Globetrotter Experience

What Globetrotter Experience does

Globetrotter Experience is a German mid-market travel company founded in 1989 and headquartered in Hamburg, operating approximately 150 employees across a portfolio of travel-related services. Its core operations span 10 retail travel agency branches (Reisebüros) across Hamburg, Schleswig-Holstein, and Bremen, an exclusive partnership with Airbus to operate factory tours (Werksführungen) at the manufacturer's Hamburg, Bremen, and Stade sites, and adjacent lines in event management, group tours, cruise brokerage, adventure travel, and themed motor-coach tours (Mottouren). Since 2016 the company has operated as a subsidiary of Reiseland Holding GmbH, which provides corporate backing and integration with a wider German retail travel network. The company employs a duumvirate leadership structure with managing directors Christoph Rische and Lars Helmreich.

Revenue mechanics are not disclosed, but the business mixes retail travel sales commissions, B2B factory-tour contracts with Airbus, group and corporate event management fees, and ancillary gift voucher and merchandise revenue. The customer base is segmented between individual leisure travelers served through branch retail and digital channels, group and themed-tour participants, corporate clients, and visitors to Airbus production sites — the last of which is a single enterprise anchor with captive traffic at the new ElbAir service center.

Technology and product surface are modest. The company has launched 'Toni,' a 24/7 AI-powered digital travel assistant that delivers personalized recommendations and weather-aware alternatives across its channels. Beyond this, the technology stack is not publicly detailed and no proprietary AI models, data assets, or platform architecture are disclosed. The firm has invested in sustainability certification through TourCert and Atmosfair partnerships, indicating ESG positioning rather than platform-level innovation. Disclosure of revenue, employee count trends, pricing models, and tech-stack depth is thin, limiting financial-grade visibility into unit economics, but the operational footprint — 10 branches plus an exclusive 21-year Airbus contract — is consistent with a stable Mittelstand retailer with diversified service-line exposure.

Name

Globetrotter Experience

Legal name

Globetrotter Erlebnis GmbH

Website

https://globetrotter-erlebnis.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Globetrotter Experience is a German mid-market travel company, founded 1989 and based in Hamburg, operating 10 retail travel agencies across Hamburg, Schleswig-Holstein, and Bremen, plus an exclusive Airbus factory-tour partnership at sites in Hamburg, Bremen, and Stade. It serves individual leisure travelers, corporate event clients, and Airbus factory visitors through multiple sub-brands.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Adventure & Active Travel Agencies (THAKABAD), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Travel agency services
• Factory tours
• Corporate event management
• Group travel packages
• Cruise booking services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commission: Traditional travel agency services including booking of vacation packages, last-minute trips, city trips, and cruises with commissions from travel suppliers and tour operators
2. Factory Tours: Exclusive factory tours at Airbus locations (Hamburg, Bremen, Stade) and other industrial sites. Revenue from tour tickets and vouchers.
3. Corporate Event Management: Planning and organizing corporate meetings, conferences, incentives, team events, and company celebrations
4. Group Tours: Organized group travel including city trips, round trips, cruises, and adventure travel packages
5. Airbus Shop Merchandise: Sale of Airbus merchandise including models, pins, T-shirts, key chains, sunglasses, watches, clothing and more at the Airbus Shop in Hamburg Finkenwerder
6. Gift Vouchers: Travel gift vouchers and experience vouchers (Airbus factory tours, flight simulators) sold online and in-store

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Globetrotter Erlebnis GmbH operates as a multi-brand travel and tourism company offering vacation planning and booking through retail travel agencies, exclusive factory tours (notably Airbus facilities in Hamburg, Bremen, and Stade), corporate event management, and group travel organization. The company also sells gift vouchers, flight simulator experiences, and Airbus-branded merchandise, supported by 10 physical travel agency branches across North Germany and an AI-powered digital assistant 'Toni' for 24/7 personalized travel planning.

Product overview

Globetrotter Experience is a multi-brand travel and tourism company founded in 1989, operating as a subsidiary of Reiseland Holding GmbH since 2016. The company is organized into four core business divisions: (1) Globetrotter Reisebüros — eight retail travel agencies across Hamburg, Schleswig-Holstein, and Bremen; (2) Globetrotter Werksführungen — factory tours with exclusive rights to Airbus facilities in Hamburg, Bremen, and Stade; (3) Globetrotter Tours — group travel organization; and (4) Globetrotter Eventmanagement — corporate events and incentives. Supporting sub-brands include Globetrotter Kreuzfahrten (cruises), Globetrotter Abenteuer (adventure travel), and Globetrotter Mottouren (motorcycle tours since 1992). The portfolio also includes gift products such as Airbus factory tour vouchers, flight simulator experiences, and general travel gift certificates. The company employs approximately 150 staff and offers AI-powered personalized travel planning through digital employee Toni.

Differentiator

Problem solved

Functional benefit

Brands

• Globetrotter Werksführungen: Factory and plant tours including Airbus tours in Hamburg, Bremen, and Stade; automotive tours; architecture tours; Hamburg highlights.
• Globetrotter Reisebüros
• Globetrotter Eventmanagement
• Globetrotter Tours
• Globetrotter Kreuzfahrten
• Globetrotter Abenteuer
• Globetrotter Mottouren

Products and services

• Globetrotter Reiseb\u00fcros (Travel Agency Services) Retail travel agency services offering comprehensive vacation planning, package holidays, last-minute trips, city trips, and cruise bookings through eight branches across Hamburg, Schleswig-Holstein, and Bremen. Staff participate in regular info trips to maintain destination expertise.
• Globetrotter Werksf\u00fchrungen (Factory Tours) Factory and plant tour services specializing in aviation (Airbus exclusive partner for Hamburg, Bremen, Stade locations), automotive (Mercedes-Benz Bremen, Volkswagen Wolfsburg), and architectural experiences. Tours cover A320 to A380 final assembly, wing production, and carbon fiber composite technologies.
• Globetrotter Eventmanagement (Corporate Event Management) Corporate event management services including conferences, incentives, team events, and themed modules. Handles events ranging from small gatherings to large events with up to 1,000 participants, covering planning through execution.
• Globetrotter Tours (Group Travel)
• Globetrotter Kreuzfahrten (Cruise Travel)
• Globetrotter Abenteuer (Adventure Travel)
• Globetrotter Mottouren (Motorcycle Tours) Motorcycle tours since 1992 specializing in Eastern Europe, Russia, and off-the-beaten-path destinations. Also offers weekend and day trips, single-day riding and safety training, and tours for large enduro motorcycles.
• Airbus Werksf\u00fchrung Gutscheine (Airbus Factory Tour Vouchers)
• Flugsimulator Gutschein (Flight Simulator Vouchers)
• Reisegutscheine (Travel Gift Vouchers)
• Airbus Shop Merchandise Sale of Airbus-branded merchandise including models, pins, T-shirts, key chains, sunglasses, watches, and clothing at the Airbus Shop located in the ElbAir service center at Airbus Finkenwerder Hamburg.

Quantifiable outcome

• Award for state's best apprentice in tourism for 3 consecutive years

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• AirbuscoreStrategic or Co-development PartnerExclusive provider of factory tours at Airbus locations in Hamburg, Bremen, and Stade since 2004. Also operates Airbus Shop and Reisebüro in ElbAir service center opened May 19, 2025.
• AtmosfairminorStrategic or Co-development PartnerSustainability partner for CO₂ compensation services, supporting environmental responsibility beyond travel experiences.
• TourCertminorStrategic or Co-development PartnerSustainability certification partner promoting responsible tourism and sustainable future practices.
• REWE Markt KriegerminorOthersGrocery store located within ElbAir service center at Airbus Finkenwerder.
• Moxy by Marriott HotelminorOthersHotel located within ElbAir service center at Airbus Finkenwerder for visitors and travelers.
• Techniker KrankenkasseminorOthersHealth insurance provider with office in ElbAir service center at Airbus Finkenwerder.
• Ciao BellaminorOthersRestaurant/gastronomy provider located within ElbAir service center at Airbus Finkenwerder.
• Stiftung Grone SchuleminorImplementation/ SI/ Consulting PartnerEducation provider partnering with Globetrotter for retraining programs to become tourism management specialists.
• Rackow SchulenminorImplementation/ SI/ Consulting PartnerEducation provider partnering with Globetrotter for retraining programs to become tourism management specialists.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TUI Group: Largest integrated tourism group in Europe, operating retail travel agencies, tour operations, cruises and hotels across Germany. Comparable as a German-language, multi-channel travel provider with physical agency distribution, but operates at vastly greater scale and across more international markets.
• DER Touristik: Major German tour operator and travel agency network with broad retail footprint. Comparable to Globetrotter through its mix of package holidays, specialty tours and agency distribution, but with national and international scale far beyond Globetrotter's North German focus.
• ADAC Reisen: Travel agency and tour operator tied to ADAC's large German membership base, offering package tours, cruises and city trips. Comparable in retail travel agency distribution and broad product range, but with membership-driven demand.
• FTI Group: German tour operator with strong package holiday, city trip and group travel offerings. Comparable in product mix (city trips, round trips, group travel, last-minute) but with a broader national footprint and tour-operator scale.

Direct peers

• Hauser Exkursionen: Munich-based specialist in adventure and expedition travel, including trekking, polar expeditions and active trips. Comparable to Globetrotter Abenteuer's adventure and expedition offerings, with similar curation-led positioning.
• Studiosus Reisen: German market leader in study/cultural group travel with expert-led itineraries. Comparable to Globetrotter Tours in group travel model and use of expert guides, but with a different niche (cultural/educational) and larger scale.
• Schauinsland-Reisen: Mid-sized German tour operator headquartered in Duisburg with strong focus on package holidays, city trips and group travel. Closely comparable to Globetrotter's core travel agency and group tour business, though with a different regional base.
• Hapag-Lloyd Cruises: Premium German-language cruise brand offering expert-curated sea voyages. Comparable to Globetrotter Kreuzfahrten as a German market cruise specialist, though Hapag-Lloyd Cruises operates its own fleet rather than acting as a distributor.

Emerging players

• Wikinger Reisen: German operator specializing in active, hiking and nature-based travel worldwide. Comparable to Globetrotter Abenteuer in adventure and active travel segment, with overlapping hiking and expedition offerings.

Others

• Reiseland Holding: Parent company and German franchise network for travel agencies. Direct strategic relationship as Globetrotter's majority shareholder and franchise partner, providing financial backing and network reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MeinGlobetrotter
• Facebookfacebook.com/globetrotter.reisebuero
• Instagraminstagram.com/globetrotter_reisebuero/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globetrotter Experience