The Wedding Design Company

What The Wedding Design Company does

The Wedding Design Company (WDC India), operating through its legal entity Backstage Productions Pvt. Ltd., is a New Delhi-based bespoke luxury wedding planning and event design firm founded by Vandana Mohan in 1989. The company provides end-to-end wedding services across four core product lines: wedding planning and project management, design and decor (described internally as "theatrical intimacy"), entertainment and experiences (global talent curation including musicians, DJs, cultural performers and celebrity acts), and guest experience and hospitality (concierge, transfers, accommodations and RSVP management). It also operates an internal Design Studio for pre-production mockups and runs The Wedding Atelier, an annual trend-forecast initiative launched in 2012 that functions as a content and brand IP asset.

The firm executes weddings across 15 Indian cities (Delhi NCR, Mumbai, Jaipur, Udaipur, Goa, Kolkata, Chennai, Bangalore, Hyderabad, among others) and 22 international destinations spanning Europe, the Middle East, Southeast Asia, Africa and the Indian Ocean. Its customer base is concentrated among high-net-worth individuals and celebrity couples in India, with publicly credited work for A-list Bollywood weddings (Deepika Padukone-Ranveer Singh, Parineeti Chopra-Raghav Chadha).

The business operates on a project-based professional services revenue model with bespoke, quote-based pricing that is not publicly disclosed. Go-to-market is sales-led, driven by earned media, celebrity endorsements, and referrals within the luxury segment; there are no intermediaries, resellers, or digital marketplace channels. The company is founder/family-owned (Vandana Mohan with second-generation Vedika Mohan and Viraj Mohan), privately held, and operates with no external institutional capital, no disclosed financial metrics, and no proprietary technology stack — it is fundamentally a high-touch services business.

Name

The Wedding Design Company

Legal name

Backstage Productions Pvt. Ltd.

Website

https://wdcindia.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wedding Design Company is a New Delhi-based bespoke luxury wedding planning firm offering end-to-end design, decor, entertainment, hospitality, and destination wedding services to high-net-worth individuals and celebrity clients across India and 22 international destinations.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

NAICS

Food Service Contractors (722310)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Destination Wedding Planning (HSACABAD), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Luxury wedding planning
• Event design services
• Destination weddings
• Wedding project management
• Wedding entertainment curation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wedding Planning and Event Management Services: Full-service bespoke wedding planning including project management, design, decor, entertainment curation, guest hospitality, global logistics, and legacy planning. Services are tailored to individual client requirements and operate on a project-based engagement model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Wedding Design Company (WDC India), operated under Backstage Productions Pvt. Ltd., provides end-to-end luxury wedding planning and event design services. Its offering spans wedding planning and project management, design and decor, entertainment and experiences, guest hospitality, and destination weddings. The firm also runs an in-house Design Studio for fabrication and The Wedding Atelier, an annual trend-forecast initiative launched in 2012.

Product overview

The Wedding Design Company is a comprehensive wedding planning and event design firm offering multiple integrated service lines. The core portfolio includes Wedding Planning & Project Management (logistics and coordination from site visit to final strike), Design & Decor (theatrical visual design creating grand yet intimate experiences), and Entertainment & Experiences (global talent curation including musicians, DJs, cultural performers, and celebrity acts). Supporting services include Guest Experience & Hospitality (concierge, transfers, accommodations, RSVP management) and Destination Weddings (execution across 14+ Indian cities and 21+ international destinations). The company operates an internal Design Studio for mockup and testing, and runs The Wedding Atelier as an annual trend forecasting brand initiative launched in 2012.

Differentiator

Problem solved

Functional benefit

Brands

• The Wedding Atelier: Annual trend forecast launched in 2012, serving as a canvas for experimentation, innovation, and artistic expression in wedding design. Each edition presents a curated vision of the season ahead, weaving together global influences, evolving cultural sensibilities, and exceptional craftsmanship.

Products and services

• Wedding Planning & Project Management End-to-end wedding planning and project management service covering timelines, vendor coordination, logistics, and on-site execution for luxury weddings.
• Design & Decor Custom aesthetic design, decor, florals, lighting, and set fabrication for luxury weddings, supported by the in-house Design Studio.
• Entertainment & Experiences Curated entertainment programming and bespoke guest experiences including artists, performances, and tailored experiential elements for weddings.
• Guest Experience & Hospitality End-to-end guest hospitality management covering accommodation, transport, welcome amenities, and on-site guest services for wedding attendees.
• Destination Weddings Planning, design, and execution of luxury weddings at domestic and international destination locations, including local production and logistics.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marcy Blum: Long-established New York-based luxury wedding and event planner with a reputation for sophisticated, design-led celebrations. Comparable to WDC on founder tenure, established luxury positioning, and bespoke service model.
• David Tutera: Celebrity event planner and luxury wedding designer known for theatrical, design-forward celebrations. Comparable to WDC on creative-led positioning and high-profile celebrity client base in the luxury wedding segment.
• Rafanelli Events: Boutique luxury event design and production firm in New York and Palm Beach known for highly customized, design-forward celebrations. Comparable to WDC on bespoke service model, premium positioning, and theatrical design approach.
• WeddingSutra: India-focused wedding planning and vendor platform serving affluent couples across multiple Indian cities. Comparable to WDC on Indian HNI targeting, though more of a marketplace model with curated planners rather than a single in-house design studio.
• Colin Cowie Lifestyle: Founder-led luxury event design and lifestyle brand producing high-end weddings and celebrations for HNW clients globally. Comparable to WDC on founder-driven brand, theatrical design philosophy, and high-ticket destination engagements.
• Mindy Weiss Party Consultants: One of the most recognized luxury wedding and event planners globally, serving celebrity and HNI clients with full-service design and production. Highly comparable to WDC on positioning, celebrity clientele, and bespoke service model, though operating primarily in the US market.
• ShaadiSquad: India-based wedding planning company serving HNI and corporate clients with end-to-end design, decor, and production services. Most direct India peer to WDC, operating in the same premium segment with celebrity and HNI clientele.

Regional players

• Vivaah Weddings: India-focused luxury wedding planning company serving HNI clients across multiple destinations. Comparable to WDC on Indian HNI luxury wedding focus, though primarily domestic rather than globally distributed.
• Akshataa Wedding Planners: India-based luxury wedding planning firm specializing in destination weddings across Rajasthan and international locations. Comparable to WDC on Indian luxury wedding focus and destination execution, though operating at smaller scale.

Broad incumbents

• Fête (by Jung Lee): Luxury event design and production firm in New York serving HNW and corporate clients with theatrical design sensibilities. Comparable to WDC on design philosophy and premium segment, though broader across corporate and social events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/theweddingdesigncompany
• LinkedInlinkedin.com/company/the-wedding-design-company---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wedding Design Company