What ADIR does

ADIR (legal entity: ADIR výpočtová technika s.r.o) is a privately-held Slovak IT hardware retailer and e-commerce operator headquartered in Bratislava, Slovakia, with 11-50 employees and an operating history extending back to 2003. The company runs the adir.sk online storefront as its primary sales channel, offering a broad multi-category catalog that spans laptops, desktop computers, monitors, servers, networking equipment, UPS systems, printers and scanners, software, mobile phones, components (HDDs, SSDs, graphics cards, USB drives, keyboards, mice), POS cash registers, and refurbished equipment. ADIR carries major third-party brands including HP, ASUS, Kingston, Western Digital, Samsung, Seagate, Lexar, and NVIDIA, and prices products in euros with both VAT-inclusive and VAT-exclusive prices displayed.

Beyond hardware resale, ADIR generates revenue from attached services including IT repair, technical support, IT consulting, and equipment rental/leasing, and it operates a separate B2B/corporate sales channel targeting enterprise customers requiring servers, networking, and bulk procurement. The go-to-market is primarily direct-to-consumer via the e-commerce site with SEO-driven catalog traffic, supplemented by a Facebook page (ADIR IT Obchod) and seasonal promotional campaigns. The company's customer base is segmented horizontally into individual/home consumers and business/SMB buyers, with no disclosed named enterprise customers, no public revenue figures, no external funding, and no parent organization, making it a small, independent, domestically focused IT reseller.

Name

ADIR

Legal name

ADIR výpočtová technika s.r.o

Website

https://adir.sk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ADIR is a privately-held Slovak IT hardware e-commerce retailer (Bratislava, 11-50 employees, founded 2003) selling laptops, desktops, servers, networking, peripherals, components, and refurbished equipment to consumers and SMBs via adir.sk, with attached IT repair, consulting, and equipment rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. IT Hardware and Computer Equipment Sales: ADIR generates revenue primarily through the direct sale of IT hardware and computer equipment to consumers and businesses. Products include notebooks, desktop computers, monitors, peripherals (keyboards, mice), internal components (hard drives, SSDs, graphics cards), printers, scanners, servers, networking equipment, and software. The company also offers related services such as PC repair, IT services, and equipment rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ADIR (ADIR výpočtová technika s.r.o) is a Slovak IT hardware and electronics e-commerce retailer selling notebooks, desktop computers, monitors, servers, networking equipment, printers, scanners, graphics cards, hard drives, peripherals, phones, software, POS cash registers, and refurbished equipment directly to consumers and businesses through its online storefront at adir.sk. The company complements hardware sales with IT services including PC repair, IT consulting, IT outsourcing, and training, plus IT equipment rental/leasing for project-based needs.

Product overview

ADIR is a Slovak IT hardware and electronics e-commerce retailer offering a comprehensive product portfolio. The core offering consists of computer hardware categories including laptops, desktop computers, monitors, servers, and networking equipment. The company also provides extensive peripheral and component categories including graphics cards, keyboards, mice, hard drives (HDD and SSD), USB flash drives, printers, and scanners. Service offerings include IT repairs, technical support, and equipment rental. The company sells products across major brands including HP, ASUS, Kingston, Western Digital, Samsung, Seagate, Lexar, and others. The portfolio includes both new and refurbished equipment with various price points from budget to enterprise-grade solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Notebooky (Laptops) Laptop computers and portable computing devices, including accessories and bags/cases for laptops, sold via the ADIR e-commerce storefront.
• Počítače (Desktop Computers) Desktop computers and workstations for home and business use, sold to Slovak consumers and businesses.
• Monitory (Monitors) Computer displays and monitors in various sizes and specifications, sold to consumers and businesses via the ADIR online store.
• Servery (Servers) Server hardware and enterprise computing solutions for business and enterprise customers.
• Záložné zdroje (UPS) Uninterruptible power supplies (UPS) and surge/surge protection devices for IT equipment continuity.
• Siete/Networking Networking equipment including routers, switches, and related components for business and home deployments.
• Tlačiarne a Skenery (Printers and Scanners) Printers, multifunction devices, scanners, and related consumables for consumers and businesses.
• Softvér (Software) Software products including Microsoft Windows, Office, antivirus solutions, and other applications, sold as boxed/retail licenses alongside hardware.
• Telefóny (Phones) Mobile phones and cellular devices sold via the ADIR online catalog.
• Pevné disky (Hard Drives) Internal and external hard drives including HDD and SSD storage solutions, with subcategories covering 2.5-inch, 3.5-inch, NAS-optimized, and surveillance drives.
• Klávesnice a myši (Keyboards and Mice) Keyboard and mouse peripherals including wired, wireless, ergonomic, and gaming variants, plus mouse pads and keyboard-mouse combo sets.
• Grafické karty (Graphics Cards) Graphics cards and video cards spanning gaming, professional/workstation, and office categories, featuring GPUs from NVIDIA, AMD, and Intel.
• USB kľúče (USB Flash Drives) USB flash drives and thumb storage devices in various capacities and security levels, including encrypted drives.
• Refurbished technika (Refurbished Equipment) Refurbished and pre-owned computer equipment offered at reduced prices as a lower-cost alternative to new products.
• Pokladne (Cash Registers) Point-of-sale (POS) cash register systems and accessories for retail and hospitality businesses.
• Služby (IT Services) IT services including PC repair, IT consulting, IT outsourcing, and technical support, offered alongside hardware sales to consumers and businesses.
• Prenájom IT (IT Equipment Rental) IT equipment rental and leasing services for temporary or project-based needs for Slovak businesses and consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alza: Alza is the largest online electronics and IT hardware retailer in Slovakia and the Czech Republic, offering laptops, desktops, peripherals, servers, and consumer electronics with its own fulfillment network. It directly competes with ADIR on the same product categories, same Slovak consumer base, and same e-commerce go-to-market.
• Hej.sk: Hej.sk is a Slovak online retailer specializing in IT hardware, components, peripherals, and consumer electronics, serving both consumers and small businesses. It is a direct competitor to ADIR in the Slovak online IT retail segment with overlapping product categories.
• Nay: Nay is a leading Slovak consumer electronics and IT retail chain with both online and brick-and-mortar stores, selling laptops, desktops, peripherals, and components to consumers and small businesses. It competes head-to-head with ADIR in the Slovak market across overlapping SKUs and customer segments.
• Mall.sk: Mall.sk is a major Slovak online marketplace and retailer carrying laptops, IT hardware, consumer electronics, and appliances. It overlaps with ADIR in IT and electronics SKUs, Slovak B2C customers, and online-first distribution model.
• Datart: Datart is a Central European consumer electronics and IT retail chain operating in Slovakia and Czechia, offering computers, peripherals, networking gear, and consumer electronics. It directly competes with ADIR in the same Slovak retail channel with overlapping product portfolio.

Broad incumbents

• Amazon: Amazon is a global online retailer whose marketplace and electronics storefront (notably amazon.de serving Slovak buyers cross-border) compete with ADIR in laptops, peripherals, components, and accessories. It represents the dominant price-comparison benchmark that constrains ADIR's pricing power.
• HP (direct): HP is a major manufacturer whose laptops, desktops, servers, printers, and workstations ADIR resells, but it also sells direct to consumers and enterprise via hp.com. HP's direct-to-customer push represents a structural threat to ADIR's reseller economics and is highly comparable in product mix.
• Lenovo (direct): Lenovo is a top global PC manufacturer whose ThinkPad, IdeaPad, ThinkSystem server, and workstation lines ADIR resells, while also operating its own direct B2C/B2B channels. Lenovo's direct distribution in Slovakia and globally overlaps materially with ADIR's notebook and server categories.

Emerging players

• Allegro: Allegro is a Central European marketplace with growing presence in Slovakia, listing new and refurbished IT hardware from third-party sellers. It competes with ADIR's e-commerce model by aggregating demand and undercutting single-brand resellers on price and selection.

Regional players

• CZC.cz: CZC.cz is one of the largest Czech online IT and electronics retailers, specializing in PC components, peripherals, laptops, and gaming hardware. While primarily Czech, it competes for cross-border CEE online buyers and shares ADIR's SKU and customer profile in the IT/component retailer space.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adir.itobchod.sk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADIR