Case-Mate
Case-Mate is a privately held, Georgia-based direct-to-consumer retailer that designs and sells fashion-forward phone cases, MagSafe accessories, and Jelly Tote lifestyle bags to fashion-conscious consumers globally via Shopify, Amazon, wholesale, and brand-licensed collections.
- Company typePrivate
- Founded2005
- HeadquartersTucker, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Case-Mate firmographics
Firmographics- Name
- Case-Mate
- Legal name
- Case-Mate, Inc.
- Website
- https://case-mate.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Case-Mate is a privately held, Georgia-based direct-to-consumer retailer that designs and sells fashion-forward phone cases, MagSafe accessories, and Jelly Tote lifestyle bags to fashion-conscious consumers globally via Shopify, Amazon, wholesale, and brand-licensed collections.
- Ownership category
- akta.pro rank
Case-Mate industry classification
Industry- Product category
- Mobile Phone Accessories
- NAICS
- Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Handbags & Purses (CRAAAJAA), Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)
Keywords
Where Case-Mate is headquartered
LocationHeadquarters
- HQ city
- Tucker
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Case-Mate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Consumer Product Sales: One-time purchase of physical lifestyle accessories including phone cases, tote bags, pouches, and tech accessories sold directly to consumers through e-commerce website and mobile app.
- Marketplace Sales: Sales through third-party marketplaces including Amazon, where products are sold alongside promotional events like Prime Day with discounts reaching 40%.
- Wholesale/B2B: Bulk and wholesale sales to authorized resellers, enterprise customers, and retail partners, with dedicated pages for wholesale opportunities, bulk buys, and business inquiries.
- Brand Licensing Partnerships: Licensed collections with established brands like Kate Spade New York, Kendra Scott, and LoveShackFancy, creating co-branded products with revenue sharing or licensing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Phone Cases - $30-$55 |
| Unit Pricing | Pay-as-you-go | Jelly Tote Bags - $80-$100 |
| Unit Pricing | Pay-as-you-go | Jelly Cooler Totes - $150-$200 |
| Unit Pricing | Pay-as-you-go | Mahjong Jelly Tote Set - $150 |
| Unit Pricing | Pay-as-you-go | Pouches and Accessories - $20-$60 |
| Unit Pricing | Pay-as-you-go | MagSafe Accessories - $30-$60 |
| Transaction based/ take rate | Pay-as-you-go | Bundle Discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Case-Mate product offering
Product offeringCore offering
Case-Mate designs and manufactures fashion-forward mobile phone accessories and lifestyle products, including premium protective phone cases for iPhone, Samsung Galaxy, and Google Pixel, signature Jelly Tote bags (including insulated Cooler Totes), waterproof floating phone pouches, and MagSafe-compatible accessories. The company sells primarily direct-to-consumer through its own e-commerce site and mobile apps, with additional distribution via Amazon marketplace, wholesale/authorized resellers, and licensed brand collaborations with LoveShackFancy, Kate Spade New York, Kendra Scott, and Pelican.
Differentiator
Problem solved
Functional benefit
Products and services
- Phone Cases Premium protective phone cases for iPhone, Samsung Galaxy, Google Pixel, and other smartphone brands, including MagSafe-compatible options, sold to individual consumers.
- Jelly Tote Bags
- Jelly Cooler Totes
- MagSafe Accessories
- Screen Protectors
- Lens Protectors
- Waterproof Phone Pouches
- Pouches and Makeup Bags
- Phone Charms and Straps
- AirPods Cases
- Apple Watch Bands and Bumpers
- AirTag Cases
- Wireless Chargers
- Train Case
- Bundle Sets
- Mahjong Jelly Tote Set
- Laptop and iPad Cases
- Tote Organizer
- LoveShackFancy Collection
- Kate Spade New York Collection
- Kendra Scott Collection
Quantifiable outcome
- Jelly Tote bags have achieved viral status with multiple sellouts
- +2 more outcomes
Companies that use Case-Mate
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Case-Mate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Case-Mate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LoveShackFancycoreCo-branded collection featuring Case-Mate phone cases and accessories with LoveShackFancy's signature floral and romantic aesthetic. Products include iPhone cases, wallets, and waterproof floating pouches in the 'Blooming Heirloom' and 'Everblooming Rosettes' patterns.
- Kate Spade New YorkcoreLicensed collection under the Kate Spade New York brand featuring premium iPhone cases, AirTag cases, AirPod cases, MagSafe accessories, and phone charms. Represents a significant brand licensing partnership with established fashion house.
- Kendra ScottcoreCo-branded jewelry and accessories collaboration featuring Case-Mate products. Kendra Scott is known for handcrafted jewelry and lifestyle accessories, creating natural synergy with Case-Mate's fashion-forward accessory positioning.
- PelicanminorCo-branded collection with Pelican, known for protective cases. This partnership likely focuses on rugged protection cases combining Pelican's protective expertise with Case-Mate's design aesthetic.
- AmazoncoreMajor marketplace distribution partner selling Case-Mate products including the viral Jelly Tote. Featured prominently during Prime Day events with significant promotional discounts (40% during Prime Day 2026).
Scale indicators3 records
Case-Mate competitors and assessment
Company assessmentDirect peers
- Casetify: Casetify is the leading direct-to-consumer fashion phone case brand, offering premium cases with artist collaborations and strong brand identity. It is the closest direct competitor to Case-Mate in the lifestyle/fashion phone case category, competing head-to-head on design drops, licensed partnerships, and premium pricing.
- PopSockets: PopSockets sells phone grips, wallets, and accessories as a lifestyle brand with broad retail and licensing presence. It competes with Case-Mate in the phone accessory adjacency (especially MagSafe wallets, grips, and stands) and shares the lifestyle/DTC distribution model.
- Sonix: Sonix is a fashion-forward phone case and tech accessories brand targeting female consumers with trendy designs at accessible price points. It competes with Case-Mate on design-led phone cases and lifestyle accessories, particularly in the same retail channels.
- Speck Products: Speck is an established phone case brand known for protective yet slim designs, with strong retail and carrier distribution. It directly competes with Case-Mate in the protective iPhone case segment and shares the MagSafe-compatible accessory ecosystem.
- BURGA: BURGA is a DTC phone case and accessories brand known for bold fashion prints and trendy designs. It competes with Case-Mate in the design-driven phone case category and shares the viral/social-media-led go-to-market approach.
- Casely: Casely is a fashion phone case and accessory brand with frequent design drops and a strong social media presence. It is comparable to Case-Mate in product line, target consumer, and trend-driven assortment strategy.
Broad incumbents
- OtterBox: OtterBox is the dominant U.S. phone case brand, focused on rugged/protective cases with broad retail distribution. It overlaps with Case-Mate on smartphone case fundamentals but competes primarily on protection rather than fashion, representing a broader incumbent in the same product category.
- Incipio: Incipio is a long-standing phone case and accessories brand with broad retail and carrier distribution. It competes with Case-Mate across protective cases and MagSafe-compatible accessories, but with a more utility-focused positioning than Case-Mate's fashion-forward identity.
- Lifeproof: Lifeproof (owned by OtterBox) is a protective phone case brand specializing in waterproof and rugged cases. It is comparable to Case-Mate's waterproof floating pouch category and competes in the broader phone protection/accessory space.
Emerging players
- Pela Case: Pela Case is an eco-friendly, compostable phone case brand competing in the same fashion-conscious consumer segment as Case-Mate. It is comparable as an emerging DTC-led brand with design differentiation but focuses on sustainability as its core thesis.
Market position
Customer concentration
Case-Mate social profiles
Digital presenceCase-Mate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Case-Mate leadership team
Management profileNumber of profiles
Profiles3 records
Case-Mate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Case-Mate M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Case-Mate
What does Case-Mate do?
Case-Mate designs and manufactures fashion-forward mobile phone accessories and lifestyle products, including premium protective phone cases for iPhone, Samsung Galaxy, and Google Pixel, signature Jelly Tote bags (including insulated Cooler Totes), waterproof floating phone pouches, and MagSafe-compatible accessories. The company sells primarily direct-to-consumer through its own e-commerce site and mobile apps, with additional distribution via Amazon marketplace, wholesale/authorized resellers, and licensed brand collaborations with LoveShackFancy, Kate Spade New York, Kendra Scott, and Pelican.
Is Case-Mate a public or private company?
Case-Mate is a private company. It is classified as unknown and is currently operating.
When was Case-Mate founded?
Case-Mate was founded in 2005. It employs 51 to 100 people.
Where is Case-Mate based?
Case-Mate is headquartered in Tucker, United States, in the North America region.
How does Case-Mate make money?
Four revenue lines are on record. Direct Consumer Product Sales are the primary driver. The others are marketplace Sales, wholesale/B2B and brand Licensing Partnerships.
Who are Case-Mate's main competitors?
Direct peers on record are Casetify, PopSockets, Sonix, Speck Products, BURGA and Casely. Broad incumbents are OtterBox, Incipio and Lifeproof. Pela Case is listed as an emerging player.
Does Case-Mate have an API?
No public API is recorded for Case-Mate.
What industry is Case-Mate in?
Case-Mate's product category is Mobile Phone Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 458320 and its SIC code is 5600.