What accelPay does

AccelPay is a New York-based ecommerce infrastructure platform founded in 2019 that enables U.S. alcohol brands — wineries, distilleries, breweries, and spirits producers — to sell direct-to-consumer online while operating within the three-tier alcohol distribution system. Rather than bypassing the regulatory structure, the platform routes each transaction through a network of licensed retailers, handling age verification, state-by-state compliance logic, automated tax calculation and remittance, and real-time inventory and order tracking. The technology layer integrates natively with Shopify and provides an iframe checkout that works on any CMS, allowing brands to add compliant alcohol checkout without rebuilding their existing storefronts.

The product suite extends well beyond payments and compliance. Modules include Retailer Network Connect for order routing, Distillery Direct Shipping for DTC-permitted states, an International Business module for Europe and the UK, Barrel and Membership programs, Corporate Gifting, Distributor Data Integration with daily depletion dashboards across 40+ states, an AI Marketing Automation agent live across 184+ brands, and an instant-delivery partnership with Gopuff and BevMo that delivers in approximately 37 minutes across nearly 300 cities. The platform also integrates with Snowflake, BigQuery, and DoorDash, and reports customer outcomes such as 87.6% repeat purchase rates on AI-driven campaigns and 26% cart conversion lift when instant delivery is offered.

AccelPay generates revenue through a combination of one-time setup fees, recurring monthly platform fees, and per-transaction take rates, with quote-based pricing tailored to brand size and volume. The go-to-market is primarily product-led with self-serve onboarding, supplemented by free DTC assessments, demo requests, and a Go-to-Market Planner tool, while enterprise brands receive personalized onboarding. As of March 26, 2026, AccelPay merged with ReserveBar under a new parent company, Vesper Commerce, with AccelPay CEO Shehryar Hussain leading the combined entity and former ReserveBar CEO Derek Correia joining the board, bringing enterprise marketplace, LiquidCommerce, and Southern Glazer's distribution relationships under one roof.

Name

accelPay

Legal name

Paiseh, Inc.

Website

https://accelpay.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AccelPay provides compliant direct-to-consumer ecommerce infrastructure for U.S. alcohol brands, routing transactions through a licensed retailer network to satisfy three-tier distribution rules. The platform combines payments, fulfillment, AI-driven marketing automation, distributor analytics, and Gopuff-powered instant delivery across nearly 300 cities.

Ownership category

akta.pro rank

Product category

Alcohol Ecommerce Infrastructure

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)

akta.pro secondary industries

Alcohol Delivery & On-Demand Off-Premise (CRANAAAF), Alcohol Delivery Commerce (CRAFAFAH)

Keywords

• Alcohol ecommerce infrastructure
• Three-tier compliance payments
• Licensed retailer fulfillment
• DTC alcohol platform
• Shopify alcohol integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Payment Processing Fees: AccelPay charges transaction fees for facilitating payments between consumers and licensed retailers. As an intermediary platform, they handle payment processing, order routing, and reconciliation while earning fees per transaction processed through their network.
2. Platform/Subscription Fees: Brands pay platform fees for access to the retailer network, compliance infrastructure, and analytics dashboards. The platform describes features including setup processes, monthly platform fees, and per-transaction percentages.
3. Setup and Integration Fees: One-time setup fees for initial platform integration, brand configuration, and compliance setup. Combined with ongoing platform and transaction fees for total cost structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

accelPay provides ecommerce infrastructure for the U.S. alcohol industry, enabling wineries, distilleries, breweries, and spirits brands to sell direct-to-consumer while remaining compliant with the three-tier distribution system. The platform combines three-tier compliant payment processing, automated state-by-state compliance routing, age verification, licensed retailer fulfillment, native Shopify integration, and AI-driven marketing automation, sold as a modular platform with monthly fees, per-transaction percentages, and one-time setup charges.

Product overview

AccelPay is a modular platform-plus-services architecture providing three-tier compliant payments and ecommerce infrastructure for the beverage alcohol industry. The core AccelPay platform enables direct-to-consumer alcohol sales through licensed retailer routing, integrated with Shopify and other CMS platforms. The platform's add-on modules include: Retailer Network Connect for fulfillment routing, Distillery Direct Shipping for DTC-enabled states, International Business for global expansion, Barrel Program for personalization, Membership Program for loyalty, Corporate Gifting for B2B, Distributor Data Integration for wholesale analytics, Instant Delivery via Gopuff for 37-minute delivery, and AI Marketing Automation for autonomous campaign management. All modules share the core compliance infrastructure and customer data layer.

Differentiator

Problem solved

Functional benefit

Products and services

• AccelPay Core Platform Three-tier payment solutions and fulfillment infrastructure for beverage alcohol ecommerce, enabling brands (wineries, distilleries, breweries, spirits brands) to sell direct-to-consumer while maintaining regulatory compliance through licensed retailer network routing.
• Retailer Network Connect Connects brand websites with licensed liquor retailers across the AccelPay network, enabling algorithmic order routing and compliant fulfillment through geographically relevant retail partners.
• Distillery Direct Shipping DTC shipping solution for distilleries to sell directly to consumers in states where direct shipment is permitted, with compliance automation for direct-ship rules.
• International Business Global expansion solution enabling alcohol brands to sell in Europe and the UK with international compliance and logistics support.
• Barrel Program Enables brands to create and sell personalized barrel programs to customers, offering customization and exclusivity for luxury and enthusiast consumers.
• Membership Program Loyalty rewards solution enabling brands to offer exclusive benefits to repeat customers, driving retention and lifetime value.
• Corporate Gifting Convenient gifting solution for sending premium alcohol gifts to multiple recipients at scale for corporate clients.
• Distributor Data Integration Turns distributor depletion data into wholesale intelligence dashboards with daily automated updates, 7 dashboard modules, and 40+ states of coverage data.
• Instant Delivery via Gopuff 37-minute delivery across nearly 300 cities powered by Gopuff and BevMo retail network, enabling brands to offer on-demand alcohol delivery to consumers.
• AI Marketing Automation Autonomous AI marketing agent that builds and sends campaigns, targets customers based on purchase behavior, and handles compliance automatically. Reports 87.6% repeat purchase rate, +54% more orders from automated campaigns, +43% higher LTV, and -31% fewer lost customers.
• State-by-State Compliance Guides Comprehensive regulatory guides covering alcohol shipping laws and compliance requirements for California, Florida, Georgia, Kentucky, New York, Pennsylvania, and Washington.

Quantifiable outcome

• Doubled online sales for Far North Spirits in under 6 months
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• ReserveBarcoreStrategic or Co-development Partner · 26 March 2026Strategic merger combining AccelPay's payments and ecommerce infrastructure with ReserveBar's luxury marketplace and enterprise commerce technology. The combined entity operates under new parent company Vesper Commerce. AccelPay CEO Shehryar Hussain leads the merged entity while former ReserveBar CEO Derek Correia joins the board. Both brands continue operating distinctly while sharing technology, data capabilities, and operational infrastructure.
• GopuffcoreTechnology or IntegrationPartnership enabling instant alcohol delivery with 37-minute average delivery time across nearly 300 cities. Gopuff and BevMo's retail network fulfills on-demand orders routed through AccelPay's platform, covering 100% of major metros and 25% of the U.S. population.
• BevMocoreTechnology or IntegrationPartnership with BevMo (alongside Gopuff) providing instant alcohol delivery through their combined retail network. Enables 37-minute delivery and expanded geographic coverage across the U.S.
• DoorDashsupportingTechnology or IntegrationDoorDash integration for last-mile delivery services, connecting brand sites and checkout with on-demand delivery through regional carriers.
• ShopifysupportingTechnology or IntegrationNative Shopify integration allowing brands to add compliant alcohol checkout directly to their Shopify stores without rebuilding their website. Part of AccelPay's multi-CMS strategy alongside iframe embedding.
• SnowflakesupportingTechnology or IntegrationSnowflake integration for data warehousing, enabling brands to send integrated data pipelines directly into their Snowflake instance for advanced analytics and business intelligence.
• Google BigQuerysupportingTechnology or IntegrationBigQuery integration for data warehousing, providing alternative data pipeline destination for brands using Google's cloud analytics infrastructure.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ReserveBar: Luxury alcohol marketplace and enterprise commerce technology platform; merged with AccelPay in March 2026 to form Vesper Commerce. Direct peer that is now part of the same parent.
• Drizly: Alcohol marketplace and delivery platform (now part of Uber). Comparable to AccelPay on enabling compliant DTC alcohol ecommerce and on-demand delivery, though consumer-facing rather than brand-facing.
• Provi: B2B alcohol marketplace connecting suppliers, distributors, and retailers. Comparable to AccelPay on the alcohol commerce/transaction infrastructure layer, with overlap on three-tier system routing.
• Minibar Delivery: Alcohol delivery platform operating in multiple U.S. cities with licensed retailer fulfillment. Comparable to AccelPay on the on-demand, licensed-retailer-routed DTC alcohol delivery experience.
• SevenFifty: B2B platform for the alcohol industry serving suppliers, distributors, and retailers with ordering and market intelligence. Comparable to AccelPay's distributor data integration and B2B commerce enablement.
• Commerce7: DTC ecommerce platform for wineries and beverage alcohol producers with built-in compliance, POS, and club/membership tools. Closest functional analog to AccelPay's platform for alcohol brands selling direct.
• Saucey: On-demand alcohol delivery marketplace serving multiple U.S. markets. Comparable to AccelPay's instant delivery module and the consumer-facing end of the alcohol DTC funnel.
• Bottles: Online wine and spirits retailer with nationwide shipping, offering a curated DTC alcohol ecommerce experience. Comparable to AccelPay's consumer-facing fulfillment outcome via licensed retailer routing.
• WineDirect: DTC ecommerce platform purpose-built for wineries, offering compliance, payment processing, and fulfillment tools. Most directly comparable to AccelPay's alcohol-brand infrastructure focus, though more wine-centric.

Broad incumbents

• Shopify: Dominant general ecommerce platform with native alcohol merchant support and a partner ecosystem (AccelPay is a Shopify-native integration). A broader incumbent whose potential expansion into native alcohol compliance directly threatens AccelPay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about accelPay