What Pace Foodstuff Group does

Pace Foodstuff Group is a privately held food trading company founded in 2001 and headquartered in Dubai Investment Park, Dubai, UAE, with regional offices in Singapore and India. The company operates as an importer, exporter, and distributor of a complete range of food and non-food products, spanning dry, chilled, and frozen goods handled under international hygiene control standards through fully enabled warehouse and logistics operations. It serves the food service and retail industries, supplying hotels, restaurants, airlines, resorts, ships, catering companies, hypermarkets, supermarket chains, and wholesalers.

The business is organized around four divisions: Food Service (catering to local and international hotel and restaurant brands), Wholesale (identifying food trends and representing international brands), Retail Distribution (serving hypermarkets, supermarket chains, medium-sized chains, and standalone stores), and Organic (a 100% organic product line including organic cereal drinks). Its portfolio includes represented and sub-brands such as Terraepane (bakery), Vivicosi, Barista (coffee), Al-Baraka, and Purest. The company also trades as "Pacefood." Named customers include Abu Dhabi National Hotels, Spinneys, Walmart India, Tesco India, and Abela.

Revenue is generated through product distribution and trading, earning margins on markups across the supply chain via wholesale distribution, food service supply, and organic product sales. Go-to-market combines direct enterprise/field sales (phone and WhatsApp) with channel-based international brand representation and wholesale distribution across the GCC, Africa, South East Asia, the Indian Subcontinent, the Americas, and Europe. Pricing is not publicly disclosed and is handled through direct sales contact. The company reports a headcount of 11–50 employees; no revenue figures or funding rounds are disclosed.

Name

Pace Foodstuff Group

Legal name

Pace Foodstuff Group

Website

https://pacefoodgroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Dubai-based food trading company (founded 2001) that imports, exports, and distributes food and non-food products—including organic cereal drinks—to hotels, restaurants, airlines, hypermarkets, supermarket chains, and wholesalers across the GCC, Africa, Asia, the Americas, and Europe.

Ownership category

akta.pro rank

Product category

Food Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), National/Multiregional Broadline Foodservice Distributors (AFAIAAAA)

Keywords

• Food import export
• Wholesale food distribution
• Food service supply
• Organic cereal drinks
• International brand representation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Trading: Revenue generated through importing, exporting, and distributing a complete range of food and non-food products. The company earns margins through product markups across the supply chain, serving food service, retail, and wholesale markets.
2. Wholesale Distribution: Bulk product sales to wholesale clients and independent retailers across multiple geographic regions.
3. Food Service Supply: Supply of food products to hotels, restaurants, catering companies, airlines, and resorts.
4. Organic Product Sales: Sales of certified organic products including cereal drinks and organic food items.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pace Foodstuff Group imports, exports, and distributes a complete range of food and non-food products, including dry, chill, and frozen goods, as well as a 100% organic cereal drinks line and represented international brands (Terraepane, Vivicosi, Barista, Al-Baraka, Purest). The company serves the food service industry (hotels, restaurants, airlines, resorts, ships), wholesale clients, and retail chains (hypermarkets and supermarkets) across the GCC, Africa, South East Asia, the Indian Subcontinent, the Americas, and Europe.

Product overview

Pace Foodstuff Group is a food trading company established in 2001, headquartered in Dubai Investment Park with global presence across Singapore and India. The company operates as a unified platform offering a comprehensive portfolio of food and non-food products across multiple divisions: Food Service (catering to hotels and restaurants), Wholesale, Retail Distribution, and Organic. The product portfolio includes branded products such as Terraepane (bakery), Vivicosi, Barista (coffee), Al-Baraka, and Purest, alongside organic cereal drinks. The company imports, exports, and distributes dry, chilled, and frozen products to clients including major hotels, airlines, resorts, ships, supermarkets, and hypermarkets across GCC, Africa, South East Asia, the Indian Subcontinent, the Americas, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Terraepane: International brand offering premium food products
• Vivicosi
• Barista
• Al-Baraka
• Purest

Products and services

• Organic Cereal Drinks
• Organic Cereal Drinks 100% certified organic cereal-based beverage products marketed through the company's organic division and supported by a dedicated product category page on its website.
• Terraepane
• Terraepane Bread and bakery brand represented by Pace Foodstuff Group and distributed across its food service, wholesale, and retail channels.
• Vivicosi
• Vivicosi International food brand represented by Pace Foodstuff Group within its multi-brand product portfolio for food service, wholesale, and retail distribution.
• Barista
• Barista Coffee-related product brand represented by Pace Foodstuff Group and distributed across hospitality, wholesale, and retail channels.
• Al-Baraka
• Al-Baraka Branded food product line represented by Pace Foodstuff Group across its distribution channels spanning food service, wholesale, and retail.
• Purest
• Purest Branded food product represented by Pace Foodstuff Group and distributed across its food service, wholesale, and retail channels as part of its international brand portfolio.
• Food Service Supply
• Food Service Supply Direct food supply service for hotels, restaurants, catering companies, airlines, resorts, and ships, delivering dry, chill, and frozen products that meet international hygiene standards.
• Wholesale Distribution
• Wholesale Distribution Bulk distribution of international food brands and trending food products to wholesale buyers and independent retailers across the GCC, Africa, South East Asia, the Indian Subcontinent, the Americas, and Europe.
• Retail Distribution
• Retail Distribution Distribution of a wide range of food and non-food products to large hypermarkets, medium-sized supermarket chains, and standalone stores, supported by an experienced and professional retail team.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Almarai: Saudi Arabia-based vertically integrated food company (dairy, bakery, juices, poultry) with the largest cold-chain distribution network in MENA. Comparable in scale and category overlap, but far larger and owned-brand-driven rather than representation-driven.
• Savola Group: Saudi-listed food group spanning edible oils, sugar, frozen foods, and retail (Panda). Overlaps with Pacefood in food distribution across MENA but operates at significantly larger scale with substantial owned-brand manufacturing.
• Americana Group: Kuwait-headquartered food manufacturer and distributor with operations across MENA, serving food service and retail channels. Comparable distribution model and category breadth but at materially larger scale.

Direct peers

• National Food Products Company (NFPC): UAE-based manufacturer and distributor of beverages, dairy, and ambient grocery products serving regional retail and food service. Highly comparable to Pacefood on geography, channel mix (retail + food service), and tri-temperature distribution capability.
• IFFCO Group: UAE-headquartered food conglomerate with a broad portfolio across edible oils, snacks, frozen foods, dairy, and agri-commodities, distributing internationally through food service and retail channels. Closely comparable to Pacefood as a UAE-anchored, multi-category food importer, exporter, and distributor with international brand representation.
• Gulf Marketing Group (GMG): UAE-headquartered conglomerate operating extensive food, sports, and healthcare distribution across MENA, Africa, and Asia. Comparable to Pacefood as a Dubai-based importer/exporter with multi-category distribution and a portfolio of represented international brands.
• Agthia Group: Abu Dhabi-based food and beverage company operating across snacks, frozen, and ambient grocery categories with regional distribution in MENA and beyond. Comparable to Pacefood given its UAE base, food service + retail distribution model, and portfolio of both own and represented brands.

Regional players

• Albatha Holding: UAE-based conglomerate with food, FMCG, and healthcare distribution arms serving regional markets. Comparable as a UAE distribution platform with multi-category food exposure but primarily GCC-focused rather than Pacefood's 7-region spread.

Others

• LuLu Group International: UAE-headquartered hypermarket and retail group with global store footprint and in-house import/distribution arm. Comparable to Pacefood as a UAE-anchored multi-region food trader, but primarily retail-facing rather than B2B-distribution-focused.
• BinDawood Holding: Saudi-based operator of hypermarket and supermarket chains (BinDawood, Danube). Adjacent rather than direct — Pacefood supplies similar grocery retail accounts, making BinDawood a downstream customer analog rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Foodstuff Group