Joss & Partner Werbeagentur

What Joss & Partner Werbeagentur does

Joss & Partner Werbeagentur AG is an owner-managed full-service advertising agency headquartered in Weinfelden, in the Swiss canton of Thurgau. The legal entity was incorporated as an Aktiengesellschaft in 1999 and taken over by its current owners, Silvia Sutter and Roman Sutter, in 2019; cumulative operating history referenced by the firm spans approximately 35 years. Its client base is concentrated in Thurgau canton and adjacent areas and spans local small and medium-sized businesses, regional banks, cantonal government bodies, tourism boards, manufacturing firms, logistics providers, and a small number of national accounts — Ernst & Young AG and Post CH AG being the most prominent non-regional logos on the disclosed roster.

The agency's offering covers the full visual production chain — conception, graphic design, illustration, and realization — delivered through seven integrated service modules: Corporate Design (brand identity and logo systems), Print Materials (brochures, flyers, annual reports, books), Mailing Services (direct mail campaigns), Digital Services (websites and online presence), Posters & Signage (outdoor and large-format advertising), Trade Shows & Events (exhibition and event design), and custom Illustrations. Production relies on conventional graphic design workflows rather than disclosed proprietary technology or platforms; capacity is scaled through an external partner network on a per-project basis rather than through large fixed headcount.

Joss generates revenue on a professional services basis, paid project by project; pricing is quote-based on engagement scope and not publicly disclosed, with clients contracting the firm directly via phone, email, or in-person visits to the Industriestrasse 6 office. The go-to-market is sales-led and relationship-driven with no online self-service funnel. Distribution is anchored on the firm's website portfolio, an Instagram presence under joss_partner_werbeagentur, regional trade association memberships (Thurgauer Gewerbeverband, Gewerbeverein Weinfelden, IHK Thurgau), and professional body memberships (sgd, ks/cs Kommunikation Schweiz), supplemented by earned media such as inclusion in 'Best of Thurgau' 2025/2026. The combined posture is that of a stable, regionally rooted boutique whose competitive position rests on local reputation, owner-led craft, and personal client relationships rather than on scale, technology differentiation, or geographic reach.

Name

Joss & Partner Werbeagentur

Legal name

Joss & Partner Werbeagentur AG

Website

https://josswerbung.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Joss & Partner Werbeagentur AG is an owner-operated full-service advertising agency in Weinfelden, Switzerland, offering visual communication services — graphic design, illustration, print, digital, and event materials — primarily to regional businesses and public-sector clients in the Thurgau canton.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143), Direct Mail Advertising (54186), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYBPAFAIAG

Content Strategy & Planning

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Graphic design services
• Advertising agency
• Visual communication
• Corporate design
• Brand identity design

Headquarters

HQ city

Weinfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Visual Communication Services: Full-service advertising agency providing visual communication solutions including concept development, graphic design, illustration, and implementation across print and digital media. Revenue generated through project-based professional services for corporate design, print materials, direct mail campaigns, digital content, event displays, and custom illustrations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Joss & Partner Werbeagentur AG is a full-service advertising agency providing conception, graphic design, illustration, and realization of visual communication solutions for corporate, public-sector, and consumer-facing clients. Service delivery spans corporate design, printed materials, direct mail campaigns, digital content, posters and signage, trade show and event displays, and custom illustrations. Projects are executed through a network of specialist partners that the agency coordinates and scales based on client scope.

Product overview

Joss & Partner Werbeagentur AG is an independent, owner-operated full-service advertising agency with 35 years of experience in visual communication. Founded in 1999 as an AG and acquired by Silvia and Roman Sutter in 2019, the agency provides a comprehensive suite of visual communication services including conception, graphic design, illustration, and realization. The core offering encompasses seven integrated service modules: Corporate Design (brand identity and logo development), Print Materials (brochures, flyers, annual reports), Mailing Services (direct mail campaigns), Digital Services (website design, online advertising), Posters & Signage (outdoor advertising), Trade Shows & Events (exhibition design), and Illustrations (custom artwork). These services are delivered through a strong network of partners, allowing flexible scaling based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Communication Services
• Corporate Design
• Print Materials
• Mailing Services
• Digital Services
• Posters and Signage
• Trade Shows and Events
• Illustrations

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• sgd Swiss Graphic DesignersminorOthersProfessional association membership for Swiss graphic designers. Provides industry networking and professional standards alignment.
• ks/cs Kommunikation SchweizminorOthersSwiss communication industry association. Membership supports professional development and industry recognition.
• IHK Industrie- und Handelskammer ThurgauminorOthersIndustry and Commerce Chamber of Thurgau. Business association providing networking and support for regional businesses.
• Thurgauer GewerbeverbandminorOthersThurgau Trade and Crafts Association. Regional business association supporting local commerce.
• Gewerbeverein Weinfelden und UmgebungminorOthersLocal trade association for Weinfelden and surrounding area. Supports local business community and networking.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Notch Interactive: Swiss creative/digital agency focused on brand experiences, digital campaigns and content production. Comparable in offering visual communication services including graphic design and digital, though more digital-first and serving larger national clients than Joss.

Regional players

• Heim & Schwarz Werbeagentur: Regional German (Baden-Württemberg area) full-service advertising agency. Comparable as a regional full-service creative agency targeting local/regional SMBs with similar service modules (print, digital, mailing, events), though serving the German market adjacent to Swiss regions.

Direct peers

• Walker Werbeagentur: Independent Swiss advertising agency offering full-service creative, brand and digital communication. Comparable independent agency model with similar service portfolio (concept, design, realization), though operating from Zurich with broader geographic reach.
• Ruf Lanz: Independent Swiss creative/advertising agency with strong design and illustration orientation. Comparable as an owner-managed, design-led Swiss agency delivering visual communication across traditional and digital media, though based in Zurich with national clients.
• Amstutz + Partner: Independent Swiss full-service advertising and design agency based in Bern. Comparable independent owner-managed structure and full-service offering (corporate design, print, digital, events), serving regional Swiss SMB and public-sector clients like Joss.

Broad incumbents

• Wirz Communications: Major Swiss full-service advertising agency based in Zurich offering advertising, content production and brand communication. Directly comparable business model (independent Swiss creative agency), but at significantly larger scale and broader geographic reach than Joss.
• Scholz & Friends Switzerland: Branch of the international Scholz & Friends network operating in Switzerland with full-service advertising and brand capabilities. Comparable as a Swiss full-service agency, though backed by a large international network versus Joss's independent owner-managed structure.
• Jung von Matt: One of the largest independent creative agencies in Switzerland with full-service advertising, brand and digital capabilities. Comparable as a Swiss full-service creative/advertising agency, though operating at much greater scale and serving national/international accounts versus Joss's regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joss & Partner Werbeagentur