24/7 Assistance

What 24/7 Assistance does

24/7 Assistance (legal entity: 24/7 GmbH) is a Salzburg, Austria-based B2B mobility services provider for the European commercial vehicle sector, organized as a 50:50 joint venture between Germany's ADAC Truckservice GmbH (founded 1980) and Austria's Service 24 Notdienst GmbH, itself a 100% subsidiary of ÖAMTC (founded 1981). Founded on July 15, 2021 and operationally live since January 2022, the company bundles the sales, marketing, and product development functions of both parents under the unified 24/7 ASSISTANCE brand while the parents continue as independent national service societies. Management is split between co-MDs Dirk Fröhlich (Operations/Finance/IT, ADAC Truckservice side) and Jarno Bor (Sales/Network/Marketing/Product Development, Service 24 side).

The platform combines four core service pillars — Mobility (roadside assistance, towing, technical support), Contract Management, Instant Payment (Virtual Payment Terminal, MasterCard-based 24/7 AssistanceCard, COP cost-confirmation system), and 24/7 Customer Service in 27+ languages at native-speaker level — delivered through a network of 40,000+ authorized workshops across all European countries, with an average 12-second call response time and 1M+ calls handled annually. The technology layer includes web-based case management, card validation modules, direct workshop connectivity, API integration into customer fleet/ERP systems, and a recently launched Business Debit Card (MasterCard, with fintech partner Amnis) supporting fuel, repair, hotel, and transport disbursements.

Revenue is generated through a mix of pay-per-use mobility services, annual pay-per-year subscription packages (Truck Assistance, Multibrand Assistance, M&R Assistance, Driver Care Assistance), transaction fees on the payment platform, and multi-year managed-service contracts with OEMs (IVECO/OK TRUCKS), insurance carriers (TVM Deutschland), leasing firms, and fleet operators. Distribution combines direct B2B enterprise sales with Key Account Managers, channel partnerships through the parent networks, OEM/insurer embedding, and trade show presence at transport logistic and NUFAM.

Name

24/7 Assistance

Legal name

24/7 GmbH

Website

https://24seven-assistance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

24/7 Assistance is a Salzburg-based B2B mobility services platform for European commercial vehicles, providing roadside assistance, contract management, and instant payment solutions through a 40,000+ workshop network to OEMs, fleet operators, insurers, and leasing firms.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Roadside Assistance and Mobility Services

NAICS

Support Activities for Road Transportation (4884), Motor Vehicle Towing (48841), Other Support Activities for Road Transportation (488490)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Management Services (8741)

akta.pro primary industry

Mobile Heavy-Duty Repair & Roadside Assistance (On-Site Service) (TLAKABAN)

akta.pro secondary industries

Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Roadside assistance services
• Commercial fleet mobility
• Vehicle breakdown assistance
• Mobility assistance platform
• Truck driver support

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobility / Assistance Services (Pay-Per-Use): On-demand roadside assistance and mobility services billed per usage. Customers contact the 24/7 hotline for breakdown, towing, tire service, and technical support, and pay for services rendered either directly or through pre-authorized payment methods. The company organizes all services and manages payment with service providers.
2. Mobility Packages (Pay-Per-Year): Annual subscription-style packages offering prepaid mobility protection with modular service bundles (e.g., Truck Assistance, Multibrand Assistance, M&R Assistance, Driver Care Assistance). Customers pay a fixed annual fee for a defined number of vehicles, receiving included towing, technical support, driver care, and other services up to specified coverage limits.
3. Instant Payment / Virtual Payment Terminal: Transaction-based payment processing for emergency services. Customers pay for services via the Virtual Payment Terminal using credit cards, fuel cards, or online payment methods. 24/7 facilitates the payment and remits to service providers, potentially earning transaction fees or margin on currency exchange.
4. Contract Management Services: B2B contract administration and management services for OEMs, insurance companies, leasing firms, and fleet operators. Includes product development, training, registration processes, certificate creation, and ongoing account management. Typically structured as multi-year managed service contracts.
5. 24/7 AssistanceCard / Prepaid Payment Solutions: Branded payment card solutions (physical and virtual) for fleet operators and OEMs, powered by MasterCard. Revenue generated through card issuance fees, transaction fees, and preload margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

24/7 Assistance provides round-the-clock roadside assistance, towing, tire and technical support for commercial vehicles (trucks, trailers, buses, light commercial vehicles, agricultural and industrial machinery) across all European countries via a 40,000+ workshop network with 27+ native-language service. Alongside emergency mobility services, it delivers contract management (administration of rights, obligations and deadlines), instant payment solutions (Virtual Payment Terminal and MasterCard-powered AssistanceCard), and modular pay-per-year or pay-per-use assistance packages (Truck, Multibrand, M&R, Driver Care) for OEMs, fleet operators, insurers and leasing firms.

Product overview

24/7 Assistance offers a modular mobility service platform for commercial vehicles across Europe. The core offering consists of four main service pillars: Mobility (breakdown assistance and roadside services), Contract Management (contract administration), Instant Payment (payment solutions), and Customer Service (24/7 multilingual support). Additional specialized packages include Truck Assistance (pay-per-use and pay-per-year options), Multibrand Assistance, M&R (Mobility & Repair) Assistance, and Driver Care Assistance. The 24/7 Assistance Card (MasterCard-powered) and Virtual Payment Terminal provide integrated payment solutions. All services leverage a network of 40,000+ authorized workshops across Europe and support 27+ languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility (24/7 Roadside Assistance) Round-the-clock roadside assistance and mobility services for commercial vehicles (trucks, trailers, buses, light commercial vehicles, agricultural and industrial machinery) across all European countries through a network of 40,000+ authorized workshops, including breakdown help, towing, tire service, and technical support.
• Contract Management B2B contract administration solution providing full oversight of rights, obligations, deadlines, conditions and clauses with automatic notifications and reminders to avoid contractual penalties; tailored for OEMs, insurance companies, leasing firms, and fleet operators.
• Instant Payment Solutions Emergency and standard payment solutions for fleet operators covering repair cost control, payment organization for costs outside the standard service scope, and branded Assistance Cards in customer layouts; includes Pay packages for cost control of Mobility services.
• Customer Service (24/7 Multilingual Support) 24/7 customer support for all business areas, available in 27+ languages at native-speaker level 365 days a year, backed by a European network of decentralized service satellites and high-tech software solutions with 99.9% service continuity guarantee.
• Pay-Per-Year Mobility Packages (Truck, Multibrand, M&R, Driver Care Assistance) Annual subscription mobility protection packages at fixed prices with modular service bundles per vehicle: Truck Assistance (organizational costs for breakdown services), Multibrand Assistance (organizational plus service costs), M&R Assistance (mobility plus repair, including spare parts costs), and Driver Care Assistance (medical first aid, transport to doctor, hotel accommodation).
• Pay-Per-Use Truck Assistance Pay-per-use truck assistance service covering all organizational costs for assistance services in Europe without long-term commitments; customers register and define acceptance and ordering processes with access to 40,000+ service partners.
• 24/7 Assistance Business Debit Card (MasterCard-powered) Business debit card powered by the MasterCard system, enabling instant on-site payments across Europe for emergency services, fuel, repairs, spare parts, hotel stays and transport services; available as both virtual and physical cards, with credit loads valid for 24 hours.
• Virtual Payment Terminal (VPT) Online payment platform enabling instant payment processing for emergency services via email link; accepts most fuel cards, credit cards, Apple Pay, iDEAL, EPS, and Przelewy24; service providers receive payment immediately upon service completion.
• 24/7 MOTORHOME Mobility New breakdown protection package launched April 2025 specifically designed for motorhomes/campervans, providing coverage for recreational vehicles across Europe.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• AlltrucksminorChannel Partner/ Reseller/ Distributor · 21 November 202224/7 ASSISTANCE manages roadside assistance for the Alltrucks truck service network. Alltrucks customers benefit from 24/7's Europe-wide 24-hour breakdown assistance integrated into the Alltrucks workshop network.
• OK TRUCKS (IVECO)coreStrategic or Co-development Partner · 12 April 2022IVECO's used vehicle brand OK TRUCKS partnered with 24/7 ASSISTANCE to develop and implement a Europe-wide Driver Care programme for drivers of IVECO pre-owned vehicles. The 3-year contract comprises three modules managed by 24/7 ASSISTANCE: Driver Care (medical first aid, transport to doctor, hotel accommodation up to €350/case), Driver and Truck Care (towing up to €1,500/year plus driver accommodation), and Payment Care (deposit for costs exceeding €350). Packages run for 1 year per vehicle regardless of the driver, with renewal possible. 24/7 was selected based on proven experience with Service 24 Notdienst GmbH.
• IVECOcoreStrategic or Co-development Partner · 12 April 2022IVECO, through its OK TRUCKS used vehicle brand, partners with 24/7 ASSISTANCE to offer a comprehensive Driver Care programme. IVECO emphasizes driver welfare as a priority — providing medical support, towing, and payment security to drivers operating IVECO pre-owned vehicles throughout Europe. OK TRUCKS is represented in more than 20 countries.
• ADAC Truckservice GmbHcoreStrategic or Co-development Partner · 15 July 2021ADAC Truckservice GmbH (Laichingen, Germany) is one of the two parent companies of the 50:50 joint venture 24/7 GmbH. Founded in 1980, ADAC Truckservice operates in 39 European countries and 24 languages, providing roadside assistance for commercial vehicles, fixed-price fleet products, and after-sales services. It is a 100% subsidiary of ADAC Service GmbH (Munich). ADAC Truckservice contributes its sales, marketing, and product development infrastructure to the joint venture.
• Service 24 Notdienst GmbH (ÖAMTC)coreStrategic or Co-development Partner · 15 July 2021Service 24 Notdienst GmbH (Altaussee, Austria) is one of the two parent companies of the 50:50 joint venture 24/7 GmbH. Founded in 1981, it is a 100% subsidiary of ÖAMTC (Vienna). It provides roadside assistance, recovery, towing, security services, medical care, driver support, and international 1st level support for commercial vehicles and industry throughout Europe. Service 24 contributes its infrastructure to the joint venture.
• AmniscoreTechnology or IntegrationAmnis is the technology partner for the 24/7 AssistanceCard. The AssistanceCard is a MasterCard-based payment solution (both virtual and physical) developed in cooperation with Amnis, enabling instant on-the-spot payments for drivers across Europe for fuel, repairs, hotel stays, and transport services. Amnis provides the underlying treasury and card issuance infrastructure.
• TVM DeutschlandcoreStrategic or Co-development PartnerTVM Deutschland, an insurance company, offers its policyholders a proprietary, Europe-wide 24/7 Assistance service operated by 24/7 GmbH from Salzburg. The partnership enables TVM to differentiate its insurance products with branded mobility assistance coverage managed by 24/7's network and multilingual service infrastructure.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• EuroShell / Shell Fleet Solutions: Shell's pan-European commercial fleet card and mobility services business. Comparable in providing cross-border fuel, toll, and roadside service solutions to large European truck fleets, though broader in scope (energy-led).
• Volvo Trucks / Renault Trucks Assistance: OEM-operated roadside assistance and Uptime Services programmes for Volvo and Renault Trucks customers across Europe. Comparable as in-house OEM alternatives to 24/7's independent commercial vehicle assistance offering.
• Bosch Automotive Service: Global aftermarket automotive service network with extensive European workshop coverage for cars and commercial vehicles. Comparable workshop-network model, though broader in scope (passenger and commercial).
• MAN Truck & Bus Service: OEM service network of MAN Truck & Bus providing roadside assistance, repair, and mobility services for commercial vehicles across Europe. Comparable as a competitor/alternative to 24/7's OEM assistance programmes.

Direct peers

• UTA Edenred: European fuel and service card provider for commercial vehicles with acceptance at 60,000+ partner workshops. Comparable in combining payment solutions with roadside and mobility services for truck fleets across Europe.
• ADAC Truckservice GmbH: German parent of the 24/7 joint venture; operates its own roadside assistance network for commercial vehicles across 39 European countries with 24 languages. Directly comparable as a heavy-duty truck assistance provider with overlapping workshop network and customer base.
• DKV Mobility: European leader in fuel and service cards for commercial vehicle fleets. Comparable in serving fleet operators with cross-border payment and service solutions, including roadside and mobility services bundled with payment products.
• Service 24 Notdienst GmbH (ÖAMTC): Austrian parent of the 24/7 joint venture; provides commercial vehicle roadside assistance, recovery, towing, and driver support across Europe. Directly comparable service portfolio and customer overlap with 24/7 Assistance.
• ARC Europe: Pan-European mobility and roadside assistance alliance of leading automobile clubs. Directly comparable as a multi-country commercial and passenger vehicle assistance network offering B2B services to fleets, OEMs, and insurers.

Others

• Alltrucks: Multibrand truck workshop network and service platform; existing channel partner of 24/7 Assistance for roadside case management. Comparable in serving commercial vehicle service needs through a standardized workshop network across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/24sevenassistance
• LinkedInlinkedin.com/company/24-7-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24/7 Assistance