Beretta

What Beretta does

Beretta Il Fornaio is a privately held, family-owned Italian bakery founded in 1950 and headquartered at Via Boldoni 15 in Como, Lombardia. The company produces traditional artisanal breads, focaccias, pizzas, and confectionery items including signature products La Nuvola (an apricot cream dessert), La Resta (a naturally leavened sweet with raisins and candied fruit), Il Mataloc (a naturally leavened sweet bread with nuts and dried figs), Biscotti, Cantucci, and Babà. Production is based on traditional recipes and natural fermentation techniques using simple, genuine, and natural ingredients, with no proprietary digital technology, AI, or automation disclosed.

The business operates multiple retail points of sale in the Como area and supplements physical retail with a direct-to-consumer home delivery service accessible through its own e-commerce storefront. Its customer base is composed of individual local consumers in Como and the broader Lombardia region who purchase for daily consumption, special occasions, breakfast, snacks, and gifting. Marketing is conducted via organic social channels (Instagram, Facebook, YouTube) and the company's Wix-based website.

The company is small (1-10 employees), profitable in operating mode with no external investors, parent entity, subsidiaries, or disclosed funding rounds, and has no disclosed patents, certifications, partnerships, B2B customers, or wholesale relationships. Its revenue mechanics are entirely retail and delivery-based, with no publicly disclosed pricing or contract structure.

Name

Beretta

Legal name

Beretta il Fornaio

Website

https://beretta1950.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Beretta Il Fornaio is a family-owned artisanal Italian bakery founded in 1950 in Como, producing traditional breads, pastries, and confectionery such as La Nuvola, La Resta, and Il Mataloc. It sells to local consumers through physical retail points of sale and a direct-to-consumer home delivery service in the Lombardia region.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan bakery products
• Traditional Italian bread
• Artisanal pastries
• Italian confectionery
• Specialty baked goods

Headquarters

HQ city

Como

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail bakery sales: Direct in-store sales of artisanal breads, pastries, and baked goods to consumers at physical retail locations in Como, Italy.
2. Delivery service: Home delivery of bakery products to customers, extending reach beyond physical store locations.

Distribution channels2 records

Marketing channels4 records

Core offering

Beretta Il Fornaio is a family-owned artisan bakery established in 1950 in Como, Italy, producing traditional Italian breads, leavened sweet pastries, and confectionery items. The bakery's portfolio includes signature items such as La Nuvola (apricot cream dessert), La Resta (leavened sweet with raisins and candied fruits), Il Mataloc (sweet bread with nuts and dried fruits), as well as classic Italian pastries like Biscotti, Cantucci, and Babà. Production relies on time-honored artisanal methods, natural leavening, and simple, genuine ingredients.

Product overview

Beretta Il Fornaio is a traditional Italian bakery established in 1950 in Como, specializing in artisan breads, pastries, and baked goods. The company offers a portfolio of signature products including La Nuvola (apricot cream dessert), La Resta (naturally leavened sweet with raisins and candied fruits), Il Mataloc (sweet bread with nuts and dried fruits), along with classic Italian pastries such as Biscotti, Cantucci, and Babà. The bakery emphasizes natural ingredients, traditional recipes, and artisanal craftsmanship passed down through generations.

Differentiator

Problem solved

Functional benefit

Products and services

• La Nuvola Signature dessert from Como featuring a fluffy dough enriched with apricot cream, described as a celestial delicacy. Available to consumers through Beretta's retail locations in Como and via home delivery.
• La Resta Naturally leavened sweet pastry with raisins, candied cedar and orange; fragrant and soft, ideal for special breakfasts, snacks, or as a dessert. Sold to consumers through Beretta's retail stores and delivery service.
• Il Mataloc Naturally leavened sweet bread enriched with walnuts, hazelnuts, raisins, and dried figs. Rich in fiber, described as bringing back flavors of old times. Sold through Beretta's retail stores and delivery service.
• I Biscotti Traditional Italian biscuits offered by the bakery to consumers through retail locations and home delivery.
• I Cantucci Cantucci (almond biscuits), a traditional Tuscan-style almond biscuit offered to consumers through retail locations and home delivery.
• I Babà Babà (rum cake), a traditional Italian dessert offered to consumers through retail locations and home delivery.
• Home Delivery Service Delivery service bringing Beretta's artisan bakery products directly to customer homes in the Como area, complementing in-store retail purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pasticceria Cova: Historic Milan patisserie (founded 1817) producing traditional Italian cakes, panettoni, chocolates, and pastries. Comparable to Beretta as a long-established Lombardy-based patisserie emphasizing craftsmanship, heritage, and classic recipes.
• Olivieri 1882: Historic Milan bakery founded in 1882, producing traditional Italian breads, focaccia, and baked goods with artisanal methods. Directly comparable as a heritage artisanal bakery in Lombardy focused on bread and traditional recipes.
• Taglio: Milan-based bakery and casual dining concept focused on traditional Italian breads, focaccia, and pastries with artisanal methods. Comparable to Beretta as a contemporary Italian bakery operating in Lombardy with a focus on traditional, high-quality baked goods.
• Antico Forno Roscioli: Historic Roman bakery and food shop producing traditional Italian breads, pizza bianca, and pastries. Comparable as a heritage Italian bakery combining artisanal production with direct retail and food service.
• Forno Brisa: Artisan bakery in Bologna known for traditional Italian breads, pizza al taglio, and pastries made with natural leavening and heritage methods. Comparable to Beretta as a small, artisanal Italian bakery emphasizing traditional leavening and quality ingredients.
• Pasticceria Cucchi: Historic Milan patisserie founded in 1936, producing traditional Italian pastries, breads, and confectionery with a similar artisanal, heritage-driven model. Highly comparable as a long-established Lombardy-region bakery/patisserie serving local consumers with classic recipes.
• Pasticceria Marchesi 1824: Iconic Milan patisserie founded in 1824, specializing in traditional Italian cakes, panettoni, and pastries. Comparable as a heritage-driven Italian patisserie with a strong brand identity and premium positioning in Lombardy.
• Panificio Bonci: Renowned Roman bakery (Panificio) famous for pizza al taglio and traditional breads, founded by Gabriele Bonci. Comparable to Beretta as a small-batch Italian bakery built on a single craftsman's reputation and traditional recipes.

Others

• Gambero Rosso Academy: Italian food and wine media and training organization covering artisanal Italian food producers, including traditional bakeries. Relevant as an adjacent ecosystem player that profiles and certifies Italian artisanal food producers comparable to Beretta, though not a direct competitor.

Regional players

• Pasticceria Fratelli Bompard: Historic Turin patisserie (founded 1914) producing traditional Italian pastries, chocolates, and cakes. Comparable as a long-established regional Italian patisserie with artisanal heritage, but operating in Piedmont rather than Lombardy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@berettailfornaioincomo7046
• Facebookfacebook.com/berettailfornaio
• Instagraminstagram.com/berettailfornaio
• LinkedInlinkedin.com/company/beretta-il-fornaio-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beretta