What Cook + Associates does

Cook + Associates is a privately held global brand experience agency headquartered in Stoke Prior, Worcestershire (UK), with regional offices in Singapore and Orlando (USA). Founded circa 1993, the firm designs and delivers bespoke exhibition stands, hospitality chalets, and immersive brand activations for enterprise clients at major international trade shows — most prominently in aviation and aerospace (Farnborough International Airshow, Paris Airshow, Singapore Airshow, NBAA, EBACE, MRO events), with secondary vertical exposure in electronics and technology (MWC, Embedded World, electronica), travel and tourism (ITB, ATM), and — more recently — financial services and insurance (BIBA, Airmic).

The agency's core technology comprises custom-built exhibition design and build capability augmented by an in-house immersive tech suite: Exhibition 3.0 (a hybrid event toolkit with AR, virtual portals and 3D collaboration spaces), Connect Event (a video-connectivity layer for virtual attendees), Spaces 360 (360-degree digital event capture with VR headset support), Virtual Experience/VR Studios (for cabin-interior visualisation), and object recognition tables combined with touchscreen interactives. These support a 30+-year bespoke design and build service, a long-running apprenticeship pipeline, and an award-winning creative team (multiple World Exhibition Stand Awards across 2021 and 2022).

The business model is B2B professional services: revenue is generated through project-based fees for design, build, project management and event production, priced via bespoke quotes per event/show. Long-term enterprise relationships (with clients such as Qatar Airways, Textron Aviation, Spirit AeroSystems, Dassault Systèmes, GKN Aerospace, Nokia, Nexign and Future Electronics) span multiple years and recurring annual events. New client acquisition is driven by direct enterprise field sales (Sales Director Tom Hawes, Business Development Manager Matt Funge) supplemented by marketing across content, social, email and event-driven channels. Pricing is not publicly disclosed and the company is independent and management-owned, with no external institutional investors.

Name

Cook + Associates

Legal name

Cook + Associates

Website

https://cookandassociates.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cook + Associates is a UK-founded, privately held global brand experience agency that designs and builds bespoke exhibition stands, hospitality chalets and hybrid event experiences for enterprise clients — primarily in aviation and aerospace — across major international trade shows worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Stoke Prior

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Experience Design and Event Production: The company designs and delivers bespoke exhibition stands, chalets, and event spaces for major international exhibitions and trade shows. Revenue is generated through project-based fees for design, build, project management, and event production services. Clients engage on a per-event basis with long-term relationships spanning multiple exhibitions.
2. Virtual and Hybrid Event Solutions: Exhibition 3.0 toolkit provides virtual event platforms, augmented reality integration, and hybrid event solutions. Revenue generated through custom development and delivery of virtual experiences, including 360-degree digital versions of events and VR headset experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Cook + Associates is a global brand experience agency that designs, builds, and delivers bespoke exhibition stands, VIP hospitality chalets, and immersive brand environments for enterprise clients at major international trade shows and airshows. The company also produces virtual and hybrid event solutions (Exhibition 3.0, Connect Event, Spaces 360, VR Studio) that extend physical events to remote audiences through AR, VR, and 360-degree digital environments. Services are delivered through a multi-year, repeat-event engagement model anchored by direct enterprise field sales.

Product overview

Cook + Associates is a global brand experience agency offering a comprehensive suite of services centered around creating immersive brand experiences at events and exhibitions. The core offerings include custom exhibition stand design, hospitality chalets, and hybrid event solutions. The product portfolio includes Exhibition 3.0 (a hybrid event toolkit combining digital and physical elements), Connect Event (virtual meeting and communication platform), and Spaces 360 (360-degree virtual event spaces). The agency serves diverse industries including aviation, aerospace, electronics, travel, automotive, and financial services, delivering experiences at major global events such as Farnborough International Airshow, Paris Airshow, MWC, ITB, and Electronica.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Design and Delivery End-to-end brand experience service covering design, build, and delivery of exhibition stands, hospitality chalets, and immersive brand activations at international trade shows and airshows. Targeted at enterprise clients in aviation, aerospace, electronics, travel, and financial services.
• Exhibition Stands Custom-designed exhibition stands for trade shows and events across aviation, aerospace, electronics, automotive, and other industries, ranging from small booth designs to 500 sqm large-format installations.
• Hospitality Chalets Premium chalet experiences providing VIP hospitality, meeting spaces, and brand environments for clients at major airshows and international events, including Farnborough International Airshow.
• Exhibition 3.0 Hybrid event concept toolkit combining digital and physical elements for virtual, hybrid, and physical events with modular components including virtual portals, AR stages, 3D collaboration spaces, and audience engagement tools, designed for 500+ attendee events and specialist training.
• Connect Event Hybrid event concept enabling seamless branded communication so virtual attendees can connect with physical event spaces through video conferencing and meeting tools.
• Spaces 360 360-degree digital versions of event spaces providing remote clients with realistic representations including depth and location to feel present at events, with VR headset compatibility.
• Virtual Experiences Fully customised virtual events with live streaming technology, branded online portals, breakout sessions, and analytics dashboards for tracking remote engagement.

Quantifiable outcome

• Delivered 114 projects across 60 shows in 6 continents in 2022 alone
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Farnborough International AirshowcoreStrategic or Co-development Partner · 1 January 2026Cook + Associates has been selected as an approved supplier for chalets and exhibition stands at Farnborough International Airshow 2026. This status reaffirms their commitment to excellence in design, build, and project management services and their ability to meet the show's rigorous standards for quality, safety, and sustainability. The company has been designing and delivering exceptional brand experiences at Farnborough International Airshow for decades, with over 40 international brands turning to them for their exhibition needs. The relationship spans over 30 years.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MKG: Creative experience agency producing brand activations, exhibits, and live events for major consumer and B2B brands. Direct peer in premium bespoke exhibition design and brand storytelling at trade shows.
• Freeman: Global leader in brand experiences producing exhibits, events, and conferences for enterprise clients. Direct peer in large-scale exhibition stand design, build, and project management at major trade shows.
• 2Heads Global: UK-based brand experience agency producing exhibition stands, content, and live event experiences for global brands. Direct peer in bespoke exhibition design with comparable UK footprint and enterprise client base.
• Pico Group: Global brand activation and exhibitions company producing exhibits, events, and brand experiences. Direct peer in custom exhibition stand design and brand experiences, with strong presence in Asia-Pacific events.
• MCI Group: Global meetings, events, and association management company producing events and exhibitions worldwide. Direct peer in event coordination, with broader scope into meetings and association management.
• George P. Johnson Experience Marketing: Large experience marketing agency specializing in exhibits, events, and digital experiences for enterprise technology and B2B clients. Direct peer in exhibition stand design and brand experience for major trade shows (CES, MWC, Dreamforce).
• GES (Global Experience Specialists): Global experiential marketing partner specializing in exhibits, brand experiences, and event services. Direct peer in exhibition design and build for trade shows across multiple industries.
• Jack Morton Worldwide: Global brand experience agency that designs and produces live brand experiences, exhibits, and events for major brands across multiple sectors. Direct competitor in premium exhibition stand design, especially for enterprise clients at major trade shows.
• Taylor Bennett: UK-based brand experience agency producing exhibition stands, events, and brand activations. Direct peer in UK exhibition stand design and build, with comparable mid-sized scale and enterprise client focus.
• Sparks (a Deloitte business): Experiential marketing agency producing brand experiences, exhibits, and event programs for global brands. Direct peer in bespoke exhibition design and live brand activations across aviation, technology, and consumer sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cookandassociatesltd
• Xx.com/cook_associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cook + Associates