Guerciotti

What Guerciotti does

Guerciotti is a family-owned Italian bicycle manufacturer headquartered in Milan, founded in 1964 by Italo and Paolo Guerciotti, and operated through the legal entity Guerciotti Export Srl. The company designs and produces premium bicycles across road racing, gravel, cyclocross, time trial, and electric categories, with core technology centered on carbon fiber monocoque frame construction using aerospace-derived composite materials, integrated cable routing, asymmetric frame design, thru-axle hubs, and disc brake systems. Its product portfolio spans approximately 20 SKUs, including the SIXTY Limited Edition (60 numbered units at EUR 15,000), the Eclipse S and Veloce SLR/S racing models, gravel bikes (Anima, Escape, Brera, Greto), cyclocross bikes (Vito, Eureka CXS, Silvelle), the Furiosa time trial machine, and a growing e-bike lineup (Navir I.ON, Sempione I.ON, Brera I.ON, Greto I.ON, Gaia, Milano urban) integrating third-party powertrains from Polini, Mahle, and Intelligent Drive Tech.

Guerciotti operates as a make-and-distribute hardware business selling exclusively through a global network of authorized dealers, distributors, and online partner retailers spanning 20+ countries across Europe, North America, Asia, and South America. The company does not sell direct-to-consumer from its Milan headquarters, which functions as legal and operational base only. Pricing is dealer-quoted across the range, with the SIXTY Limited Edition serving as the only publicly disclosed reference price. Customer segments center on competitive road cyclists, cyclocross athletes (a historically dominant category for the brand), gravel riders, and a newer urban e-bike commuter segment, with professional athletes and sponsored teams (Bardiani CSF Faizanè, Selle Italia Guerciotti Elite, FAS Airport Services teams) serving as brand ambassadors and product validation rather than direct revenue concentration.

Revenue mechanics are driven by unit sales of complete bicycles and framesets through the dealer channel, supported by team-sponsorship-driven marketing, content investments (including the Bikechannel 'GUERCIOTTI: A FAMILY HISTORY' documentary series), hand-painted custom finishes, and bespoke frame programs for professional athletes. Leadership is concentrated in the founding family: Paolo Guerciotti as founder, Alessandro Guerciotti as CEO since 2000, and Micaela Guerciotti as Marketing Director since June 2023.

Name

Guerciotti

Legal name

Guerciotti Export Srl

Website

https://guerciotti.it

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Guerciotti is a family-owned Milanese bicycle manufacturer, founded in 1964, that designs and sells premium road, gravel, cyclocross, time trial, and electric bicycles through a global authorized dealer network, serving competitive cyclists and pro cycling teams.

Ownership category

akta.pro rank

Product category

Performance Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Carbon road bicycles
• Gravel adventure bikes
• Cyclocross racing bikes
• Electric urban bikes
• Time trial bicycles

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Complete Bicycles and Framesets: Sale of complete bicycles and framesets across road racing, gravel, cyclocross, time trial, and e-bike categories. Products are sold through authorized dealers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Guerciotti manufactures and sells high-performance carbon and aluminum bicycles across road racing, gravel, cyclocross, time trial, and electric bike categories. Products include complete bicycles and framesets equipped with premium components from Shimano, Campagnolo, QTC, and Selle Italia, sold exclusively through a global network of authorized dealers. The company offers hand-painted custom finishes, bespoke frame geometry for professional athletes, and integrated e-bike systems using Polini, Mahle, and Intelligent Drive Tech components.

Product overview

Guerciotti is an Italian bicycle manufacturer founded in Milan in 1964, producing a comprehensive portfolio of high-performance cycles. The product lineup includes: Road racing bikes (Sixty Limited Edition, Eclipse S, Veloce SLR/S, Italo, Cartesio) for competitive cycling; Gravel bicycles (Anima, Escape, Brera, Greto S) for adventure riding; Cyclocross bikes (Vito, Eureka CXS, Silvelle) for cross-country competition; Time trial bikes (Furiosa); and Electric bikes including e-road models (Navir I.ON, Sempione I.ON), e-gravel bikes (Brera I.ON, Greto I.ON, Gaia), and urban e-bikes (Milano). The company also offers custom paint options through their "Inspired By Milano" collection, emphasizing their Milanese heritage and artisanal craftsmanship. Guerciotti positions itself as a premium brand with 60 years of racing heritage, supplying professional teams and passionate cyclists worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Sixty Limited Edition Limited edition road racing bicycle celebrating 60th anniversary with gold metallic finish, carbon monocoque frame, integrated cable routing, and premium components including Shimano Dura Ace di2 groupset and QTC Hurricane carbon wheels. Each bike is numbered (01-60) and includes a Guerciotti Sixty racing outfit by Santini and Guerciotti Sixty water bottle by Elite.
• Sixty Premium carbon road racing bicycle with integrated cable routing and high-performance specifications, positioned as a flagship racing bike in the Guerciotti road series.
• Eclipse S High-performance racing bicycle described as the most performing bike in the Guerciotti lineup. Features carbon monocoque frame with integrated cable routing, disc brakes with flat mount calipers, and thru-axle hubs for rigid handling.
• Veloce SLR Premium carbon road racing bicycle with advanced aerodynamics and lightweight frame construction for competitive cyclists.
• Veloce S Carbon road racing bicycle positioned as a high-performance option in the Guerciotti road series for competitive cycling.
• Italo Road racing bicycle designed for competitive cycling with disc brake configuration.
• Cartesio Disc Disc brake road racing bicycle offering reliable performance for road cycling enthusiasts.
• Cartesio Rim Rim brake variant of the Cartesio road racing bicycle.
• Anima Adventure gravel bicycle designed for mixed-terrain riding and off-road exploration.
• Escape Versatile gravel bicycle designed for all-road versatility and adventure cycling.
• Brera Premium gravel bicycle combining sporty cyclocross-derived geometry with high comfort for long-distance gravel riding.
• Greto S Carbon gravel bicycle designed for adventurous off-road cycling with enhanced frame stiffness.
• Greto Aluminum frame gravel bicycle offering sporty cyclocross spirit with high comfort.
• Vito Competition cyclocross bicycle designed for elite cross-country racing.
• Eureka CXS Carbon cyclocross racing bicycle optimized for competitive mud and off-road cycling.
• Silvelle Cyclocross bicycle designed for elite-level cross-country competition.

Quantifiable outcome

• Won 5 stages of the 1979 Giro d'Italia with G.B. Baronchelli and Giovanni Battaglin
• +6 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

15 partnerships are on record, tiered core and minor.

• FAS Airport ServicescoreStrategic or Co-development Partner · 1 January 2026FAS Airport Services is the primary team sponsor for both the Guerciotti cyclocross team (FAS Airport Services – Guerciotti – Premac) and the gravel team (FAS Airport Services – Guerciotti). These are Guerciotti's flagship competitive team programs in 2026, competing across cyclocross and gravel disciplines.
• SantiniminorChannel Partner/ Reseller/ Distributor · 27 August 2024Santini, an Italian cycling apparel brand, partnered with Guerciotti to produce the Guerciotti Sixty racing outfit included with the purchase of each Sixty limited edition bike (60 units, 15,000 EUR each).
• EliteminorChannel Partner/ Reseller/ Distributor · 27 August 2024Elite, a cycling equipment brand, partnered with Guerciotti to produce the Guerciotti Sixty water bottle included with each Sixty limited edition bike purchase.
• PolinicoreTechnology or Integration · 19 June 2024Polini is described as a 'now historic partner' supplying the Polini EP3+ GP electric motor for Guerciotti's e-bike range. Polini E-P3 motors (500W peak, 70Nm torque) power models including Greto I.ON, Brera I.ON, and Navir I.ON. The partnership was highlighted at the 60th anniversary celebration in June 2024.
• BikechannelminorStrategic or Co-development Partner · 1 January 2024Bikechannel produced the 6-episode documentary series 'GUERCIOTTI: A FAMILY HISTORY' recounting the brand's 60-year history. The series featured voices of Paolo, Alessandro, and Micaela Guerciotti alongside former champions including Roland Liboton, Vito Ditano, and Daniele Pontoni.
• Bardiani CSF FaizanècoreStrategic or Co-development Partner · 1 January 2020Guerciotti supplied complete bicycles (E740 disc and Eureka Air Disc) to the Bardiani CSF Faizanè professional continental cycling team for the 2020 season. The partnership was announced at the team's pre-season retreat, with Guerciotti's then-new disc brake models featured.
• Selle ItaliacoreStrategic or Co-development Partner · 1 January 2020Selle Italia was the title sponsor of the Selle Italia Guerciotti Elite cyclocross team, which dominated Italian cyclocross winning multiple national championships, including a record five consecutive Italian championship doubles between 2016-2020 and a historic 4 Italian titles in 2024.
• QTCcoreChannel Partner/ Reseller/ DistributorQTC is Guerciotti's own wheel and component brand, supplying carbon and alloy wheelsets (QTC Hurricane, QTC SL Light, QTC Syntax, QTC Orion) and carbon handlebar/stem combos (QTC RS Carbon, QTC Energy) used across the product range, including the Sixty limited edition.
• ShimanocoreChannel Partner/ Reseller/ DistributorShimano supplies groupsets for Guerciotti bicycles including Ultegra Di2, Dura Ace Di2, and GRX variants for gravel and e-bike models. The Sixty limited edition features Shimano Dura Ace 9270 12v Di2, and multiple road and gravel models use Shimano GRX.
• CampagnolocoreChannel Partner/ Reseller/ DistributorCampagnolo supplies groupsets, confirmed as an OEM partner for the 2020 season (Super Record EPS Disc) and a long-standing component partner for Guerciotti racing bicycles.
• UrsusminorChannel Partner/ Reseller/ DistributorUrsus supplies wheelsets (Ursus Orion Disc Alloy, Ursus TC47 Carbon, Miura TS47 and TS37 disc) for various Guerciotti models.
• DedaelementiminorChannel Partner/ Reseller/ DistributorDedaelementi confirmed as an OEM partner for Guerciotti for the 2020 season, supplying components alongside Campagnolo, Ursus, Selle Italia, and Elite.
• Selle ItaliacoreChannel Partner/ Reseller/ DistributorSelle Italia supplies saddles (QTC RS Carbon, Selle Italia SLR Boost Carbon, San Marco Monza) for Guerciotti bicycles. The SLR Boost Carbon limited edition version is featured on the Sixty.
• Michele (Michele Scarponi)minorOthersMichele Scarponi was among the professional athletes for whom Guerciotti created a dedicated custom product, receiving a personalized frameset.
• Vito DitanocoreOthersVito Ditano, two-time cyclocross world champion and former national team coach, has been a foundational figure in Guerciotti's cyclocross program since the 1980s. He coached the national team at world championships and led the Guerciotti cyclocross program for decades, helping win 4 Italian titles in 2024 alone.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Trek: Global bicycle and e-bike manufacturer with extensive road, gravel, mountain, and e-bike portfolios; competes with Guerciotti as a broader incumbent with vertically integrated supply and large-scale pro team sponsorships.
• Specialized: Global premium bicycle and e-bike manufacturer with massive scale, broad road/gravel/e-bike lineup, and proprietary motor systems; competes with Guerciotti across all categories as a larger incumbent with much greater R&D and marketing budgets.

Direct peers

• Factor Bikes: UK-based premium road, TT, and gravel bike brand with pro team sponsorships (formerly Israel-Premier Tech); directly comparable to Guerciotti in high-end road and aerodynamic TT positioning.
• Colnago: Italian premium road bicycle manufacturer founded near Milan, with deep professional cycling heritage and full carbon racing lineups overlapping directly with Guerciotti's road and gravel segments.
• Pinarello: Italian premium road and time-trial bike manufacturer with strong Team Ineos Grenadiers sponsorship; competes head-to-head with Guerciotti in the high-end carbon road, TT, and gravel categories.
• Wilier Triestina: Italian premium road, gravel, and e-bike manufacturer with professional team sponsorships; directly comparable to Guerciotti on product range, heritage positioning, and dealer-led distribution.
• Look Cycle: French premium carbon bicycle manufacturer covering road, gravel, and track — competes with Guerciotti on premium pricing, professional team sponsorships, and carbon frame engineering.
• Bianchi: Historic Italian bicycle manufacturer (founded 1885) producing road, gravel, e-bikes, and cyclocross — the closest direct competitor in terms of heritage, product breadth, and dealer distribution model.
• Ridley: Belgian premium road, gravel, and cyclocross bike manufacturer with strong cyclocross heritage — overlapping with Guerciotti's cyclocross DNA and gravel expansion strategy.
• De Rosa: Italian boutique frame builder with deep road and time-trial heritage, family-led brand identity, and similar premium pricing strategy — comparable to Guerciotti's bespoke, heritage-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/guerciotti.official
• Instagraminstagram.com/guerciotti_official/?hl=it
• LinkedInlinkedin.com/company/guerciotti-export-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guerciotti