Gotcha Gotcha Games
Gotcha Gotcha Games is a Tokyo-based KADOKAWA subsidiary that develops and sells the no-code 'Maker/Tsukuru' game creation software series (RPG Maker, ACTION GAME MAKER, Pixel Game Maker MV), distributed globally via Steam, Nintendo Switch, and its own RPG Maker Official Store, serving individual hobbyist creators, indie studios, and DLC asset creators.
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Gotcha Gotcha Games does
Gotcha Gotcha Games Inc. (株式会社Gotcha Gotcha Games) is a Tokyo-based, privately held game creation software developer and wholly owned subsidiary of KADOKAWA Corporation, established September 1, 2020 through the spin-off of KADOKAWA's long-running 'Maker/Tsukuru' (ツクール) game creation division. The company develops and sells a family of no-code game creation engines—RPG Maker MZ, MV, UNITE, WITH, and the announced U2U, plus ACTION GAME MAKER and Pixel Game Maker MV—that enable users without programming knowledge to create RPGs, action games, and pixel-art games using pre-built graphics and music assets. The underlying technology stack includes Unity-based engines (RPG Maker UNITE and U2U) and legacy native engines, distributed globally via Steam, the RPG Maker Official Store (own storefront, Japan and global), Nintendo Switch, and the Unity Asset Store.
The company's revenue model rests on three streams: (1) one-time software license sales of Maker titles across Steam, the official store, and console channels, with periodic deep-discount promotions of 70-75%; (2) an official DLC marketplace on the RPG Maker Official Store where third-party creators sell graphics, music, and asset packs under a revenue-split arrangement with G3G; and (3) an emerging indie game publishing arm that promotes and distributes finished Maker-built games globally. The go-to-market motion is product-led and community-led, anchored by game jams, the annual RPG Maker Award, and a DLC creator recruitment program. G3G serves primarily individual hobbyist creators and small indie studios, with secondary monetization from asset creators who license into the DLC marketplace. The company operates with a small, fully remote team of employees and freelance contributors, holds registered capital of JPY 100 million, and reports its domicile at 2-13-3 Fujimi, Chiyoda-ku, Tokyo.
Gotcha Gotcha Games firmographics
Firmographics- Name
- Gotcha Gotcha Games
- Legal name
- 株式会社Gotcha Gotcha Games
- Website
- https://gotchagotcha.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Gotcha Gotcha Games is a Tokyo-based KADOKAWA subsidiary that develops and sells the no-code 'Maker/Tsukuru' game creation software series (RPG Maker, ACTION GAME MAKER, Pixel Game Maker MV), distributed globally via Steam, Nintendo Switch, and its own RPG Maker Official Store, serving individual hobbyist creators, indie studios, and DLC asset creators.
- Ownership category
- akta.pro rank
Gotcha Gotcha Games industry classification
Industry- Product category
- Game Development Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)
- akta.pro secondary industries
- Game UI/UX, Scripting & Visual Authoring Tools (MPAFAFAK), Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA)
Keywords
Where Gotcha Gotcha Games is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Gotcha Gotcha Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License Sales: One-time purchase or perpetual license sales of Maker series software (RPG Maker MZ, RPG Maker UNITE, ACTION GAME MAKER, Pixel Game Maker MV, etc.) through Steam, the RPG Maker Official Store, and retail channels.
- Official DLC Sales & Revenue Split: G3G splits net revenue with third-party creators in a pre-agreed ratio for official DLC (graphics, music, assets) sold through the RPG Maker Official Store and Steam. G3G provides quality supervision, store operations, and promotional support.
- Publishing (Indie Game Publishing): G3G is expanding into publishing indie games created with the Maker series, promoting and distributing attractive works globally alongside their creators.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Gotcha Gotcha Games product offering
Product offeringCore offering
Gotcha Gotcha Games develops and sells the "Maker (ツクール)" series of no-code game creation software — including RPG Maker UNITE (Unity-based), RPG Maker WITH (Nintendo Switch), ACTION GAME MAKER, and Pixel Game Maker MV — enabling users without programming knowledge to build RPGs, action games, and pixel-art games using bundled graphics and music assets. The company complements this with an Official DLC marketplace for third-party creators and is expanding into indie game publishing for titles built on its tools.
Product overview
Gotcha Gotcha Games operates a platform portfolio of game creation software under the 'Maker (ツクール)' series brand, which has been developed for approximately 30 years. The core product line includes RPG Maker (with variants RPG Maker WITH for console, RPG Maker UNITE for Unity, and the newly announced RPG Maker U2U), ACTION GAME MAKER for action games, and legacy versions (RPG Maker MZ, RPG Maker MV, Pixel Game Maker MV). The ecosystem is complemented by an Official DLC marketplace where third-party creators sell assets, the RPG Maker Official Store for distribution, and the RPG Maker Award competition for community engagement. All products enable game creation without programming knowledge through pre-built assets and intuitive interfaces.
Differentiator
Problem solved
Functional benefit
Brands
- ツクール (Tkool/Maker Series): The core product line including RPG Maker series, ACTION GAME MAKER, and Pixel Game Maker MV - game creation software that allows users to make games without programming knowledge.
- RPG Maker
- RPG Maker Official Store
Products and services
- RPG Maker UNITE RPG Maker series entry built on the Unity engine, enabling expanded capabilities and cross-platform deployment for creators building role-playing games without programming knowledge.
- RPG Maker WITH RPG Maker series entry designed for broader accessibility and released on the Nintendo Switch platform, bringing game creation capabilities to console users without programming knowledge.
- ACTION GAME MAKER Steam-listed game creation tool for action games, enabling creators to build action games without coding using pre-built assets and an intuitive interface.
- Pixel Game Maker MV
Companies that use Gotcha Gotcha Games
Customer profileSegments3 records
Ideal customer profiles3 records
Gotcha Gotcha Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gotcha Gotcha Games partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Adventure Kikaku (冒険企画局)minorAdventure Kikaku and Gotcha Gotcha Games are jointly conducting a TRPG (tabletop RPG) replay contest project. This collaboration brings together G3G's game creation tools with Adventure Kikaku's TRPG expertise.
- Game On (ゲームオン)minorGame On and Gotcha Gotcha Games are jointly conducting a TRPG replay contest project. Game On contributes TRPG-related expertise to the collaboration with G3G.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Gotcha Gotcha Games competitors and assessment
Company assessmentBroad incumbents
- Unity Technologies: Unity is the broad incumbent in accessible game engines and the platform on which RPG Maker UNITE is built; it serves a wider range of creators from hobbyists (Personal tier) to professional studios, partially overlapping with Maker's audience.
- Roblox (Roblox Studio): Roblox Studio is a broad UGC gaming platform with built-in monetization, competing for the same young/hobbyist creator audience that Maker serves, and capturing more of the value chain through its integrated marketplace.
- Epic Games (Unreal Engine): Unreal Engine is the broad incumbent in high-end game engines offering free access and visual scripting (Blueprints), competing with Maker UNITE for creator mindshare at the more ambitious end of the no-code authoring spectrum.
Emerging players
- Stencyl: Stencyl is a smaller no-code 2D game creation tool that, like the Maker series, focuses on accessibility for non-programmers and competes in the indie/hobbyist creator segment.
- Buildbox: Buildbox is a no-code game creation platform positioned for casual and mobile game makers, overlapping with Maker's accessibility-first positioning and indie creator target segment.
- GDevelop: GDevelop is an open-source, browser-based no-code game creation platform that increasingly targets the same hobbyist and indie creator audience as the Maker series, with a growing asset marketplace.
- Godot Engine: Godot is an open-source, free game engine that increasingly competes for indie and hobbyist creators who might otherwise choose Maker, particularly as its visual scripting and template ecosystems mature.
Direct peers
- YoYo Games (GameMaker): GameMaker is the most directly comparable no-code/low-code 2D game engine, also sold via Steam and own storefront with a creator-friendly license model — competing head-to-head for entry-level and indie game creators.
- Scirra (Construct): Construct is a direct no-code 2D game creation tool sold on a tiered license to hobbyists and indie creators via Steam and own storefront, overlapping closely with Maker's RPG/2D game creation value proposition.
Others
- KADOKAWA Game Studios: KADOKAWA's own game publishing and development arm is a sibling entity under the parent group, providing potential IP, distribution, and publishing synergies that make it the most thematically connected counterparty in the corporate ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gotcha Gotcha Games social profiles
Digital presenceGotcha Gotcha Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gotcha Gotcha Games leadership team
Management profileNumber of profiles
Profiles1 record
Gotcha Gotcha Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gotcha Gotcha Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gotcha Gotcha Games
What does Gotcha Gotcha Games do?
Gotcha Gotcha Games develops and sells the "Maker (ツクール)" series of no-code game creation software — including RPG Maker UNITE (Unity-based), RPG Maker WITH (Nintendo Switch), ACTION GAME MAKER, and Pixel Game Maker MV — enabling users without programming knowledge to build RPGs, action games, and pixel-art games using bundled graphics and music assets. The company complements this with an Official DLC marketplace for third-party creators and is expanding into indie game publishing for titles built on its tools.
Is Gotcha Gotcha Games a public or private company?
Gotcha Gotcha Games is a private company. It is classified as corporate owned and is currently operating.
When was Gotcha Gotcha Games founded?
Gotcha Gotcha Games was founded in 2020.
Where is Gotcha Gotcha Games based?
Gotcha Gotcha Games is headquartered in Tokyo, Japan, in the Asia region.
How does Gotcha Gotcha Games make money?
Three revenue lines are on record. Software License Sales are the primary driver. The others are official DLC Sales & Revenue Split and publishing (Indie Game Publishing).
Who are Gotcha Gotcha Games's main competitors?
Broad incumbents on record are Unity Technologies, Roblox (Roblox Studio) and Epic Games (Unreal Engine). Emerging players are Stencyl, Buildbox, GDevelop and Godot Engine. Direct peers are YoYo Games (GameMaker) and Scirra (Construct). KADOKAWA Game Studios is listed as an others.
Does Gotcha Gotcha Games have an API?
No public API is recorded for Gotcha Gotcha Games.
What industry is Gotcha Gotcha Games in?
Gotcha Gotcha Games's product category is Game Development Software. Its primary akta.pro industry code is BPAMAKAE, Game Engine & Creation Platforms (UGC/Modding), with a secondary code of MPAFAFAK, Game UI/UX, Scripting & Visual Authoring Tools. Its NAICS code is 5132 and its SIC code is 7370.