Hauptgenossenschaft Nord AG

What Hauptgenossenschaft Nord AG does

Hauptgenossenschaft Nord AG, operating commercially under the "team" brand, is one of the largest agricultural cooperatives and trading companies in Germany, headquartered in Kiel with 1,001-5,000 employees. The company operates across five sub-brands — team agrar, team energie, team baucenter, team Tankstellen, and team agrarportal — and serves two principal customer segments: professional farmers/agricultural businesses (primary) and gardeners/homeowners (secondary). Core agronomic offerings span seeds, fertilizers, crop protection products, agricultural specialty products, feed, and farm hygiene, complemented by full-service grain trading (purchase, drying, storage, cleaning, and marketing of grain, rapeseed, and legumes).

Underlying technology is a hybrid of physical infrastructure (nationwide baucenter retail, Tankstellen fuel stations, in-house logistics) and a digital platform ecosystem: the team agrarportal provides 24/7 self-service trade access, the Saatgutberater (seed advisor) and Pflanzenschutzberater (crop protection advisor) deliver decision-support recommendations, and online price calculators serve the energy division. The company generates revenue primarily through transactional sales of agricultural inputs, commodity trading spreads on grain, energy product sales (heating oil, electricity, natural gas, and the newly launched HVO100 fuel), and retail/construction sales, with quote-based individualized pricing for B2B agricultural customers and a distributed long-tail customer base reached through field sales representatives, digital self-service, and physical storefronts.

Name

Hauptgenossenschaft Nord AG

Legal name

Hauptgenossenschaft Nord AG

Website

https://hagekiel.de

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hauptgenossenschaft Nord AG, trading as "team," is a large German agricultural cooperative headquartered in Kiel providing seeds, fertilizers, crop protection, grain trading, energy, and construction supplies to farmers and consumers nationwide.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Supplies and Trading

NAICS

Farm Supplies Merchant Wholesalers (42491), Grain and Field Bean Merchant Wholesalers (42451), Farm Product Warehousing and Storage (493130)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Grain Handling & Farmgate Services (Retailer/Co-op Adjacent) (AFABAJAN), Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management) (AFABAIAL)

Keywords

• Agricultural supplies distribution
• Grain trading services
• Crop protection products
• Seed advisory services
• Agricultural energy products

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural Products Sales: Sale of seeds, fertilizers, crop protection products, agricultural special products, and farm hygiene products to farmers and agricultural businesses.
2. Grain Trading: Purchase, drying, storage, cleaning, and marketing of grain and legumes from farmers.
3. Garden and Home Products: Sale of garden, house, and home products to consumers and gardeners.
4. Energy Products: Sale of heating oil, electricity, natural gas, and HVO100 fuel to agricultural and residential customers.
5. Logistics Services: Transportation and logistics solutions for agricultural products.
6. Electronic Invoice Services: Electronic invoice delivery supporting paperless office operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hauptgenossenschaft Nord AG operates as a diversified agricultural cooperative under the "team" brand, supplying farmers across Germany with seeds, fertilizers, crop protection products, feed, and farm hygiene products. The company purchases, dries, stores, cleans, and markets grain, rapeseed, and legumes from farmers, and also offers energy products (heating oil, electricity, natural gas, HVO100), construction materials through team baucenter, and fuel stations with EV charging through team Tankstellen. Digital tools including the team agrarportal, Saatgutberater (seed advisor), and Pflanzenschutzberater (crop protection advisor) support 24/7 trade and decision-making for agricultural customers.

Product overview

team agrar (Hauptgenossenschaft Nord AG) operates as a diversified agricultural and energy cooperative offering a comprehensive portfolio across multiple divisions. The agricultural segment provides core products including Pflanzenbau (seeds, fertilizers, crop protection), Getreide/Raps/Hülsenfrüchte (grain trading, drying, storage, cleaning, marketing), Agrarspezialprodukte, Gartenbau/Haus und Garten, Futter und Farmhygiene. Digital offerings include the Saatgutberater (seed advisor, expanded with grain/rapeseed varieties), team agrarportal (24/7 trade platform), Pflanzenschutzberater (crop protection advisor with resistance management), and Future-Tools. Specialty seed brands include TRIAS Wintertriticale and LG ADAPT. The energy division (team energie) offers heating oil, electricity, natural gas, HVO100 fuel, and photovoltaic solutions via the Solarrechner. Additional divisions include team Tankstellen (fuel stations with EV charging), team Mobility App, and team baucenter (construction). Supporting services encompass logistics, electronic invoicing, and safety data sheets.

Differentiator

Problem solved

Functional benefit

Brands

• team agrar: Agricultural products and services including seeds, fertilizers, plant protection, grain trading, and farm hygiene.
• team energie
• team baucenter
• team Tankstellen
• team agrarportal

Products and services

• Pflanzenbau (Plant Production) Plant production offerings including seeds, fertilizers, and crop protection products for professional farmers and agricultural operations across Germany.
• Getreide, Raps und Hülsenfrüchte (Grain, Rapeseed and Legumes Trading) Grain, rapeseed, and legume trading services including purchasing, drying, storage, cleaning, and marketing of agricultural commodities from farmers.
• Agrarspezialprodukte (Agricultural Special Products) Specialized agricultural products including stretch film, silage additives, and other farm supply materials for agricultural operations.
• Gartenbau, Haus und Garten (Garden, House and Home) Horticulture and home & garden product offerings for consumers, private gardeners, and homeowners seeking lawn care, plants, and home improvement materials.
• Futter und Farmhygiene (Feed and Farm Hygiene) Feed products and farm hygiene solutions for livestock operations, accessible via forfarmersteamagrar.de.
• Saatgutberater (Digital Seed Advisor) Digital seed advisor tool that helps farmers select appropriate seed varieties, now expanded to include grain and rapeseed selections.
• team agrarportal User-friendly and efficient digital platform tailored to individual agricultural trade needs, providing 24/7 access to products, market information, and personalized agricultural commerce management.
• Pflanzenschutzberater (Crop Protection Advisor) Digital crop protection advisor providing detailed information on plant protection products with optimized and effective recommendations for good resistance management.
• team energie Energy products and services including heating oil, electricity, natural gas, HVO100 fuel, and photovoltaic solutions for agricultural and residential customers.
• team Tankstellen (Fuel Stations) Network of fuel stations operated by team including E-auto (EV) charging facilities across Germany.
• team baucenter Construction center offering building materials and construction-related products and services through physical retail locations.
• team Logistik Transportation and logistics solutions for agricultural products, grain handling, and deliveries.
• HVO100 Kraftstoff (Hydrotreated Vegetable Oil Fuel) Environmentally friendly hydrotreated vegetable oil fuel for agricultural and transportation use, available as part of team energie portfolio.
• Elektronischer Rechnungsversand (Electronic Invoice Service) Electronic invoice sending service supporting paperless office workflows for agricultural customers.
• team Mobility App Mobile application for electric vehicle charging at team fuel stations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• BayWa AG: Largest German agricultural cooperative/trader with a similarly diversified portfolio across agrar inputs, grain marketing, energy, building materials, and digital farming services, making it the most direct structural and operational peer to Hauptgenossenschaft Nord AG / team.
• Ceravis AG: German agricultural cooperative focused on grain marketing, seed production, and farm inputs, competing with team agrar in grain origination and seed distribution across Northern Germany.
• ATR Landhandel GmbH & Co. KG: German grain and agricultural commodities trader focused on grain origination, storage, and marketing, overlapping directly with team agrar's grain, rapeseed, and legume trading activities.
• AGRAVIS Raiffeisen AG: Major German Raiffeisen agricultural cooperative operating in crop inputs, grain, feed, agricultural machinery, and energy, with a comparable cooperative-owned model and farmer-customer base in Northern and Western Germany.
• Raiffeisen Waren-Zentrale Rhein-Main eG (RWZ): Large German agricultural cooperative active in agrar trade, grain marketing, farm inputs, energy, and building materials, serving a similar farmer-member customer base with a comparable multi-vertical structure.
• HaGe Nordgetreide GmbH & Co. KG: Group entity within the broader HaGe/team network focused on grain and feed trading in Northern Germany; structurally intertwined with Hauptgenossenschaft Nord AG and a direct comparator in grain origination and farm supply.

Others

• Helm AG: Hamburg-based family-owned commodity marketing and distribution company active in grains, oilseeds, and fertilizers; an adjacent ecosystem participant in German agricultural input and commodity distribution.

Broad incumbents

• Louis Dreyfus Company: Global merchant and processor of agricultural commodities with European grain trading and origination operations, providing a broader incumbent benchmark for the grain-trading portion of the business.
• Cargill: Global agricultural commodity trader and input provider operating in grain origination, crop inputs, and animal nutrition across Europe; broader in scale and geography but directly competes in grain trading and farm supply in Germany.

Regional players

• Raiffeisen Hauptgenossenschaft Hannover eG: Regional Raiffeisen-style agricultural cooperative in Northern Germany focused on farm inputs and grain marketing, overlapping with team agrar in geography and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hauptgenossenschaft-nord-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hauptgenossenschaft Nord AG