MFK

What MFK does

MFK (legally mfk corporate publishing GmbH) is a German owner-managed creative agency specializing in corporate publishing, founded in 2007 by Matthias Fuchs and headquartered in Darmstadt with a Berlin office opened in 2016. The company employs 11-50 people (firmographic band; ~12 named professionals visible on the published roster) and operates as a GmbH (private limited company) registered at Amtsgericht Darmstadt under HRB 86024, with no external institutional ownership or disclosed funding.

The agency's core service is full-service corporate publishing: concept development, editorial content creation, layout and artwork, photography production, digital publication, marketing communication, and in-house German/English translation. Its output is overwhelmingly multi-format — recurring customer magazines (monthly, quarterly, semi-annual) for enterprise retail and consumer brands, one-off coffee-table books (COMMON LAND, 70 x inspiring Tel Aviv, the WIZO centenary volume, GRÜNE STÄDTE campaign), and digital publications including the WELLA AKTUELL iPad app (deployed in three language versions since 2012). The company's technology stack is conventional creative tooling; its website is hosted on Squarespace with Adobe Fonts, and there is no documented proprietary platform, API, or software product.

MFK generates revenue through project-based professional services engagements with recurring enterprise and institutional clients concentrated in the DACH region. Anchor clients include Alnatura (monthly Magazin since 2008, 180,000 circulation), GLOBUS mio (monthly, 326,000 copies across 49 stores since 2016), Wella Professionals (digital sales publication since 2012 across DACH), Eau Thermale Avène (quarterly customer journal 2015-2020), medpex (quarterly magazine 2014-2024), René Furterer (biannual since 2016), and Primavera (2019). Non-profit and institutional clients include Deutsches Krebsforschungszentrum (2024), Jüdischer Nationalfonds, Deutsch-Israelische Gesellschaft, and Bund deutscher Baumschulen. Pricing is quote-based and not publicly disclosed; revenue figures are not released. The company explicitly states that profit maximization is not the central focus, prioritizing quality, sustained client relationships, and selected NGO work over scale.

Name

MFK

Legal name

mfk corporate publishing GmbH

Website

https://mfk-publishing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MFK is an owner-managed German corporate publishing agency (headquartered in Darmstadt, Berlin office) producing customer magazines, digital publications, coffee-table books, and marketing communications for enterprise brands and non-profit institutions, primarily in the DACH region.

Ownership category

akta.pro rank

NAICS

Periodical Publishers (513120), Graphic Design Services (54143), Photographic Services (54192)

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Corporate publishing services
• Digital publishing
• Marketing communications
• Brand photography production
• Editorial content creation

Headquarters

HQ city

Darmstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Publishing Services: MFK generates revenue through project-based corporate publishing engagements. Services include concept development, editorial content creation, layout and artwork, photography and production, and translation services for clients. Projects range from ongoing magazine publications (e.g., monthly customer magazines) to one-time publications like coffee table books and campaign materials. The company is described as owner-managed with profit maximization not being the central focus.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

MFK is a B2B corporate publishing agency that produces corporate magazines, coffee table books, digital publications (online magazines, iPad apps, newsletters), marketing communication campaigns, branded photography shoots, and German/English translation services for brands, companies, and institutions. The agency handles the full workflow from concept development and editorial content creation through layout, artwork, photography production, and translation, with deep experience across food, health, beauty, lifestyle, and non-profit sectors.

Product overview

mfk corporate publishing is a full-service corporate publishing agency that operates as a unified service offering rather than a modular platform. The agency's core offering spans corporate magazines (Alnatura Magazin, GLOBUS mio, PRIMAVERA Magazin, medpex Magazin, Mein Avène Journal, René Furterer Magazin), digital publications (WELLA AKTUELL iPad app, avene-journal.com, mio-online.de), coffee table books (70 x inspiring Tel Aviv, COMMON LAND, WIZO book), and specialized marketing materials (DKFZ-Spotlight, GRÜNE STÄDTE campaign, JNF brochure, Schalom! magazine, Ursula-Fuchs-Schule branding). Additional services include photography production, marketing communications, and translation services. The agency positions itself as a privately owned firm prioritizing sustainable client relationships over profit maximization.

Differentiator

Problem solved

Functional benefit

Brands

• mio: Customer magazine for Globus, published monthly with 326,000 copies in all 49 Globus markets
• Mein Avène Journal
• René Furterer Magazin
• medpex Magazin

Quantifiable outcome

• 180,000 copies monthly for Alnatura magazine
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• fischerAppelt: fischerAppelt is a Hamburg-based full-service creative and communications group offering content, PR, advertising, and corporate publishing services to enterprise clients — a broader incumbent whose content production capabilities overlap with MFK's specialty.
• Jung von Matt: Jung von Matt is a Hamburg-based creative agency group recognized for branded content, editorial storytelling, and integrated campaigns — a broad incumbent whose content-driven brand work intersects with MFK's magazine and coffee-table book production.
• Serviceplan Group: Serviceplan is Europe's largest independent creative agency network, with content, publishing, and brand storytelling capabilities housed across its Haus der Kommunikation — a broad incumbent with overlapping corporate publishing expertise.
• Scholz & Friends: Scholz & Friends is a long-established German full-service creative agency delivering campaigns, brand design, and content for major brands, with corporate publishing and editorial capabilities comparable to those of MFK at larger scale.

Direct peers

• C3 Creative Code and Content: C3 is a Munich-based content marketing agency specializing in content strategy, editorial, and content production for brands — a directly comparable corporate publishing and branded content peer operating in the same German-speaking market.
• Territory (Territory GmbH): Territory is a German content marketing and influencer agency that produces branded editorial, content platforms, and social-media driven stories for major brands — closely comparable to MFK's corporate publishing model combining editorial, design, and distribution for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mfkpublishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFK