BI Marketing and Services
BI Marketing and Services is a Chennai-based authorized distributor and system integrator of industrial pumping solutions and wastewater treatment systems for industrial and commercial clients across South India, representing eleven global brands.
- Company typePrivate
- Founded1992
- HeadquartersChennai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BI Marketing and Services does
BI Marketing and Services P Ltd is a Chennai-headquartered industrial equipment distributor and system integrator focused on pumping solutions and wastewater treatment systems for industrial and commercial customers across South India. The company was founded in 1992 as the partnership firm 'Business International' and was incorporated as a private limited company in 2000. It operates with a team of over 130 professionals, a network of branches across South Indian states, and a customer base exceeding 5,000 industrial and commercial clients including Hyundai, Bharat Petroleum, Taj Hotels (IHCL), ITC Limited, Adithya, and the Airport Authority of India.
The company's core offering is the authorized distribution and integration of pumps, membranes, blowers, and compressors from eleven global manufacturers: Grundfos (centrifugal, submersible, booster, dosing pumps), Sandpiper (AODD), Cognito (EODD with remote monitoring), Viking (gear), Pulsafeeder (metering/dosing), Mitsubishi (MBR membranes), Mann+Hummel (UF membranes), Fujimac (air pumps), Toyobo (BWRO membranes), Everest (air blowers), and Anest Iwata (air compressors). End-to-end wastewater treatment combines MBR, UF, and RO filtration with air pumps and blowers, while engineering services include energy audits, hydraulic analysis, and turnkey project execution covering fire fighting systems, industrial and HVAC piping, utility water piping, and retrofit/energy optimization. A documented case study reports an 85%+ energy savings outcome in paint sludge recirculation at an automotive foundry, a 10-month ROI period, and ₹18,88,265 in five-year savings.
The business model rests on four revenue streams: one-time industrial pump sales, hardware sales for wastewater treatment systems, professional services (energy audits, installation support, maintenance, and authorized service for Grundfos), and turnkey project execution. Pricing is quote-based, ranging from ₹15,000 for entry-level domestic pumps to over ₹5,00,000 for industrial-grade Grundfos SE series units, with AODD/EODD pumps typically ₹50,000-₹3,00,000. Go-to-market is enterprise field sales targeting manufacturing plants, commercial buildings, airports, ports, and hotels, supplemented by an active content marketing presence, social media engagement, and participation in industry events such as Water Expo 2025.
BI Marketing and Services firmographics
Firmographics- Name
- BI Marketing and Services
- Legal name
- BI Marketing and Services P Ltd
- Website
- https://bigroup.in
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BI Marketing and Services is a Chennai-based authorized distributor and system integrator of industrial pumping solutions and wastewater treatment systems for industrial and commercial clients across South India, representing eleven global brands.
- Ownership category
- akta.pro rank
BI Marketing and Services industry classification
Industry- Product category
- Industrial Pumping Equipment Distribution
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Ballast Water, Bilge & Wastewater Treatment Systems (Environmental/Utility) (IMAJAIAJ)
- akta.pro secondary industry
- Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)
Keywords
Where BI Marketing and Services is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BI Marketing and Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Industrial Pump Sales: Sales of centrifugal pumps, AODD/EODD pumps, gear pumps, dosing pumps, and submersible pumps from global brands including Grundfos, Sandpiper, Viking, Pulsafeeder, and Cognito.
- Wastewater Treatment Systems: MBR membranes, UF membranes, BWRO membranes, air pumps and blowers for sewage treatment plants, effluent treatment plants, and industrial wastewater applications.
- Professional Services: Energy audits for pumping systems, Grundfos service offerings, installation support, technical consultation, maintenance assistance, and project coordination.
- Turnkey Projects: Complete project execution including fire fighting systems, industrial piping, HVAC piping, utility water piping, and retrofit/energy optimization projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Submersible Sewage Pumps - Entry Level |
| Unit Pricing | Pay-as-you-go | Industrial Grade Grundfos SE Series |
| Unit Pricing | Pay-as-you-go | AODD/EODD Pumps |
| Unit Pricing | Pay-as-you-go | Domestic Water Pumps |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BI Marketing and Services product offering
Product offeringCore offering
BI Marketing and Services is an authorized partner and system integrator that distributes and services industrial pumping equipment and end-to-end wastewater treatment solutions from global brands including Grundfos, Sandpiper, Viking, Pulsafeeder, Mitsubishi, Mann+Hummel, Fujimac, Toyobo, Everest, and Anest Iwata. The company supplies centrifugal, AODD, EODD, gear, dosing, submersible and booster pumps, MBR/UF/BWRO membrane systems, air blowers, compressors, and delivers turnkey project execution, energy audits, and authorized service across South India.
Product overview
BI Marketing and Services is a comprehensive industrial equipment distributor and system integrator offering an integrated portfolio of pumping solutions and wastewater treatment products. The portfolio combines multiple branded product lines: Grundfos pumps (centrifugal, submersible, booster, dosing, circulator, wastewater), Sandpiper and Cognito diaphragm pumps (AODD/EODD), Viking gear pumps, and Pulsafeeder metering pumps, complemented by Mitsubishi and Mann+Hummel membrane systems, Fujimac and Everest aeration equipment, Toyobo BWRO membranes, and Anest Iwata compressors. Services include turnkey project execution (fire fighting, industrial/HVAC/utility piping), energy audits, and manufacturer-authorised maintenance. This multi-brand approach allows delivery of complete, customized pumping and water treatment solutions for industrial, commercial, and municipal applications across South India.
Differentiator
Problem solved
Functional benefit
Products and services
- Grundfos Pumps
Quantifiable outcome
- 85%+ energy savings in paint sludge recirculation using EODD technology
- +4 more outcomes
Companies that use BI Marketing and Services
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
BI Marketing and Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BI Marketing and Services partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- GrundfoscoreAuthorized partner and system integrator for Grundfos centrifugal pumps, wastewater pumps, sewage treatment pumps, booster pumps, submersibles, and dosing pumps. Provides expert consultation, certified installation, and after-sales service for complete Grundfos product range.
- SandpipercoreAuthorized partner for Sandpiper AODD (Air Operated Double Diaphragm) pumps for sludge transfer and chemical dosing applications.
- Viking Pump (IDEX)coreAuthorized dealer for Viking gear pumps used in industrial fluids handling and challenging applications with viscous and abrasive liquids.
- PulsafeedercoreAuthorized dealer for Pulsafeeder API Std dosing pumps and metering pumps providing precise chemical delivery for water treatment and disinfection.
- Mitsubishi Chemical (MBR Membranes)coreAuthorized partner for Mitsubishi membrane bioreactors (MBR) providing space-efficient, high-performing MBR systems for wastewater treatment.
- Mann+Hummel (Trisep, Aquadyn, PureUltra)coreAuthorized channel partner for Mann+Hummel ultrafiltration (UF) membranes including PureUltra, Aquadyn PAN, and iSep series for high-quality permeate production.
- FujimaccoreAuthorized partner for Fujimac magnetic diaphragm air pumps and blowers. Complete range from 40L/min to 300L/min capacity for wastewater treatment, aquaculture, and industrial aeration.
- Toyobo MC CorporationcoreChannel partner for Toyobo MC BWRO (Brackish Water Reverse Osmosis) spiral-wound membranes including standard, high-flux, ultra-low pressure, and fouling-resistant variants.
- Everest Blowers (Ingersoll Rand Group)coreAuthorized distributor of Everest Air Blowers including Twin Lobe, Tri Lobe, and Side Channel blowers. DSIR-accredited R&D lab, ISO 9001/14001/45001 certified, ATEX and CE certified.
- CognitocoreAuthorized dealer for Cognito EODD (Electrically Operated Double Diaphragm) pumps featuring smart technology integration with remote monitoring and predictive maintenance capabilities.
- Anest Iwata Motherson (AIM)coreAuthorized channel partner for South India supplying Anest Iwata oil-free and oil-lubricated air compressors, vacuum pumps, and coating systems. Products manufactured in Noida and Greater Noida facilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BI Marketing and Services competitors and assessment
Company assessmentDirect peers
- Ion Exchange (India): Indian water and wastewater treatment solutions company offering membranes, dosing systems, and turnkey plants. Comparable as a domestic player integrating water treatment equipment, membranes, and chemistry for industrial and municipal clients.
- VA Tech Wabag: Leading Indian water treatment EPC company focused on municipal and industrial water and wastewater plants. Most directly comparable on the wastewater treatment, MBR/UF/RO system integration, and turnkey project execution side of BI Marketing's business.
- Thermax: Indian energy and environment solutions provider with water and wastewater treatment, EPC, and process equipment offerings. Comparable in combining industrial water treatment, EPC execution, and large enterprise/government customer relationships.
Broad incumbents
- Kirloskar Brothers: Largest Indian pump manufacturer offering a comprehensive portfolio of industrial, agricultural, and water-management pumps. Comparable as a pan-India pump and water-solutions provider competing for similar industrial and infrastructure customers.
- Sulzer (India): Global pump manufacturer with India operations serving industrial process, water, and energy markets. Comparable as an established global pump incumbent addressing the same end-customers as BI Marketing.
- Wilo (India): Global pump manufacturer with growing India operations focused on building services, HVAC, and water management. Overlaps with BI Marketing's commercial-building, HVAC-pumping, and booster-pump business.
- Xylem Water Solutions (India): Global water technology company with a strong India presence across pumps, treatment, and metering. Competes with BI Marketing's portfolio in industrial pumping, wastewater treatment, and smart monitoring for utilities and industry.
- Flowserve Corporation: Global manufacturer of pumps, valves, and seals serving oil & gas, power, chemical, and water markets with India operations. Comparable as a broad incumbent in industrial pumping to overlapping enterprise customers.
- CRI Pumps: Indian pump manufacturer with a wide product range across agricultural, domestic, and industrial segments. Comparable as a domestic broad-line pump incumbent serving similar Southern Indian industrial and commercial markets.
Others
- Endress+Hauser (India): Global process automation and instrumentation supplier with strong India presence. Adjacent/ecosystem player rather than a direct competitor — relevant because BI Marketing's dosing and metering pump work and wastewater treatment projects intersect with Endress+Hauser's measurement and control offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BI Marketing and Services social profiles
Digital presenceBI Marketing and Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
BI Marketing and Services leadership team
Management profileNumber of profiles
BI Marketing and Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BI Marketing and Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BI Marketing and Services
What does BI Marketing and Services do?
BI Marketing and Services is an authorized partner and system integrator that distributes and services industrial pumping equipment and end-to-end wastewater treatment solutions from global brands including Grundfos, Sandpiper, Viking, Pulsafeeder, Mitsubishi, Mann+Hummel, Fujimac, Toyobo, Everest, and Anest Iwata. The company supplies centrifugal, AODD, EODD, gear, dosing, submersible and booster pumps, MBR/UF/BWRO membrane systems, air blowers, compressors, and delivers turnkey project execution, energy audits, and authorized service across South India.
Is BI Marketing and Services a public or private company?
BI Marketing and Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BI Marketing and Services founded?
BI Marketing and Services was founded in 1992. It employs 101 to 250 people.
Where is BI Marketing and Services based?
BI Marketing and Services is headquartered in Chennai, India, in the Asia region.
How does BI Marketing and Services make money?
Four revenue lines are on record. Industrial Pump Sales are the primary driver. The others are wastewater Treatment Systems, professional Services and turnkey Projects.
Who are BI Marketing and Services's main competitors?
Direct peers on record are Ion Exchange (India), VA Tech Wabag and Thermax. Broad incumbents are Kirloskar Brothers, Sulzer (India), Wilo (India), Xylem Water Solutions (India), Flowserve Corporation and CRI Pumps. Endress+Hauser (India) is listed as an others.
Does BI Marketing and Services have an API?
No public API is recorded for BI Marketing and Services.
What industry is BI Marketing and Services in?
BI Marketing and Services's product category is Industrial Pumping Equipment Distribution. Its primary akta.pro industry code is IMAJAIAJ, Ballast Water, Bilge & Wastewater Treatment Systems (Environmental/Utility), with a secondary code of TLABAFAK, Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers). Its NAICS code is 333914 and its SIC code is 3561.