Hangtime

What Hangtime does

Hangtime (legally HANGTIME LLC) is a privately held, founder-owned outdoor accessories company headquartered in Santa Fe, New Mexico, with fulfillment operations in Cicero, Illinois. Founded in 2016 by Haj Khalsa as a hammock brand, the company pivoted in 2017 after Khalsa developed the KOALA phone harness concept on a chairlift, and has since focused on a single core product line: the KOALA 2.0 Super-Grip Smartphone Harness. The harness is a chest-worn retention system built on a platinum-grade silicone sleeve that grips phone corners mechanically without adhesives, paired with a 29-inch bungee tether rated to 50 lbs and a 100-lb-rated polycarbonate clamp or carabiner attachment. The product is sold DTC through a Shopify storefront at $34.50 per unit with bundle pricing (2/3/4 packs at 20-30-40% off) and through a wholesale channel for specialty outdoor retailers under a 60%-off-MAP program with explicit marketplace resale prohibitions.

The business model is product-led, direct-to-consumer e-commerce supplemented by community-driven growth motions: a 12% commission affiliate program, a pro deal program for athletes, guides, and instructors, and earned-media coverage in publications including The New York Times, NYT Wirecutter, Backpacker Magazine, Boston Globe, and Esquire. The company has accumulated approximately 2,040+ verified customer reviews (4.4 rating) and 15,224 backers from its 2019 Indiegogo crowdfunding campaign that raised $479,000. Customer segments are horizontal across outdoor use cases (snow sports, climbing, mountain biking, water sports, hiking, trail running, travel), with no enterprise or B2B concentration. The company operates only in the US market, runs a small team, and has not raised institutional capital beyond the 2019 crowdfunding.

Name

Hangtime

Legal name

HANGTIME LLC

Website

https://hangtimegear.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hangtime is a founder-owned outdoor accessories company selling the KOALA 2.0, a silicone-grip smartphone harness with bungee tether and clamp, direct-to-consumer to outdoor enthusiasts across skiing, climbing, biking, paddling, and hiking use cases in the US market.

Ownership category

akta.pro rank

Product category

Smartphone Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industry

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)

Keywords

• Smartphone harness
• Phone tether system
• Outdoor phone accessories
• Wearable phone mount
• Active lifestyle gear

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. KOALA 2.0 Hardware Sales: Direct hardware sales of KOALA 2.0 Super-Grip Smartphone Harness and bundle packs through e-commerce store. Single units and multi-packs (2, 3, 4 packs) at varying discount tiers. US domestic shipping only.
2. Wholesale Distribution: Authorized wholesale buyers receive 60% off MAP with minimum order quantity of 20 pieces. Resellers prohibited from selling on Amazon, eBay, Walmart, Target, Best Buy, and third-party marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hangtime designs, manufactures, and sells the KOALA 2.0 Super-Grip Smartphone Harness, a wearable chest-mounted phone retention system that uses a platinum-grade silicone sleeve to mechanically grip phone corners, a bungee tether (rated 50 lbs), and interchangeable clamp or carabiner attachments to keep smartphones secured to the body during outdoor activities. The product is offered as a single unit ($34.50) and in discounted multi-pack bundles (2-pack, 3-pack, 4-pack), sold primarily through the company's Shopify-based online store and select specialty outdoor retailers.

Product overview

Hangtime offers a single core product line — the KOALA 2.0 Super-Grip Smartphone Harness — along with quantity-based bundle packs. The KOALA 2.0 is a wearable silicone phone harness system for outdoor and active use, consisting of a stretchy platinum-grade silicone sleeve that grips the phone, a bungee tether, and two attachment options (a polycarbonate clamp and an aluminum/stainless steel carabiner clip). The product is offered as a standalone unit at $34.50, and in multi-pack bundles (2-pack at 20% off, 3-pack at 30% off, 4-pack at 40% off), with free shipping on orders of 2 or more units. All variants share the same underlying harness technology and warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• KOALA 2.0 Super-Grip Smartphone Harness A chest-worn phone harness that uses a platinum-grade silicone sleeve wrapping around the phone corners and a bungee tether to a polycarbonate clamp or carabiner clip, keeping smartphones attached to the user's body during outdoor activities. Features include up to 50 lbs strength rating, 3-foot stretch leash, 1.2 oz weight, and compatibility with virtually all smartphones with or without a case. Includes both a Clamp and Carabiner Clip attachment options.
• KOALA 2.0 - 2 Pack Bundle A 2-pack of KOALA 2.0 harnesses offered at a 20% discount off the per-unit price. Ships with free shipping. Same specifications as the single KOALA 2.0.
• KOALA 2.0 - 3 Pack Bundle A 3-pack of KOALA 2.0 harnesses offered at a 30% discount off the per-unit price. Ships with free shipping. Same specifications as the single KOALA 2.0.
• KOALA 2.0 - 4 Pack Bundle A 4-pack of KOALA 2.0 harnesses offered at a 40% discount off the per-unit price. Ships with free shipping. Same specifications as the single KOALA 2.0.

Quantifiable outcome

• 100% No-Worries Warranty - free replacement if breaks or stops working, no time limit
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OnwardminorOthersShipping protection partnership providing coverage for lost, stolen, damaged, or incorrect orders. Optional add-on at checkout for customer peace of mind.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peak Design: Peak Design sells premium phone cases, straps, clips, and Everyday Carry accessories. Comparable as a direct-to-consumer premium accessory brand with strong press presence and a focus on mobile carry/security.
• Nite Ize: Nite Ize produces phone holders, clips, and tethers (e.g., S-Biner, Phone Leash) sold through outdoor and mass retail. Comparable as an accessory maker serving the overlap of phone carry and outdoor/active use.
• Joby: Joby designs tripods, flexible mounts, and action-cam/phone grip accessories. Comparable in providing mounting/holding accessories for cameras and smartphones in active contexts.
• Quad Lock: Quad Lock makes smartphone mounting systems (cases plus twist-lock mounts) for cycling, running, and motorsports. Highly comparable as a phone-accessory brand targeting active-lifestyle use cases, with similar DTC-plus-retail distribution.
• RAM Mounts: RAM Mounts manufactures rugged mounting systems for phones, tablets, and cameras used in vehicles, marine, and outdoor environments. Comparable in offering durable mounting/holding solutions for active use.
• PopSockets: PopSockets makes collapsible phone grips and accessory mounts widely sold through DTC and mass retail. Comparable as a phone-accessory brand built around grip/security with similar aesthetics.

Broad incumbents

• Spigen: Spigen is a large phone-case and accessory brand with broad global distribution. Comparable category player but with vastly larger SKU breadth and lower price positioning.
• Otterbox: Otterbox is a leading rugged phone-case brand sold across consumer electronics retail. Comparable as a broadly distributed drop-protection phone-accessory brand but at much larger scale and broader positioning.
• LifeProof: LifeProof makes waterproof and rugged phone cases for outdoor/water sports. Comparable in targeting outdoor/active phone protection but with a wider case-portfolio approach.

Emerging players

• Case-Mate: Case-Mate offers phone cases and accessories focused on style and protection through DTC and retail. Comparable as a phone-accessory brand targeting lifestyle-oriented consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hangtimegear
• Xx.com/hangtimegear
• Facebookfacebook.com/hangtimegear
• LinkedInlinkedin.com/company/hangtime-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangtime