealth Systems, Inc.) and BC Advantage for external CEU distribution. The platform is also expanding certification offerings into Web Development, Education, Security, Construction, and Foodservice verticals, though most of these are listed as "coming soon" or "expanding."

Name

Qpro - Qualified Professionals

Legal name

Innoventrum, Inc.

Website

https://qpro.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

QPro is a Utah-based subscription certification and continuing-education platform, operated by Innoventrum, Inc., that issues specialty-specific medical coding and billing credentials to individual healthcare professionals and verifies those credentials to employers and staffing agencies.

Ownership category

akta.pro rank

Product category

Professional Certification Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAANAI

Healthcare & Clinical Professional Certifications

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYEDAFADAG

Certification & Licensing Exam Management Platforms

Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms

Keywords

• Medical coding certification
• Healthcare credentialing
• Continuing education units
• Professional certification platform
• Medical billing certification

Headquarters

HQ city

Spanish Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Membership Subscription: Full QPro Membership at $97 per year provides access to certification platform, free CEUs, and waived annual renewal fees for certifications
2. Certification Test Fees: $197 per certification test for both Certification Account and Full Membership holders. Annual certification renewal also $197 per test for non-members

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

QPro delivers online professional certifications and continuing education for healthcare professionals, with its core being specialty-specific medical coding and billing certifications (40+ specialties). The platform administers exams using real-life coding resources and standard reference books to verify practical competency, supported by a public Credential Lookup tool for employer verification and integrated CEU delivery. Two membership tiers are offered: a free QPro Certification Account with $197 per-exam fees and a $97/year Full QPro Membership with free renewals and CEUs.

Product overview

QPro (Qualified Professionals) is a subscription-based certification and continuing education platform for healthcare professionals. The core offering consists of specialty-specific medical coding and billing certifications verified through practical knowledge testing using real-life coding resources and coding books. The platform provides two membership tiers: QPro Certification Account (annual subscription) and Full QPro Membership ($97/year with auto-renewal that includes free CEUs and certification renewals). QPro also offers entry-level certifications and expanding industry certifications in Web Development, Education, Security, Construction, and Foodservice. Supporting features include Credential Lookup, blog with medical coding articles, Find-A-Code Community integration for external CEUs, and Virtual Tour.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Certifications Specialty-specific medical coding and billing certifications for healthcare professionals across multiple specialties including Allergy & Immunology, Anesthesiology, Cardiology, Dermatology, E/M, Emergency Medicine, Family Practice, Gastroenterology, Neurology, Obstetrics & Gynecology, Ophthalmology, Orthopedics, Pain Management, Pediatrics, and more. Certifications verify knowledge and qualifications using real-life coding resources and coding books.
• QPro Certification Account Basic certification subscription account providing access to certification tests at $197 per test, with annual renewals also at $197. Includes credentialed status as a certified qualified coding professional.
• Full QPro Membership Premium annual membership subscription at $97/year with auto-renewal that includes free certification test renewals, free continuing education credits (CEUs), multiple exam attempts, and credentialed status as a certified qualified coding professional.
• Entry Level Certifications Entry-level professional certifications for individuals new to a field seeking foundational credentials, with categories currently in expansion.
• Web Development Certifications Professional certifications for web development industry professionals, currently expanding offerings.

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Find-A-CodecoreTechnology or IntegrationFind-A-Code provides CEUs and training from outside sources accessible through the QPro platform. This partnership expands educational content offerings and provides additional resources for QPro members seeking continuing education credits.
• BC AdvantageminorChannel Partner/ Reseller/ DistributorBC Advantage, described as the largest independent resource provider for medical coders, now offers QPro CEUs. This partnership provides additional channel for QPro members to obtain continuing education credits through BC Advantage's platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LinkedIn Learning: Subscription-based professional development and certification-prep platform with enterprise distribution through LinkedIn. Comparable business model (annual subscription + credentials) but vastly broader content library.
• Coursera: Large-scale online learning platform offering professional certificates and CEUs across many verticals. Comparable as a self-serve certification/credentialing platform, though serving a much broader audience than QPro's healthcare-coding niche.
• MedBridge: Continuing-education and certification platform for healthcare clinicians with broader scope than QPro. Comparable as a healthcare CEU/subscription platform, though focused on therapy and nursing rather than medical coding.

Direct peers

• Practice Management Institute (PMI): Provides specialty medical coding, billing, and practice management certifications and continuing education. Targets the same audience as QPro (physician practices, coders, billers) with similar subscription/credential offerings.
• AHIMA (American Health Information Management Association): Issues the CCS, CCS-P, RHIT, and RHIA health information management certifications used widely across U.S. hospitals and payers. Directly competes with QPro in healthcare professional certification and CEU delivery.
• Board of Medical Specialty Coding & Compliance (BMSC): Issues specialty-specific medical coding certifications (e.g., cardiology, orthopedics, OB/GYN). Closely overlaps QPro's 40+ specialty certification catalog and is a head-to-head competitor in physician-office specialty coding credentials.
• AAPC (American Academy of Professional Coders): The largest U.S. medical coding and billing credentialing body, offering the CPC, CRC, and specialty coding certifications. Directly comparable to QPro in target audience (medical coders/billers), product type (professional certification), and recurring CEU/membership model.

Others

• CE Direct: Healthcare-focused continuing education and training provider used by long-term care and hospital systems. Adjacent to QPro as a healthcare CEU delivery channel rather than a direct certification competitor.

Emerging players

• Coding Clarified: Smaller medical coding training and certification provider focused on CPC prep. Comparable to QPro's entry-level certification layer but with a narrower product set.
• AMBA (American Medical Billing Association): Offers the CMRS medical billing certification and CEU programming. Overlaps with QPro's medical-billing-leaning credentials and SMB practice-manager customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QProCertified

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qpro - Qualified Professionals