What High Valley Transit does

High Valley Transit is a public transit agency operating fare-free transportation services across Utah's Wasatch Back region, serving Park City, Kimball Junction, and the Heber Valley. Founded in 2021, the agency delivers a multi-modal service portfolio consisting of fixed-route bus lines with live vehicle tracking, on-demand microtransit (branded "Micro") using custom vans, and ADA-compliant paratransit (branded "Valley Ride") for riders with disabilities. The agency also operates a bike share program as a last-mile complement and is developing the SR-224 Bus Rapid Transit corridor, branded "Bobsled Express," featuring dedicated bus lanes along a major regional artery.

The underlying technology stack centers on a proprietary trip-planning mobile application available on iOS and Android, which integrates with the ETA SPOT platform for real-time bus location and arrival data. The microtransit service uses dynamic routing for on-demand van dispatch across three geographic zones. High Valley Transit coordinates with regional partners including Utah Transit Authority, Park City Transit, and the UDOT Travel Resource to provide an integrated regional transit experience. As of January 2025, the system has delivered 3.3 million fixed-route rides, 1.0 million microtransit rides, and accumulated 146,000 app subscribers.

The business model is publicly funded rather than fare-based. All services are provided free of charge to riders, with operating revenue derived from government allocations, public taxes, and business assessment fees. The agency is overseen by a Board of Trustees with public accountability and transparency reporting. The target customer base is the general public of the Wasatch Back region — including commuters, residents, tourists, and visitors — rather than commercial accounts, which means the model is essentially a publicly-financed public utility rather than a traditional commercial enterprise.

Name

High Valley Transit

Legal name

High Valley Transit

Website

https://highvalleytransit.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

High Valley Transit is a publicly funded, fare-free public transit agency operating fixed-route buses, on-demand microtransit, and paratransit services across Utah's Wasatch Back region, including Park City, Kimball Junction, and Heber Valley, with a mobile app for trip planning.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH)

akta.pro secondary industries

On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB), ADA/Accessible Paratransit (Complementary to Fixed-Route Transit) (THAIAHAA), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI)

Keywords

• Public transit services
• Fare-free transit
• Microtransit services
• Paratransit services
• Bus rapid transit

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Transit Operations: High Valley Transit is a publicly funded transit agency providing free transportation services. Revenue is derived from public funding sources including taxes and government allocations, not from rider fares. The service is provided free of charge to all riders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

High Valley Transit provides completely fare-free public transit services in Utah's Wasatch Back region. The offering consists of three core service modes: scheduled fixed-route bus lines with live tracking, on-demand microtransit using custom-branded vans in Park City, Kimball Junction, and the Heber Valley, and ADA-compliant paratransit (Valley Ride) for riders with disabilities. A mobile app and ETA SPOT live tracking support trip planning and ride booking.

Product overview

High Valley Transit operates a multi-modal public transportation system in Utah's Wasatch Back region, providing completely free transit services. The portfolio consists of three core service types: fixed-route Bus Lines with live tracking capabilities, Microtransit on-demand van service serving Kimball Junction, Park City, and Heber Valley areas, and Valley Ride paratransit for accessibility needs. Supporting infrastructure includes a mobile app for trip planning and route booking, real-time bus tracking via ETA Spot integration, and the upcoming SR-224 Bus Rapid Transit (Bobsled Express) service. As of January 2025, the system has achieved 3.3 million fixed-route rides, 1 million micro rides, and 146,000 app subscribers. All services are provided free of charge to riders.

Differentiator

Problem solved

Functional benefit

Brands

• Bobsled Express: SR-224 Bus Rapid Transit service featuring dedicated bus lanes connecting key areas in the Wasatch Back region.
• Valley Ride

Products and services

• Fixed-Route Bus Service (Bus Lines) Scheduled fixed-route bus service operating along designated routes throughout the Wasatch Back region with live bus tracking via ETA SPOT integration. Service is fare-free for all riders.
• Microtransit (On-Demand) On-demand transit service using custom-branded vans with dynamic routing across Kimball Junction, Park City, and the Heber Valley. Riders book rides through the High Valley Transit mobile app. Service is fare-free.
• Valley Ride Paratransit ADA-compliant paratransit service providing accessible transportation for riders who cannot use fixed-route buses due to disabilities or mobility limitations. Booking available by phone or via the mobile app. Service is fare-free.
• High Valley Transit Mobile App Mobile application for iOS and Android that provides trip planning, route finding, and ride booking for all High Valley Transit services including fixed-route buses, microtransit, and paratransit. Free to download and use.
• Live Bus Tracking Real-time bus location tracking service allowing riders to view live positions of buses on routes and estimated arrival times through the ETA SPOT platform. Accessible via web browser and dedicated mobile apps.
• SR-224 Bus Rapid Transit (Bobsled Express) Upcoming dedicated bus lane service along SR-224 providing faster transit connections in the Wasatch Back corridor. Marketed under the Bobsled Express brand.
• Bike Share Bicycle sharing program available to transit riders for last-mile connectivity and multi-modal transportation options in the Wasatch Back region.

Quantifiable outcome

• 3.3M fixed-route rides and 1.0M micro rides as of January 2025

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Utah Transit Authority (UTA)coreStrategic or Co-development PartnerTransit partner providing regional transit coordination. UTA is Utah's primary public transit provider, and HVT works in coordination with UTA for regional transportation services in the Wasatch Back area.
• Park City TransitcoreStrategic or Co-development PartnerTransit partner operating within Park City municipal boundaries. HVT provides service coordination and integration with Park City Transit's local transit operations.
• ETA SPOTcoreTechnology or IntegrationLive bus tracking technology integration allowing real-time bus location and arrival time information for HVT riders. Available via mobile apps and web browser.
• UDOT Travel ResourceminorStrategic or Co-development PartnerUtah Department of Transportation travel resource integration providing traffic and travel condition information to HVT riders.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Spare: Microtransit and paratransit software platform used by transit agencies to deliver on-demand services. Comparable to HVT's Microtransit product on the operational model and a potential technology partner or competitor in the same space.

Broad incumbents

• Via Transportation: Major technology platform powering on-demand microtransit and paratransit services for transit agencies globally. Comparable as the broader microtransit-as-a-service category that HVT operates within, albeit as an agency operator rather than tech vendor.
• AC Transit: Established urban bus transit agency serving the East Bay of the San Francisco Bay Area. Comparable as a fixed-route bus operator with paratransit services, though at much larger scale than HVT.
• Utah Transit Authority (UTA): Utah's primary statewide public transit provider, including bus, light rail, and commuter rail. HVT is a regional complement to UTA's broader network and partners with it for service coordination, making UTA a broader incumbent peer.

Direct peers

• Roaring Fork Transportation Authority (RFTA): Public transit agency serving Colorado's Roaring Fork Valley including Aspen — a comparable resort/mountain community transit operator offering fixed-route, on-demand, and paratransit services with similar fare-free or low-fare models.
• Park City Transit: Municipal transit operator within Park City that HVT directly coordinates with as a core transit partner. Operates overlapping fixed-route service in the same geography, making it the closest geographic and functional peer.
• Mountain Line (Flagstaff, AZ): Mountain-region transit agency serving Flagstaff with fixed routes and on-demand services. Comparable in scale and geography to HVT, with a similar mix of scheduled and flexible transit modes serving a small mountain/college town.

Regional players

• Bustang (CDOT): Colorado Department of Transportation's interregional bus service connecting mountain communities to urban areas. Comparable in serving resort/mountain destinations with scheduled bus transit, though focused on longer-haul interregional routes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/highvalleytransit
• LinkedInlinkedin.com/company/high-valley-transit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Valley Transit