TECHNA Group

What TECHNA Group does

TECHNA Group is an independent, privately-held French animal nutrition company founded in 1964 and headquartered in Châteauneuf-sur-sarthe, France. The company designs, produces, and distributes precision nutritional solutions and natural health products for livestock (ruminants, poultry, pigs, rabbits, aquaculture, horses) and foliar nutrition for crops. Its portfolio is organized under three sub-brands: Feedia, targeting industrial animal feed manufacturers with species-specific feed additives and premixes; Natual, the company's natural health range launched in 1971 offering botanical-based alternatives to synthetic substances; and PaskaCheval, serving horse professionals and enthusiasts. Underlying technology includes Near Infrared Spectroscopy (NIR) for real-time raw material and compound feed analysis, botanical formulation expertise built over six decades, and a suite of digital tools (EXTRALAB, WeFeed species modules, Black Box, AviPerf, Easy Map) for feed management and animal performance monitoring.

The company operates a field-based, sales-led go-to-market combining a technical sales force with a network of distributor partners and referrals from specialists including inseminators, veterinarians, and livestock technicians. Revenue is generated through product sales of nutritional supplements, feed additives and premixes (one-time B2B transactions), professional services such as formulation support, laboratory analysis, and on-farm advisory, and recurring/subscription access to digital farm management platforms. Pricing is quote-based and not publicly disclosed. TECHNA maintains wholly-owned subsidiaries across France, Ireland/UK, Poland, Turkey (EGE Techna), Tunisia, Central West Africa, India, and Vitamix operations, giving it international reach across Europe, Africa, and Asia. Certifications include UAB Natual biological certification and Non-GMO certification for the Natual product line.

Name

TECHNA Group

Legal name

TECHNA Group

Website

https://natual-techna.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Animal Nutrition and Feed Additives

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Precision Nutrition & Data-Driven Formulation (NIR, modeling, least-cost optimization) (AFADAMAB)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils) (AFADAJAK)

Keywords

• Animal nutrition solutions
• Livestock feed additives
• Natural health supplements
• Foliar crop nutrition
• Precision animal feeding

Headquarters

HQ city

Châteauneuf-sur-sarthe

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Nutritional Health Products: Sale of natural nutritional supplements and health products for livestock (ruminants, poultry, pigs, rabbits, aquaculture, horses) and foliar nutrition for crops. Products include boluses, drenches, feed additives, and mineral supplements targeting specific physiological functions.
2. Technical Services and Advisory: On-farm technical accompaniment and advisory services provided through partnerships with specialists (inseminators, veterinarians, livestock technicians) to support customer performance objectives.
3. Digital Tools and Software: Subscription and access to digital platforms including EXTRALAB, WeFeed (Poultry, Ruminant, Porcine, Equine, Rabbit), Black Box, AviPerf, and Easy Map for farm management and feed optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TECHNA Group designs, produces, and distributes species-specific animal nutrition solutions—including feed additives, premixes, natural botanical supplements (boluses, drenches), and foliar crop nutrition—for breeders, feed manufacturers, and integrators across poultry, ruminants, pigs, rabbits, aquaculture, and horses. The company complements its physical product portfolio with on-farm technical advisory services and a suite of subscription-based digital farm management tools (EXTRALAB, WeFeed, Black Box, AviPerf, Easy Map) that leverage proprietary Near Infrared Spectroscopy (NIR) technology for precision feed formulation.

Product overview

TECHNA Group is an independent international group specializing in livestock farming techniques, precision nutrition, and natural health solutions for animal and plant production since 1964. The company operates three main sub-brands: Feedia (dedicated to industrial animal feed manufacturers), Natual (natural nutritional health offerings for livestock and crops since 1971), and PaskaCheval (horse nutrition for professionals and enthusiasts). Feedia offers species-specific feed products across poultry (Gallicalm, Aviance, VitalProtect Initial, Vital Protect Secure, Avidry), ruminants (Elensis, Novatan, Dairy Cool), pigs (PHYNALIS, ROBUS ZEN, Guty, Imun'up, Silena Lac), rabbits (Kaoline, Premix et concentrés, Synox, Lapilest), aquaculture (Aquaviance, Economix, Epishield Gill, WF Detox), and horses (Athlet, Flor, Harmony, Patch), along with digital tools (EXTRALAB, WeFeed, Black Box). Natual provides natural nutritional supplements for ruminants (Metrabol, Epatral, Respimax, Delibol, Acetobol), poultry (Epatral, Mixtral, Baci 50, Vental, Nutraminthal), pigs (Taritral Porc, X'Pulse, Epatral, Mixtral), rabbits (HydraZephyr, Hydratransit, Hydramune), and foliar nutrition (Optiplant, Coleofar). PaskaCheval offers horse care products (Paskadouce Spray, Flor'Stimul, Oil care, No'stress flash, Huile de foie de morue).

Differentiator

Problem solved

Functional benefit

Brands

• Feedia: Brand dedicated to animal feed industrial manufacturers, offering products, services, and digital tools for livestock nutrition across multiple species including poultry, ruminants, pigs, rabbits, aquaculture, and horses.
• Natual
• PaskaCheval

Products and services

• Feedia Sub-brand of TECHNA Group dedicated to industrial animal feed manufacturers, offering species-specific feed products, premixes, concentrates, digital formulation tools, and technical services across poultry, ruminants, pigs, rabbits, aquaculture, and horses.
• Natual Sub-brand offering natural nutritional supplements (boluses, drenches, feed additives, mineral supplements, foliar nutrition products) formulated from natural ingredients to support physiological functions of livestock (ruminants, poultry, pigs, rabbits) and plants, positioned as alternatives to synthetic substances.
• PaskaCheval Sub-brand dedicated to horse professionals and enthusiasts, offering nutritional supplements and topical care products for sport, leisure, and breeding horses covering wellness, locomotion, immunity, skin care, and hoof care.
• Metrabol bolus Ruminant bolus under the Natual brand that contributes to the return to functional state of the uterus after calving.
• Epatral Natural supplement under the Natual brand supporting liver functions of digestion and detoxification, available for ruminants, poultry, and pigs.
• Respimax Natural supplement under the Natual brand that acts to prevent and reduce respiratory disorders by supporting immune defenses.
• X'Pulse Natural solution under the Natual brand aimed at improving the reproductive performance of sows.
• Optiplant Céréales Foliar nutrition product under the Natual brand for cereals.
• Optiplant Colza Foliar nutrition product under the Natual brand for rapeseed.
• Pack mamelle Natural solution under the Natual brand to improve mammary health and dairy production.
• Gallicalm Poultry feed product under the Feedia brand for poultry production.
• Elensis Ruminant feed product under the Feedia brand.
• PHYNALIS Pig feed product under the Feedia brand.
• Aquaviance Aquaculture feed product under the Feedia brand.
• EXTRALAB Digital laboratory analysis tool under the Feedia brand used for poultry production analysis.
• WeFeed Poultry Digital feeding management tool for poultry production under the Feedia brand.
• Black Box Digital monitoring and analysis tool for poultry production under the Feedia brand.
• Easy Map Digital mapping tool for ruminant production under the Feedia brand.
• Laboratory analysis services Laboratory analysis services offered under the Feedia brand to industrial feed manufacturers for quality control and formulation support.
• Feed formulation services Feed formulation support services under the Feedia brand helping feed manufacturers design compound feed recipes.
• Paskadouce Spray Horse care spray product under the PaskaCheval brand for sports and leisure horses.

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• InseminatorscoreStrategic or Co-development PartnerPartnership network of inseminators who work alongside TECHNA technical staff to provide specialized advice to livestock farmers on reproduction management and breeding optimization.
• VeterinarianscoreStrategic or Co-development PartnerCollaborative relationships with veterinarians who provide expert support to customers, particularly for animal health monitoring, demedicalization strategies, and antibiotic reduction programs.
• Livestock TechnicianscoreStrategic or Co-development PartnerPartnership with livestock technicians who provide day-to-day technical support and advisory services to farmers in their operations, helping achieve performance objectives.
• EGE TechnacoreChannel Partner/ Reseller/ DistributorTurkey-based subsidiary operating as part of TECHNA Group's international presence, distributing animal nutrition and health products in the Turkish market.
• Techna Nutrition Ireland & UKcoreChannel Partner/ Reseller/ DistributorSubsidiary serving the Irish and UK markets with animal nutrition and natural health solutions.
• Techna Afrique Centrale OuestcoreChannel Partner/ Reseller/ DistributorSubsidiary covering Central West Africa region, distributing TECHNA Group products and providing local support to agricultural producers.
• Techna IndiacoreChannel Partner/ Reseller/ DistributorIndian subsidiary operating in India's agricultural and livestock market with TECHNA's product portfolio.
• Techna PolandcoreChannel Partner/ Reseller/ DistributorPolish subsidiary distributing animal nutrition products in Central European markets.
• Techna TunisiacoreChannel Partner/ Reseller/ DistributorTunisian subsidiary serving North African markets with TECHNA Group's agricultural solutions.
• Techna VitamixcoreChannel Partner/ Reseller/ DistributorSubsidiary operating under the Vitamix brand, focusing on vitamin and mineral nutrition solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alltech: Global animal nutrition company offering species-specific feed additives, premixes, and natural solutions (including its YEA-SACC and Bioplex lines) with deep botanical expertise. Closely comparable to TECHNA's Feedia/Natual portfolio across poultry, ruminants, swine, and aquaculture.
• Vetagro: Italian-headquartered animal nutrition company developing botanical and micro-encapsulated feed additives (e.g., protected essential oils, organic acids). Highly comparable to TECHNA's Natual precision-formulation approach, with similar size and customer base.
• Olmix Group: French-headquartered animal and plant nutrition company specializing in algae- and plant-based feed additives with a "natural alternatives" positioning nearly identical to TECHNA's Natual brand. Direct competitor in plant-based livestock solutions and a strong geographic overlap.
• Novus International: Specialty animal nutrition company focused on methionine, trace minerals, and gut-health additives (e.g., MINTREX, AVIMATRIX). Similar size and specialty-additive positioning to TECHNA Feedia, serving the same global feed manufacturer customer base.
• Lallemand Animal Nutrition: Canadian-headquartered specialist in yeast-, bacteria-, and fungi-based feed additives serving ruminants, poultry, swine, and aquaculture. Comparable as a specialty additive player competing for the same feed-manufacturer and integrator accounts as TECHNA's Feedia brand.
• Phodé (Innov'ia Group): French animal nutrition company specializing in sensorial additives and plant-based solutions (Aromax, VeO). Direct competitor to TECHNA's Natual botanical range, with overlapping European livestock customer segments and similar size profile.

Broad incumbents

• Phibro Animal Health: Global animal health and nutrition company offering nutritional specialties, vaccines, and mineral products across livestock species. Larger incumbent that overlaps with TECHNA's Natual nutritional supplements but operates at much broader scale with a pharmaceutical-grade portfolio.
• ADM Animal Nutrition: Global ingredient and animal nutrition platform with specialty feed additives, premixes, and Pancosma-acquired botanical expertise. Overlaps directly with TECHNA in feed additives and has absorbed competitors (Pancosma) in the same niche.
• Cargill Animal Nutrition: Global leader in animal feed and premixes via Provimi, with extensive precision-nutrition and species-specific product lines. Competes against TECHNA's Feedia industrial feed offerings but operates at vastly greater scale with direct relationships with the largest feed manufacturers.
• Kemin Industries: Global ingredient manufacturer producing specialty feed additives, gut-health solutions, and natural alternatives across ruminants, poultry, and swine. Comparable to TECHNA's Natual line and competes in the same feed-manufacturer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TECHNA-group
• LinkedInlinkedin.com/company/nutral-distribution

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECHNA Group