Healing Hands Chiropractic

What Healing Hands Chiropractic does

Healing Hands Chiropractic is a Singapore-based, founder-owned multi-location chiropractic care provider founded in 2010 by Dr. Marc Calaunan and Gina Calaunan. The company operates eight islandwide clinics spanning City Hall/Adelphi, Ang Mo Kio, Bedok, Buona Vista, Hougang, Jurong East, Paya Lebar, and Yishun, with a clinical staff of multiple chiropractors, stretch therapists, and healing therapists supported by a small HQ team. It serves individual consumers with musculoskeletal complaints (back pain, neck pain, headaches, migraines, sciatica, pregnancy-related discomfort, and sports injuries) as well as corporate clients (800+ organizations, 1,200+ wellness events) through B2B wellness programs.

The company's service stack is built around three pillars: Chiropractic (spinal adjustments supported by an in-house AI Spinal Analysis computer-vision system, a Tytron Thermographic Scanner, and X-ray diagnostics), Stretch Therapy (therapist-assisted active stretching introduced in 2025), and Shockwave Therapy / ESWT (acoustic-wave treatment for chronic tendon and soft-tissue conditions). A customized Oracle-based ERP enables appointment scheduling and patient record portability across clinics, and a proprietary mobile app launched in 2025 provides an app-exclusive SGD 80 new-patient consultation. Pricing is tiered by residency status, time slot (peak vs off-peak), and practitioner seniority, with the founder/Clinical Director commanding a premium of SGD 292.12 per visit.

The revenue model is a professional-services model with five streams: chiropractic consultations and adjustments, stretch therapy sessions, shockwave therapy sessions, corporate wellness programs, and an affiliate-style member benefits program. The company is privately held by the Calaunan family, has no disclosed external funding, and reports 30,000+ patients treated and 3,500+ combined 5-star Google and Facebook reviews. Self-proclaimed as the No. 1 chiropractic brand in Singapore by Google review count, the company has earned third-party recognition from Expat Living (Reader's Choice 2026), SC Media, Three Best Rated, and others.

Name

Healing Hands Chiropractic

Legal name

Healing Hands

Website

https://healinghands.com.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing Hands Chiropractic is a Singapore-based, founder-owned multi-clinic chiropractic provider operating eight islandwide locations. It delivers spinal adjustments, stretch therapy, and shockwave therapy to individuals with musculoskeletal pain and to corporate wellness clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Chiropractic Services: Primary revenue stream from chiropractic consultations and adjustments. Includes first consultation, follow-up treatments, and X-ray services. Pricing varies by peak/off-peak times and practitioner seniority.
2. Stretch Therapy: Therapist-assisted active stretching sessions. 30-minute sessions available at select locations (Adelphi, Ang Mo Kio, Hougang, Jurong, Rochester).
3. Shockwave Therapy (ESWT): Acoustic wave therapy for chronic pain and tissue healing. First trial pricing and subsequent session packages available.
4. Corporate Wellness Programs: B2B corporate wellness services including health talks, health screenings, and on-site wellness events for organizations.
5. Membership Benefits Program: Member benefits program providing discounts for partner brands including ergonomic office furniture and health-related products and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Healing Hands Chiropractic is a multi-location chiropractic clinic network in Singapore that delivers non-invasive spinal adjustments (Chiropractic), therapist-assisted active stretching (Stretch Therapy), and Extracorporeal Shockwave Therapy (ESWT) under one roof across eight islandwide clinics. Every first consultation includes an AI Spinal Analysis 3D posture scan alongside a Tytron thermographic scan, with X-ray imaging available for complex cases. The practice also runs a B2B corporate wellness programme of on-site health talks and screenings.

Product overview

Healing Hands Chiropractic operates a multi-location chiropractic clinic network in Singapore, offering three core service pillars: Chiropractic (spinal adjustments with AI-assisted spinal analysis), Stretch Therapy (therapist-assisted active stretching), and Shockwave Therapy (ESWT acoustic wave treatment). The company runs eight islandwide clinics across Singapore (Adelphi/City Hall, Ang Mo Kio, Bedok, Buona Vista/Rochester, Hougang, Jurong East, Paya Lebar, Yishun). Supporting diagnostic and therapeutic modalities include AI Spinal Analysis, Tytron Thermographic Scanning, X-Ray Imaging, Flexion Distraction, EMS, Ultrasound, Massage Gun, and Traction Block. A proprietary mobile app enables appointment booking with exclusive new-patient discounts. Founded in 2010, the practice emphasizes a holistic, non-invasive approach combining structural correction (chiropractic), muscular support (stretch therapy), and soft tissue healing (shockwave) under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic (Spinal Adjustments) Core hands-on chiropractic care service offering non-invasive spinal adjustments and manipulations by licensed chiropractors to correct subluxations, relieve pain, and restore mobility. Every first consult bundles an AI Spinal Analysis and full physical assessment; X-ray imaging is available for complex cases.
• Stretch Therapy Therapist-assisted active stretching by trained HH Stretchologists to lengthen muscles and fascial tissue, improve flexibility, reduce tension, and restore full range of motion. Sold as a 30-minute session. Currently available at Adelphi, Ang Mo Kio, Hougang, Jurong, and Rochester.
• Shockwave Therapy (ESWT) Extracorporeal Shockwave Therapy using high-energy acoustic waves to stimulate blood flow, break down scar tissue, and accelerate natural tissue repair without drugs or surgery. Indicated for plantar fasciitis, heel spurs, Achilles tendonitis, frozen shoulder, rotator cuff issues, and tennis/golfer's elbow.
• Corporate Wellness Programme B2B workplace wellness offering for SMEs and multinationals in Singapore, providing on-site health talks, health screenings, and wellness events as packaged corporate contracts.
• Healing Hands Mobile App Proprietary iOS and Android mobile application for patients to book appointments, access exclusive new-patient discounts, and manage chiropractic care sessions.

Quantifiable outcome

• Head weight reduced from 12.9kg to 6.5kg (Jasmine - chronic headache case)
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Ergonomic Office Furniture BrandsminorOthersExclusive partnership with brands aligned with holistic lifestyle values. Member benefits program provides discounts for ergonomic products supporting chiropractic treatment outcomes.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• The Joint Chiropractic: Largest chiropractic franchise in the United States with hundreds of locations and a retail-style walk-in model. Comparable in clinic-network strategy and consumer branding, and serves as a useful benchmark for Healing Hands' potential franchise or chain expansion playbook.

Direct peers

• Singapore Pain Solutions: Singapore-based chiropractic and pain management clinic offering spinal adjustments and chronic pain treatments. Targets similar musculoskeletal conditions (back pain, neck pain, headaches) and competes for the same Singapore consumer base as Healing Hands.
• True Chiropractic (Singapore): Singapore-based chiropractic group with multiple locations. Directly comparable in operating model, service menu, and target market, representing one of Healing Hands' primary multi-location competitors for islandwide share.
• Chiropractic First: Multi-location chiropractic chain operating across Singapore with comparable service offerings (spinal adjustments, postural correction). Directly competes with Healing Hands in the same consumer segment and price tier, making it the closest head-to-head competitor in the Singapore market.
• Asia Chiropractic: Singapore chiropractic clinic group providing spinal adjustments and wellness services. Directly overlaps with Healing Hands' core offering and target demographic of pain sufferers, athletes, and corporate wellness clients.
• Novena Spine & Pain Solutions: Singapore clinic offering chiropractic care combined with other pain management modalities. Operates in the same niche of musculoskeletal pain relief with similar pricing structure and patient profiles.
• The Chiropractic Clinic Singapore: Established Singapore chiropractic practice serving patients with spinal issues, posture problems, and chronic pain. Competes directly for the same pool of self-pay consumers seeking non-invasive musculoskeletal care.

Emerging players

• Core Fitness Singapore: Singapore fitness and rehabilitation provider offering stretch therapy, posture correction, and sports recovery services. Overlaps with Healing Hands' newer Stretch Therapy pillar and competes for the same athletic and office-worker segments.
• MyHealth360 / Physio Asia: Singapore physiotherapy and rehabilitation chain offering adjacent musculoskeletal services (physiotherapy, sports rehab). While not chiropractic, it competes for the same 'pain relief' consumer wallet share and serves overlapping customer segments like athletes and office workers.

Regional players

• Kiropraktor Klinikken (or similar European/US multi-clinic chains): International multi-clinic chiropractic groups (e.g., European or US chains) that operate similar hub-and-spoke clinic models. While geographically separate, they share comparable scale dynamics and growth strategies that may inform Healing Hands' regional expansion thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBTfN9C-YIJSTjMx--Yikqw?view_as=subscriber
• Facebookfacebook.com/HealingHandssg
• Instagraminstagram.com/healinghandssg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Hands Chiropractic