Rocket Chassis
Rocket Chassis manufactures dirt late model racing chassis from Shinnston, West Virginia. Founded in 1986, the company sells through authorized dealers and direct online channels, serving professional and amateur dirt late model racing teams with chassis, shock service, used equipment, and apparel.
- Company typePrivate
- Founded1986
- HeadquartersShinnston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rocket Chassis does
Rocket Chassis is a manufacturer of purpose-built dirt late model racing chassis, founded in 1986 and headquartered in Shinnston, West Virginia. The company designs, fabricates, and distributes chassis and supporting components to professional and amateur dirt late model racing teams across the United States and selected international markets. Beyond chassis manufacturing, the firm operates an in-house shock service department, a used equipment marketplace, and a branded apparel shop, indicating a multi-line revenue structure anchored on its core fabrication capability.
The business model combines an authorized dealer network for regional sales with a direct-to-consumer online shop. Primary revenue is generated from one-time chassis sales, supplemented by professional services revenue from the shock rebuild/service operation and ancillary merchandise sales through the apparel line. The used equipment marketplace appears to facilitate secondary-market transactions among racers, functioning as an ecosystem buildout that deepens customer engagement beyond the initial chassis purchase rather than as a direct revenue stream.
Customer reach is evidenced through a roster of named sponsored or affiliated drivers, including Tyler Erb, Brandon Sheppard, Tanner English, and Trever Feathers in the U.S., and Kye Blight in Australia, with documented championship and purse wins in 2024-2025 across the World of Outlaws Late Model Series, the DIRTcar Summer Nationals, and Australian events at Perth Motorplex. The company employs between 11 and 50 people and operates as a privately held specialty manufacturer with no disclosed funding rounds, ownership transitions, or external investors in the available data.
Rocket Chassis firmographics
Firmographics- Name
- Rocket Chassis
- Legal name
- Rocket Chassis
- Website
- https://rocketchassis.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rocket Chassis manufactures dirt late model racing chassis from Shinnston, West Virginia. Founded in 1986, the company sells through authorized dealers and direct online channels, serving professional and amateur dirt late model racing teams with chassis, shock service, used equipment, and apparel.
- Ownership category
- akta.pro rank
Rocket Chassis industry classification
Industry- Product category
- Racing Chassis Manufacturing
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)
- akta.pro secondary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Rocket Chassis is headquartered
LocationHeadquarters
- HQ city
- Shinnston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rocket Chassis business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Racing Chassis Sales: Primary revenue from manufacturing and selling custom dirt late model racing chassis to racing teams.
- Shock Service: Revenue from shock service department providing suspension maintenance and tuning for racing vehicles.
- Apparel Sales: Sale of Rocket Chassis branded merchandise through the online shop.
- Used Equipment Marketplace: Free marketplace for customers to list used Rocket Chassis equipment, helping facilitate secondary market transactions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rocket Chassis product offering
Product offeringCore offering
Rocket Chassis manufactures custom-designed dirt late-model racing chassis sold to professional and amateur racing teams. The company also operates a fully-equipped shock service department providing suspension tuning and maintenance, supports a free used equipment marketplace for customers, and sells branded apparel through its online shop.
Product overview
Rocket Chassis is a racing chassis manufacturer specializing in dirt track racing vehicles. The company produces high-performance racing chassis for various racing series including World of Outlaws Late Model Series. Their core product portfolio consists of racing chassis (Rocket Chassis Racing Vehicles), a shock service department, and a used equipment marketplace for their customers. The company operates through a dealer network and maintains a strong presence in competitive racing through customer victories and championships.
Differentiator
Problem solved
Functional benefit
Products and services
- Rocket Chassis Racing Vehicles Custom-designed dirt late-model racing chassis built for dirt track racing applications, used by professional and amateur racing teams in series including the World of Outlaws Late Model Series and Pro Dirt Series (Australia).
- Shock Service Department Fully-equipped shock service department providing specialized suspension repair, tuning, and maintenance for racing applications.
- Used Equipment Marketplace Free online marketplace allowing Rocket Chassis customers to list and sell used Rocket Chassis equipment, with listings remaining posted for 30 days.
Quantifiable outcome
- Customers winning $100,000 World of Outlaws Late Model Series events
Companies that use Rocket Chassis
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Rocket Chassis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rocket Chassis partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rocket Chassis competitors and assessment
Company assessmentDirect peers
- Larry Shaw Race Cars: Larry Shaw Race Cars is a long-standing dirt late model chassis builder competing in the same touring series and customer segments as Rocket Chassis. Comparable on chassis product, customer profile, and dealer-distributed sales motion.
- Trak-Star Race Cars: Trak-Star builds dirt late model chassis for regional and national competition, sharing the same customer base, dealer-distributed sales model, and race-series footprint as Rocket Chassis.
- Longhorn Chassis: Longhorn Chassis produces dirt late model racing chassis sold through a dealer network to professional and amateur teams, with comparable race-event participation and product positioning to Rocket Chassis.
- Capital Race Cars: Capital Race Cars builds dirt late model chassis for the same professional and amateur team customers that Rocket Chassis serves, with overlapping series participation and dealer-style distribution. Closest direct substitute on product and buyer profile.
- MasterSbilt Race Cars: MasterSbilt manufactures dirt late model racing chassis directly competing with Rocket Chassis at the same national touring level, including the World of Outlaws Late Model Series. Highly comparable on product, customer base, and dealer distribution model.
- Integra Shocks and Springs: Integra manufactures racing shocks and suspension components used by the same dirt late model teams that buy Rocket Chassis, making it a directly competing supplier in the suspension category Rocket services.
- Warrior Race Cars: Warrior Race Cars is a competing dirt late model chassis manufacturer fielding winners at regional and national touring events. Directly comparable product offering with similar target customers and race-series overlap.
Broad incumbents
- Sweet Manufacturing: Sweet Manufacturing produces aftermarket chassis and suspension components for dirt late model, modified, and sprint car racing, competing with Rocket Chassis at the component level across overlapping customer segments.
- AFCO Racing: AFCO Racing is a larger, established manufacturer of racing shocks, suspension components, and chassis parts serving dirt late model, asphalt late model, and short-track disciplines. Comparable through its racing-suspension focus that overlaps with Rocket's shock service department.
- Ohlins Racing: Ohlins is a global motorsport suspension manufacturer whose high-end shock products are used by elite dirt late model teams, placing it as an indirect competitor to Rocket's in-house shock service capability and as a broader incumbent in racing suspension.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rocket Chassis social profiles
Digital presenceRocket Chassis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Chassis leadership team
Management profileNumber of profiles
Rocket Chassis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Chassis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Chassis
What does Rocket Chassis do?
Rocket Chassis manufactures custom-designed dirt late-model racing chassis sold to professional and amateur racing teams. The company also operates a fully-equipped shock service department providing suspension tuning and maintenance, supports a free used equipment marketplace for customers, and sells branded apparel through its online shop.
Is Rocket Chassis a public or private company?
Rocket Chassis is a private company. It is classified as unknown and is currently operating.
When was Rocket Chassis founded?
Rocket Chassis was founded in 1986. It employs 11 to 50 people.
Where is Rocket Chassis based?
Rocket Chassis is headquartered in Shinnston, United States, in the North America region.
How does Rocket Chassis make money?
Four revenue lines are on record. Racing Chassis Sales are the primary driver. The others are shock Service, apparel Sales and used Equipment Marketplace.
Who are Rocket Chassis's main competitors?
Direct peers on record are Larry Shaw Race Cars, Trak-Star Race Cars, Longhorn Chassis, Capital Race Cars, MasterSbilt Race Cars, Integra Shocks and Springs and Warrior Race Cars. Broad incumbents are Sweet Manufacturing, AFCO Racing and Ohlins Racing.
Does Rocket Chassis have an API?
No public API is recorded for Rocket Chassis.
What industry is Rocket Chassis in?
Rocket Chassis's product category is Racing Chassis Manufacturing. Its primary akta.pro industry code is IMACAEAK, Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing, with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 33621 and its SIC code is 3711.